From the Paper
"CBS was once the leading television network in terms of ratings, and today it is in third place among the three major networks and in some weeks has even dropped below the much smaller Fox network. The network's entertainment division is in disarray, with several programs that have long been popular slipping in the ratings because of changes in their time slot or new competition, and with no clear plan for the future. The news division has been slipping as well, with losses in viewership for its evening news broadcast and with various problems for its news magazine 60 Minutes, long one of the important money-making entities for the network. In part, CBS is being affected by changes in network television viewing across America, with new competition from cable and satellite television as well as from revitalized independent channels. Yet CBS seems to be facing..."

Abstract
In this article, the writer performs an environmental scan and economic analysis of the CB Richard Ellis Group, including non-economic factors as well as economic factors. The writer presents an overview of the company's business as one of the largest commercial real estate companies in the world.

From the Paper
"The CB Richard Ellis Group (CBRE) is one of the largest commercial real estate companies in the world. It has operations in Asia Africa Europe the Middle East and the Americas and from its headquarters in Los Angeles it has been a successful publicly held company since although its roots stretch back well into the twentieth century. This research considers economic and non-economic factors that might affect the company's current situation and makes recommendations regarding the company's long-term strategy."

Tags:CB Richard Ellis, environmental scan, economic analysis, microeconomics, real estate, GDP

Abstract
In this article, the writer presents a strategic plan for CB Richard Ellis, detailing an environmental analysis, long-term objectives, plan goals and implementation, financial projections and analysis, critical success factors, and controls and evaluation.

From the Paper
"In September Euromoney named CB Richard Ellis the winner of its Global Real Estate Awards as the company swept the board with a total of awards from the global financial publication including ..."

Tags:CB Richard Ellis, real estate services, strategic plan, internal environment, external environment, long-term objectives, strategic analysis and choice, goals, implementation, financial projections, critical success factors, controls, evaluation

Abstract
In this article, the writer presents an analysis of CB Richard Ellis Group Inc. The writer theorizes about the impact of the external economic environment, the technological environment and the threat of new entrants to CBRE.

From the Paper
"This company is the world's largest commercial real estate services firm based on current sales revenue. This company offers full-service operations in major metropolitan areas around the world to property owners as well as lenders and investors in office retail and multi-family and commercial real estate assets."

Tags:real estate, property management, five forces, economic factor, competitive factor, barriers to entry, technological factor

Abstract
The paper examines President Eisenhower's secret appointment of CBS head Frank Stanton to administer federal communications authority in event of nuclear war. The paper considers the perceived threat of attack that existed in 1957, the actual Soviet capabilities and also looks at the ethical and legal issues raised by Eisenhower's request.

From the Paper
"The Case of Eisenhower's Secret Appointments: Introduction: The American public and its political leaders were badly shaken when in October, the Soviet Union launched Sputnik I, the first artificial Earth satellite. The Soviet achievement undermined Americans'confidence in their technological and industrial superiority. Even more to the point, any rocket booster that could loft a satellite into orbit could deliver a nuclear warhead over intercontinental distances. No defense existed against such an attack, then or now."

Tags:eisenhower, sputnik, missile, gap, nuclear, war, stanton, CBS, emergency, authority, communications

Abstract
On September 8, 2004, CBS news anchor Dan Rather aired a report on apparent gaps in presidential candidate George W. Bush's service in the Texas Air National Guard. In order to portray these gaps as evidence that Bush had received preferential treatment, Rather relied on memos that had allegedly been written by Lieutenant Colonel Jerry Killian, one of Bush's superiors during the early 1970's. Immediately after Rather's report, bloggers across the Internet began to raise doubts about the authenticity of these memos. By describing how the bloggers' suspicions eventually led to Rather's downfall, this paper attempts to show that the scandal revolved, not around the actual facts of Bush's service, but around the methods that CBS had used to gather and present documentary evidence.

From the Paper
"The report that aired on "60 Minutes Wednesday" featured an exclusive interview with Ben Barnes, a former lieutenant governor of Texas and speaker of the Texas House of Representatives, who said that he helped get Bush into the Texas Air National Guard at the pinnacle of the Vietnam War. As mentioned above, the report included documents from 1972 that were allegedly written by the late Lt. Col. Jerry Killian, one of Bush's former commanders. The Lt. Col. had previously alleged that Bush's Guard records had been "scrubbed" to hide information. The story was part of an investigation alleging that Bush benefited from political favoritism in getting out of commitments to the Texas Guard. The documents, supposedly made by Killian, included criticisms of Bush's service in the Guard and allegedly showed that Bush disobeyed orders. "

Tags:Jerry, Killian, Vietnam, War

Abstract
This paper consists of two parts; a rhetorical analysis of a CBS news items and a less extensive semiotic analysis of the same item. The rhetorical analysis considers the various reasons why CBS News published this item, for reasons that include a desire to inform parents of the dangers of online predators to a desire to catch up with Dateline NBC's "To Catch a Predator" series .

From the Paper
"It is said that "every text . . . is, in some sense rhetorical, . . . a strategic presentation of particular ideas." The CBS News piece "MySpace -Your Kids' Danger" is clearly rhetorical. A simple reading of this text conveys meaning at a certain level, but full understanding of the meaning can be had only in light of an analysis of the rhetorical devices and..."

Tags:rhetoric, communications, predators

Abstract
The paper briefly argues that Julie D'Acci's article on the definition of women in CBS's hit series from the 1980s, "Cagney and Lacey," is a good example of an article that successfully employs testimony from individuals involved with a production or event to paint an interesting illustration of the "behind the scenes" developments that reflected the collision between creative resolve and broader social and/or political contretemps. The paper highlights the weaknesses of D'Acci's article - for instance, her willingness to cast the Reagan Administration in a negative light suggests a strong left-leaning bias - and concludes that, while her general argument is a strong, worthy one, her tendency to editorialize is a mar on the paper.

Tags:cagney, lacey, women

Abstract
This paper discusses the relevance of Carlos Fuentes' comments in his CBS Massey lectures today, in understanding the political challenges faced by Latin America. The paper discusses the existing political economy of Latin America and the pressure of internal and external politics, as well as historical, economic and cultural aspects that it faces.

Tags:carlos, fuentes, politics

Abstract
This paper presents a rhetorical analysis of Sandra Hughes' CBS news item, "MySpace: Your Kids' Danger? Popular Social Networking Site Can Be Grounds For Sexual Predators." It aims to move beyond the implicit and relatively superficial review of the text to a fuller understanding of how the text creates meaning, how it helps the reader to construct knowledge and how it sways us to take action. The paper specifically looks at how the language of this article works.

From the Paper
"Visually, the story is arranged as a headline, a smaller-font secondary headline, and then twenty-two paragraphs, this for a story containing not quite 650 words. Immediately below the headlines, half of the reading column is taken up by a graphical image showing a computer in silhouette with transparencies of several young children, mostly girls, and several of them using cellphones. Below the graphic is a quote, suggesting the danger the article warns of. The effect of the graphic, the quote, and the headlines is to draw readers to the story that follows, a story that opens with three suggestive vignettes about children being approached in a sexually explicit manner on the Internet. Two of the three teenage girls described in the opening vignettes were murdered."

Tags:networking online, rhetorical triangle, computers