Abstract This paper presents a step by step guide for a hospital for implementing changes which will make the system run more smoothly, minimize wasted resources and be more cost-efficient. The program is laid out in five steps - 1. Amalgamate acquirement receiving with copy cataloging; 2. Combining complicated copy cataloging, copy-assisted cataloging, and some record maintenance; 3.Consolidating original monograph cataloging units; move responsibility for pub recall; 4.Digital initiative support and 5.Consolidate database management.
From the Paper "The objectives of this change plan are few and to the point. The need for this change arose when we felt the need for this new department due to the loss of work. In order to make the hospital a more manageable place and for its records to be easily available to doctors and nurses the following points must be taken in view. The flow of work as we lose staff through attrition, reassignment, retirement, etc. The staff has to be moved in a staff development direction, i.e., to broaden skills for future flexibility within and outside of the hospital."
Abstract This paper explains that catalog-optimization is only made possible by the advent of computerization and knowledge management of the assimilated information, which is created by gathering information through product sales and other means of obtaining personal information. The author points out that the Internet and the World Wide Web have created an environment where even small companies with limited means, using smart business strategy, can compete with the market leader. The paper relates that data modeling and data mining, which are techniques and tools for knowledge management through database systems, have become more standardized and give companies additional methods for developing strategies to differentiate their products and services from their competitors.
Table of Contents
Introduction
Overview
Background
Purpose
Importance of the Study
Objectives
Limitations
A Preview of the Study
Literature Survey
Different Mediums Used for Catalogs Knowledge Management and Use of Database
Customer Relationship Management (CRM)
Benchmarking and Evaluation of Information
Marketing, Advertisement and the Impact of Catalogs Discussion
Recommendations
Conclusion
From the Paper "In addition, ToySmart also works at identifying why a particular toy was not purchased, especially when a parent (or potential buyers) looked into it. This information cannot be gained from a single observation. Rather, it can do this by correlating the information from a trend from continuous observations. The company can identify if the trend can be established for any product line or segment of the customer population. Online catalog companies have also to be found quickly when a search is undertaken. For example, searching for a book on the Internet often immediately takes one to the Amazon website. Finding a book through a print catalog is often harder and more difficult in comparison."
Tags: knowledge, computerization, modeling, mining, paper
Abstract This paper reviews Speigel's mail order catalog -- both its aesthetics and its business impact. The author also contrasts that successful product to the on-line version, which the author finds lacking. The paper includes a detailed analysis of Speigel sales and the role of the catalog industry in attaining those numbers. The conclusion of the paper is dedicated to findings of the author's personal telephone survey of 46 household about the catalog and their usage of it.
From the Paper "Spiegel is one of the giants in the catalog industry. Its spring/summer; fall/winter and holiday big books are chock-full of beautifully displayed designer clothes, everyday wear, home furnishings, jewelry, shoes and electronics. Competent operators who aren't pushy and will let you know if an item has been discontinued or if the sizes you need are no longer available always man the 800 number. The way of future is the Web, but Spiegel, as well as other mail order catalog companies, needs to improve this area. The Spiegel website is not well organized. While there are pluses - a framed site so you always know where you are - there are way too many negatives with this site to make you want to cancel home delivery of the catalog. The search function, for example, is very hit-and-miss. Typing in "women's shoes" gets no hits."
Abstract This paper provides an overview of the company, IT Enterprises and explains how it is proposing to expand its current printed catalog for cars to include on-line catalog services. Eventually, the printed catalog will be eliminated and the service, which is currently concentrated in the Texas area, will expand to a global presence through the internet. This paper examines the "make or buy" decision from the point of which (if any) of the company's internet services should be outsourced to third parties. In addition, the company's "itcars.com" project is reviewed in light of a cost benefit analysis.
From the Paper "International Trading Enterprises was established in 1985 to help individuals and dealers sell cars, homes, motorcycles and boats. The company is based in Texas, but attracts buyers and sellers from outside the Texas area. The company recognizes that the Internet is an excellent way to expand its business, and that e-commerce will be the way in which businesses and consumers conduct transactions such as this in the future. To that end, the company is researching how to build an Internet presence which meets the needs of the company as well as the needs of its consumers, and which offers a profitable solution to the company's expansion goals.
The Business Model
ITE will not be the first Internet company to provide a car-finding service (the company has determined that the car catalog will be the first to go on-line); Auto Trade and other sites such as luxurycars.com are already on the Internet. However, itcars.com does hope to learn from the experience of its competitors and put its own experience into practice, as well."
Abstract This paper discusses how Lilian Vernon, daughter of Jewish immigrants, began her career as an entrepreneur and businesswoman in 1951, and grew to become the CEO of the Lilian Vernon Corporation. The author discusses the popularity of Vernon's direct mail catalog business.
From the Paper "LVC is a direct mail specialty catalog company concentrating on the marketing of gifts, household, kitchen, gardening, Christmas, and children's products. Lillian Vernon Corporation is a 51-year old specialty catalog and online retailer, with 5,500 employees during peak season. In 1956 the first Lillian Vernon catalog was published, with 16 pages of products in black and white, mailed to 125,000 customers who had responded to her ads. This was the first time women began flooding the workplace and had less time to shop. The Lillian Vernon Corporation was formed in 1965, posted one million dollars of sales in 1970 and went public on the American Stock Exchange in 1987."
Tags: entrepreneur, catalog, mail, corporation, LVC, business, direct
Abstract This paper studies the mail order industry and analyzes several key players in it. It discusses the key trends which have influenced the mail order industry and the future expected trends. It studies the structure of the mail order industry today. It specifically discusses Land's End and its major competitors. It concludes with recommendations for the future on how to make Land's End more successful.
From the Paper "The 1950s to the 1980s were an age of materialism. The 1980s began a new order of social thinking. People began to be more concerned about the quality of life and the quality of their home lives. The term "quality time" became a buzzword. The invention of the Internet had its beginning in 1982 [PBS.org, 1997]. Slowly over the next 10 years it grew in popularity. Today, the Internet is an integral part of our society. It is this shift in thinking that is responsible for the success that mail order and e-commerce have had in the recent decade.
"According to statistics from the Direct Marketing Association released June 4, 2001, catalog sales continue to increase at a rate more than twice that of overall retail growth. Catalog sales for 2001 were expected to reach 120 billion US dollars. That is an 8.9 percent increase over 2000 sales. By comparison, overall retail sales were only expected to grow 3.1 percent [DMA, 2001]."
Business & marketing plan for fictitious beauty supplement catalog corp. based in U.S. & selling to Japan. Consumers, competition, management, more. Charts & exhibits.
4,725 words (approx. 18.9 pages), 13 sources, 1997, $ 135.95
From the Paper "HOME-BASED CATALOG SALES IN JAPAN
I. Executive Summary
The company name is the American-Japanese Catalog Sales Company. The company will be a catalog sales company that is based in the United States, but which markets its products in Japan. The products sold will be nutritional beauty supplements.
The market for nutritional beauty supplements was initiated in Japan. Ironically, however, the Japanese-produced products are more expensive in Japan than are products of comparable quality produced in Europe and North America. A major opportunity, thus, is available for a marketer based in the United States.
The crucial elements of the production and marketing strategies are.."
Abstract This paper explains that L.L. Bean experienced a slight decline in growth because of increasing competition and other market forces, which requires more research about the existing business to decide the proper strategies. The author points out that L.L. Bean's emphasis on customer service sets it apart from some other catalog companies and helps in its marketing. The paper stresses that inventory management is a key issue that must be addressed because goods now are shipped ready for the direct channel and not for the retail channel; therefore, a dual flow system in which the goods are sent ready-for-sale to retail centers would eliminate time and costs for a considerable savings of about $.95 a unit.
Table of Contents
The Problem
L.L. Bean Overview
Background
Retail Clothing Industry - Overview
L.L. Bean's Strategies
Case Situation
Alternatives
Evaluation
Implementation
From the Paper "L.L. Bean dedicated to the sale of outdoor wear, clothing for hunters, campers, and those who want to commune with the great outdoors. The company is known for is outerwear, sportswear, house wares, footwear, camping and hiking gear, fishing gear, and the Maine hunting shoe that served as the company's first big success. The company sells through retail outlets and has five retail and sixteen factory outlets in the United States, as well as nine additional stores in Japan. The main means of selling, however, is through its more than 200 million catalogs sent out each year. The company also has an online presence in both English and Japanese, bringing the catalog into the computer age for the company founded in 1912."
Tags: bauer, growth, recession, inventory, service
Abstract This paper attempts to define a series of system integration and process re-definition strategies to enable field notes obtained during land surveying to be electronically cataloged and automated for more efficient use. The paper addresses the reliability of the data itself, which is captured and noted in field notebooks. The paper focuses primarily on how to automate what is today a highly manual repository of data existing in the 200 field notebooks that comprise the accumulated data to this point.
Outline:
Executive Summary
Starting with Change Management Is Critical
From Data Repository to Enterprise Content Management System
Advantages of Creating a Land Surveying Content Management System
Disadvantages of Creating a Land Surveying Content Management System
Proposed Costs
Considerations of Change Management
From the Paper "The disadvantages of implementing an automated system to better manage the land use notebooks center mainly on both the time needed during work hours to train users in new procedures for using the system, in addition to the costs of integration with other systems to keep the current one relevant over time."
"In the majority of instances there are many more costs associated with implementing a content management system than initially appear during the forecasting stage (Columbus and Murphy 2), and the level of integration with other systems continues to drive up the costs of these types of implementations. With all these shortcoming said however, the savings in efficiency and accuracy of queries does have a significant effect on the Return on Investment (ROI) of this type of program."
Abstract The paper presents a look at the catalog controversy of Abercrombie and Fitch sporting company. The first offensive catalog was said to make drunk driving and underage drinking acceptable. The next few catalogs became 'raunchier', with over 45 nude images in the first 120 pages. The paper examines the controversy surrounding the catalog and the company's response.
From the Paper "In the event that Abercrombie had not done away with the racy quarterly, there could have been a few options they could have considered before publication. First, is the nudity needed? They are, after all a clothing company. Why buy clothes if you are not going to wear them? A&F's mission states that ?not only do we sell clothes, but we promote a lifestyle,? (www.abercrombie.com) Not many people would call group sex and nonstop nudity a "lifestyle". There could still be very tasteful sexy photos with partial nudity. Less nudity would definitely bring less controversy."
Abstract This paper forms a business requirement analysis of the Starbucks corporation. The objectives of this business requirements analysis are to define an online catalog system for Starbucks that includes m-commerce (mobile e-commerce) capabilities. This business requirements analysis evaluates both the use cases and requirements of the catalog management system for the Starbucks website, Starbucks.com, and also further evaluates the integration and infrastructure requirements for supporting m-commerce.
Contents:
Executive Summary
Business Requirements Analysis
Use Cases for Catalog Sales Management
Use Cases for Real-time Price, Availability, and Order Status
Technology Project Plan
Starbucks Solution Plans: Catalog Management must include e-Commerce System (includes Order Capture, Order Status, Order Management, and m-commerce Integration)
From the Paper "AMR Research (2003) has stated that fully 70% of the cost of implementing a catalog management system is in changing the behaviors of existing users. Called change management, this area focuses on getting both users internal and external to the company to change how their jobs are done daily.
The internal stakeholders of sales, product management, service, operations, software engineering, and all other support services need to have a comprehensive understanding of the entire launch process first for the catalog management system they will use to sell their specific products. In fact these organizations need to be included in the development processes and cross-functional development meetings so the needs not only for their own departments but also to enable them to synchronize their efforts with others are critical.
For customers, the launch of the new catalog has to stress ease and speed of navigation and the ability to get real-time pricing and availability on any order, anytime. The need for education is the most critical, and the ability to position and promote both catalog management, e-commerce including order capture, and order management applications. "
Tags: DSL, store, configurations, distribution, locations, product, catalogue, server, XML
Emphasizes Web-based training and communication. Discusses controlling the business' message, internal communications, compared to traditional training, employees' attitudes, applications, access to data, technology and more.
5,625 words (approx. 22.5 pages), 19 sources, 1999, $ 135.95
Abstract The World Wide Web (Web) has become an important component of American commerce as companies conduct increasing amounts of business through the Web. Catalog companies have found that the Web is particularly well-suited to their needs, and have simply put their entire catalog on-line.
From the Paper "Introduction
The World Wide Web (Web) has become an important component of American commerce as companies conduct increasing amounts of business through the Web. Catalog companies have found that the Web is particularly well-suited to their needs, and have simply put their entire catalog on-line. Other companies, such as Amazon.com, have been created to take advantage of the opportunities that the Web provides to sell to consumers without having to maintain an inventory. Others, including governments, companies and individuals, recognize the potential of the Web to provide information to interested parties. For many organizations, the Web is now an integral part of their communications programs, with internal corporate communications and training taking place using Web technology. This research examines the ways in which ..."
Abstract This paper explains how the Mary Kay company has achieved substantial growth and market share due to its use of the Internet. This American based cosmetic company has managed to target women from all over and thus experience record sales even with the tough competition it faces in the cosmetic market. The author shows how online marketing speeds up sales; it allows customers to instantly view a catalog, see what is available and then place an order as opposed to having to visit a beautician, order a catalog and wait for it in the mail and then go and make the purchase. This ease of transactions thanks to the internet has helped Mary Kay Cosmetics gain a large part of the cosmetics market.
From the Paper "Mary Kay Cosmetics' main objective is to provide opportunities for women. While the desire to provide opportunities for women is admirable, it's not enough by itself to start a business. A product that fills the need of consumers is critical ( Kay, 1997). With the best selling brand of facial products for the last seven years, the company's product had to remain the best when there was so much competition. There are over 200 different cosmetic companies today that are competing for consumers, yet Mary Kay still continues to have the best selling skin care line in the industry year after year. Mary Kay is one the largest direct sellers of skin care and color cosmetics in the world and achieved another record year of 1.8 billion in wholesales in 2003. The company Independent Sales Force includes nearly 1.3 million Mary Kay Independent Beauty Consultants in more than 30 markets worldwide which has enabled the company to have double digit growth since it was founded in 1963 (Kay, 2003)."
Abstract The paper is a business plan to help Costco.com more effectively populate the website with content for new product introductions and streamline the e-Commerce systems of order status, order capture, and order management. The paper discusses both the technological and change management considerations Costco will need to rely on to make these strategies part of the organization in the long-term. The paper analyzes organizational change management models.
Outline:
I.Executive Summary
II. Business Requirements Analysis
Introduction
Use Cases for Catalog Sales Management
Use Cases for Real-time Price, Availability, and Order Status
III. Technology Project Plan
Costco Solution Plans: Catalog Management and e-Commerce System
IV. Models and Theories of Change Review
Overview of the DICE Model
Business Process Reengineering
Exploring Lewin's Model
Exploring the Speed of Change Model
Theories E and O of Change
Success Factors In Managing Change Management
V. Applications of Change Models
Change Management Model Selection
Change Management Plan
Measure, Monitor and Modify Change Management Strategies
Contingency Strategies
VI. Recommendations for Leading and Sustaining Change
Recommended Leadership Behaviors to Sustain Momentum
Evaluating the elements of an Organization's Culture and their Influence on Implementation
Strategies For Dealing With Organizational Culture
Post-Implementation Management Strategies
VII. Systems Thinking and Change Management Evaluation
Conclusion
References
From the Paper "Systems' thinking has more to do with re-aligning people, processes, and products than the simple toggling together of IT components. The former is infinitely more difficult, and in the context of this paper, the intersection of people, processes, and products is where the need to define, within a company, where the concept of how change is changing is critical. The synchronization of and tight integration between processes is the real pay-off a systematic approach to thinking and the applying of system-level logic to any broader business strategy that is being augmented with IT initiatives."
Abstract This paper analyzes the globalization of the American company Lands' End. It provides a history of the company and how it has to change for the expansion into foreign markets. It discusses pricing strategies and marketing considerations for new storefronts and locations. The writer also examines basic marketing strategies and future forecasts.
From the Paper "Lands? End, Inc. is a direct merchant of traditionally styled casual clothing for men, women, children, accessories, shoes, soft luggage, and home products [www.landsend,com, Investor Relations Home Profile, 2002]. The company offers its products through multiple selling channels. It sells through a series of general and specialty catalogs, mailed directly to its customers. It sells through the Internet, its international businesses and outlet stores. The company has three operating segments, consisting of core, specialty, and international. [Yahoo.com, 2002] Lands? End was one of the first major retailers on the Internet. Its website www. Landsend.com was launched in 1995, and now accounts for approximately 10% of its yearly sales. [Yahoo.com, 2002]"
