Abstract The paper describes research carried out to determine whether the customers' perception of a Costa Rican casino has an effect on gambling habits. The paper discusses the model of servicescape and how it relates to customer perception. This paper also presents reviews on previous research and on literature relating to the topic of casinos and casinos in Costa Rica, perception, research methods and data analysis. The research methodology used by the paper is a critical review of the literature together with a survey of casino patrons at the Fiesta Casino in Costa Rica. The paper concludes that the effects of servicescape does have an effect on gambling in a casino. The paper includes maps, graphs, charts, tables and photos.
Outline:
Introduction to the Study
Review of Related Literature
Methodology
Results
Conclusion and Recommendations
From the Paper "By design, casinos are known to have an attractive element, however the eventual perception held by patrons of the casino and its environment is often actually far different from their initial impression. Casinos were built to lure customers in and not let them out, to stimulate them into merging with the environment in order to draw customers into a fantasy world for which they are willing to pay (Eadington and Cornelius 1999). Gaming rows in casinos are typically arranged so that customers are enticed further and further into the casino without any visible means of egress; every corner represents a new adventure in gaming and savvy casino managers taking advantage of this. According to Ritzer (2001), human environment has come to be dominated by entertainment so that architectural designs nowadays are real fake and people tend to find artificial things more impressive than those that are real. As a consequence, as stated by Bagozzi, Gurhan-Canli and Priester (2002), processing goals and contextual factors affect focal attention so consumers attend to matters which are in their peripheral vision without being aware of it."
Abstract This paper provides a general overview of some of the more salient aspects of Donald Trump's Trump Hotels and Casinos. The description of the corporation includes a list of the corporate executives, a brief history and context of the corporation. A description of casinos currently operating under this corporation, and marketing strategies for the Taj Mahal casino is also included. The analysis portion of this study highlights the financial successes and failures of the corporation. The final evaluation of the corporation is based on a synthesis of all information previously discussed. Prospects for the future of the corporation are examined.
Executive Summary
Corporate Executives
Brief History and Context
Casino Description
Casino Marketing: The Taj Mahal
Financial Analysis
Evaluation and Prospects for the Future
From the Paper "By 2004, the corporation's stocks had fallen 82% to $2.38 a share. At the time, this was little more than the cost of one ride of the New York City subway. And this abysmal performance had nothing to do with the casino industry. During the same period, rival MGM saw its shares rise by 223%. In 2004, Trump Hotels and Casinos was once more in Chapter 11 proceedings while it tried to figure a way out from underneath $1.8 billion in debt through corporate restructuring. In short, the history of Trump Hotels and Casinos has been one significant financial loss after another, falling stock prices, and increasing debt burdens."
Abstract The following paper examines gaming casinos within the Ontario context and reviews the benefits of these operations as well as the perceived social ills arising from them - addictive gambling. The paper argues that a gaming casino in Toronto can actually work, as long as the proper measures are to put into place to protect people from themselves.
From the Paper T"here can scarcely be any doubt that the introduction of a Casino in Toronto, as anywhere else in Ontario, is a controversial initiative. The following paper will briefly examine the background of casino gaming in Ontario by looking at the situations in Niagara Falls, Rama and Windsor. The succeeding pages will also examine the impact of casino gaming upon the local community in terms of its economic impact and in terms of its impact socially in the areas of crime, addiction and mental health. Finally, the paper will conclude with a summation of the available evidence and a recommendation on the direction the City of Toronto should take."
Abstract This paper is an anthropology paper that debates the true reason for resistance to Indian Casinos. The paper wholeheartedly supports the anthropologist Darrian-Smith in asserting that the one of the ultimate reasons for resistance to Indian Casinos lies in the centuries old traditions of non-Native discrimination towards natives, and both traditional and new age stereotyping.
From the Paper "Indian Casinos For much of hundreds of years the American people have variously exterminated, stolen from or assimilated their indigenous peoples. In more recent decades this has turned into milder forms of discrimination and stereotypical conceptualizations. The one enduring theme has been the patrimonial dominance over Native peoples, being the most regulated of all people within the boundaries of the United States. Relegated by land appropriations to remote, often worthless plots of reservation lands, the remnants of traditional Native societies have barely been able to eke out a subsistence living. However, taking advantage of laws previously designed against them, a limited number of Native American tribes have turned to Casinos as a source of revenue to alleviate them from their hardship."
Abstract This paper considers the risk assessment and security concerns for accounting in the Sands Hotel and Casino case. The paper notes that the casino business is regulated by state law so that certain financial controls must be in place and the regulations covering this issue are extensive and specific. The paper explains that Sands meets all requirements and then exceeds them, seeing these controls not as an onerous requirement imposed by government but as a necessity for a cash business in order to meet the needs of the state as to tracking revenue and paying taxes.
Abstract This is an essay arguing that casinos should be legal in Florida - along with supporting details and examples.
From the Paper "According to an essay published on the SunCam website, Florida does not have legalized land-based casino gambling. It does however have a day-cruise facility that offers gamblers the opportunity to board ships that cruise offshore where casino gambling is legal. Florida also has seven Native American casino style gaming locations on sovereign Native American tribal land. The Seminoles have six casino locations and another casino is on the Miccosukee reservation. In addition there are two riverboat casinos in operation..."
Abstract In this article, the writer notes that casinos have become increasingly popular in the past few years as a tool to boost the growth of local economies. The writer points out that as casinos do generate local employment opportunities and enhance the local income, several rural communities in the U.S. have implemented a form of casino gambling as a way to revitalize their flagging economies. It has been the experience of these communities that casinos can, at the same time, generate tremendous profits as well as run up huge costs. The writer discusses that it is essential that community members, leaders, casino owners, casino managers and public officials analyze the issues that might affect the community directly in making the changeover to a casino gambling economy. The writer concludes that having seen both the negative as well as positive impacts of casino gambling on the economy of an area, it is essential to analyze both sides of the story and come to a balanced conclusion that will result in a win-win situation for everybody. The writer further suggests that the Las Vegas model has shown what a balanced approach to casino gambling can bring to the economy of the local community.
From the Paper "Many local communities have embraced casino gambling as a strategy to develop their local economies. The rationale behind developing casinos in their areas was to produce tax revenue and to keep the local gambling money within the community instead of losing it to other casinos outside the local community. Many US cities have been witnessing deteriorating fiscal health and have been exploring ways and means to turn around this situation. Casino gambling has steadily been emerging as one of the ways to attract revenue since the 1990s. In spite of being a popular choice as an economic development tool, the growth of casinos in the US has sparked off debates about the possible impacts on moral, social and religious life of the people. From the perspective of formulation of public policies, this debate is basically about four vital issues ..."
Abstract The paper discusses Harrods' launching of its online casino, which fulfilled the company's long-term objective of integrating retailing and gambling operations. The paper looks at the games offered and shows how the selection of games is perfectly aligned with the key upscale markets that Harrods online casino is catering to. The paper points out that this online casino is unique in its ability to complete transactions and payouts within 24 hours in over 35 different currencies and in its integration of retailing, online shopping and the online casino.
Outline:
Executive Summary
Harrods' Casinos' History
Gaming Offered
What Makes Harrods' Casino Unique
From the Paper "Harrod's is one of the most recognized and respected retailers globally, having a global span of services that includes its world-famous Knightsbridge Store in London, which is named for the London Underground Knightsbridge Station it is located near. Today Harrod's Group is comprised of Harrod's Bank, Harrod's Estates, a real estate company that manages listings throughout metro London and throughout England. In 2000 Harrod's launched their online gambling initiative, Harrod's Casino, aimed at the upper-income clients Harrod's has throughout the Middle East and Asia. In addition Harrod's operates two aviation services, Harrods Aviation and Air Harrods."
Abstract In this article the writer discusses the positive and negative effects that casino operations have on the tourism industry. The writer maintains that for the most part this is a symbiotic relationship and the one fosters the other in terms of economic activity and growth. The writer also points out that, while casino operations certainly fuel economic growth and expansion, they also are typically accompanied by an increase in crime or criminal activity of some type. The writer concludes that casino operations and tourism go hand in hand because while the family member that is intent on gambling or gaming in the casino is engaged in that activity, the other members of the family are intent on alternate activities. Further, the writer notes that it is these alternate activities that can truly fuel economic growth based on tourism in association with casino operations within a given market.
From the Paper "Many countries, regions and municipalities have come to rely on casino operations as a method to improve their local and national economies. Typically the reliance on the casino industry to fuel economic growth is a sound growth strategy since it does result in increased travel and tourism but it is also fraught with a certain degree of peril. Markets that engage the casino industry as a form of economic stimulus must do so with a certain degree of caution as well since along with the gamblers and tourists, criminal activity usually arrives as well in one form or another."
Abstract This paper takes a look at the book 'Casino' by Martin Scorsese and Nicholas Pileggi. The paper begins by summarizing the story line in the book and then moves on to discusses the main theme of the book. According to the paper, the main theme of this book is the casino in Las Vegas and the involvement of the Mafia in casino life.
From the Paper "One of the weaknesses displayed in the book however is the confusion that can occur about who is who. Because of the many characters involved one might find that they need to go back and reread passage to maintain a sense of who is who and what is happening in each sub story(Scorsese, Pileggi, 1995).
The book does succeed in the desire to drive home the truth of casino life from the 1960's to the 1980's(Scorsese, Pileggi, 1995). It introduces the Teamsters. Few people in America are not aware of the Teamsters and their reputed mob connections. The story brings the Teamsters front and center and provides a bird's eye view of that organization's ties to the mob and the power that it has to shut the nation down if the call went out to do so(Scorsese, Pileggi, 1995). "
Tags: mob, city, of, sin, gambling, tough, good, evil
Abstract The paper describes how a manager instituted the necessary strategic reforms of the Desert Palms Hotel and Casino by addressing the property's financial statements, the operational aspects of the property, the organizational hierarchy at the property, the evaluation of the property's processes and by significantly reducing the marketing and advertising expenses of the property. The paper also discusses the proposed water park at the site and provides a RBV and SWOT analysis for the casino. In addition, the paper explains the different types of strategic control and concludes that the Desert Palms Casino is in the right direction for making progress if it is able to build the water park.
From the Paper "Just six months earlier, Robert Hoffman had been a happily retired 55-year-old man in the habit of watching Oprah every morning and taking a long afternoon nap. After 30 years in the gaming business, 20 spent as the General Manager of the Gold Strike Inn and Casino in Boulder City, Nevada, he had welcomed retirement with open arms. When the call came from Michael Sharp, CEO of National Gaming, Inc., to consider taking over the helm of the Laughlin property, Hoffman was intrigued by the challenge but reluctant to step out of his comfortable retirement routine. Mr. Sharp was confident in Hoffman's ability to turn the property around in a couple of years, and told him he would be back in retirement before he knew it. The sales pitch worked, and a few weeks later, he arrived on the scene to assume the top spot at the Desert Palms."
Tags: RBV, SWOT, analysis, expenses, marketing, human, resources, strategic, control
Abstract This paper offers a proposal for a marketing plan for the Burswood Resort Casino in Perth, Western Australia. The study analyzes the positioning, finances and potential business of the complex. The paper begins by examining the current situation faced by the casino and then outlines the marketing strategy proposed.
Contents:
Abstract
Situational Analysis
Marketing Program Goals
Marketing Strategies
Action Plan
Budget
Monitoring System and Control
References
From the Paper "It is extremely important to first understand Burswood's background and current situation to be able to develop a solid marketing plan. Hence, this paper will start with a situational analysis of Burswood. This is then followed by its marketing program goals and marketing strategies respectively. The action plan will be the next step in this document. Finally, the budget and monitoring system should finish off this marketing plan."
Abstract This paper explains that gambling has always been part of the United States; even in the original colonies, lotteries were used to raise money, so that playing lotteries even became a civic responsibility. The author points out nine ways to manage money while gambling in a casino, such as using a progressive method of betting by setting a predetermined percentage increase for each winning bet and sticking stick to that. The paper relates that, in the past, casinos gave away rooms and served foods to attract new guests, especially the high rollers; today, non-gaming areas, including rooms, food, shows, retail space, and other aspects or features of their property, are increasingly a focus of potential profit opportunities.
From the Paper "Casino businesses know that they must put their guests first, otherwise, these businesses are behind and fumbling. They need not only to catch up with the trend but to make giant leaps in order to remain in competition. The lesson to learn is that the casino is in business for the loyalty of each guest; therefore, that guest is at the center of it. If the guest can be made to feel like a royalty, he or she will remember it when he or she leaves, and then come back.
Abstract This paper explains that the Shinnecock Indians, stricken by poverty and cultural predation that stripped them of their ancestral lands and any economic hope for the future, have no hope for the future unless they establish a casino. The author points out that the Shinnecocks are controlled, and to some degree marginalized, by the local law and state government because they are not recognized fully as a tribe by the federal government and, therefore, do not have the same rights and privileges of self-determination that many federally recognized tribes enjoy. The paper relates that the opponents to this casino are the wealthy Hampton residents who seem to worry about property values and community morals, but are not concerned about denying self-reliance and determination to the tribal people.
From the Paper "The Shinnecock have a proud and noble heritage, which predates their current impoverished state. However, historically the tribe has been taken advantage of by white Europeans and the new American government and settlers. They have consistently lost control of their native lands, in a series of unequal land swaps and hostile takeovers initiated by the white men and their government, which have also caused them to lose control of their economy. As one tribes spokesman says of the land swaps: ?They built on our ancestors bones and we never really did anything to stop it.? "
Abstract This paper looks at the various ways casinos try to trick, manipulate, and lure their players to stay longer. It discusses how casinos are in business to make money, and they make money by keeping gamblers "glued" to the tables and slots. They use a variety of ploys to keep people inside, from removing clocks so players do not know what time it is to feeding them free drinks and inexpensive food to keep them in the building.
From the Paper "Casinos lure gamblers to make money, and they do it any way they can, without regard for anything but their own maximum profit. How do they do it? The many ways they lure their "lambs to the slaughter" may be surprising in their variety, sheer ingenuity, and absolute disregard for anything but money. As author Popkin notes, "Since all casino games give the house a mathematical edge, the longer a player gambles, the greater the house's chance of winning" (Popkin 104). Just about anyone who has visited a casino can recognize some of the tactics, from no windows to free drinks, but underneath the flashing lights and dim interiors, there are numerous other ways the casinos manipulate players into staying longer at the tables and slots."
