Abstract
The paper describes research carried out to determine whether the customers' perception of a Costa Rican casino has an effect on gambling habits. The paper discusses the model of servicescape and how it relates to customer perception. This paper also presents reviews on previous research and on literature relating to the topic of casinos and casinos in Costa Rica, perception, research methods and data analysis. The research methodology used by the paper is a critical review of the literature together with a survey of casino patrons at the Fiesta Casino in Costa Rica. The paper concludes that the effects of servicescape does have an effect on gambling in a casino. The paper includes maps, graphs, charts, tables and photos.

Outline:
Introduction to the Study
Review of Related Literature
Methodology
Results
Conclusion and Recommendations

From the Paper
"By design, casinos are known to have an attractive element, however the eventual perception held by patrons of the casino and its environment is often actually far different from their initial impression. Casinos were built to lure customers in and not let them out, to stimulate them into merging with the environment in order to draw customers into a fantasy world for which they are willing to pay (Eadington and Cornelius 1999). Gaming rows in casinos are typically arranged so that customers are enticed further and further into the casino without any visible means of egress; every corner represents a new adventure in gaming and savvy casino managers taking advantage of this. According to Ritzer (2001), human environment has come to be dominated by entertainment so that architectural designs nowadays are real fake and people tend to find artificial things more impressive than those that are real. As a consequence, as stated by Bagozzi, Gurhan-Canli and Priester (2002), processing goals and contextual factors affect focal attention so consumers attend to matters which are in their peripheral vision without being aware of it."

Tags:casino, wagering, customer, loyalty, gambling, perception, atmospherics

Abstract
This paper considers the risk assessment and security concerns for accounting in the Sands Hotel and Casino case. The paper notes that the casino business is regulated by state law so that certain financial controls must be in place and the regulations covering this issue are extensive and specific. The paper explains that Sands meets all requirements and then exceeds them, seeing these controls not as an onerous requirement imposed by government but as a necessity for a cash business in order to meet the needs of the state as to tracking revenue and paying taxes.

Tags:casino, accounting, risk

Abstract
The paper discusses Harrods' launching of its online casino, which fulfilled the company's long-term objective of integrating retailing and gambling operations. The paper looks at the games offered and shows how the selection of games is perfectly aligned with the key upscale markets that Harrods online casino is catering to. The paper points out that this online casino is unique in its ability to complete transactions and payouts within 24 hours in over 35 different currencies and in its integration of retailing, online shopping and the online casino.

Outline:
Executive Summary
Harrods' Casinos' History
Gaming Offered
What Makes Harrods' Casino Unique

From the Paper
"Harrod's is one of the most recognized and respected retailers globally, having a global span of services that includes its world-famous Knightsbridge Store in London, which is named for the London Underground Knightsbridge Station it is located near. Today Harrod's Group is comprised of Harrod's Bank, Harrod's Estates, a real estate company that manages listings throughout metro London and throughout England. In 2000 Harrod's launched their online gambling initiative, Harrod's Casino, aimed at the upper-income clients Harrod's has throughout the Middle East and Asia. In addition Harrod's operates two aviation services, Harrods Aviation and Air Harrods."

Tags:retailing, gambling, upper, income, clients

Abstract
This paper examines the work motivation theories of Maslow and of Herzberg and relates them to the work environment of JCs Casino, which has a low retention rate. Employees are leaving even to take lower paying jobs. Next, the author indicates that the primary cause of this retention problem is not the physical work environment but the unfair behavior of the pit boss. The paper recommends ways that the problem of counterproductive employee behavior can be improved.

Table of Contents:
Work Motivation Theories Evaluation
Occupational Stressors that Negatively Influence Recruitment and Retention
Job Satisfaction and its Influence on Retention at the Casino
Counterproductive Employee Behavior Occurring at the Casino

From the Paper
"For the supervisors of JCs Casino, the workplace has become counterproductive on a number of different levels; this is a major problem. The problems that may be occurring range from theft of time and money, to violence against other employees and supervisors, to confrontations with customers. To reduce counterproductive behavior and improve the workplace environment supervisors and management can take certain steps. The ethical orientation of each individual must be explored at the initial phase of hiring. References should be checked as they may provide insight into the personality of the perspective employee; however, these measures can become ineffective if the work environment is unfair or biased."

Tags:needs supervisor bias communication, ethical orientation

Abstract
The paper describes how a manager instituted the necessary strategic reforms of the Desert Palms Hotel and Casino by addressing the property's financial statements, the operational aspects of the property, the organizational hierarchy at the property, the evaluation of the property's processes and by significantly reducing the marketing and advertising expenses of the property. The paper also discusses the proposed water park at the site and provides a RBV and SWOT analysis for the casino. In addition, the paper explains the different types of strategic control and concludes that the Desert Palms Casino is in the right direction for making progress if it is able to build the water park.

From the Paper
"Just six months earlier, Robert Hoffman had been a happily retired 55-year-old man in the habit of watching Oprah every morning and taking a long afternoon nap. After 30 years in the gaming business, 20 spent as the General Manager of the Gold Strike Inn and Casino in Boulder City, Nevada, he had welcomed retirement with open arms. When the call came from Michael Sharp, CEO of National Gaming, Inc., to consider taking over the helm of the Laughlin property, Hoffman was intrigued by the challenge but reluctant to step out of his comfortable retirement routine. Mr. Sharp was confident in Hoffman's ability to turn the property around in a couple of years, and told him he would be back in retirement before he knew it. The sales pitch worked, and a few weeks later, he arrived on the scene to assume the top spot at the Desert Palms."

Tags:RBV, SWOT, analysis, expenses, marketing, human, resources, strategic, control

Abstract
This paper takes a look at the book 'Casino' by Martin Scorsese and Nicholas Pileggi. The paper begins by summarizing the story line in the book and then moves on to discusses the main theme of the book. According to the paper, the main theme of this book is the casino in Las Vegas and the involvement of the Mafia in casino life.

From the Paper
"One of the weaknesses displayed in the book however is the confusion that can occur about who is who. Because of the many characters involved one might find that they need to go back and reread passage to maintain a sense of who is who and what is happening in each sub story(Scorsese, Pileggi, 1995).
The book does succeed in the desire to drive home the truth of casino life from the 1960's to the 1980's(Scorsese, Pileggi, 1995). It introduces the Teamsters. Few people in America are not aware of the Teamsters and their reputed mob connections. The story brings the Teamsters front and center and provides a bird's eye view of that organization's ties to the mob and the power that it has to shut the nation down if the call went out to do so(Scorsese, Pileggi, 1995). "

Tags:mob, city, of, sin, gambling, tough, good, evil

Abstract
This paper explains that the Shinnecock Indians, stricken by poverty and cultural predation that stripped them of their ancestral lands and any economic hope for the future, have no hope for the future unless they establish a casino. The author points out that the Shinnecocks are controlled, and to some degree marginalized, by the local law and state government because they are not recognized fully as a tribe by the federal government and, therefore, do not have the same rights and privileges of self-determination that many federally recognized tribes enjoy. The paper relates that the opponents to this casino are the wealthy Hampton residents who seem to worry about property values and community morals, but are not concerned about denying self-reliance and determination to the tribal people.

From the Paper
"The Shinnecock have a proud and noble heritage, which predates their current impoverished state. However, historically the tribe has been taken advantage of by white Europeans and the new American government and settlers. They have consistently lost control of their native lands, in a series of unequal land swaps and hostile takeovers initiated by the white men and their government, which have also caused them to lose control of their economy. As one tribes spokesman says of the land swaps: "They built on our ancestors bones and we never really did anything to stop it." "

Tags:poverty, ancestral, marginalized, federal, priviledges

Abstract
This paper offers a proposal for a marketing plan for the Burswood Resort Casino in Perth, Western Australia. The study analyzes the positioning, finances and potential business of the complex. The paper begins by examining the current situation faced by the casino and then outlines the marketing strategy proposed.

Contents:
Abstract
Situational Analysis
Marketing Program Goals
Marketing Strategies
Action Plan
Budget
Monitoring System and Control
References

From the Paper
"It is extremely important to first understand Burswood's background and current situation to be able to develop a solid marketing plan. Hence, this paper will start with a situational analysis of Burswood. This is then followed by its marketing program goals and marketing strategies respectively. The action plan will be the next step in this document. Finally, the budget and monitoring system should finish off this marketing plan."

Tags:mix, gambling, strategy, advertising, perth, resort

Abstract
The following paper examines gaming casinos within the Ontario context and reviews the benefits of these operations as well as the perceived social ills arising from them - addictive gambling. The paper argues that a gaming casino in Toronto can actually work, as long as the proper measures are to put into place to protect people from themselves.

From the Paper
T"here can scarcely be any doubt that the introduction of a Casino in Toronto, as anywhere else in Ontario, is a controversial initiative. The following paper will briefly examine the background of casino gaming in Ontario by looking at the situations in Niagara Falls, Rama and Windsor. The succeeding pages will also examine the impact of casino gaming upon the local community in terms of its economic impact and in terms of its impact socially in the areas of crime, addiction and mental health. Finally, the paper will conclude with a summation of the available evidence and a recommendation on the direction the City of Toronto should take."

Tags:toronto, gaming, casinos

Abstract
The paper begins with a general discussion of the gambling industry, including legalization, revenue statistics and government regulation. Then the necessity of friendly and courteous dealers in casinos is explored, including positive representation of the casino to the public, and encouraging the spending of money and future return to the casino.

From the Paper
"Gambling has been legal in Nevada since 1931. For the year 2001, total gaming revenue in the State of Nevada totaled $9,468,598,681. In addition, "The gaming industry's total contribution to federal, state, and local taxes is estimated to be $2.2 billion a year. These contributions mean Nevadans don't pay, among others: state personal income tax, state corporate income tax (measured by net income), state sales tax on food, state inheritance tax, and state gift tax" (Berkley).
Gaming in Nevada is highly regulated by the State Gaming Control Board and in many aspects by the Federal Government. "All establishments where gaming is conducted and where gambling devices are operated, and manufacturers, sellers and distributors of certain gambling devices and equipment must therefore be licensed, controlled and assisted to protect the public health, safety, morals, good order and general welfare of the inhabitants of the state, to foster the stability and success of gaming and to preserve the competitive economy and policies of free competition of the State of Nevada" (Gaming Control)."

Tags:tax, regulation, legalization, Nevada, gambling, patron