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This paper provides an overview of Yahoo!'s origin and explains some of the challenges and outcomes the company faces to meet customer demands. The paper includes an examination of Yahoo!'s competitive forces, its external and internal environments, its resources and its internal capabilities. The paper highlights these critical areas without offering any strategic options or recommendations to address these issues.
From the Paper:"Yahoo! grew more popular increasing the profit received from click through advertising and ad space on the website. To increase their business potential, venture capitalists - Sequoia Capital, were contacted to invest $2 million to build technological infrastructure and hire experienced executives and developers. In April 1996, Yahoo! had their first initial public offering (IPO) selling 2.6 million shares at $13 each for $338 million raising funds to expand their business.
"By 1996, Yahoo! had 18 functioning portals outside the United States operating in 12 different languages. Once established, Yahoo! expanded into e-commerce, email, instant messaging, news, financial information, personal and job classifieds. This fit with the company's view of improving customer experiences and broadening services to satisfy customer needs. Yahoo! then found itself under attack by new industry entrants and even with valuable first mover advantages found them struggling to compete. Yahoo! was still firmly entrenched as one of the leading portals with an average of 144 million page views in 2006 and earning $2 billion on revenues of $6.4 billion employing over 11,000 people unfortunately losing ground to their rival, Google."
Sample of Sources Used:
- Hill, C.W.L. (2006). "Internet Search and the Rise of Google." in C.W.L. Hill & G.R. Jones, Strategic Management: An Integrated Approach, 8th Edition. Boston: Houghton Mifflin.
- Jones, G. R. (2007). "Yahoo!." in C.W.L. Hill & G.R. Jones, Strategic Management: An Integrated Approach, 8th Edition. Boston: Houghton Mifflin.
- Rind, C. (2010, November 15). Yahoo! swot analysis. Retrieved from http://www.freeswotanalysis.com/electronic-commerce/133-Yahoo!-swot-analysis.html on May 2, 2012.
- Webster Dictionary Online. (2012). "Google." retrieved from http://www.merriam-webster.com/dictionary/google on May 2, 2012.
Cite this Case Study:
Yahoo! Case Study (2012, June 10) Retrieved May 22, 2013, from http://www.academon.com/case-study/yahoo-case-study-151394/
"Yahoo! Case Study" 10 June 2012. Web. 22 May. 2013. <http://www.academon.com/case-study/yahoo-case-study-151394/>