Wal-Mart's Strategy Case Study by cee-cee

Wal-Mart's Strategy
An examination of Wal-Mart's competitive strategies and how they have led to success for the organization.
# 109893 | 1,956 words | 6 sources | MLA | 2008 | US
Published on Dec 10, 2008 in Business (Companies) , Business (Consumer Behavior)


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Description:

This paper discusses the successful strategy of discount retailing powerhouse, Wal-Mart. It describes the history of the organization and looks at some of the marketing strategies and programs that it has initiated that have contributed to its success. The paper focuses on Wal-Mart's low pricing, the $4 prescription program and site-to-store program, high levels of convenience for customers and consistent product availability.

Table of Contents:
Introduction
Wal-Mart History
Wal-Mart's Competitive Strategies for Success
Conclusion

From the Paper:

"The convenience factor comes in with the fact that nearly two-thirds of Site to Store customers shop at Wal-Mart stores weekly. With Site to Store shipping, customers simply pick up their items during their weekly shopping trips, without paying for shipping. These customers now have access to tens of thousands of products that they can shop for from the convenience of their home or office, and then pick up for free at their local Wal-Mart ("Site to Store"). Increased product selection, free shipping to the local store, and a pick up location that most would visit weekly no matter what, all add up to increased convenience for consumers and greater success for the organization."

Sample of Sources Used:

  • 4 Dollar Prescription Drug Program. No date. Wal-Mart. December 2, 2007 <http://www.walmartfacts.com/FactSheets/4_Dollar_Prescription_Drug_Program_Phase_2.pdf>.
  • Economic Opportunities. No date. Wal-Mart. December 2, 2007 <http://www.walmartfacts.com/FactSheets/Economic_Opportunities.pdf>.
  • Site to Store Program. No date. Wal-Mart. December 2, 2007 <http://www.walmartfacts.com/FactSheets/Site_to_Store_Program.pdf>.
  • Wal-Mart Story. 24 Aug 2007. Wal-Mart. December 2, 2007 <http://www.walmartfacts.com/content/default.aspx?id=1>.
  • The Wal-Mart Timeline. 1 Apr 2007. Wal-Mart. December 2, 2007 <http://www.walmartfacts.com/content/default.aspx?id=3>.

Cite this Case Study:

APA Format

Wal-Mart's Strategy (2008, December 10) Retrieved May 22, 2013, from http://www.academon.com/case-study/wal-mart-strategy-109893/

MLA Format

"Wal-Mart's Strategy" 10 December 2008. Web. 22 May. 2013. <http://www.academon.com/case-study/wal-mart-strategy-109893/>

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