Wal-Mart Stores, Inc. Case Study by Rao

Wal-Mart Stores, Inc.
A case study analysis and strategic audit of Wal-Mart Inc., including an external factor analysis summary (EXFAS), an internal factor analysis summary (IFAS), and a strategic factor analysis summary (SFAS).
# 102381 | 4,400 words | 4 sources | MLA | 2007 | AL
Published on Mar 24, 2008 in Business (Companies) , Business (International) , Business (Management)

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This paper presents a case study regarding marketing strategies for Wal-Mart. It looks at the strategies that Wal-Mart pursued to maintain its growth and marketing leadership position. It also looks at the factors that a firm should consider in the development of its marketing strategy. It discusses the importance of changes in the external environment to an organization like Wal-Mart. Finally, it reviews Wal-Mart's financial performance and draws conclusions about the financial future of the firm. The paper also presents a current strategic analysis for Wal-Mart, in point form.

Case Abstract
Marketing Strategies
Wal-Mart's External Environment
Wal-Mart's Financial Performance
Wal-Mart as a Predator
Strategic Audit
Current Situation
Corporate Governance
External Environment
Internal Environment
Analysis of Strategic Factors
Strategic Alternatives and Recommended Strategy
Evaluation and Control
EFAS, IFAS and SFAS Exhibits
IFAS, EFAS and SFAS Exhibits
SFAS, EFAS and IFAS Exhibits

From the Paper:

"Wal-Mart's management faced significant challenges in 2006 - challenges that could significantly affect the achievement of its growth objectives. The company was being condemned for business practices ranging from low pay and stingy health care benefits to exporting jobs and destroying small businesses. Wal-Mart was also the subject of litigation, including a class action discrimination suit. The company's second highest executive had been forced to leave the company after being convicted of fraud and tax evasion. In addition, filmmaker Robert Greenwald premiered a scathing documentary in 2005 titled, Wal-Mart: The High Cost of Low Prices."

Sample of Sources Used:

  • David, Fred. Strategic Management: Concepts and Cases. 11th ed. New Jersey: Pearson Prentice Hall, 2006. 437-478.
  • Truitt, Wesley B. Business Planning: a Comprehensive Framework and Process. 1st ed. London: Quorum Books, 2001. 274-289.
  • Walmart: the High Cost of Low Price. Dir. Robert Greenwald. 2005. 28 Oct. 2007 <http://www.walmartmovie.com/>.
  • Wheelen, Thomas L., David J. Hunger, and Patricia A. Ryan. Strategic Management and Business Policy. 11th ed. New Jersey: Pearson Prentice Hall, 2008. 625-668

Cite this Case Study:

APA Format

Wal-Mart Stores, Inc. (2008, March 24) Retrieved August 21, 2017, from http://www.academon.com/case-study/wal-mart-stores-inc-102381/

MLA Format

"Wal-Mart Stores, Inc." 24 March 2008. Web. 21 August. 2017. <http://www.academon.com/case-study/wal-mart-stores-inc-102381/>