McDonald's Decision-Making Case Study by Write Fine

McDonald's Decision-Making
An analysis and reflection of McDonald's decision-making.
# 113307 | 2,490 words | 9 sources | MLA | 2009 | US
Published on Mar 27, 2009 in Business (Companies) , Business (Management)


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Description:

The paper focuses on two decisions of McDonald's in its competition with Burger King; the change to the burger-making process known as the "Made for You" approach and the introduction of a new menu item that was a copy of Burger King's product. The paper then discusses how the "Made for You" approach was successful while the new burger was a total failure. The paper points out that learning from Burger King's supply chain did not impinge upon McDonald's brand integrity, while shamelessly copying Burger King's product did. The paper therefore learns that a company should stay true to one's brand name and values but can imitate innovations that result in improving the business.

Outline:
Context
Decision-Making
Effectiveness of the Decision-Making Process
Reflect on your own Decision-Making Process

Sample of Sources Used:

  • Barett, Larry. "McBusted." Baseline. Jul 2, 2002. Jul 15, 2008http://www.baselinemag.com/c/a/Projects-Supply-Chain/McDonalds-McBusted/
  • Buscemi, Eric. "McDonald's vs. Burger King: Battle of the Brands." Blogging Stocks. Apr 9, 2007. Jul 15, 2008. p://www.bloggingstocks.com/2007/04/09/mcdonalds-vs-burger-king-battle-of-the-brands/
  • "Burger King." Official Website. Jul 15, 2008. http://www.burgerking.com/bkglobal/
  • Canedy, Dana. "McDonald's burger war salvo: Is 'Made for You' the way folks want to have it?"The New York Times. Jun 20, 1998. Jul 15, 2008. http://query.nytimes.com/gst/fullpage.html?res=9B0CEED8163CF933A15755C0A96E958260&sec=&spon=&pagewanted=all
  • "Changes at McDonald's after taste test." The New York Times. Dec 26, 1996. Jul 15, 2008.http://query.nytimes.com/gst/fullpage.html?res=9F06E6DE1131F937A15751C1A960958260

Cite this Case Study:

APA Format

McDonald's Decision-Making (2009, March 27) Retrieved October 01, 2014, from http://www.academon.com/case-study/mcdonald-decision-making-113307/

MLA Format

"McDonald's Decision-Making" 27 March 2009. Web. 01 October. 2014. <http://www.academon.com/case-study/mcdonald-decision-making-113307/>

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