Communication Plan for Revlon Case Study by Top Papers

Communication Plan for Revlon
A case study of the Revlon corporation's communications.
# 142429 | 1,500 words | 3 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)


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Description:

This paper completes the IMC plan for Revlon. The paper examines how the regulatory environment with respect to the cosmetics industry may affect the company's communications. Additionally, the paper also reviews the use of a variety of media channels with an emphasis on the digital media infrastructure. Finally, the paper recommends certain promotional strategies and offers a financial overview of the project for the firm.

From the Paper:

"This document completes the IMC plan for Revlon. It examines how the regulatory environment with respect to the cosmetics industry may affect the company's communications. Additionally, the document also reviews the use of a variety of media channels with an emphasis on the digital media infrastructure. Finally, it recommends certain promotional strategies and offers a financial overview of the project for the firm.
"More often than not, companies such as Revlon that compete in certain..."

Cite this Case Study:

APA Format

Communication Plan for Revlon (2008, December 01) Retrieved July 23, 2014, from http://www.academon.com/case-study/communication-plan-for-revlon-142429/

MLA Format

"Communication Plan for Revlon" 01 December 2008. Web. 23 July. 2014. <http://www.academon.com/case-study/communication-plan-for-revlon-142429/>

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