Coca-Cola's Ethical Crises Case Study by Nicky

Coca-Cola's Ethical Crises
An analysis of Coca-Cola's ethical issues and their resolution.
# 144879 | 1,807 words | 7 sources | MLA | 2010 | US
Published on Oct 14, 2010 in Business (Companies) , Business (Management) , Ethics (General)

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The paper provides a summary of a case study on the Coca-Cola Company's ethical issues. The paper outlines the company's ethical crises and the potential solutions. The paper critically analyzes the proposed strategies concerning consumers, employees and internal ethics investigations, and suggests a course of action that would be the combined implementation of several strategic approaches.

Case Summary
Possible Solutions
Decision and Defense against Weaknesses

From the Paper:

"Today's business community is the result of decades of changes. Starting with the Industrial Revolution, organizations have implemented various strategies to consolidate their leading positions, to hire the highest skilled and qualified candidates, to get access to resources, to penetrate new markets or to pursue customers to buy the manufactured products or delivered services. The course of actions followed in their endeavours were however questionable at different points in time. Whereas some strategies were simply illegal, others were just unethical.
"An unethical behavior cannot be punished by law, but its effects can still be disastrous and will reach even the largest multinational. An example of such an organization suffering the impacts of its unethical behavior is the Coca-Cola Company. The reasons why they engaged in questionable actions are open to interpretation, but my personal belief is that they desired to become and remain the largest and most successful retailer of soft beverages on both national and international markets."

Sample of Sources Used:

  • Anderson, H., Strengthen Your Brand Through Email, Click Z, 2001, last accessed on November 27, 2008
  • Daye, D., Brand Spotlight: Coca-Cola, Branding Strategy Insider, 2007, last accessed on November 27, 2008
  • Levine, L., Strengthen Your Brand, Strengthen Your People, All Business, 2007, last accessed on November 27, 2008
  • Shanker, M.C., Strengthen Your Brand To Increase Traffic and Sales,
  • Brand Strategy Company, Brand Identity Guru, last accessed on November 27, 2008

Cite this Case Study:

APA Format

Coca-Cola's Ethical Crises (2010, October 14) Retrieved July 21, 2017, from

MLA Format

"Coca-Cola's Ethical Crises" 14 October 2010. Web. 21 July. 2017. <>