Abstract
The paper looks at how Ted Arison began Carnival Cruise Lines' operations, the parent corporation of Carnival Cruise Lines, in 1972, and how his son, Micky Arison, is the current Chairman of the board and CEO. The paper relates that Carnival Corporation operates 12 cruise lines and 75 ships which cover four North American markets as well as Europe of which 20 belong to Carnival Cruise Lines and discusses how the parent company, Carnival Corporation, owns numerous cruise lines, which are all branded separately.

From the Paper
"Ted Arison began Carnival Cruise Lines' operations, the parent corporation of Carnival Cruise Lines, in 1972. His son, Micky Arison, is the current Chairman of the board and CEO. Carnival Corporation operates 12 cruise lines and 75 ships which cover four North American markets as well as Europe of which 20 belong to Carnival Cruise Lines. The parent company, Carnival Corporation, owns numerous cruise lines, which are all branded separately. For fiscal year 2005, Carnival Corporation, the parent corporation of Carnival Cruise reported $11,087m in total revenues and almost 7m passengers carried. While this marketing audit concerns solely..."

Tags:carnival, cruise, line

Abstract
The paper discusses how Carnival Cruise Lines has branded itself as the "fun" cruise line where fun is the main priority and the amenities are second. The paper looks at how Carnival's legacy of the "Fun Ships" began.

From the Paper
"Carnival Cruise Lines has branded itself as the "fun" cruise line where fun is the main priority and the amenities are second. During Carnival's inaugural voyage at its founding, its converted transatlantic liner ran aground on a sand bar. It was due to this mishap that management gave everybody free drinks. The observation was that everybody had "fun" and thus, began Carnival's legacy of the "Fun Ships" ("Power"). Carnival never wavered from its commitment to its brand and expanding its brand equity. Based on Carnival's research most people go on vacation to have fun."

Tags:cruise, industry, carnival

Abstract
This paper presents a case Analysis of the Carnival Corporation (based on 2001 case data) that maintains travel industry concerns (economic sluggishness, political terror, public health issues) in 2001 hold true today. The paper provides an internal analysis of Carnival Corporation including the corporation's vision, mission, objectives, goals, strategies and performance.

From the Paper
Carnival Corporation at the time of this case was the industry leader. The industry however was confronting important problems related to general economic sluggishness ..."

Tags:Corporate, Carnival, vacation, travel

Competitive Strategy

SWOT

Financial Performance

Abstract
This paper examines social and cultural situation of the city of Florence during the 14th and 15th centuries showing how much of a decadent and self-indulgent municipality it was. By understanding the attitude of that time period, it makes it easier to comprehend the mayhem that was brought on during the time of Carnival - the obsession with food, culture and fun.

From the Paper
"There is hardly an event that occurs where food is not part of the main affair. Eating for the Italians is more than a physiological requirement; rather, it symbolizes many things, including faith, devotion, and family values. In no other ethnicity would one find such connection with emotion and sustenance to food as one does with the Italians. Implementing a Carnival celebration so many centuries ago just seems to epitomize what the Italian people of the time stood for."

Tags:carnival, decadent, florence, gras, history, italy, mardi, renaissance, food

Abstract
This paper discusses the Trinidad and Tobago Carnival, which is celebrated the week before Ashe Wednesday every year and is among the largest and most popular in the world. The paper notes that, according to the Trinidad and Tobago official website, this annual event is unrivaled in the world. Rich in history and a reflection of its history, the Carnival continues to evolve to the present day. The paper points out that, as a symbol of freedom, and a celebration of freedom from slavery, the Trinidad and Tobago Carnivals are significant to the islands because they represent a celebration of freedom that is deeply rooted in the culture of the nation. However the Carnival is not merely a celebration but also an outlet for commentary on the important issues affecting Trinidad. The writer concludes that today, the Carnival is a subject of controversy, and that will not change in the future, as the Carnival's very inception celebrates freedom, while challenging the norms of its day.

From the Paper
"Racial tensions were still prevalent as the Carnival celebrators maintained as sense of their African heritage. A key event in 1881 illustrates the tension as a new commander, Captain Baker, took over the police force to be tougher on the celebrations. During the popular Canboulay celebrations which celebrated the burning of the canes on slave plantations which would unite slaves after they put out the fires, the Carnival celebrators carried torches through the streets against Baker's wishes. Rioters then clashed with police and despite the violence the Carnival continued. They then mocked the police in future celebrations as tensions between the authorities and those celebrating would continue throughout the 19th century. Ultimately, the Trinidad Carnival was influenced by its history as a slave plantation island and the social and racial tensions would contribute to the practice of Carnival. Even after emancipation, the issues of slavery and racism were still being expressed and celebrated and maintained a presence in Carnival parades and masquerades."

Tags:festival, masquerades, freedom, culture

Abstract
The paper relates that Carnival Cruise Lines is the largest and most successful cruise line in the world. The paper provides a brief history of Carnival Cruise Lines and analyzes their image design. The paper discusses how Carnival Cruises has been plagued by a number of scandals recently, including a health scare and its controversial contract with the Hurricane Katrina relief operation. The paper considers that when it comes to the leisure industry, given the escalating cost of family vacations, many people are willing to put aside personal quandaries if their own experience is pleasurable.

Outline:
A Brief History of Carnival Cruise Lines
Image Design: Visual Identity and Integrity
Processes, Policies, Community Involvement: Building an Image

From the Paper
"A press release detailing history of the cruise line states that Carnival began in 1972 with a converted transatlantic ocean liner called the T.S.S. Mardi Gras. Given that the cruise line was later to enter into a controversial contract with the federal government to provide shelter in some of its cruise ships to Hurricane Katrina evacuees, this name seems ironic in retrospect. (Weisman, 2005) The mission of Carnival's founder Ted Arison was to make the elite mode of travel aboard large luxury vessels, a "vacation experience once reserved for the very rich," now "accessible to the average person." ("34 Years of Fun," 2006, Carinval.com)"

Tags:luxury, vessels, ocean, liner, leisure, vacation, scandals

Abstract
The paper looks at the key success factors of Carnival Cruise Lines. The paper discusses their comparative advantage of sales and marketing benefits it maintains with its numerous sister companies. The paper provides a customer/market analysis and relates that for future growth, Carnival must identify further segmentation strategies that will allow them to market directly to more defined sub-populations.

Outline:
Market Overview
Key Success Factors
Comparative Advantages
Customer/Market Analysis
Primary Segmentation

From the Paper
"Carnival Cruise Lines has branded itself as the "fun" cruise line where fun is the main priority and the amenities are second. During Carnival's inaugural voyage at its founding, its converted transatlantic liner ran aground on a sand bar. It was due to this mishap that the management gave everybody free drinks. The observation was that everybody had "fun" and thus, began Carnival's legacy of the "Fun Ships" ("Power"). Carnival never wavered from its commitment to its brand and expanding its brand equity. Based on Carnival's research most people go on vacation to have fun. Having this information influenced its designing of their ships. Carnival clearly spends more money on asthetics then comfort, spending 25% - 30% less on beds than their competitors. Carnival feels that spending this amount on the bells and whistles offered a better return on investment (ROI)."

Tags:markets, brand, segmentation, strategies, sales, marketing

Abstract
This paper provides a marketing audit of Carnival Cruise's current sales and marketing operations. The paper describes the company and offers its recommendation that Carnival Cruise should develop an advertising platform that transfers across markets and media regardless of target market and segment. The paper discusses the evaluation and control of this proposed strategy.

Outline:
Executive Summary
Company Description
Marketing Communications Analysis
Recommendations
Implementation Plan
Evaluation and Control

From the Paper
"Ted Arison began Carnival Cruise Lines' operations, the parent corporation of Carnival Cruise Lines, in 1972. His son, Micky Arison, is the current Chairman of the board and CEO. Carnival Corporation operates 12 cruise lines and 75 ships which cover four North American markets as well as Europe of which 20 belong to Carnival Cruise Lines. The parent company, Carnival Corporation, owns numerous cruise lines, which are all branded separately. For fiscal year 2005 Carnival Corporation, the parent corporation of Carnival Cruise reported $11,087m in total revenues and almost 7m passengers carried."

Tags:implementation, evaluation, control, communication, brands, strategies, customers

Abstract
This paper examines how, in his poetic works of ?MacFlecknoe? and ?Absalom and Achitophel?, John Dryden focuses on the idea of coronation to degrade his satirical target. It looks at how ?MacFlecknoe? centers around the crowning of a new ?king of bad writing?, whereas ?Absalom and Achitophel? satirizes the very realistic predicament of a threat to the English crown. It also explores how, during the 18th century in England, the folk custom of carnival was very popular and how Dryden derived his royal satires from these traditional English carnivals.

From the Paper
"Dryden was no doubt familiar with these carnivals of misrule (Combe 5). During the observance of Twelfthtide in England, the carnival was in full swing; "Dating from at least the twelfth or thirteenth century, a Lord of Misrule was commonly appointed to oversee the Chistmastide revels at the royal court, in noble households, in various municipalities, at the universities, and at the London law schools" (Combe 5). The Christmastide carnival at the Inns of court was probably the most influential to Dryden, for it was the most complete ritualistic carnival at the time (Combe 6). During this carnival, a Lord of Misrule was crowned, termed the Christmas prince; the carnival began on December 21, and the disorder lasted for about four weeks (Combe 6)."

Tags:absalom, achitophel, macflecknoe

Abstract
"Mankind" presents a comedy of morals concerned with the most fundamental aspects of human behavior, namely, the difficulties of leading a virtuous life in the face of hardships, distractions and temptations. This paper discusses the play "Mankind" and how through the juxtaposition of the elements of Carnival and Lent, they were able to express their grievances against an oppressive society.

From the Paper
"The Medieval drama began as a symbolic re-enactment of the resurrection of Jesus Christ and was meant to educate people on the teachings of the Bible and the doctrines of the church. After a time, the action in the plays was expanded upon and dialogues were added, making it more theatrical. The plays were, of course, still performer in Latin, which was the universal language of the Church. Gradually, drama began to include non-Biblical sources and the plays were performed outside of the churches. At this point, English Medieval drama took off in many different directions, which literary historians divided into three distinct and unconnected groups of vernacular plays: the 'mystery' plays, which were based on scripture, the 'miracle' plays, which were based on the lives of saints, and the 'morality' plays, which were based on the struggle between vices and virtues (Potter 6). The latter of these plays flourished in England at the same time as the Corpus Christi Cycles."

Tags:15th, ash, carnival, carnivalization, century, christmas, circumcision, drama, easter, england, feast, fools, gras, lent, lenten, mankind, mardi, medieval, mercy, ribaldry, tutivillius, vices, wednesday, worldlings