Abstract This paper is written in the form of a report to a senior executive, giving a detailed analysis of Northeast England with the intent of persuading the executives to establish a manufacturing station there. The report includes all of the basics, such as the population and demographics of the city, as well as major means of transportation in the area. The report also includes more specific information such as other local businesses that could aid in the company's success in that area. The paper includes an appendix with charts and graphs illustrating data pertaining to the report.
Outline:
Executive Summary
Reasons for Viability of Location
Trade Policies of Region
Preferential Policies of the Region
International Investment in the Region
Other Local Organizations that will Aid Business and Investment
CarSales in Western Europe
Strategic Plan and Predictive Target and Profit
Strategy
Planning Strategy Methods
Strategic capability
The Core Competencies Perspective
Expansion Plan (Strategy for the First Six Months)
Appendix A: PEST Analysis of the UK market
Appendix B: The Sales of Automotives in the UK
Appendix C: New Car Registrations in Europe
Appendix D: SWOT Analysis for Vulcam
Appendix E: The Process of Plan for First Six Months
Appendix F: 4Ps Strategic Question List for First Six Months
Appendix G: Problems to Consider Within First Six Months
Appendix H: Human Resource and Personnel for First Six Months
Appendix I: Finance and Marketing for First Six Months
From the Paper "The North East of England in UK is a very important fastest growing new economic region. The region comprises of Northumberland, Tyne and Wear, Durham and Teesside. This area is 9000 sp km large living population 2.6 million. There is working population 2.6 million among them. The commercial capital Newcastle upon Tyne is the centre city for all economy and political. National Statistics show the GDP per head for the North East region (1999) as 77.3 (UK=100). Regional statistics show the region has a workforce of 974,000."
Abstract This paper documents a young persons search for the "best car around". It provides a look at advertising and marketing ploys, salesmen talk and other "useful" information that may cloud a person's judgement. The author decides that the best way to test a car is to drive it.
From the paper:
"What is the best sports car for the 2002 model year? This question, which this paper attempts to answer, is not as simple as it might seem to be at first because "the best" can be very ambiguous. This is why every single car ad that you ever see on television or that you ever see in a magazine can claim that it is in fact the best without the manufacturers? being accused of false advertising, since every car is probably the best for someone. For example, if you have a family with eight children in it, the best car for you will be a really big van that every can fit in at the same time. If you use a wheelchair to get around, then the best car for you is one that a disabled person can use."
Abstract In general terms, most Americans agree that the use of bait cars by law enforcement is justified, for they consider it a common sense response by the police to the complexities of reducing car theft. They see it as an effective policy in two ways, for in addition to enabling police to catch car thieves in the commission of a crime, it provides a general deterrent, for active car thieves will be wary of stealing any car because they can never be certain whether a car they are targeting for theft is a bait car. This paper discusses the use of bait cars by police and sheriff's departments in the United States and looks at why, in spite of the many advantages this practice offers, it continues to be a controversial issue in the minds of some people.
Abstract This paper studies muscle cars and their accompanying culture. It details the emergence of muscle cars in the 1960's and how the industry met the public needs, and their fall in the 1970's. It concludes that the enforcement of government emissions standards, combined with the switch to lower octane gasoline eventually lead to the death of the muscle car.
Table of Contents:
Introduction
The Industry
Individuality
Muscle Cars Emerge
The End of an Era
Conclusion
Interview
From the Paper "Car culture has been around as long as the automobile. For over 100 years the automobile has been an icon in American history and in people's lives. People have a long history of defining themselves by the car they drive, and judging others in this same way. What you drive can mean different things to different people, but it always means something. It reflects financial and social status, as well as personal expression. For people who wanted to be thought of as sexy, bold, and fast"the muscle car was the answer. After the end of World War II, Americans became obsessed with the automobile. Suddenly, cars become more than just tools, more for just transportation"they became identity to some people. People were what they drove. ?It was only natural that such a state of devotion to an inanimate/animate object should lead to a prominent sub-culture of super-fanatics.? (Anselmi, 1984) That love of the automobile became the catalyst for securing its place into pop culture and ultimately what has been the driving force behind the auto industry ever since. The muscle car was conceived by this driving force."
Abstract This paper is on the prospects for the hydrogen powered car, noting the stakeholders involved, some of what they want, and how likely it is that the car will be produced in the near future. The paper indicates that the primary problem may be getting the fuel to the consumer in an economical way, given that the ultimate stakeholder is the consumer, who will be asked to buy these cars and who will want to have a car that performs as well as possible and to be able to refuel easily and economically.
From the Paper "Hydrogen-powered cars operate on energy produced by the mixing of hydrogen and oxygen, with the only by-product being water. Stacy (2003) notes that General Motors is to provide $44 million to build a fleet of 40 hydrogen-fueled cars for use in New York, Washington, Michigan, and California, with another $44 million in matching funds to be provided by the U.S. Dept. of Energy. In addition, Shell Hydrogen LLC is to create five refueling stations in New York, Washington, California, and along the east coast, and this is seen as a major step in the development of hydrogen-fueled cars, given that automakers are reluctant to develop hydrogen cars both because of the cost and because of the current lack of refueling stations (Stacy, 2003, para. 1)."
Abstract This paper assesses the strengths and weaknesses of Toyota's product, a hybrid electric car. The car is eco-friendly and it is important that the product is carefully assessed in detail before it is launched in the North American market. The paper also offers some concrete marketing suggestions, which can help the company in successfully introducing the product globally.
Abstract This paper discusses how mass production of cars started at the beginning of the 20th century and grew rapidly and how, since that time, our world has changed virtually beyond recognition. It discusses the changes that this particular technological advance has caused, focusing on changes in mode of production, changes in family life and ecological effects.
Abstract This paper is a sales organization plan for a new sales organization within an already established company. The paper focuses on the new product, TrashWagon, within Trash to Transportation Technologies. The plan addresses supply problems, quality control issues, and customer service shortcomings, in order to ensure a successful product launch.
Table of Contents:
Introduction
Product
Target Markets
Channels Of Distribution
Sales Organization
Territory Management
Internal Sales Organization
External Sales Organization
Budget Plan
Year One Sales Forecast
Budget Administration
Sales Associate Staffing
Training
Motivation/Incentives/Compensation
Customer Service/Satisfaction
E-Business
Code of Ethics
Administration and Account Management
Forecasting Utilizing Market Research and Technology
Conclusion
From the Paper "Trash to Transportation Technologies is a developing a new organization to sell the TrashWagon, a hybrid vehicle that operates on trash-based fuel in urban areas where such fuel exists. Not restricted to urban use, the TrashWagon can also operate on traditional fossil fuels, so despite its unique features it can operate virtually anywhere a conventional vehicle can.
Since Trash to Transportation Technologies has been driven by research and development until this point, the implementation of a sales department is the next step for the company before beginning to conduct business. Rather than develop the product to sell through distributors or wholesalers, Trash to Transportation Technologies has decided to sell the product through TrashWagon retail outlets using its own sales force. Management staff that has previously concerned itself with raising capital for research and organizational funding, will now be developing the sales organization."
Abstract The paper discusses the importance of the sales department and how to use sales management strategies to develop a functional department in the organization. The paper gives particular emphasis to the strategy of utilizing sales teams and team structures in building a sales department. The paper concludes with a case study examining sales team management in the international industrial products industry.
From the Paper "Sales, selling and sales management are some of the most important functional areas in any enterprise. Without this important component an organization's products or services are only available through chance customer encounters and leaving a company's revenues to the chance encounter with a customer is untenable and bad business. This precept is especially important and magnified tenfold in the international setting and in dealing with industrial products where both the market and the consumer may be far removed and culturally separate. Yet, to a certain degree the product and industry, as well as the market, in reference to sales, remains somewhat irrelevant in that any industry in any market requires effective sales departments and strategic sales management because this functional area is directly related to an enterprise's revenue."
Abstract This paper describes three popular ways that sales managers are using to monitor and control the daily activities of their subordinate salespeople in the field. The paper explains that these methods encourage sales staff to target specific clients rather than extend a wide reach of cold calls, stress solutions to specific customer problems, generate demand by highlighting specific customer problems and establish sales employee incentives on long-term performance rather than short-term sales.
Table of Contents
Saving Time by Segmenting the Market
Problem-Solution
Motivating the Staff on a Long-Term Basis
From the Paper "Mark Hendricks in Entrepreneur magazine recently noted the increased popularity of 'time management' sales strategies in a less sales-friendly market. Using segmented and targeted research while deploying salespeople stragetically, hiring more of salepeople in general to target different market segments, "and investing more in training, supervision and technology to support sales," is now a popular managerial technique. This 'time management' strategy, or time compression, was born of an economic enviroronment boasting "savvier but less patient customers" and "the availability of more but sometimes less qualified candidates for sales jobs." (Hendricks, 2002, p.1) For instance, phamecutical companies like Pfizer now often have more drug representatives with fewer drugs under their care, and specific staff that highlight doctor's offices, while other salespeople market different products or different doses of drugs or sales packages to hospitals."
Tags: time, management, sales-friendly, segmented, targeted, research, training, supervision, technology
Abstract This paper discusses the loan sale market and the participation of two different banks, the Bank of Montreal, and the Bank of Nova Scotia, noting that loan sale takes place when a financial institution originates a loan and then sells it to another institution. The paper further discusses how when loans are sold or traded, no new securities are created. The loan sale market is the market through which such transactions are made, and various institutions engage in this sort of transaction. As a rule, this means that a larger bank helps out a smaller bank and so reduces the risk to the smaller bank.
Abstract This paper discusses the cultural comparison, political economy of health and healthcare and ethno-medical practices relating to the sale of human organs for transplant. The author stresses the ethical questions relating to this practice. The paper analyzes issues of supply and demand.
From the Paper "The need for human organs suitable for transplant greatly exceeds the supply. According to Robyn Shapiro writing in "Human Rights Journal of the Section of Individual Rights Responsibilities", more than ... Americans are on waiting lists and more than a dozen die each day because a needed organ is not available for transplantation. Shapiro explains that the sale of organs is prohibited in the United States under The National Organ Transplant Act. This Act makes it a federal crime to knowingly acquire receive or otherwise transfer any ..."
Tags: organ sale, organ donation, UNOS, supply and demand, india, human rights, informed consent, shortages, federal regulation
Abstract This paper details the planning and development of a sales meeting for a fictional company selling simulation software. The company aims to sell their software to a fire department. The paper discusses steps to be taken before the meeting; provides an outline for the meeting; develops ideas for a demonstration worksheet; identifies the closing method to be used, and describes what follow-up activities will be undertaken.
From the Paper "Before meeting with Dennis Gorman to discuss the possibility of the Monroe Fire Department's purchase of Innovative Software Products simulation software in order to more safely and effectively train its firefighters, I will be undertaking the following steps. The first step which I will need to undertake is a review of comparable software that is currently on the market. One of the top such software packages is NIST's Fire Dynamics Simulator and Smokeview program. Some of the important features of this software include: "3D smoke, compression, arbitrary paths or tours through a Smokeview scene, data chopping, smoke detector activation, parallel processing, multiple meshing, and layer height" ("FDS/Smokeview Pages"). I will need to be well-acquainted with these features and strengths of competing software in order to better sell our potential package to Chief Gorman and his department."
