A study of the bioscan car ignition system focusing on its manufacture and marketing.
Analytical Essay # 136735 |
750 words (
approx. 3 pages ) |
4 sources |
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$ 16.95
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Abstract
In this article, the writer discusses the manufacture and marketing of a bioscan fingerprint car ignition system similar to those being used for security on computers, door locks, and other systems today. The nature of the product is discussed, leading to questions of the cost of manufacture, target market, startup costs, potential market, and research needs before recommending that the project should go forward.
From the Paper
"The product to be manufactured and marketed is a bioscan fingerprint car ignition system similar to those being used for security on computers, door locks, and other systems today. The nature of the product is discussed, leading to questions of the cost of manufacture, target market, start-up costs, potential market, and research needs before recommending that the project should go forward. "
Tags:car, system
This paper provides market research on the "best" car available.
Essay # 4086 |
2,000 words (
approx. 8 pages ) |
0 sources |
2001
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$ 38.95
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Abstract
This paper documents a young persons search for the "best car around". It provides a look at advertising and marketing ploys, salesmen talk and other "useful" information that may cloud a person's judgement. The author decides that the best way to test a car is to drive it.
From the paper:
"What is the best sports car for the 2002 model year? This question, which this paper attempts to answer, is not as simple as it might seem to be at first because ?the best? can be very ambiguous. This is why every single car ad that you ever see on television or that you ever see in a magazine can claim that it is in fact the best without the manufacturers? being accused of false advertising, since every car is probably the best for someone. For example, if you have a family with eight children in it, the best car for you will be a really big van that every can fit in at the same time. If you use a wheelchair to get around, then the best car for you is one that a disabled person can use."
Tags:market, environment, product, sales, advertising, classic, company, dealership, model, search, findings
This paper examines the pressures facing American automobile manufacturers to adapt to consumer and macroeconomic needs.
Term Paper # 108866 |
1,295 words (
approx. 5.2 pages ) |
6 sources |
MLA | 2008
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$ 26.95
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Abstract
The paper discusses how the American automobile industry's position as international leader is highly threatened by the Japanese car manufacturers who use higher production technologies and focus on delivering products that better meet the macroeconomic demands. The paper explains how the current business world forces American car producers to focus their attention towards satisfying the growing needs and demands of customers and protecting the environment.
Outline:
Executive Summary
Product Improvements
Fuel Efficiency
Loyalty to the National Product
Conclusions
From the Paper
"The contemporaneous world is characterized by a rapid pace of development in all sectors of life and business. In order to remain competitive, corporations have to be able to quickly adapt to the macroeconomic changes. The developments have such strong impacts upon companies that they can easily drive an international leader to bankruptcy and replace him with a better prepared and more adaptable competitor. This possibility threatens the American car industry who might soon get overthrown as international leader by their Asian competitors."
Tags:loyalty, fuel, efficiency, SUV, environment
This paper discusses the manufacture of a bicycle both in the past and the future.
Research Paper # 108767 |
2,500 words (
approx. 10 pages ) |
7 sources |
APA | 2008
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$ 45.95
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Abstract
In this article, the writer notes that in the past few decades, emerging new technologies have threatened the existence of the traditional bicycle. However, even with such threats, the bicycle has survived and has even grown in numbers, sales and use. Many poorer countries whose citizens do not have widespread access to cars or buses utilize the bicycle for travel, work and entertainment, while in richer countries such as the United States, the bicycle still maintains its common popularity. The writer maintains that the bicycle industry appears to be a viable industry despite the competition presented by technology. This paper discusses the manufacturing process of the bicycle, taking into account the history of the bicycle and the manner in which this process developed. The writer examines the present impact of the manufacturing process and concludes with a projection of the future usage of the bicycle.
Outline:
Introduction
History of the Bicycle
Early Manufacturing Process of the Bicycle
Early Placement in the Market & Present Impact of the Manufacturing Process
Projections of the Future Usage of the Bicycle
Conclusion
From the Paper
"The present manufacturing process greatly differs from the early processes utilized by companies such as Schwinn. In the present, frame manufacturers buy tubing from one source, frame fittings from others, and then fabricates a frame. Some companies outsource frame subassemblies and bicycle painting to other countries where the labor is cheaper. This differs greatly from the manufacturing process where all of the operations to produce a frame were manufactured in-house. The early manufacturing process consisted of making the tubing, the frame fittings, and joining the tubes and fittings into a frame and painting it. The only products the early manufacturers bought were coils of 1010 steel strip, as compared to buying separate pieces for each segment of the bicycle. This present manufacturing process will bring additional jobs to poorer countries, that will benefit from the domestic manufacture of bicycles. This outsourcing is positive because many of these poorer countries rely on bicycles as their primary means of transportation."
Tags:retail, sales, bikes, rider, wheels
An analysis of the automobile industry in Japan and the West.
Essay # 61154 |
780 words (
approx. 3.1 pages ) |
1 source |
MLA | 2004
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$ 16.95
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This report aims to analyze and compare the systems of power and control in the Japanese and Western automobile manufacturing industries. The paper contends that the world has become an extremely competitive global economic battle ground. It also discusses how automobile manufacturers from both the East and the West continue to search for opportunities that will allow them to strategically reduce overhead but not affect market share or profitability.
From the Paper
"The Japanese automobile manufactures have reduced their dependence on suppliers in the high rent district. Japanese auto makers have pressured suppliers to improve quality and to provide just-in-time delivery options or those vendors are eliminated as preferred suppliers. Japanese manufactures have raised the level of vendor and supplier communication both digitally and verbally. Computing technology for Honda and Toyota has been directly connected to the majority of their suppliers in all parts of the world and that has increased overall efficiency, productivity and quality. The objective is to find and only work with more economical, stronger and cheaper materials suppliers' at the most cost effective price and time. "
Tags:honda, toyota, subaru
The paper discusses the company "General Motors" one of the nation"s biggest car manufacturers and explains why it is one of the poorest performing companies in today's economy.
Case Study # 114232 |
1,761 words (
approx. 7 pages ) |
7 sources |
MLA | 2009
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$ 34.95
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Abstract
The paper discusses the biggest car manufacturer, General Motors. The paper tells us that the company is in a horrible situation due to several internal and external problems. The paper explains that internally the corporation constantly battles with the United Auto Workers Union and pays outrageous wages and pensions in order to prevent fatal strikes. The paper also tells us that the company has to adjust to changing demands of the consumer and this causes tremendous problems. In addition, the paper notes that another problem that impacts General Motors is the unemployment rate, as people who are unemployed do not want to buy cars.
From the Paper
"While the workers are working at the plants, production is not allowed to dip below eighty percent; if it does General Motors pays stiff penalties. After the laborer retires, they will make up to ninety percent of their contracted pay. General Motors is being beaten up by the UAW, no company can afford to pay its retired workers ninety percent of their one hundred fifty thousand dollar a year salary and its current salaries of employees and still expect to stay afloat, or in General Motors case keep the engine running."
Tags:biggest, car, manufacturer, poorest, performing, companies, strikes, unemployment, rate, consumer, demands
A market analysis of the position of the car manufacturer, Toyota's "Prius" model.
Analytical Essay # 6494 |
3,000 words (
approx. 12 pages ) |
9 sources |
APA | 2002
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$ 53.95
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Abstract
With the increased level of awareness of the environment, automotive car manufacturers vie on the viability of selling environmentally hybrid cars. Leading this group are Honda and Toyota. This paper is a market analysis of the position of Toyota's Prius. It analyzes the situation of the firm in the market, the industry of hybrid cars, the strategy adopted by Prius and how it is faring in the market, the barriers of the market, some alternative strategies to rectify the weakness of Prius and the implementation of one of its alternatives.
From the Paper
"Strength and weaknesses: Currently, the company is focused on external environment more then its internal environment. This is because having established its organization on concrete structure right from the beginning. Set on a hereditary mode of operations, Toyota operates on hierarchy basis. The company believes in not firing its employees, which could be one of its greatest disadvantage resulting in redundant retainment. However, at the executive level, Toyota is one of the most admired companies due to efficient management planning.
The key to its success among consumers is its ease of sales through its drive-away pricing systems that takes away the issue of negotiation of new cars. Individual model prices are set in all geographical location therefore consumers are not subjected to dealer's manipulation. "
Tags:automotive, industry, Japan, fuel
A research report looking at the advisability of selling American used cars in Saudi Arabia
Research Paper # 95103 |
9,025 words (
approx. 36.1 pages ) |
24 sources |
APA | 2007
|
$ 112.95
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Abstract
This paper studies the way to transform showroom visitors into customers when selling American used cars in Saudi Arabia. It reports that the methodology included personal in-depth interviews using two sets of survey questions created to compliment this study and secondary data from previous published articles. The paper relates that, while deeming potential used car buyers to be hesitant "one chance customers", when a seller gains insight into buyers' habits, he/she enhances the understanding of a customer which amplifies positive customer engagement, and in turn, increases the likelihood that a showroom visitor will become a satisfied customer. The paper includes questionnaires and color illustrations.
Table of Contents:
Introduction
American Used Cars
Aims and Objectives
Background and Overview:
Literature Review
Finding and Filling Used Car Buyers' Needs
Domain of Customer Behavior
Customer Roles
1998-2007 Forecast U.S. Arab Market Losses (U.S. $Billion) by Export Category
Reasons to Buy a Used Car
More Competition for Sellers of American and Other Countries' Used Cars
Car Buyers and the Internet
Another Manufacturer's Promotion PESTLE
Selling American Used Cars in Saudi Arabia - PEST(LE) Analysis
SWOT
Methodology
Personal and Private, Yet, Public Sales' Persuasions
Questionnaire for Buyers
Interview Questions for Sellers
Customer Satisfaction Survey
Reflections and Limitations
Difficult, yet Simple Significant Details
Conclusion/Summery
Today and Tomorrow's Timeless Truths
Aims and Objectives
From the Paper
"Customers invest effort and time when searching to select a used car dealer, just as sellers invest time to secure customers. "Word of mouth" communication, the report a customer verbalizes to his/her family and friends is one particularly, potent "tool" regularly used to gain new customers. A seller does not have to invest substantial funds, market his product, or invest special sales' resources, as the customer. The way a customer perceives the seller, however, determines whether "word of mouth" communication will prove to be positive of negative."
Tags:pestle, swot, satisfaction, value, relationships
Examines this car manufacturer's strategy of respecting the culture of the country in which it operates.
Essay # 64081 |
1,346 words (
approx. 5.4 pages ) |
9 sources |
MLA | 2005
|
$ 27.95
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Abstract
Toyota's incredible success as a truly global corporate power can be attributed to many factors, but the one that sets it apart is its emphasis upon being a "good corporate citizen" of every country in which it does business. This paper shows that by respecting and engaging the culture and communities in which it markets its products, Toyota minimizes concerns over the import status of its products. In the countries where Toyota has established large manufacturing operations, these investments have even given the company favored status in state and local communities as a large employer. The paper shows that these strategies, combined with Toyota's traditional team-oriented and methodology based management, have created a company which can deliver high quality products in an efficient business model.
Paper Outline:
Abstract
Toyota International Marketing Strategies
Toyota's Social Conscience
A Case Study: Toyota in America
Social Factors Influence U.S. Auto Sales
Toyota in Joint Venture with General Motors
Toyota in America Today
Toyota in Other Countries
Other Aspects of Toyota Management Style
References
From the Paper
"Toyota's organization and management methods work seamlessly with their marketing strategy in a way seldom achieved by organizations of their size. As with cities, large corporations often grow organically, and take on infrastructure and organizational characteristics as they acquire new additions. With Toyota, the emphasis has been upon maintaining a single management culture which is flexible enough to adjust the product and marketing strategies to each new market."
Tags:NUMMI, Corona, automobile, General, Motors
A look at the management behind these car manufacturing companies.
Research Paper # 28841 |
5,695 words (
approx. 22.8 pages ) |
5 sources |
MLA | 2003
|
$ 82.95
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Abstract
In January of 1998, Juergen Schrempp, CEO of Daimler-Benz of Germany, and Bob Eaton, CEO of Chrysler of the U.S. met to discuss the biggest industrial merger ever. Before a successful merger could begin to work, however, the companies encountered several bumps in the road. One of those "bumps" involved both company executives not budging over which business card style they should have--American or European style. Other "bumps" included whether or not two CEO's should hold office, whether or not to call it an "acquisition" or a "merger of equals" and whether or not Eaton, president of Chrysler, should leave. This paper focuses on these and many other issues surrounding the merger of Daimler-Benz and Chrysler.
From the Paper
"After the merger, the Germans seemed to have control over the company. Americans wanted the company in the US, but because of German law, this would have been impractical and too expensive, so the new company had to be based in Germany. (Or did it?) This German-registered company is dominated by German managers, while American managers left in droves, or to use a term some people in the company used, defected over to Ford and GM. (Vlasic/Webster) However, Eaton won a premium price for Chrysler shareholders, as well as top Chrysler executives, and as a symbolic win, he persuaded Schrempp to drop the name "Benz", to make the new company's name "DaimlerChrysler". (Cervone)
Tags:management, takeover, Kerkorian