Abstract
In this article, the writer notes that as the United Kingdom becomes racially and ethnically more diverse, it becomes evermore important for organizations to consider minority segments in their marketing strategies. The writer discusses that McDonald's has realized the value of this growing market segment, and, as such, has employed specific ethnic minority marketing strategies, to garner these valuable consumers. This paper overviews ethnic minority marketing and its importance and then follows with an in-depth analysis of McDonald's ethnic minority marketing strategy. The writer concludes that culturally sensitive marketing not only allows the ethnic consumer to understand that McDonald's desires them as a customer, but also builds trust in the organization that they understand the ethnic consumer's unique needs and desires.

Outline:
Introduction
Ethnic Minority Marketing Overview
McDonald's Ethnic Minority Marketing Strategies
Conclusion

From the Paper
"The organization must first start with thoroughly evaluating how important these segments are to their profitability and future market share. Once this is determined, the organization must value the ethnic minority segment enough to learn about their: culture, needs, attitudes, activities, lifestyles, and even heroes. Effective ethnic minority marketing begins with garnering this segment's trust, with personalized marketing approaches.
"This trust is irreplaceable, especially as a survey of multicultural marketing found that most ethnic minorities were concerned about marketers' motives and methods. It was also discovered in this survey that half of respondents indicated that the marketing campaigns currently out there had no relevance for them."

Tags:diverse, competitiveness, approach, market

Abstract
This paper presents a project that attempts to define the status of minority teachers in the American educational system and to evaluate the effectiveness of the school-university partnership which aims to increase the number of minority teachers available by providing recruitment and training. It examines how the supply of minority teachers is low and the benefits to the educational system of having them include using them as role models, as counselors to students of their own race/ethnicity, to break many white students out of cultural isolation and to provide input into educational reform.

Outline
Background and Definition of the Issue
Review of the Literature
Nature of School-University Minority Teacher Recruitment and Training Programs
Types Of School-University Minority Teacher Recruitment and Training Programs
Effects Of School-University Minority Teacher Recruitment and Training Programs
Summary
Methodology
Research Approach
Data Gathering Procedures
Data Analysis Procedures
Analysis of the Data
Findings
Interpretations
Implications
Summary, Conclusions and Recommendations
References

From the Paper
"The numbers of non-white teachers and education majors in America are well below what might be expected on the basis of population norms (Osler, 1997). This despite the fact that there are several good reasons for expanding the numbers of minority teachers in public schools. First, minority teachers serve as positive role models for non-white students (Brooks, 1987); this is an important consideration in light of the fact that students of color comprise over 74 percent of urban public schools in America's ten most populous cities (Council of Great City Schools, 1998)."

Tags:educational, system, race, ethnicity, blacks, whites

Abstract
This literature review will examine five scholarly articles focusing on the topic of the determinants of academic success in Asian and other visible minority children. The primary subjects in each studies are children of Asian ethnicity, with children of other ethnic backgrounds selected as controls or comparisons. The five articles were chosen from the existing body of literature on the basis of a brief review which noted points of similarity and contrast in each.

Tags:EDUCATION / EDUCATIONAL PSYCHOLOGY, success minority children

Abstract
The paper shows how the focus of the government and the religious organizations responsible for detaining and using ethnicity and race as a policy for killing, maiming, and dislocating minority peoples is a debate that has very real historical merit. The paper discusses how this provides a definition of the interactive manner in which the Canadian government took a distinctly racist stance against aboriginal peoples, and along with other religious organizations, defined these people as being terminated due to their skin color and ethnic background.

Tags:canada, minority, sociology

Abstract
This paper provides a comprehensive investigation of the policies and strategies organizations can use to tap into the hidden strengths offered by minority executives. The numerous benefits from tapping into such resources for the organization and individual minority executives are discussed, including changes at the organizational and educational level.

From the Paper
"Diversity is a term that has become ubiquitous in the literature on workplace relationships as we move toward the realization of a truly multicultural America. Richard Brislin has identified a number of forces fostering increased diversity among which are the globalization of the international economy and marketplace, the refusal of minority groups e.g. Blacks Hispanics and Native Americans in the U.S. to become part of a melting pot and concomitant demands by such..."

Tags:diversity, marketplace, globalization, multiculturalism, gender, ethnicity, mentors, recruiting, management, corporate culture

Abstract
This paper provides a comprehensive investigation of the policies and strategies organizations can use to tap into the hidden strengths offered by minority executives. The numerous benefits from tapping into such resources for the organization and individual minority executives are discussed, including changes at the organizational and educational level.

From the Paper
"Diversity is a term that has become ubiquitous in the literature on workplace relationships as we move toward the realization of a truly multicultural America. Richard Brislin has identified a number of forces fostering increased diversity among which are the globalization of the international economy and marketplace, the refusal of minority groups e.g. Blacks, Hispanics and Native Americans in the U.S. to become part of a melting pot, and concomitant demands by such..."

Tags:diversity, marketplace, globalization, multiculturalism, gender, ethnicity, mentors, recruiting, management, corporate culture

Abstract
This paper explains the rapid growth of obesity statistics among U.S. minority children and adolescents. The author points out the serious consequences including related diseases. The paper relates ethnic attitudes and suggests interventions.

From the Paper
"In the ...st century, obesity has become an epidemic and obesity in non-white non-European ancestry in the United States is a major problem. It is estimated that more than ...million Americans are obese with three million morbidly obese and childhood obesity is on the rise especially among minorities. The Third National Health and Nutrition Examination Survey reveals that ethnic minority children in the United States are at particular risk for development of cardiovascular disease due to their disproportionate levels of obesity. Obesity is the most frequent ..."

Tags:Obesity, Minority, Children, Adolescents, Interventions, Disease, Ethnic

Abstract
The paper discusses how race and ethnicity impact social and political life in the United States in a variety of ways, ranging from discrimination in the workplace to racial profiling in law enforcement. The paper also explains that discrimination against minorities inevitably generates political debate and has produced positive government responses such as affirmative action and negative responses such as racial profiling.

From the Paper
"Race and ethnicity impact social and political life in the United States in a variety of ways, ranging from discrimination in the workplace to racial profiling in law enforcement. Discrimination against minorities inevitably generates political debate and has produced positive government responses such as affirmative action and negative responses such as racial profiling. In order to reduce the impact of racial discrimination, affirmative action..."

Tags:race, and, ethnicity

Abstract
This paper examines the way that race and ethnicity contribute to the development of deviance The author argues that race and ethnicity indirectly intertwine in unequal access to social rewards and other various forms of wealth, power, and prestige thereby causing deviance and violence. This paper defines race and ethnicity in the realm of deviance and analyzes why and how individuals and groups discriminate.

From the paper:

"Why is there inequality among men? Where do its causes lie? Can it be reduced or abolished altogether? Do we have to accept it as a necessary element in the structure of human society? Humans are unequal in many ways. They differ in physical features and in mental capacities, talents, strengths, and so on. All of these inequalities are a product of both social learning and genetic inheritance. More importantly, race and ethnicity become entwined in the unequal access to social rewards and other various forms of wealth, power, and prestige."

Tags:african, american, asian, assimilation, ethnicity, indian, italian, native, pluralism, race, stratification

Abstract
This paper examines how the use of the crime news script by local news media to achieve higher audience ratings has led to a greater division between races. The writer provides a detailed analysis of three studies in this field. The first was carried out to identify the relationship between crime reports and public opinion, the second attempted to determine if residential proximity to African Americans alleviates the impact of crime news that features black suspects, and the third explored the news media's capacity to engender racial attitudes through stereotypic portrayals in local crime coverage. The writer's evaluation of local news source websites to determine their relative propensity to publish articles that focus on violent rather than non-violent crimes is then described. The writer's findings are reported and the paper concludes that the media is tacitly disseminating negative attitudes into society for monetary gain, and inciting instead of informing the general public.

From the Paper
"Local news broadcasts undeniably play a fundamental role in shaping public opinion. Despite this all-important role, the local news media has decided to forego their obligations to the public by basing their reports on action news. This decision has engendered a local news media that heightens negative attitudes about African-Americans among whites by basing their reports on the crime news script. This crime news script has also been shown to alter the support of presidential candidates during campaigns. These influences would potentially be legitimized if the media's journalistic endeavors were approached differently, but they are not. These endeavors are approached from a business foundation that relies on audience ratings and profits but not so much on journalism for the sake of journalism."

Tags:capitalist ethnicity minority perpetrator, Bill Clinton, manipulation heterogeneous commonality murder