Abstract The nature of marketing has changed in the wake of globalization. The marketing organization that both survives and thrives in this evolving environment will be the one that hones its capabilities, builds upon these capabilities and applies these capabilities in the satisfaction of customers. This research examines contemporary marketing problems within the context of capability-based marketing. Essentially, capability-based marketing holds that a firm should concentrate on its most problem-causing customers and attempt to satisfy them. The paper shows that through learning to deal with such problem customers, the capability-based marketing approach holds that marketing companies will develop expertise that will enhance their capabilities to serve all customers.
From the Paper "The concept of mass production is based on assumptions of stability in both product and process change. Within the framework of such assumptions, both "product specifications and demand are relatively stable and predictable" (Boynton, Victor, & Pine, 1993, p. 43). Such stability facilitates the standardization of products, the centralization of decision-making, the routinization of work and rewards, the development and enforcement of standardized rules and procedures, and the allocation of work on a dedicated basis to specialized tasks. Such conditions, thus, lead naturally to the development of the mechanistic organization (Davidson & Davis, 1990)."
Abstract There are three main areas when one discusses the fundamental capabilities necessary to be successful in the workplace. These are interpersonal communication, management know-how and leadership capability. This paper explains that within those three functions, there are several smaller areas of focus which can be honed to maximize ones' true potential for success. The paper discusses various interpersonal skills necessary in the workplace and concludes that a well-rounded person will go very far in the business world.
From the Paper "To conclude, the fundamental skills needed are communication based. One will find it easier to navigate at work and move up into positions of leadership and eventually management once they have established rapport with others and are respected in their chosen industry. This happens through cultivating interpersonal relationships with peers and managers and by gradually growing the network around you. The better you are able to communicate with others, especially those of diverse backgrounds - the higher the level of success you will enjoy."
Abstract This paper discusses the management capabilities of a technology firm start-up, Terazima. This paper examines the proposed leadership's capabilities of Terazima in relation to the demands of a start-up and the demands of the industry itself. The paper concludes that the proposed President might be better suited to the role of CEO and that the CEO lacks the requisite background and experience for such a role's demands.
From the Paper "Strategic Management Capabilities In a start-up enterprise where the intended organization does not have a body of operational experience to rely upon or a seasoned management team that has established a unique culture in the new organization, the skills and abilities of the proposed management team are doubly critical. Management itself relies on a robust body of knowledge in how to conduct enterprise in a competitive market beyond the mundane in a fashion that characterizes an organization's leadership as strategic: "Management is about compliance; strategy is about creation. Management is about rationalistic science; strategy requires intuitive imagination. Management is about probability; strategy is about possibility. Management is about preserving the existing order" (Cook, 2004, para.4). Because Terazima is a start-up with no established culture, operational experience, or competitive insight into its market, the strategic vision and capabilities of its proposed management team is critical. "
Abstract In this paper, the writer notes that the global positioning system (GPS) has advanced vastly since the first satellite was launched into space in 1978. The writer points out that originally the GPS was a project placed into orbit by the United States Department of Defense and in the 1980s the system became available for civilian use. The writer discusses that the GPS offers many positive applications such providing driving directions to devices that will save a life buried by an avalanche. The writer discusses that although the GPS has thousands of different possible applications, it is controversial in the ways it could be used. For example, privacy is jeopardized as a result of the tracking capabilities of the global positioning system. The writer concludes that the GPS definitely has its advantages and has the capabilities to save lives, however, the possible consequences of this technology should not be overlooked.
From the Paper " Since GPS has been allowed for civilian use, we have seen it placed in many devices. The most common devices are those for navigational purposes. Such as a device that is used in cars, boats, and aircraft. These devices tell the navigator their position at all times, and or how to get to a specific location. Another popular device used in agriculture helps to maximize crop production. The GPS device that is used during farming will tell the farmer what areas he has covered and what areas are yet to be done. The system is so advanced and accurate that it will actually auto guide that tractor in a precise path so to optimize time and coverage. There are also many hand held devices that are used by hikers to navigate trails, by snowmobilers and skiers in case of an avalanche, and by hunters who wonder deep into the woods. We also see devices now in cell phones, personal and business vehicles, on personal belongings and much more. There are now millions of devices that take advantage of the Global Positioning System and there will be millions more to be developed as time progresses."
Tags: device, privacy, satellites, navigation, position
Abstract This paper examines how organizations are often seeking novel technological approaches that can be naturally incorporated into older versions in order to gain acceptance and compare the additional attributes offer by the newer framework. It looks at how, in such a paradigm shift, the capability maturity model or as it is popularly defined, CMM, offers a unique way to assess the maturity (i.e., the strength) of the processes used by any enterprise to develop and support its information systems.
From the Paper "For the past few decades, various case studies have been undertaken and research shows considerable progress in product quality and cost effective delivery that accompany corresponding improvement in process discipline within the organization by implementation of an effective CMMI application. (Lipke and Butler, 1992) In brief, it can be stated as the systematic use of software assets to assemble, instantiate, generate, or modify the multiple products that constitute a product line. Constructing a new product or a system becomes more a matter of assembly or generation than creation. Hence it can be said that for every software product line, there is an already guide, called a production plan, which specifies the precise product building approach. Underlying on the principles of Lipke et al. further research study on the effect of CMMI over the Project Management Module serves as a two-fold purpose: a) to provide preliminary results about CMMI impact and b) to explain current and upcoming work in this area."
Abstract This paper discusses the Capability Maturity Model for Software (CMM), a model used by many software design and engineering organizations. The paper elaborates on the goal of CMM, which was to create an organizational context whereby the organization's best practices can be rapidly transferred across diverse groups within the organization. The paper examines the five CMM levels used to assess the effectiveness of software development processes, including Level 1: Chaotic; Level 2: Defined but inappropriately so; Level 3: Acceptable; Level 4: Superior but still developing; and Level 5: Superior.
From the Paper "The Capability Maturity Model for Software (hereafter known as CMM) is a model used by many software design and engineering organizations. It was designed to identify the practices that have been most useful in helping organizations develop mature, quality control standard operating procedures and processes when developing a product. (CMM Official Website, 2005) The maturity framework provided by CMM suggests that the ideal organization deploys software creation processes that can be repeated through the use and creation of standardized policies, procedures, and practices."
This well-researched paper examines not only whether Japan has the capability to create nuclear weapons but whether or not Japan already has these actual weapons.
Abstract This in-depth paper explores the sometimes fragile alliance between Japan and the U.S. and ponders whether or not Japan is capable, from a technical standpoint, of creating nuclear weapons. This paper delves into the possibility that Japan may already have nuclear weapons in its possession. A large number of Japanese citizens and successive governments have favored continuing the alliance with the U. S. which involves enormous reliance on American security and military power to protect Japan from attack. This paper defines article 9, the renunciation of war, of Japan's Peace Constitution. The writer also discusses the economic benefits in developing and maintaining nuclear weapons. This well-researched and informative paper considers some of the means Japan could employ to gain greater military autonomy which includes completing the development and production of advanced weapons such as the FSX fighter. This paper also discusses the various groups and parties that oppose nuclear weapons including the Japan Council against Atomic and Hydrogen Bombs.
From the Paper "Considering that the huge military-industrial complex of United States is an often-criticized force in the American economy and that maintaining a similarly high level of expenditures on weapons was a critical factor leading to the economic and political failure of the former Soviet Union, many in Japan are understandably content not to have a defense industry of a comparable magnitude. But there are some Japanese willing, and even eager, to duplicate or surpass American state-of-the-art military technology. Those who wish to see Japan more independent of reliance on the American power, who believe Japan's future is dependent on an autonomous defense establishment, favor the concept of Kokusanka or, indigenization of defense production."
Abstract This paper investigates the running of the Ben & Jerry's company. It begins by exploring the present environment. It gives an internal analysis of the company and it lists its manufacturing and marketing capabilities in detail. It concludes with a SWOT analysis of the business.
Table of Contents
Industry Analysis
Economic Environment
Social and Cultural Environment
Technological Environment
Political and Legal Environment.
Ecological/Natural Environment
Competitive Environment
Internal Analysis
Organizational Capabilities Creative Abilities of Management
Reputation for Quality of Staff
Clarity of Strategic Goals
Experience in Planning
Corporate Culture
Manufacturing Capabilities Operating Capacity
Facilities for Increasing Production
Marketing Capabilities Strength of Marketing Function
Effectiveness of the Marketing Information System
Range and Quality of Marketing Information
Market - Market Position, Understanding of Market Trends and Target Customers
Product - Reputation for Quality and Reliability, Newness of Product, Originality of Product
Distribution - Value of Location, Size of Distribution Systems, Level of Control Over Distribution, Quality of Relations with Distributors
Pricing - Accuracy of Costing Information, Appropriateness of Costing methods, Adequacy of Profit Margins
SWOT Analysis
Strengths of the Business
Strengths of the Product
Weaknesses
Opportunities
Threats
From the Paper "Ben & Jerry's break their mission statement into three parts. The first is product, with the mission described as being "To make, distribute and sell the finest quality all natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products" (Ben & Jerry's, Statement of Mission). The economic mission is "To operate the Company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees" (Ben & Jerry's, Statement of Mission). Finally, the social mission is "To operate the Company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad community - local, national, and international" (Ben & Jerry's, Statement of Mission). This three part mission shows a clarity of strategic thought in that the various aspects important to the company have been taken into account."
Abstract This paper identifies four critical capabilities computer firms must perform at a minimal level of efficiency and efficacy. The paper examines why these capabilities are important and what impact the lack of ability to perform each function would have on an individual computer firm's solvency and ability to compete in the industry. The paper explores four firms and analyzes each firm's capability to implement and utilize the capabilities identified, listed in tabular format.
Outline:
Introduction
Analysis of Core Competencies
Computer Firm Competencies
Synopsis
From the Paper "A core competency or capability may be defined as one that is critical to a firm's function or ability to service its internal and external customers. The table below outlines four critical competencies or capabilities computer firms must have to service the public efficiently. For purposes of this paper a computer firm is defined as one that provides technological, IT or computer related services and products to the public."
Tags: technology, strategies, competition, industry
Abstract The paper explains how DVD emerged in the information age as an exciting entertainment medium of versatile functionality with high quality motion picture. However, DVD has taken on new meaning with "writable" capability. The paper shows that, today, users can record television shows or home movies on DVD and even play these DVDs on home DVD players or on DVD-ROM drives. The discs used are called DVD Recordable (DVD-R) and DVD Rewritable (DVD/RW).
The paper examines the variety of usages recordable and rewritable DVDs provide businesses and organizations, such as data storage and multimedia capabilities.
From the Paper "Due to its cost-efficiency, 100-year data life, constant data stream, and broad compatibility, DVD-R offers users a beneficial solution to long-term data storage and the creation of digital media discs that can be viewed both in the office and on the couch. DVD-R discs are now mainstream and produced by large manufacturers, including Pioneer, Mitsui, Maxell, Verbatim, Memorex, and TDK."
Abstract This paper presents a case study that looks at various home appliances built in the United States during the year 2002. It looks for differences in efficiency and other resources and compares capabilities and competitions among other countries. The paper presents each factor and shows a possible solution for consumers as a guide to help save cost as well as follow federal guidelines.
Table of Contents:
Case Study
Appliance Resources
Appliance Capabilities Appliance Competencies
Solutions
Discussion
From the Paper "It seems that appliances are used at enormous rates within homes in the United States. Yet, the energy needed to consume is higher when consumers use the appliances regularly. The appliances have changed drastically over the years to follow federal guidelines to save energy, be more efficient in terms of long lasting, comparison shopping at various stores as well as on-line, and consistent competition from manufacturers and retailers."
"For example, the manufacturer Philips, which may be considered as the leader in digital demonstrations and wireless connectivity, gave way to new visions: Connected Home. According to Philips new forefront, the Connected Home will address consumers to use more home appliances, broadband and future technological developments. In definition, "Connected Home is made up of a broadband connection to the outside world and two or more devices connected together and to the outside world via a wired or wireless home network" ("Philips")."
Tags: electrical, manufacturers, consumers, energy
Abstract The paper offers an overview of traditional strategic planning and explains why the modern approach is to be preferred over the traditional one. The paper first describes the characteristics of a strong leader and examines the importance of understanding and coping with the changes emerging in the external market and industry. The paper then discusses competitive advantages, which can take the form of competencies, resources, and capabilities and then looks at the case of McDonalds to illustrate how a company's stakeholders play a vital role in an organization's ultimate profitability.
Outline:
Traditional Strategic Planning
Characteristics of a Strong Strategic Leader
Understanding the External Environment
Competitive Advantages, Competencies, Resources and Capabilities McDonald's Stakeholders
From the Paper "Not until long ago, organizations viewed change and strategic implementation as a sporadic event, occurring every now and then in order to help the company boost up sales, launch a new product, increase revenues, consolidate market share, reduce costs as so on. The reason why change is assimilated here with the process of strategic planning and implementation is that a new strategy to support the organization in reaching its overall goals generally implies modifications to the way it conducts its operations. As such, in the current context, the process of strategic planning and implementation will be considered synonymous with organizational change."
A proposal to identify current initiatives intended to provide improved natural language search capabilities and discussion of how this can be applied to Linden Lab's "Second Life" virtual community.
Abstract This paper discusses the concept of virtual communities on the Internet. It specifically looks at "Second Life," which was established by the San Francisco-based company Linden Lab in 1999 and which was first made available to public users in 2003. The paper then proposes to identify current initiatives intended to provide improved natural language search capabilities and to determine the impact of these improved search capabilities on Web content. Finally, the paper discusses how this can be applied to "Second Life." The paper contains images and figures.
Table of Contents:
Introduction
Background
Objectives
Approach
Current Status
Study Data
From the Paper "Furthermore, Powerset anticipates that within the next 5 years or so, Web users will be able to search for what they want by asking their questions in ways that resemble human-to-human interactions and will not be limited in what they can search for and the pace of development for even more refined natural language searches thereafter will accelerate. According to Pell, "Want to know why the bluebird sings? Forget the keyword hunt; simply go to your search engine, ask your question, and get a straight reply. There are already people tracking the length of the average query, and it's been steadily increasing from two words to three words, steadily approaching four words. There'll be a crossover point where queries expressed in regular English will exceed the proportion that use keywords" (quoted in Tucker at p. 15). Once this transition has been reached, more and more companies are expected to invest in natural language technologies, further contributing to improvements in natural language search capabilities (Tucker). This author also notes that the road to ubiquitous computing will be characterized by a move away from keyboarding to voice commands where users can simply state what they want and receive the desired information (Tucker)."
From the Paper "The theory of capability marketing, as suggested by many scholars (Doyle, 1998; Doyle, 1999; King, 1999) provides valuable paradigms to follow when embarking upon marketing management.
Several of these paradigms will be examined and tested in this paper by applying them to a hypothetical software company, Solfan, Inc.
Using the capabilities-marketing construct, Solfan's operations will be analyzed, and then a recommended strategy for using the company's capabilities will be suggested for implementation. At the conclusion, the suggested strategy will be analyzed in..."
An analysis and comparison of Charlotte Bronte's novel "Jane Eyre" with that of Jean Rhys, entitled "Wild Sargasso Sea". The paper focuses on the character of Bertha Antoinetta Mason, who features in both works.
Abstract The paper begins with a character study of Bertha Mason, who appears in both novels. Her role and capabilities in the two novels are compared and the paper discusses how Rhys' novel is in some ways a revision of Bronte's work. The language, speech, thought and genre in the two novels are compared, and the differences in settings are highlighted. The difference in perspective (English vs. Colonial) in the novels is discussed and Rochester's reaction to his wife in each novel is studied. The paper supports its claims with quotes from the novels and concludes by summing up the similarities and differences between the works.
From the Paper "Bertha Antoinetta Mason is an interesting character, who plays a relatively minor role in "Jane Eyre," but a major role in Jane's fate. It is easy to see why Rhys decided to resurrect her and tell her story, because even though she only appears a few times in the novel, she is a fascinating character. Bertha is the mad wife of Mr. Rochester, Jane's love. He married Mason without knowing her family's roots in madness."
