Abstract
This document discusses the research and development (R&D) of a new product: Hard Candy. The writer explains that Hard Candy is a new and innovative nail polish that is easy to apply, peels off, and does not turn fingernails yellow. The research approach is based on a tripartite approach: 1) sampling, 2) researcher interviews, and 3) focus groups. The writer notes that such a comprehensive research strategy ensures that an accurate model of Hard Candy's initial viability and long-term sales potential can be determined before production begins.

From the Paper
"Hard Candy is the working name of the subject product. Hard Candy is a new and innovative nail polish that is going to be marketed in a host of different colors and shades. Hard Candy is innovative and unique compared with traditional nail polish because it applies somewhat like a type of clay and peels off rather than requiring finger nail polish remover. Additionally, Hard Candy does not turn an individual's nails yellow from use and application. The target market for this product is almost exclusively female and particularly the 12-18 female demographic with females aged 19-25 being a secondary target. Market Research Approach The research undertaken for this product to determine its market viability and market potential must be based on a tripartite strategy of consumer sampling, researcher interviews, and focus groups."

Tags:market, research, strategy

Abstract
This paper discusses the Everyday channels of distribution that will give this product a huge competitive advantage over both non-organic and organic candy bars. The paper also discusses in detail the integrated marketing communications plan to achieve positive consumer awareness as well as the customer relationship management (CRM) technologies to help improve and track progress.

Outline:
Abstract
Introduction
Channels of Distribution
Conclusion

From the Paper
"As mentioned previously, ubiquity in supermarkets, drug stores, and mass merchandisers such as Wal-Mart are critical to Everday's success because large-scale distribution will be used to compensate for low margins. Grocery stores, where 85 percent of all candy is purchased, are the real prize (Nielsen takes the mask off candy sales, 2007). According to Zind (2003), the supermarket has several characteristics that make it the perfect distribution channel for Everday. First, the average consumer visits a grocery store more than any other type of store and, therefore, present ample opportunities to get consumers to make an impulse purchase. Further, supermarkets encourage "better-best" pricing options more than other channels, and Everyday can more easily invoke consumer comparisons with popular non-organic brands as well as organic brands. This comparison is welcome because we believe that consumers will find Everyday a better option than only slightly cheaper non-organic options and a greater value than more expensive organic brands. Everyday will follow Arcor USA's efforts to successfully promote its Whisper Chocolate Bon Bons in supermarkets. Arcor teamed with supermarkets on couponing, floor promotional signage, and product sampling couple and used local media spots to advertise the promotion (Zind, 2003)."

Tags:channels, distribution, market, share, customer, relations

Abstract
This paper is an examination of the things which influence consumers to purchase a new energy candy made by the company that produces Red Bull Energy Drink. The majority of the paper looks at a number of criteria which enter into the consumer's decision-making process, including consumer product category knowledge, consumer information search strategy, price, brand and product novelty. There is also a discussion of the influence of friends, family and colleagues.

Outline:

Consumer Behavior Issues
Introduction
Level of category involvement in the decision making process
Consumer product category knowledge
Consumer information search strategy
Decision making
Attitudes
Conclusions

From the Paper
"Consumers are very likely to associate the Red Bull Energy Candy with the Red Bull Energy Drink. This is why they already benefit from previous knowledge regarding the new product. There are little technical issues that can be related to this kind of product. This makes it easier for the company to market this product and to gain rapid market share.
"Even potential consumers that have not previously bought the Red Bull Energy Drink will easily deduct the benefits or manner of functioning of the new energy candy. In other words, everyone knows what an energy candy is."

Tags:choice, influence, purchase, products

Abstract
This paper discusses how the market for energy products has significantly increased throughout the past years and this has generated major business opportunities for the players. In particular it looks at how one such player is Australian Red Bull GmbH and how the company sees an additional opportunity in developing a new product line of Red Bull energy candies following the success of their Red Bull energy drinks. The paper uses standard techniques such as the 4 P's of marketing and PEST analysis to assess the marketing mix, the industry, the competition and the macro-environment in terms of political, economic, socio-cultural and technological scenes.

Outline:
Proposal
Introduction
Target Market
Marketing Mix
PEST Analysis
Competition
Managerial Implications
Conclusions

From the Paper
"The economic background is relevant to the launching of the new Red Bull energy candy from at least three standpoints. First of all, the international economy is on the verge of collapse, meaning that the instability could negatively impact the company's endeavors. The second potential impact is obvious in a context in which millions of Americans lost their jobs. This includes some of the high professionals that had to put in long hours and were energy products consumers. Red Bull might be unable to rely on sales to these customers, and also on the sales from sporadic consumers, who might try to save every penny. On the other hand however, the pressure on the remaining employees is sky high. This means that, in order to be able to put in the extra hours and increase their efforts to a maximum to maintain their jobs, these employees could increase their consumption of Red Bull products, creating as such a new market for the energy candy. "

Tags:PEST, competition, target

Abstract
Analysis of the book on self-directed learning and its goals. Application to continuing professional education (CPE). Various meanings and concepts of self-direction in learning. Relevance of Candy's discussion to CPE. Goals of adult education. Personal autonomy. Indepoendent pursuit of learning. Learner-controlled instruction. Mastery of subject knowledge.

From the Paper
"Abstract

In Self-Direction for Lifelong Learning (1991) Candy identifies four concepts that are described by the term "self-directed learning," two methods of self-directed learning (learner-controlled instruction and autodidactic learning), and two goals of self-directed learning (the capacity for self-management of learning and personal autonomy). While all four concepts have direct applications to continuing professional education (CPE), much of the discussion of learner-controlled instruction and the acquisition of autodidactic competence has been absorbed into CPE practice in the intervening decade. Candy addresses the development of self-directed learning skills that are internalized by the learner and can be generalized to learning modes other than the structured environment of even the most open adult learning ..."

From the Paper
"The purpose of this research is to develop a marketing plan for a health food candy. The candy is classified in the health food category due to product ingredients. The marketing plan will include a description of the product, the production process, identification of the target market, as well as advertising and promotional techniques through the most effective channels of distribution.
Product Description.
The candy is a natural food. That is, the candy is free of refined sugar, non-nutrient sweeteners, as well as all preservatives and additives. The product is a rock-candy sweetened with fruit juice. Fruit juice provides the desired sweetness without the high caloric count of other candies. The candy is designed with nutrition in mind rather than shelf life (...)"

Abstract
For better or for worse, we live in a branded world. We are at a time in history when brands go beyond being business platforms to becoming symbols of our times. Brands like McDonald's, Sony and Budweiser often reflect the changing values of our society. Brands are more than just advertising, they are part of our culture. Andy Warhol and Campbell's? Soup. Norman Rockwell and Coca-Cola? (Lomsky-Feder & Rapoport, 32). One of the most enduring popular culture symbols and common household item is the PEZ dispenser. Invented in 1927, this unique form of candy is associated with popular icons of nearly every generation, multiple companies world wide and is the subject of thousands of web-pages devoted to the product, its nostalgic aspect, and the collecting of dispensers. PEZ dispensers and the consistent recipe of the candy itself, once designed simply as a smoker's breath mint, are now one of the most identifiable icons world-wide. It is the purpose of this paper to explore the history and importance in pop-culture of PEZ.

Abstract
The paper looks at Everyday's mission and its message that this new organic chocolate product line is healthy, tastes just like regular candy and is now affordable. The paper details Everyday's focus on product, price, place and promotion and how the company will use advertising, direct marketing, sales promotion, publicity/public relations and personal selling. The paper also points out how Everyday will track the success of its advertising.

From the Paper
"Direct marketing sends messages directly to consumers, without the use of intervening media. Examples include direct mail, e-mail, and telemarketing. It delivers a specific "call-to-action" with responses that can be easily measured. While direct mail can quickly fall into the junk mail bin and accurate lists may be difficult to obtain, businesses can take steps to make sure their direct mail is personally relevant to the consumer and can test their approaches to determine if they will get their expected results without spending a lot of money (Liesse, 2009). Further, mail and e-mail make couponing and sampling very easy to execute.
"Sales promotion is a marketing incentive applied for a predetermined, limited period of time in order to stimulate trial or increase consumer demand. Although costly, a promotion is a way to offer a price reduction without having the complexity of going directly through the retailer. According to Bhasin, Dickinson, Hauri and Robinson (1989), promotions that impart a selling message along with the deal and that build image are the most successful.
"Public relations/publicity is the careful management of communication between the company and the general public. "The key is to make the product visible to consumers in ways they will seek more information about it." (Elliott, 2004). However, publicity is difficult to control and can turn negative if credibility is not achieved."

Tags:advertising, sales, promotion, public, relations, publicity

Abstract
The paper reveals that Mars Incorporated is a multi-billion dollar global manufacturer of a wide range of consumer products. The paper explores the marketing options for the new Mars Bar Unlimited candy bar. The paper discusses the promising prospects of the new energy bar initiative and concludes that Mars Incorporated has an establish track record of recognizing what its consumers want and in providing them with quality and good tasting products.

Outline:
Introduction: Briefing
Situation Analysis
SWOT Analysis
Review of Consumer
Advertising Strategy
Creative Solution
Media Solution
Other Ideas
Conclusion

From the Paper
"In a suburb of Washington, D.C., there sits a modest, red-brick office building on a street with a number of similar buildings such as real estate agents, banks, doctors, law offices, construction companies, and other businesses typical of a residential community. The red-brick building in question, though, is a business owned and managed by two brothers now more than 70 years old, who are also assisted by their sister is this family-owned, privately held business. The nondescript building also holds some of the richest people in the United States and they got there largely by selling chocolate. According to Anderson (2004), the Mars family inherited the business from their father and grandfather."

Tags:chocolate, branding, advertising, M&M's, Snickers, Twix, Starburst

Abstract
In this article, the writer notes that the tobacco industry is considered to be one of the most profitable businesses worldwide and yet there is an increasing number of anti tobacco campaigns intended to draw the attention of smokers to the imminent dangers of cigarette consumption. The writer points out that flavored tobacco is one of the most important elements which draw teenagers and even children to take on smoking due to the fact that it represents a combination between a grown up idea and a mixed aromatic pleasure. The writer discusses that despite constant denials from the tobacco companies, marketing strategies and the products offered are without a doubt a major incentive for the younger generation to take on smoking. The writer maintains that from this point of view, the bill prohibiting the sale of candy and fruit flavored cigarettes in West Virginia is indeed a step forward in the fight against smoking; however, there are many aspects which must further be regulated in order for this phenomenon to be reduced.

From the Paper
"These initiatives notwithstanding, the public opinion as well as the US legislative bodies has considered it essential for a strengthening of the legal provisions limiting the means though which children and young adults can come in contact with tobacco products. In this sense, the West Virginia legislature took an important step towards a tougher control on the conditions in which tobacco companies can make available different types of cigarettes as well as the conditions in which such products can be sold to the public. The Bill prohibiting the sale of candy and fruit flavored cigarettes is in this sense an essential legal initiative for the amendment of the Code of West Virginia from 1931.
"The aim of the bill refers to the prohibition of candy and fruit flavored cigarettes selling on the territory of the state. The amendment made to the Tobacco Bill comes as a corollary for what was considered to be a shortcoming of the legislative. "

Tags:smoking, legislation, vice, danger