Abstract This document discusses the research and development (R&D) of a new product: Hard Candy. The writer explains that Hard Candy is a new and innovative nail polish that is easy to apply, peels off, and does not turn fingernails yellow. The research approach is based on a tripartite approach: 1) sampling, 2) researcher interviews, and 3) focus groups. The writer notes that such a comprehensive research strategy ensures that an accurate model of Hard Candy's initial viability and long-term sales potential can be determined before production begins.
From the Paper "Hard Candy is the working name of the subject product. Hard Candy is a new and innovative nail polish that is going to be marketed in a host of different colors and shades. Hard Candy is innovative and unique compared with traditional nail polish because it applies somewhat like a type of clay and peels off rather than requiring finger nail polish remover. Additionally, Hard Candy does not turn an individual's nails yellow from use and application. The target market for this product is almost exclusively female and particularly the 12-18 female demographic with females aged 19-25 being a secondary target. Market Research Approach The research undertaken for this product to determine its market viability and market potential must be based on a tripartite strategy of consumer sampling, researcher interviews, and focus groups."
Abstract For better or for worse, we live in a branded world. We are at a time in history when brands go beyond being business platforms to becoming symbols of our times. Brands like McDonald's, Sony and Budweiser often reflect the changing values of our society. Brands are more than just advertising, they are part of our culture. Andy Warhol and Campbell's? Soup. Norman Rockwell and Coca-Cola? (Lomsky-Feder & Rapoport, 32). One of the most enduring popular culture symbols and common household item is the PEZ dispenser. Invented in 1927, this unique form of candy is associated with popular icons of nearly every generation, multiple companies world wide and is the subject of thousands of web-pages devoted to the product, its nostalgic aspect, and the collecting of dispensers. PEZ dispensers and the consistent recipe of the candy itself, once designed simply as a smoker's breath mint, are now one of the most identifiable icons world-wide. It is the purpose of this paper to explore the history and importance in pop-culture of PEZ.
Abstract Analysis of the book on self-directed learning and its goals. Application to continuing professional education (CPE). Various meanings and concepts of self-direction in learning. Relevance of Candy's discussion to CPE. Goals of adult education. Personal autonomy. Indepoendent pursuit of learning. Learner-controlled instruction. Mastery of subject knowledge.
From the Paper "Abstract
In Self-Direction for Lifelong Learning (1991) Candy identifies four concepts that are described by the term "self-directed learning," two methods of self-directed learning (learner-controlled instruction and autodidactic learning), and two goals of self-directed learning (the capacity for self-management of learning and personal autonomy). While all four concepts have direct applications to continuing professional education (CPE), much of the discussion of learner-controlled instruction and the acquisition of autodidactic competence has been absorbed into CPE practice in the intervening decade. Candy addresses the development of self-directed learning skills that are internalized by the learner and can be generalized to learning modes other than the structured environment of even the most open adult learning ..."
Abstract This paper has references to her poems, "Beautiful Black Men (with compliments and apologies to all not mentioned by name)", "Nikki-Rosa", "Cotton Candy on a Rainy Day", and "My House". This paper also has references to four critics of the poems. The first paragraph of this paper is her biography.
From the Paper "Nikki Giovanni was born Yolande Cornelia Giovanni, Jr. in Knoxville, Tennessee, in 1943. When she was a child her family moved to Lincoln Heights, Ohio, in a black community. She spent time partly with her grandparents in Tennessee, though. Graduating from Fisk University with honors, she then attended the University of Pennsylvania and Columbia University. At the age of 27, she found her own publishing company. She became not only a poet, but also a writer, essayist, editor, and an author of children's books. Despite childhood loneliness, Nikki Giovanni, as an adult, developed a strong sense of pride in her ethnicity."
Abstract The paper reveals that Mars Incorporated is a multi-billion dollar global manufacturer of a wide range of consumer products. The paper explores the marketing options for the new Mars Bar Unlimited candy bar. The paper discusses the promising prospects of the new energy bar initiative and concludes that Mars Incorporated has an establish track record of recognizing what its consumers want and in providing them with quality and good tasting products.
Outline:
Introduction: Briefing
Situation Analysis
SWOT Analysis
Review of Consumer
Advertising Strategy
Creative Solution
Media Solution
Other Ideas
Conclusion
From the Paper "In a suburb of Washington, D.C., there sits a modest, red-brick office building on a street with a number of similar buildings such as real estate agents, banks, doctors, law offices, construction companies, and other businesses typical of a residential community. The red-brick building in question, though, is a business owned and managed by two brothers now more than 70 years old, who are also assisted by their sister is this family-owned, privately held business. The nondescript building also holds some of the richest people in the United States and they got there largely by selling chocolate. According to Anderson (2004), the Mars family inherited the business from their father and grandfather."
Abstract In this article, the writer notes that the tobacco industry is considered to be one of the most profitable businesses worldwide and yet there is an increasing number of anti tobacco campaigns intended to draw the attention of smokers to the imminent dangers of cigarette consumption. The writer points out that flavored tobacco is one of the most important elements which draw teenagers and even children to take on smoking due to the fact that it represents a combination between a grown up idea and a mixed aromatic pleasure. The writer discusses that despite constant denials from the tobacco companies, marketing strategies and the products offered are without a doubt a major incentive for the younger generation to take on smoking. The writer maintains that from this point of view, the bill prohibiting the sale of candy and fruit flavored cigarettes in West Virginia is indeed a step forward in the fight against smoking; however, there are many aspects which must further be regulated in order for this phenomenon to be reduced.
From the Paper "These initiatives notwithstanding, the public opinion as well as the US legislative bodies has considered it essential for a strengthening of the legal provisions limiting the means though which children and young adults can come in contact with tobacco products. In this sense, the West Virginia legislature took an important step towards a tougher control on the conditions in which tobacco companies can make available different types of cigarettes as well as the conditions in which such products can be sold to the public. The Bill prohibiting the sale of candy and fruit flavored cigarettes is in this sense an essential legal initiative for the amendment of the Code of West Virginia from 1931.
"The aim of the bill refers to the prohibition of candy and fruit flavored cigarettes selling on the territory of the state. The amendment made to the Tobacco Bill comes as a corollary for what was considered to be a shortcoming of the legislative. "
Abstract This paper examines the potential use of vending machines in school cafeterias to increase revenue for the school. It discusses how, by splitting the profits from the sale of Cokes, cookies, and candies among the manufacturers, the vendors, and the schools, schools would receive the funding they need, children the food they need, companies the revenue they desire, and children would be learning a valuable lesson regarding economic and social concepts. It also looks at the other side of the debate: that placing candy and soft drink vending machines into schools causes a conflict of interest among schools, government, and corporations, a threat to children's developing sense of values, and a danger to their health.
From the Paper "By inviting in the Coca Cola Corporation ? its Coke vending machines and guaranteed "donations" ? the Colorado Springs School District had left itself open to the entire world of modern day corporate marketing. Never mind the fact that schools are supposed to be places of learning; locations where the accoutrements of education take center stage ? if Coca Cola's product does not occupy a prominent spot in the school's physical environment it will not sell. This is, of course, one of the first tenets of advertising. No one is going to buy something if they don?t notice it in the first place. Secondly, there must be use, or at least a perceived use for the product. And, the more frequently a product can be used, the more frequently its users will need to purchase replacements. Thus, students must be permitted to drink coke in the classroom."
Abstract This paper compares two confectionery companies: Hershey Foods Corporation and Tootsie Roll Industries. The confectionery industry is shown to be highly competitive, and the companies worthy of investment will be those that combine the abilities to maximize sales, minimize costs and maximize operating efficiencies. An analysis of their annual reports and financial statements is carried out to find out how profitable and viable they are, as well as how they manage and finance their operations.
From the Paper "The global confectionery industry, estimated at $100 billion USD, has never been more challenging, or more competitive. The world's leading confectionary companies struggle for market share in a mature industry characterized by increased numbers of firms competing for the same business, price erosion, and the necessity to produce more to maintain profit margins. To compete effectively, manufacturers are challenged to create new products, maximize efficiencies at the factory and corporate level and increase penetration within existing markets (Candy Industry, 1998). "
Abstract This paper examines the theme of loneliness in Steinbeck's novel, "Of Mice and Men". The author looks at the symbolic meaning of using the town of Soledad in the novel and how it contributes to the theme of loneliness.
From the Paper "The novel Of Mice and Men is based upon the lonely lives of wandering ranchers in the 1930s. The setting is just outside of a town named ?Soledad,? whose Spanish name means loneliness. Moving from ranch to ranch every couple months didn?t give the rancher much time to make friends. It was considered rare for ranchers to travel together as the main characters, George and Lennie, did in Steinbeck's novel. George and Lennie were cousins and had been together their whole lives traveling from ranch to ranch. They could never seem to stay in one place because Lennie was constantly getting in trouble. The closeness of their friendship was odd to many of the current workers on the ranch. They seem interested in the companionship between Lennie and George, and this interest helps bring out the other ranchers loneliness. The loneliness of those living on the ranch in Of Mice and Men is evident through the lives of Candy, Curley's wife, Crooks, and eventually George as well."
Abstract This paper analyzes the classic American novel by John Steinbeck, ?Of Mice and Men.? It looks at the lives and relationship of the two main characters George and Lennie, as they drift from ranch to ranch as migrant farm workers. The paper provides biographical information about Steinbeck's life. The author writes that "Of Mice and Men" is a novel of crushed hope and the cruel certainty of the American Dream.
From the Paper "It is a story of friendship between two men, one apparently worldly but in fact faithful to his companion, "a nice fella" who means no harm but does not know his own power and does "bad things" as he likes to handle and stroke soft, warm animals, whether the fur of mice rabbits and puppies or the hair of women. All who observe them come to desire the bond between George and Lennie, as they ?are not like other guys. Each one begins by imagining the connection between the little guy and the big one, but their suspicions are soon overcome by Lennie's simplicity and George's protecting love for him, a love that as a final point swells to killing his friend so that no one can hurt him."
Abstract For years, chocolate has been looked down upon as unhealthy, deemed a candy, slapped with myths and fallacies and prohibited from small children. This paper attempts to prove otherwise by showing how chocolate has been shown to lift depression, help your heart and aid alertness among other benefits and if used properly, chocolate can be a delicacy and a medicine. It examines all aspects of chocolate possible from its production from the cocoa bean, to physiological effects on the brain and body to side effects such as obesity and dental problems.
Table of Contents:
Introduction
A Brief Review of Cocoa
The Cacao Tree (Theobrom Cacao)
What is in the Cocoa Bean?
Making and Eating Chocolate
State of the Art of Cocoa
Is Cocoa Good for You?
Burden of Proof
Chocolate as a Fat
Effects on Blood Lipids
What is OK?
Chocolate, Health and Disease
Chocolate Craving
Migraine
Toxicity
Immune Function
Allergy
Other Disorders
Behavior
Antioxidants
Caffeine
Dental Caries
Migraines
Obesity
Serum Cholesterol
Heart Health
Conclusions
From the Paper "Cocoa takes it a step further though. Not only does it provide energy for our actions. It supplies chemicals for our personalities and moods. Modern psychology leads us to believe that every thought, every idea that pops into our head is simultaneously a biological reaction. This biological reaction takes the form of chemical processes within our brains. Our mind then interprets these chemical compounds as thoughts, ideas, smells, tastes, touch, etc. Our thoughts, or chemicals compounds within our brain can determine how we feel, our motivation, our goals, our entire lives hinge upon our thoughts, for what are we but what we do. And before we do anything, we must think it. We must have considered it at some point or been subconsciously predisposed to an action or idea."
From the Paper "The purpose of this research is to develop a marketing plan for a health food candy. The candy is classified in the health food category due to product ingredients. The marketing plan will include a description of the product, the production process, identification of the target market, as well as advertising and promotional techniques through the most effective channels of distribution.
Product Description.
The candy is a natural food. That is, the candy is free of refined sugar, non-nutrient sweeteners, as well as all preservatives and additives. The product is a rock-candy sweetened with fruit juice. Fruit juice provides the desired sweetness without the high caloric count of other candies. The candy is designed with nutrition in mind rather than shelf life (...)"
Abstract This paper takes the reader on a journey though time when it analyzes the function of ritual in "The Story of the Grail" by De Chretien Tores. The stories of mythical times continue to entice and fascinate readers even today. They are imaginations candy and a way to escape to the world in which magic exists and superpowers are the norm. The story of Perceval and the Grail is an especially touching one.
Abstract The paper discusses three scenarios of behavior of a little girl. The first scenario is about the girl and her mother, and the situation revolves around eating candy. The second scenario is about the girl and her grandmother, and the situation is about attending church. The third scenario is about the girl and her father, with whom she does not live; the girl fears that he will leave her while she plays at the playground.
From the Paper "Grandma again smiles and remarks, "What makes you feel that way"? Sara looks down at her shoes and frowns. "All my friends don"t have to go to church every Sunday, I am the only one and I don?t get to do fun things with them like go get ice cream.? Grandma smiles, "I can see how that might make you feel upset. Didn"t you have ice cream just yesterday night though? Remember, we went to Ben and Jerry?s!? Sara smiles at her grandma."
Abstract This paper explains that the many changes such as the fall of the Soviet Union, the reunification of Germany and many other events of the decade have left the world spinning, the fin de siecle (or "end of century") phenomenon. The author points out that Barbie's have made a comeback, having been transformed from her previous cultural role as a candy stripper and housewife in the sixties to become "Astronaut Barbie" and "Dr. Barbie," reflecting that women have becoming an increasing part of the work force across the country in every type of career. The paper relates that even the traditional school is changing with the growing popularity of the charter schools, a concept in which a public school operates under a special contract, a charter, arranged between a group of school organizers and a sponsor, which sets forth how the school will be run, what will be taught and how success will be measured, giving it some freedom from the traditional school.
Table of Contents
Introduction
Culture and Thought in the 1990s
Entertainment
Theater
Hobbies
Fads
Schools
Science and Technology
Telecommunications
Tools
Economics
Business
Manufactured Items
World Events
End of the Cold War
Persian Gulf War
Reunification of Germany
Indian/Pakistani Nuclear Tests
International Food Production
Brief Cultural Observations Through the Nineties
Conclusion
From the Paper "Tools. While an increasing number of Americans purchasing hand and power tools during the 1990s as Black & Decker and other consumer tool manufacturers targeted niche audiences with home appliances and tools, clearly the most powerful tool of the 1990s must be the personal computer. According to the literature, by 1990 some personal computers had become small enough to be completely portable; they included laptop computers, which could rest in one's lap; notebook computers, which were about the size of a notebook; and pocket, or palm-sized, computers, which could be held in one's hand. At the high end of the PC market, multimedia personal computers equipped with CD-ROM players and digital sound systems allowed users to handle animated images and sound (in addition to text and still images) that were stored on high-capacity CD-ROMs."
Tags: computer, internet, globalization, china, century
