Abstract The writer discusses a three-pronged campaignstrategy that is provided for a candidate running for Governor of California. In this article, the writer discusses the campaignstrategy that is broken down into three sections. The writer looks at the campaign speech; at campaignstrategies; and after election hiring and issues involving the federal government.
From the Paper "Fellow Americans as a child growing up with middle-class working parents I am very excited to announce my candidacy for California's Governor today. Martin Luther King Jr. said 'Our lives begin to end the day we become silent about things that matter.' I refuse to be silent about the hold that fat cats and lobbyists have on Sacramento. I am running today as a new kind of candidate, one who is determined to take back our government and ensure that it works for ... "
Tags: lower- middle-class, gay marriage, abortion, health care, prescription medicine, media, grassroots campaigns, demographic groups, voters, fundraisers
Abstract The wheels of capitalism are oiled with the tool of collective bargaining. In this four-page we analyze how what we have stated is possible. Moreover the paper also evaluates the sub-strategies and tactics employed by unions when bargaining collectively: the case in point being the Fairwear campaign.
Abstract This paper uses the topic of Hewlett Packard's collaboration with Apple Computer to develop an HP-branded Apple iPod. The paper attempts to identify public relations issues and the target audience for the campaign under discussion. In addition to this, the paper also discusses the ethical implications related to the PR issues and a market research plan for the campaignstrategy development.
From the Paper "Most people form an image of a company by what they hear, read, or see in the media. The PR department needs to combine both of the companies' objectives to communicate the message to their target audience. Such a collaborative effort between two top companies such as HP and Apple will certainly create new challenges for both companies. Some of these challenges are management issues, financial issues, personnel issues, customer complaints, legal issues, and safety issues. The PR professionals need to know whether their statement or activities will have legal repercussions on the new product. Some customers might complaint about the changes or the new product."
Abstract This paper considers many strategies, techniques, philosophies for winning local elections given a three-month election cycle, and how these strategies provide insights into how they may be adapted to other locations. It looks at the use of radio, television and the Internet and the Democratic process in theory and practice.
From the Paper "Democracy begins at the local level although it is often most associated with national elections. Local officials however, including mayors have a direct impact on the daily lives of the citizens in their region. In ..."
Tags: elections, local, campaigns, campaignstrategy, radio, Internet, television
Abstract This paper analyzes pay-per-click (PPC) advertising campaigns on the internet, in particular Google Adwords and recommends five effective strategies for the planning, execution, and management of PPC advertising campaigns. Providing insights into which strategies deliver the most consistent and valuable results, the paper also explains how to battle click fraud.
Outline:
Executive Summary
First Tip: Defining the Bid Cost and Strategy Second Tip: Creating a Keyword Strategy Tip Three: Test and Re-Test
Tip Four: Aggressively Attack Click Fraud
Tip Five: Go Multi-Channel with Conversion Measurements from the Start
Summary
References
From the Paper "The development of keyword bidding strategies, coordinating SEO strategies across AdWords and other marketing strategies, the testing of ads, battling click fraud, and tracking conversion from a multi-channel standpoint through the use of dashboards and scorecards are critical. PPC-based advertising strategies must be tightly synchronized with all other strategies throughout a marketing department, as they are increasingly larger portions of the budgets, and also are proving to be one of the catalysts for changing cultures within companies due to real-time data being available on strategy performance. The development of PPC strategies needs to include these five tips to ensure the investments made will be applicable across all marketing strategies for the long-term."
Tags: marketing strategies, search engines, google
This paper discusses the Australian not-for-profit ad campaign called YBeBlue, which is designed to help people recognize the symptoms of depression in themselves and in others, especially adolescents.
Abstract This paper explains that the ads's effectiveness is based on their ability to use the visual language of other youth-oriented ads to attract adolescents, a group highly likely to suffer from depression. The author points out that the YBeBlue campaign has linked its efforts to those of a number of for-profit companies, a strategy that is becoming increasingly common and can prove to be quite effective for the company concerned, as well as highly useful for the non-profit. The paper relates that the campaign uses television spots, a Web site, banners, and postcards distributed to schools, universities, government agencies, and health centers in a very directed strategy of distribution of information.
Table of Contents
Introduction
A Different Type of Product
Adolescents Targeted By Depression
Using the Language of Young People to Talk to Young People
Moving From Television to Print
Cause-Related Advertising
From the Paper "The causes of depression include both biological and possibly genetic causes as well as a range of environmental ones. In many individuals, depression is caused by an interaction between biological and environmental (both personal and general) factors. Depression is categorized as an affective disorder, which means it is one of the forms of mental illness in which the defining characteristic is a mood disturbance. The affective changes in depression are a feeling of sadness (which matches with the popular understanding of the disorder), but it is also marked by feelings of guilt, helplessness and hopelessness. It is these last three that are at least as debilitating as the sadness itself."
Abstract This paper provides information related to a public relations campaignstrategy for a virtual organization called Riordan Manufacturing. It includes an executive summary outlining the public relations issues along with an analysis of the relationship between public relations and marketing. The paper also provides an analysis of ethical, technological and global considerations, along with a crisis management plan and budget for the public relations campaign. The paper concludes with details for evaluating the effectiveness of the campaign.
Table of Contents:
Abstract
Riordan Manufacturing Public Relations Campaign Executive Summary
PR vs. Marketing
Ethical Considerations
Technology Considerations
Crisis Management
Globalization Considerations
Budget
Evaluation Strategies Conclusion
From the Paper "Riordan Manufacturing is a multi-billion dollar plastics manufacturing company. In operation since 1991, Riordan has grown and expanded exponentially resulting in production facilities in California, Georgia, Michigan, and China. Each production facility produces specific items such as beverage containers, fans, heart valves, medical stints, and custom plastic parts. The manufacturing facility in China is planning production of a new biodegradable plastic. Riordan therefore, is developing a public relations (PR) campaign to optimize communication and perceptions of Riordan's publics to ensure the success of the new product."
Abstract Direct marketing involves communication by a marketer to a prospect, without an intermediary, via a medium that supports some degree of interaction. This paper explains how this concept has largely merged with the idea of database marketing, which involves the establishment and maintenance of quantities of data about prospects and customers, and is exploited in order to enhance the probability of making a sale to each of them. It explains how direct marketing is intrusive, both in relation to the privacy of personal behaviour and the privacy of personal data. The degree of sensitivity varies greatly, depending on the person, the data, and the context.
Table of Contents
Introduction
Definition of Direct Marketing
The Campaign Process
Campaign Plans
Setting the Campaign Objectives
CampaignStrategy The Campaign Implementation
Conclusion
From the Paper "Marketing communications are indirect, where marketer-prospect interactions are inhibited. This may be because the communication channel is one-way, as in the use of broadcasting media such as television, radio, newspapers and billboards. Alternatively, it may be because of the interposition of an intermediary of some kind that does not have a principal-agent relationship with the marketer, e.g. a shop assistant in a retail department store."
Abstract This paper discusses the Copacabana Palace hotel in Brazil and its marketing strategies. The paper first relates that the Copacabana Palace is the largest and most luxurious hotel in Rio de Janeiro, Brazil. The paper then discusses how the hotel should identify their target market, how they can add more value to their promotional campaigns and how they can identify customers' expectations and desires. The paper notes the successful location of the Copacabana Palace and looks at how they can measure the level of customer satisfaction.
Outline:
Executive Summary
Target Market
Customer Information
Tourist Expectations
Linkage of Products and Services to the Hotel's Location
Satisfaction Methodologies
Conclusions
From the Paper "Tourism has always been an extremely popular industry, generating billion dollars in revenues each year. Depending on the land's resources and the authorities' ability to properly manage them, countries have the possibility of reaching national growth and development through touristy activities. A most relevant example of a country who has managed to become a great touristy attraction is Brazil. However there are still important issues that need to be addressed, such as uneven distribution of wealth and still increased poverty rate, the country is developing with the support of its touristy industry."
Abstract This paper provides a guideline for planning and running a political campaign, including the specific goals that must be set and achieved, how to formulate and disseminate the candidate's message and how to get out the vote.
From the Paper "All political campaigns seek to persuade the public to vote for a candidate by managing the message that is communicated to the electorate through the media. The core message of any campaign is comprised of more than words and pictures. It is one component of ..."
Abstract With his strategy of non-violent direct action, Martin Luther King defined and shaped the civil rights movement's effort to transform the racist oppression of American society. The paper shows that, manifested in different versions such as the lunch counter sit-ins, bus boycotts and peaceful protests, the non-violent strategy relied upon the massive mobilization of resources and the commitment of African American communities to stand united behind their fight for desegregation and the right to vote. More significantly, the paper shows that the strategy of non-violent direct action exposed the ugliness and brutality of racial oppression and demonstrated convincingly that peaceful forms of protests could be effective in eroding away the power of oppressive authorities. The paper argues that against the backdrop of rising resentment of African Americans who turned to militant groups to vent their frustration, King's strategy of non-violent direct action distinguished the civil rights movement from the violence of the African American militants.
From the Paper "The African Americans who had set the precedent for the civil rights movement in the past had also indirectly contributed to King's civil rights strategy of non-violent protests. Although the Poor People's Campaign of 1968 was based on the principles of non-violent direct action, it was inspired by A. Philip Randolph's original March on Washington movement of 1941, which addressed the exclusion of African Americans from defense employment (Ling 19). Therefore, the past tradition of African American protest was also important in defining King's civil rights strategy."
Abstract This paper discusses the public relations campaign for Riordan Manufacturing as the company prepares to move operations to China. It considers the public that must be addressed by the campaign and what messages might be used for each public, with the publics being the targets for the public relations campaign, meaning employees, customers, shareholders, and local residents.
From the Paper "The publics for an organization can also be called the stakeholders (Grunig, 2005, para. 1), and for Riordan Manufacturing as it prepares to move its operation to China, these include the targets for the public relations campaign, meaning employees, customers, shareholders, and local residents. The interests of these different groups differ as well, and thus any message directed at them might have to be tailored to the specific group to be effective. The employees who lose their jobs in the U.S. constitute a large group that should also include their families, increasing their number considerably. Any messages directed to them must explain the change, when it will occur, how it will affect them, and what compensation might be afforded because of the loss of their jobs."
Abstract This paper explores the issue of why the Kokoda campaign has not become Australia's dominant military legend. It will also present a brief account of the important events during the war, to support the conclusions and discords.
Abstract This paper studies and critiques the potential effects of the 2002 Bipartisan Campaign Reform Act (BCRA). The paper cites the act's important changes to federal campaign finance law. The paper also assesses how and to what degree BCRA protects and promotes the public interest.
From the Paper "President George W. Bush signed into law the Bipartisan Campaign Reform Act or BCRA. The BCRA contains a number of important changes to federal campaign finance law. While many in the United States see BCRA..."
Abstract Diesel is a clothing and fashion company that originated from England in the late 1980?s. The company grew quickly domestically and began exporting items to different parts of the world. Currently Diesel have offices in many major cities of the world and have created a defined company image and target market. Steve Marks from Diesel Australia described the age demographic of their target market as male's aged between 16 ? 30 and females aged 20 ? 35 and other demographic factors have changed significantly over time. The advertising campaigns featured below start in 1992 and finish with some of the more current ads. This paper will show 5 of Diesel's ads and aim to analyse 1) what is being shown in the ad 2) the message that is being pushed and 3) the consumer behaviour issues that are relevant to the ads.
From the Paper \\\"The first of the advertisements was issued in various magazines in May of 1992. The advertisement depicts two young people sitting in the foreground, surrounded by a number of old aged people who appear to be worshipping the sun. These old aged people in an enclosed concrete and metal area surrounded by sun-beds that tan artificially. The \\\\\\\'Diesel people\\\\\\\' (the two young people who wear the actual clothes) have their backs to this rather grotesque scene. The old ages people in the back of the shot all wear very similar bathers and stand like clones of one another. The Diesel people in contrast are positioned away from these other characters assuming they have personality and individuality. This contrast alone works in favour of the clothes, as it connotes that Diesel provide an effective means of proving one\\\\\\\'s individuality.\\\"
