Abstract
This paper discusses the public relations campaign for Riordan Manufacturing as the company prepares to move operations to China. It considers the public that must be addressed by the campaign and what messages might be used for each public, with the publics being the targets for the public relations campaign, meaning employees, customers, shareholders, and local residents.

From the Paper
"The publics for an organization can also be called the stakeholders (Grunig, 2005, para. 1), and for Riordan Manufacturing as it prepares to move its operation to China, these include the targets for the public relations campaign, meaning employees, customers, shareholders, and local residents. The interests of these different groups differ as well, and thus any message directed at them might have to be tailored to the specific group to be effective. The employees who lose their jobs in the U.S. constitute a large group that should also include their families, increasing their number considerably. Any messages directed to them must explain the change, when it will occur, how it will affect them, and what compensation might be afforded because of the loss of their jobs."

Tags:public, relations, campaign

Abstract
This paper discusses the factors important to a campaign for breast cancer awareness. It highlights important issues for a campaign, such as the risk factors, multiple venues for educating people (such as TV, movies, books), and the qualities that a campaign to inform people should have.

From the Paper
"Marketing and health issues may seem unrelated at first blush but in fact many health issues have improved markedly as a result of the marketing of risks, prevention tips and solutions to the public. Breast cancer is an excellent example of a disease that has received significant attention with respect to marketing and the results have been encouraging. Breast cancer is the second leading cause of cancer death in women and a woman's chances of dying of breast cancer are ..."

Tags:breast cancer, awareness, pink ribbon, Sex and the City, books, television, entertainment education, E-E, fiction, novel, movies, campaign

Abstract
This paper examines the 2008 Beijing Olympics media campaign, explaining why it was successful despite political obstacles. The key issue in this examination is the difficulty of developing a successful media campaign for a worldwide sports event.

From the Paper
"This paper will examine a successful media campaign for a world sports event that of the Beijing Olympics. The significance of the topic is the complexity of mounting a successful media campaign for a global sports event because of all the venues that must be covered and the multiple cultures involved. The key issue in this examination is the difficulty of developing a successful media campaign for a worldwide sports event. This paper will detail how this was done for the Beijing Olympics and will analyze ...

Tags:media campaign, evaluation, China, Beijing Olympics 2008

Abstract
This paper outlines a campaign to encourage organ donation, proposing a slogan and choosing Robert Redford as its spokesperson. Twelve concepts of psychology and physiology are selected upon which to base the campaign: self-fulfilling prophecy, schemata, halo effect, familiarity, Bandura's self-efficacy, self-affirmation, sociobiology, gender-differentiated expectations, compliance, Social Comparison Theory, Social Identity Theory, groupthink.

From the Paper
"A campaign to encourage organ donation must be thoughtfully designed to consider both key concepts of psychology and human motivation and the existing views and realities of organ donation prevalent throughout society. Any campaign intended to prompt people to undertake a specification must acknowledge and address motivational issues that might hinder them from proceeding with the action as well as motivational issues that would encourage them to do so. With respect to organ donation many individuals are torn wanting to give the gift of life ..."

Tags:organ donation, campaign, self-fulfilling prophecy, schemata, halo effect, familiarity, Bandura's self-efficacy, self-affirmation, sociobiology, gender-differentiated expectations, compliance, Social Comparison Theory, Social Identity Theory, groupthink

Abstract
This paper explores the issue of why the Kokoda campaign has not become Australia's dominant military legend. It will also present a brief account of the important events during the war, to support the conclusions and discords.

Tags:kokoda, campaign, legend

Abstract
This paper studies and critiques the potential effects of the 2002 Bipartisan Campaign Reform Act (BCRA). The paper cites the act's important changes to federal campaign finance law. The paper also assesses how and to what degree BCRA protects and promotes the public interest.

From the Paper
"President George W. Bush signed into law the Bipartisan Campaign Reform Act or BCRA. The BCRA contains a number of important changes to federal campaign finance law. While many in the United States see BCRA..."

Tags:campaign, reform, bipartisanship, electoral, politics

Abstract
In this article, the writer looks at the changed face of campaigning in the 2008 presidential campaign, due to the new types of media. The writer discusses that the Internet and cable television have contributed to this change.

From the Paper
"The current presidential campaign has been run like none other before it. The `new' media such as the Internet, YouTube, blogs, and twenty-four hour cable television news, have all combined to change the face of political campaigning in 2008. Twenty-four hour cable news networks are a fairly new phenomenon, which ..."

Tags:presidential, campaign, 2008, internet

Abstract
Kellogg's Pop Tarts are a toasted form of breakfast pastry. Pop Tarts come in a variety of flavors, from fruit flavors to chocolate and S'mores varieties. In the wake of increased competition from a number of other toaster pastry products as well as children's cereal products, which are increasingly being packaged in 'on the go' types of formats, the author of the paper suggests and outlines an advertising campaign designed to boost consumer awareness of the product and increase sales.

Outline:
Name of Product
Name of Product and Brand
Brief description of the product/ brand
Brief description of competition
Description of the target market in some detail
Demographics
Psychographics
Behavior of Product buyer/ user
Media Selected
Justification for the media selection
Media Costs
CPM
Justification of copy or lack of copy
Headlines
Body Copy
Symbols/ Metaphors/ Figures of Speech
Justification of layout/ design
Overall layout
Unity/ Balance/ Informal Balance
Color/ Shape/ Symbols
Works Cited

From the Paper
"The market for any children's product is always somewhat difficult to define, for it encompasses both the child and the child's parents. Although children technically do not hold the purse strings in a household, the amount of money advertisers spend marketing to children is estimated at $15 billion dollars per year ("Facts about marketing to children," 2008, New American Dream). Foods such as Pop Tarts, which are high in sugar but taste good usually rely upon the crucial 'nag factor' whereby the child nags the parent to make the purchase. Parents who feel guilty because they are unable to make elaborate breakfasts for their children may also feel motivated to buy Pop Tarts for reasons in addition to their susceptibility to the 'nag factor.' Some nostalgic and time-pressed adults may turn to Pop Tarts as quick, convenient comfort breakfast or snacking food."

Tags:advertising, food, children, campaign, media, television, culture, society, money, market, website, consumers, surfing, image

Abstract
The wheels of capitalism are oiled with the tool of collective bargaining. In this four-page we analyze how what we have stated is possible. Moreover the paper also evaluates the sub-strategies and tactics employed by unions when bargaining collectively: the case in point being the Fairwear campaign.

Tags:the, fairwear, campaign

Abstract
The author discusses the negative effect of the Shays-Meehan Campaign Finance Reform Bill on the Democratic Party. He evaluates areas of finance, organization, public perception of victory, freedom of speech and the potential court challenge. The Democratic Party is urged to consider changes that would invalidate this legislation.

From the Paper
"In theory, the bill sounds like a promising idea as well as a noble political cause. This bill would abolish "soft money," the unlimited monetary contributions usually made by unions, corporations, interest groups and wealthy individuals to national, state and local political parties ("Key Provisions of Shays-Meehan"). This money, according to critics, is used to influence elections, buy politicians, and is said to have caused much of the campaign finance scandals of 1996. Many believe that ending this flood of special interest money will restore integrity to decision making in congress (Americans for Reform)."

Tags:legislation, house, representatives, democratic, party, republican, congress, politics, interest, groups, wealth, campaign, reform, money, corruption, bush, gore, business, organization, hard, law, public, perception, freedom, speech, first, amendment, mccain, feingold, adv