Abstract This paper examines the success of the Hard Rock Cafe, and compares that to the failure of Planet Hollywood in eight key areas. It compares the background of each of these themed restaurants and examines key factors that contributed to success and failure.
From the Paper "Hard Rock Cafe and Planet Hollywood both began as themed restaurants catering to a specific niche market..."
Tags: hard rock cafe, planet hollywood, management
Abstract The writer of this article notes that a group of investors is considering the market opportunity of opening a series of Internet cafes in India and has commissioned the completion of a series of three reports on this topic. This paper presents the first report of the series and specifically focuses on the cultural and economic factors the group of investors needs to consider before moving forward with the development of strategies for Internet cafes throughout India. This specific report analyzes and provides insights into the advantages and disadvantages of cultural and economic factors within the Indian economy and examines the potential for success of an Internet cafe venture in this developing nation. Included in the assessment of these advantages and disadvantages are risk assessments and, where available, insights into the policies the Indian government is pursuing to both encourage greater growth, as well as preserve its sovereignty in specific areas including Internet access.
Outline:
Introduction
Business Model
Cultural Analysis
Advantages
Disadvantages
Economic Analysis
Conclusion
From the Paper "Cultures influence and impact one another at a personal level first, comprised by millions of moments of truth that over time define how cultural values conflict or align with one another. As a result of these moments of truth accumulating over time, cultures define their distances from each other. In looking to develop Internet cafes throughout India, the cultural implications of bringing Internet access into both metro and rural areas will require inordinate patience and understanding that India is a nation known for slow, ponderous development. It is the antithesis of the alacrity and speed of the United States, European nations or Australia for example. The urgency in these more advanced nations is not present in India, mainly as a result of the sporadic performance of its infrastructure. It is common for electricity to not be available for possibly days at a time. There is also the cultural attitude of working to live as opposed to living to work, and in this difference is the cultural dichotomy that will make the developing of Internet cafes challenging for any westernized companies."
Abstract The many factors that must be taken into account before opening an Internet service cafe in India are the subject of this paper. Specifically focusing on the market size, resources, regulations and risk of opening and operating an Internet cafe in India, this paper discusses the advantages and disadvantages of each. These specific factors are evaluated in the context of creating a new venture which has as its strategic objective the delivery of Internet access to the millions of Indian residents who are increasingly relying on the Internet as a communication and learning medium. The writer concludes that it is clear that setting up an Internet cafe in India is a very risky strategy that does not clearly have a solid growth future associated with it given the major limitations of Internet service providers (ISPs) becoming competitors and increasingly complicated regulatory compliance demands.
Outline:
Introduction
Country
Analysis - Country Evaluation
Market Size
Advantages
Disadvantages
Resources
Regulations and Procedures
Conclusion
From the Paper "74% of India's Internet users are from the Global High Income segment, and 22% are from the Global Middle Income segment. This is excellent news for anyone looking to provide Internet services in the India, especially if the company proposing the services is from another nation. Kumar found that the highest income segment of the Indian population has a high willingness to purchase products and services from global suppliers. This is in marked contrast to the largest and poorest income segments of India, which have a marked distrust of any foreign brands. This lack of trust has contributed to the continued high tariffs on infrastructure providers, which has hampered the growth of certain industries. Yet in the context of creating an Internet access provider business, the highest income Indians will find this a useful service. The aspiring aspects of the highest income segment having this as a service will permeate the global Middle Income segment eventually. The result will be an aspirational approach to consumption on services and foreign-produced and purchased products as the elite income segment of India can readily afford to do."
Abstract This paper discusses the value of e-marketing for small and medium businesses (SMB). The paper then presents a case study of the e-marketing startegy of Rockwell's Cafe and Bakery in Villa Park, California. It provides a SWOT (strengths, weaknesses, opportunities, threats) analysis for the company and provides recommendations for their marketing strategy.
Table of Contents:
Introduction
Assessing Rockwell's E-Marketing Strategy
Marketing Analysis of Rockwell's Cafe and Bakery
Recommendations for Rockwell's Cafe and Bakery
Conclusions
Appendix
From the Paper "Rockwell's Cafe and Bakery is much like the majority of SMBs in the U.S. and globally. With a small but loyal customer base and the Disneyland Resort being a major customer for their specialty cakes, Rockwell's has been comfortably myopic in their marketing efforts. Yet the customer base is aging rapidly and this small business must embrace aspects of e-marketing that immediately make them a viable choice for younger, affluent families in the city of Villa Park and Orange if they are to remain viable. Only by relying on an increasingly higher level of effort to also bring innovation to their services in the cafe (like offering free WiFi) and the developing of new menu items can Rockwell's hope to win over new customers. Ultimately Rockwell's need to realize that revitalizing their entire business to be more innovative and relying on e-marketing to assist in promoting their more innovative image is critical for their long-term viability."
Abstract This paper outlines a business plan for setting up an internet cafe and describes the industrial trend of the products and services available for the cafe.
From the Paper "The following is a business plan for an Internet Caf? ? ABC Caf?. Unlike ordinary computer business, the genre of this business will belong to the entertainment industry. The products and services include Internet access for browsing, computer games, chatting, office work and beverage services. Instead of merely providing Internet Caf? services, the business will differentiate itself from competitors by providing a caf? atmosphere like those of a hip joint while providing Internet services. Hence, food stuff would be provided on the one side of the caf? while on the other side, computers will be placed in triangular tables to compensate for physical and virtual interaction by customers. "
Tags: market, software, equipment, enterprise, industry, service
Abstract This paper explains that Fanny Flagg set her novel, ?Fried Green Tomatoes at the Whistle Stop Cafe?, in a small Alabama town in the 1930s and jumps to a 1980s Birmingham nursing home. The author believes that it is a story of life, of friendship and love, told through the long-ago voices of the women of the Whistle Stop Cafe. The paper stresses that Idgie and Ruth have a deep love for one another, which is the heart of the novel.
From the Paper "Evelyn Couch has come to the nursing home with her husband Ed to visit his mother, an ill-natured woman. Evelyn has escaped to a waiting area of the home and is devouring candy bars when she first meets Ninny, who sits herself down next to Evelyn. She begins, "Now you as me the year somebody got married"who they married?or what the bride's mother wore, and nine times out of ten I can tell you "but for the life of me I can"t tell you when I got to be so old"It just sort of slipped up on me" (Flagg 3). As Evelyn continues eating candy bars, Ninny continues to ramble on and starts to tell the story of the lives and friendships of the Whistle Stop Caf?."
Abstract This paper looks at how Congress and the National Commission on Energy Policy (NCEP) have proposed corporate average fuel economy or CAFE standards for light duty vehicles. It also analyzes the actual impact upon the environment by NCEP's proposal for CAFE standard increases in order to understand the implicit details associated with them. The paper includes several graphs and charts.
From the Paper "The problem with a CAFE standards increase is that it will have a severe impact upon current LDVs in production. The majority of LDV produced within the United States do not meet the specifications needed to become CAFE compliant and as a result will have a significant financial burden. A cost benefits analysis using econometrics shows revealing analysis of the cost structure for environmental improvement. The first aspect of the CAFE standards we will analysis is how efficient the CAFE increase will be compared with its proposed environmental benefits. In order to meet the standards proposed through NCEP, two steps will have to be taken for LDVs. Models that cannot meet the standard will have to be discontinued or reduce their current MPG to match with standards. "
Abstract The paper attempts to evaluate the creation of a series of Internet cafes throughout India, specifically concentrating on the cities of Bangalore, Chennai and Hyderabad. The paper assesses the economic, social, cultural and political factors and concludes with a recommendation for the market entry mode to be used. The paper explores the risks associated with the strategy of building cafes as well as the potential for this type of service business.
Outline:
Abstract
Introduction
Main Discussion
Analysis of Key Factors
Analysis of Entry Mode to be Used
Other Factors Affecting Decision
Conclusion
From the Paper "The typical Internet Cafe is configured with between seven to ten computers, with printers, scanners, video conferencing equipment, and website development expertise is available in larger metro locations. It is common to also find in the larger metro Internet cafes workspaces or what is called in these locations "work cabins" where Internet browsing privacy is assured. This is one of the biggest reasons why students are drawn to Internet cafes for their e-mail and Instant Messaging, and online gaming activities. Almost all of these facilities, especially in the larger metro areas are air conditioned and provide both social networking and gaming areas. The business model is that of charging a per hour rate for Internet access, with additional charges for value-added services including the development of websites, developing e-commerce sites for local small businesses, and connection in the metro area via wireless access in the most populated areas of India's major cities. It is common for the franchised Internet cafes to have alliances with national telephone and broadband providers."
Abstract This paper discusses the coffee manufacturer and marketer, Coffee Cafe. The paper discusses the strategic planning process that will help Coffee Cafe determine its overall direction and goals. More specifically, the paper highlights the points in the forward planning process which influences numerous aspects of the organization as well as presents a SWOT analysis.
From the Paper "America is the melting pot of the whole world, the New World, seen by the rest of the world as the land of opportunity, the land of the free, the green pastures, and the crossroads where virtually all nationalities and races meet. "Starbucks understands that environmental responsibility is necessary if we hope to preserve our world for generations to come. Our commitment to contribute positively to the environment is a Guiding Principle of our company. We elaborated further on this commitment in 1992 when we adopted our environmental mission statement, which guides our approach to minimizing our environmental footprint."
Abstract This paper discusses the book "Cafe Europa," by the Yugoslav author Slavenka Drakulic. The writer explains that the book provides an insightful look into the lives and politics of the residents of several countries in East Central Europe, and shows what the psychological impact of the Soviet Bloc has been on them and their struggle to become part of the west. The writer describes their values, their attitudes towards money and uniforms, and their yearning for being part of Europe that is symbolized by a Cafe Europa, or two or three, in every city. The writer concludes that this book shows what Europe is like, both East and West, and how they view each other, and that it will take a while before Eastern Europe becomes a part of the rest of the continent.
From the Paper "In this part of the world, the uniform has always equaled power. The uniform reflects some relation to the all-powerful state, even though it's not all-powerful anymore. Arkan, the notorious war criminal threw a large wedding in Belgrade. What did he wear? A uniform of course! Why? He wasn't an officer in the Serbian military, or any other military for that matter. He was a simple guerilla commander. He chose a Yugoslav royal army officer's uniform. He is searching for legitimacy. He wants to look heroic. "Without his uniform, his soldiers and arms, Arkan would be a nobody". The uniform is the ultimate power symbol in the Balkans and is used to justify many brutal acts all in the name of "nationalism". Drakulic tells us it is here for a long time to come. The effects of this can be felt everywhere, even Istria."
Tags: Zagreb, Balkan, hole-in-the-wall, communist, Russia, nationality, Croatia, Slovakia
Abstract This paper will discuss a research and development strategy for the installation of a 'Hard Rock Cafe' in Russia. By observing the economic climate of this country, as well as the financial prospectus of this restaurant, we can learn how this would be feasible.
Abstract This paper examines how "The Ballad of the Sad Cafe" by Carson McCullers is an interesting tale that focuses on strange nature of the emotion called love. It looks at how it deals with interesting yet complicated relationship between three people who are not our average protagonists where looks and appearance are concerned. It also discusses how relationships play an important role for the simple reason that author has taken up the uniqueness of this emotion of love as the central theme.
From the Paper "Miss Amelia is not our usual female protagonist because she is neither beautiful nor rich. She is an ordinary woman with less than average looks and an unusual appearance. About 6'1 tall, she is not very feminine but is well respected in her town because of her small store where she sells wine. Marvin Macy is a handsome man who lacks morals since he is an outlaw and has often been convicted of stealing and robbing. However for some inexplicable reason, he falls in love with Miss Amelia and this brings us to the strangeness of this emotion."
Abstract This paper analyzes and provides insights into the advantages and disadvantages of cultural and economic factors within the economy of India and reports on the potential for success of an Internet Cafe venture in this developing nation. Included in the assessment of these advantages and disadvantages are risk assessments and, where available, insights into the policies the Indian government is pursuing to encourage greater growth, as well as preserve its sovereignty in specific areas including Internet access.
Outline:
Introduction
Business Model
Cultural Analysis
Economic Analysis
Conclusion
From the Paper "Cultures influence and impact one another at a personal level first, comprised by millions of moments of truth that over time define how cultural values conflict or align with one another. As a result of these moments of truth accumulating over time, cultures define their distances from each other. In looking to develop Internet cafes throughout India, the cultural implications of bringing Internet access into both metro and rural areas will require inordinate patience and understanding that India is a nation known for slow, ponderous development. It is the antithesis of the alacrity and speed of the United States, European nations or Australia for example. The urgency in these more advanced nations is not present in India, mainly as a result of the sporadic performance of its infrastructure. "
Abstract This paper takes a critical look at Sky Lee's novel "Disappearing Moon Cafe", which chronicles the corrupted history of the Wong family and the deconstruction of traditional kinship formations. The paper posits that, in the novel, both young and old generations construct alternative definitions of "family" outside the confines of the conventional family structure comprised of mother, father, and children. These alternative structures deviate from the norm by involving individuals from different racial, social, and genealogical backgrounds, disrupting the homogeneous ideals that certain female family members would like to preserve. The paper also asserts that the story is about women who dominate Chinese family life and the influence they hold over the men. The paper concludes that, although there is a collapse of one family structure, many other diverse kinship unions emerge in its place and ensure the survival of a rich and varied Chinese-Canadian narrative.
From the Paper "For all intents and purposes, Disappearing Moon Cafe is a story about the women who dominate Chinese family life and the influence they hold over the men's biographies. We get two conflicting messages - one that women are defined by their marriages and are mere "unidentified receptacles" (Lee 42), and one that empowers the women as "powerful...bone-crushing 'Iron Chink' machines" (Lee 227). It is therefore interesting that the beginning and the end of the novel is framed by the narrative of Wong Gwei Chang, the family patriarch."
Abstract This paper summarizes and reviews "The Atomic Cafe", a documentary on the atomic bomb and the views that the American government and citizens had in the atomic-war era of the 1940s and 1950s. The author describes how the documentary cleverly reveals evidence the U.S government falsified the effects of the bomb and communicated misinformation to its often ignorant citizens. The paper praises how the film truly depicts the mentality of the people at the time and the paranoia and the propaganda that the American government was spreading to its people during the Cold War.
From the Paper "If one seeks perspective on the Cold War from America's point of view, The Atomic Cafe accurately portrays its subject matter, the atomic bomb, as viewed by its government and citizens in the atomic-war era of the 1940's and 1950's. The documentary brilliantly reveals the United States' government propaganda and ignorance of the American citizens in association with the early days of the atomic bomb. From falsifying the effects of the bomb, praising god repeatedly in support of the technology, to absurd ways of protecting yourself against an atomic war, the American government successfully communicated misinformation and received the paranoid response from its people it was looking for."
