Abstract
The paper attempts to evaluate the creation of a series of Internet cafes throughout India, specifically concentrating on the cities of Bangalore, Chennai and Hyderabad. The paper assesses the economic, social, cultural and political factors and concludes with a recommendation for the market entry mode to be used. The paper explores the risks associated with the strategy of building cafes as well as the potential for this type of service business.

Outline:
Abstract
Introduction
Main Discussion
Analysis of Key Factors
Analysis of Entry Mode to be Used
Other Factors Affecting Decision
Conclusion

From the Paper
"The typical Internet Cafe is configured with between seven to ten computers, with printers, scanners, video conferencing equipment, and website development expertise is available in larger metro locations. It is common to also find in the larger metro Internet cafes workspaces or what is called in these locations "work cabins" where Internet browsing privacy is assured. This is one of the biggest reasons why students are drawn to Internet cafes for their e-mail and Instant Messaging, and online gaming activities. Almost all of these facilities, especially in the larger metro areas are air conditioned and provide both social networking and gaming areas. The business model is that of charging a per hour rate for Internet access, with additional charges for value-added services including the development of websites, developing e-commerce sites for local small businesses, and connection in the metro area via wireless access in the most populated areas of India's major cities. It is common for the franchised Internet cafes to have alliances with national telephone and broadband providers."

Tags:e-commerce, sites, wireless, access, outsourcing, foreign, direct, investment

Abstract
The writer of this article notes that a group of investors is considering the market opportunity of opening a series of Internet cafes in India and has commissioned the completion of a series of three reports on this topic. This paper presents the first report of the series and specifically focuses on the cultural and economic factors the group of investors needs to consider before moving forward with the development of strategies for Internet cafes throughout India. This specific report analyzes and provides insights into the advantages and disadvantages of cultural and economic factors within the Indian economy and examines the potential for success of an Internet cafe venture in this developing nation. Included in the assessment of these advantages and disadvantages are risk assessments and, where available, insights into the policies the Indian government is pursuing to both encourage greater growth, as well as preserve its sovereignty in specific areas including Internet access.

Outline:
Introduction
Business Model
Cultural Analysis
Advantages
Disadvantages
Economic Analysis
Conclusion

From the Paper
"Cultures influence and impact one another at a personal level first, comprised by millions of moments of truth that over time define how cultural values conflict or align with one another. As a result of these moments of truth accumulating over time, cultures define their distances from each other. In looking to develop Internet cafes throughout India, the cultural implications of bringing Internet access into both metro and rural areas will require inordinate patience and understanding that India is a nation known for slow, ponderous development. It is the antithesis of the alacrity and speed of the United States, European nations or Australia for example. The urgency in these more advanced nations is not present in India, mainly as a result of the sporadic performance of its infrastructure. It is common for electricity to not be available for possibly days at a time. There is also the cultural attitude of working to live as opposed to living to work, and in this difference is the cultural dichotomy that will make the developing of Internet cafes challenging for any westernized companies."

Tags:e-mail, culture, values, Indian

Abstract
The paper discusses how the cafe company seeks to bring family groups into the cafe whenever possible and has arranged for a Children's Story Hour that serves this purpose.

From the Paper
"The company seeks to bring family groups into the cafe whenever possible and has arranged for a Children's Story Hour that serves this purpose. Such a time period in the afternoon also aids mothers who are shopping and who need a break by this time in the afternoon, and they can enjoy talking to friends and drinking coffee while their children are listening to the stories. This is in the afternoon, and the customer who is complaining is not taking a very broad view of the proceedings and fails to see that children are welcome almost everywhere in the daytime, while they might not be at night. The customer has the right to express his opinion, but he..."

Tags:broadway, cafe, business

Abstract
This paper examines the success of the Hard Rock Cafe, and compares that to the failure of Planet Hollywood in eight key areas. It compares the background of each of these themed restaurants and examines key factors that contributed to success and failure.

From the Paper
"Hard Rock Cafe and Planet Hollywood both began as themed restaurants catering to a specific niche market..."

Tags:hard rock cafe, planet hollywood, management

Abstract
The paper reviews the organizational structure and mission statement of the Hard Rock Cafe and then outlines its marketing strategy. The paper discusses the three main competitors for the HRC and points out what makes the Hard Rock Cafe service different. The paper shows how the HRC is doing terrifically well in most locations, and the image of the chain has stayed strong. The paper concludes with some recommendations for the company.

Outline:
Executive Summary
Organizational Description
The Marketing Strategy
Hard Rock Cafe Competitors
What makes the Hard Rock Cafe service different?
Summary & Conclusion
Recommendations

From the Paper
"For individuals interested in the background of a company, one of the first places to visit on a Web page owned by an entertainment-related business - or any business for that matter - is its "mission statement." HRC claims its mission is "to spread the spirit of 'rock 'n' roll by creating authentic experiences that rock". And while a first-time customer spreads the mustard and ketchup on a thick juicy hamburger, and takes that first sip of a frozen margarita, he or she should read the HRC motto, just below the mission statement. The idea of HRC is to "Love all - Serve All," and moreover, "All is one...Save the Planet...Take time to Be Kind.""

Tags:music, rock, 'n', roll, food, beverages, entertainment

Abstract
The many factors that must be taken into account before opening an Internet service cafe in India are the subject of this paper. Specifically focusing on the market size, resources, regulations and risk of opening and operating an Internet cafe in India, this paper discusses the advantages and disadvantages of each. These specific factors are evaluated in the context of creating a new venture which has as its strategic objective the delivery of Internet access to the millions of Indian residents who are increasingly relying on the Internet as a communication and learning medium. The writer concludes that it is clear that setting up an Internet cafe in India is a very risky strategy that does not clearly have a solid growth future associated with it given the major limitations of Internet service providers (ISPs) becoming competitors and increasingly complicated regulatory compliance demands.

Outline:
Introduction
Country
Analysis - Country Evaluation
Market Size
Advantages
Disadvantages
Resources
Regulations and Procedures
Conclusion

From the Paper
"74% of India's Internet users are from the Global High Income segment, and 22% are from the Global Middle Income segment. This is excellent news for anyone looking to provide Internet services in the India, especially if the company proposing the services is from another nation. Kumar found that the highest income segment of the Indian population has a high willingness to purchase products and services from global suppliers. This is in marked contrast to the largest and poorest income segments of India, which have a marked distrust of any foreign brands. This lack of trust has contributed to the continued high tariffs on infrastructure providers, which has hampered the growth of certain industries. Yet in the context of creating an Internet access provider business, the highest income Indians will find this a useful service. The aspiring aspects of the highest income segment having this as a service will permeate the global Middle Income segment eventually. The result will be an aspirational approach to consumption on services and foreign-produced and purchased products as the elite income segment of India can readily afford to do."

Tags:globally, market, economic, growth, infrastructure

Abstract
The paper discusses the Union Square Cafe, a 5,600 square-foot restaurant in Manhattan, as a new breed of American eatery that paired imaginative food and wine with caring hospitality, comfortable surroundings and exceptional value. The paper outlines the costs involved in the renovation of the restaurant and highlights how they were a sound business investment. The paper details the design, furnishing and lighting of the cafe and asserts that the Union Square Cafe is a huge success today, part of which can be attributed back to the design team that created it.

From the Paper
"The entry into Union Square Cafe has high ceilings and an archway that can be seen from the street. This casual area sets the tone for a comfortable and elegant dining experience. Once inside, customers are either brought to their tables or to the bar. The bar area represents 25 percent of the ground level and is the core of the space. There are three distinct areas that are used for dining. There is a low-ceiling intimate room that is a few steps down past the maitre d area, a dining area in the rear, and the popular mezzanine space that overlooks the rear dining area. These intimate dining areas create a personal sense of space so that each customer feels at home. Meyer says that he opted for a few less seats than could actually fit into the space and opted to space the tables further apart in order to provide a more comfortable environment for both the guests and the staff. The flow of customers and staff in the dining areas appears to work well for everyone involved, including the management staff."

Tags:lighting, furnishings, waiters, bar, tables, kitchen

Abstract
This paper discusses the value of e-marketing for small and medium businesses (SMB). The paper then presents a case study of the e-marketing startegy of Rockwell's Cafe and Bakery in Villa Park, California. It provides a SWOT (strengths, weaknesses, opportunities, threats) analysis for the company and provides recommendations for their marketing strategy.

Table of Contents:
Introduction
Assessing Rockwell's E-Marketing Strategy
Marketing Analysis of Rockwell's Cafe and Bakery
Recommendations for Rockwell's Cafe and Bakery
Conclusions
Appendix

From the Paper
"Rockwell's Cafe and Bakery is much like the majority of SMBs in the U.S. and globally. With a small but loyal customer base and the Disneyland Resort being a major customer for their specialty cakes, Rockwell's has been comfortably myopic in their marketing efforts. Yet the customer base is aging rapidly and this small business must embrace aspects of e-marketing that immediately make them a viable choice for younger, affluent families in the city of Villa Park and Orange if they are to remain viable. Only by relying on an increasingly higher level of effort to also bring innovation to their services in the cafe (like offering free WiFi) and the developing of new menu items can Rockwell's hope to win over new customers. Ultimately Rockwell's need to realize that revitalizing their entire business to be more innovative and relying on e-marketing to assist in promoting their more innovative image is critical for their long-term viability."

Tags:SWOT, SMB, performance, services

Abstract
This paper explains that Fanny Flagg set her novel, "Fried Green Tomatoes at the Whistle Stop Cafe", in a small Alabama town in the 1930s and jumps to a 1980s Birmingham nursing home. The author believes that it is a story of life, of friendship and love, told through the long-ago voices of the women of the Whistle Stop Cafe. The paper stresses that Idgie and Ruth have a deep love for one another, which is the heart of the novel.

From the Paper
"Evelyn Couch has come to the nursing home with her husband Ed to visit his mother, an ill-natured woman. Evelyn has escaped to a waiting area of the home and is devouring candy bars when she first meets Ninny, who sits herself down next to Evelyn. She begins, "Now you as me the year somebody got married who they married or what the bride's mother wore, and nine times out of ten I can tell you "but for the life of me I can't tell you when I got to be so old" It just sort of slipped up on me" (Flagg 3). As Evelyn continues eating candy bars, Ninny continues to ramble on and starts to tell the story of the lives and friendships of the Whistle Stop Caf."

Tags:alabama, midlife, friendship, voice, love

Abstract
This paper outlines a business plan for setting up an internet cafe and describes the industrial trend of the products and services available for the cafe.

From the Paper
"The following is a business plan for an Internet Caf? - ABC Caf?. Unlike ordinary computer business, the genre of this business will belong to the entertainment industry. The products and services include Internet access for browsing, computer games, chatting, office work and beverage services. Instead of merely providing Internet Caf? services, the business will differentiate itself from competitors by providing a caf? atmosphere like those of a hip joint while providing Internet services. Hence, food stuff would be provided on the one side of the caf? while on the other side, computers will be placed in triangular tables to compensate for physical and virtual interaction by customers. "

Tags:market, software, equipment, enterprise, industry, service