Abstract
The paper discusses how the cafe company seeks to bring family groups into the cafe whenever possible and has arranged for a Children's Story Hour that serves this purpose.

From the Paper
"The company seeks to bring family groups into the cafe whenever possible and has arranged for a Children's Story Hour that serves this purpose. Such a time period in the afternoon also aids mothers who are shopping and who need a break by this time in the afternoon, and they can enjoy talking to friends and drinking coffee while their children are listening to the stories. This is in the afternoon, and the customer who is complaining is not taking a very broad view of the proceedings and fails to see that children are welcome almost everywhere in the daytime, while they might not be at night. The customer has the right to express his opinion, but he..."

Tags:broadway, cafe, business

Abstract
This paper examines the success of the Hard Rock Cafe, and compares that to the failure of Planet Hollywood in eight key areas. It compares the background of each of these themed restaurants and examines key factors that contributed to success and failure.

From the Paper
"Hard Rock Cafe and Planet Hollywood both began as themed restaurants catering to a specific niche market..."

Tags:hard rock cafe, planet hollywood, management

Abstract
The paper reviews the organizational structure and mission statement of the Hard Rock Cafe and then outlines its marketing strategy. The paper discusses the three main competitors for the HRC and points out what makes the Hard Rock Cafe service different. The paper shows how the HRC is doing terrifically well in most locations, and the image of the chain has stayed strong. The paper concludes with some recommendations for the company.

Outline:
Executive Summary
Organizational Description
The Marketing Strategy
Hard Rock Cafe Competitors
What makes the Hard Rock Cafe service different?
Summary & Conclusion
Recommendations

From the Paper
"For individuals interested in the background of a company, one of the first places to visit on a Web page owned by an entertainment-related business - or any business for that matter - is its "mission statement." HRC claims its mission is "to spread the spirit of 'rock 'n' roll by creating authentic experiences that rock". And while a first-time customer spreads the mustard and ketchup on a thick juicy hamburger, and takes that first sip of a frozen margarita, he or she should read the HRC motto, just below the mission statement. The idea of HRC is to "Love all - Serve All," and moreover, "All is one...Save the Planet...Take time to Be Kind.""

Tags:music, rock, 'n', roll, food, beverages, entertainment

Abstract
The paper discusses the Union Square Cafe, a 5,600 square-foot restaurant in Manhattan, as a new breed of American eatery that paired imaginative food and wine with caring hospitality, comfortable surroundings and exceptional value. The paper outlines the costs involved in the renovation of the restaurant and highlights how they were a sound business investment. The paper details the design, furnishing and lighting of the cafe and asserts that the Union Square Cafe is a huge success today, part of which can be attributed back to the design team that created it.

From the Paper
"The entry into Union Square Cafe has high ceilings and an archway that can be seen from the street. This casual area sets the tone for a comfortable and elegant dining experience. Once inside, customers are either brought to their tables or to the bar. The bar area represents 25 percent of the ground level and is the core of the space. There are three distinct areas that are used for dining. There is a low-ceiling intimate room that is a few steps down past the maitre d area, a dining area in the rear, and the popular mezzanine space that overlooks the rear dining area. These intimate dining areas create a personal sense of space so that each customer feels at home. Meyer says that he opted for a few less seats than could actually fit into the space and opted to space the tables further apart in order to provide a more comfortable environment for both the guests and the staff. The flow of customers and staff in the dining areas appears to work well for everyone involved, including the management staff."

Tags:lighting, furnishings, waiters, bar, tables, kitchen

Abstract
This paper discusses the value of e-marketing for small and medium businesses (SMB). The paper then presents a case study of the e-marketing startegy of Rockwell's Cafe and Bakery in Villa Park, California. It provides a SWOT (strengths, weaknesses, opportunities, threats) analysis for the company and provides recommendations for their marketing strategy.

Table of Contents:
Introduction
Assessing Rockwell's E-Marketing Strategy
Marketing Analysis of Rockwell's Cafe and Bakery
Recommendations for Rockwell's Cafe and Bakery
Conclusions
Appendix

From the Paper
"Rockwell's Cafe and Bakery is much like the majority of SMBs in the U.S. and globally. With a small but loyal customer base and the Disneyland Resort being a major customer for their specialty cakes, Rockwell's has been comfortably myopic in their marketing efforts. Yet the customer base is aging rapidly and this small business must embrace aspects of e-marketing that immediately make them a viable choice for younger, affluent families in the city of Villa Park and Orange if they are to remain viable. Only by relying on an increasingly higher level of effort to also bring innovation to their services in the cafe (like offering free WiFi) and the developing of new menu items can Rockwell's hope to win over new customers. Ultimately Rockwell's need to realize that revitalizing their entire business to be more innovative and relying on e-marketing to assist in promoting their more innovative image is critical for their long-term viability."

Tags:SWOT, SMB, performance, services

Abstract
The many factors that must be taken into account before opening an Internet service cafe in India are the subject of this paper. Specifically focusing on the market size, resources, regulations and risk of opening and operating an Internet cafe in India, this paper discusses the advantages and disadvantages of each. These specific factors are evaluated in the context of creating a new venture which has as its strategic objective the delivery of Internet access to the millions of Indian residents who are increasingly relying on the Internet as a communication and learning medium. The writer concludes that it is clear that setting up an Internet cafe in India is a very risky strategy that does not clearly have a solid growth future associated with it given the major limitations of Internet service providers (ISPs) becoming competitors and increasingly complicated regulatory compliance demands.

Outline:
Introduction
Country
Analysis - Country Evaluation
Market Size
Advantages
Disadvantages
Resources
Regulations and Procedures
Conclusion

From the Paper
"74% of India's Internet users are from the Global High Income segment, and 22% are from the Global Middle Income segment. This is excellent news for anyone looking to provide Internet services in the India, especially if the company proposing the services is from another nation. Kumar found that the highest income segment of the Indian population has a high willingness to purchase products and services from global suppliers. This is in marked contrast to the largest and poorest income segments of India, which have a marked distrust of any foreign brands. This lack of trust has contributed to the continued high tariffs on infrastructure providers, which has hampered the growth of certain industries. Yet in the context of creating an Internet access provider business, the highest income Indians will find this a useful service. The aspiring aspects of the highest income segment having this as a service will permeate the global Middle Income segment eventually. The result will be an aspirational approach to consumption on services and foreign-produced and purchased products as the elite income segment of India can readily afford to do."

Tags:globally, market, economic, growth, infrastructure

Abstract
This paper discusses the coffee manufacturer and marketer, Coffee Cafe. The paper discusses the strategic planning process that will help Coffee Cafe determine its overall direction and goals. More specifically, the paper highlights the points in the forward planning process which influences numerous aspects of the organization as well as presents a SWOT analysis.

Outline:
Image
Strategy
Culture
Competitive Advantage
Items
Environment
Leadership
Technology
S.W.O.T Analysis
Weaknesses
Opportunities/Goals
Threats

From the Paper
"America is the melting pot of the whole world, the New World, seen by the rest of the world as the land of opportunity, the land of the free, the green pastures, and the crossroads where virtually all nationalities and races meet. "Starbucks understands that environmental responsibility is necessary if we hope to preserve our world for generations to come. Our commitment to contribute positively to the environment is a Guiding Principle of our company. We elaborated further on this commitment in 1992 when we adopted our environmental mission statement, which guides our approach to minimizing our environmental footprint."

Tags:products, services, changing, technology, sustainable, social, ecological, economic

Abstract
This paper looks at how Congress and the National Commission on Energy Policy (NCEP) have proposed corporate average fuel economy or CAFE standards for light duty vehicles. It also analyzes the actual impact upon the environment by NCEP's proposal for CAFE standard increases in order to understand the implicit details associated with them. The paper includes several graphs and charts.

From the Paper
"The problem with a CAFE standards increase is that it will have a severe impact upon current LDVs in production. The majority of LDV produced within the United States do not meet the specifications needed to become CAFE compliant and as a result will have a significant financial burden. A cost benefits analysis using econometrics shows revealing analysis of the cost structure for environmental improvement. The first aspect of the CAFE standards we will analysis is how efficient the CAFE increase will be compared with its proposed environmental benefits. In order to meet the standards proposed through NCEP, two steps will have to be taken for LDVs. Models that cannot meet the standard will have to be discontinued or reduce their current MPG to match with standards. "

Tags:light, duty, vehicles, econometrics

Abstract
This paper explains that Fanny Flagg set her novel, "Fried Green Tomatoes at the Whistle Stop Cafe", in a small Alabama town in the 1930s and jumps to a 1980s Birmingham nursing home. The author believes that it is a story of life, of friendship and love, told through the long-ago voices of the women of the Whistle Stop Cafe. The paper stresses that Idgie and Ruth have a deep love for one another, which is the heart of the novel.

From the Paper
"Evelyn Couch has come to the nursing home with her husband Ed to visit his mother, an ill-natured woman. Evelyn has escaped to a waiting area of the home and is devouring candy bars when she first meets Ninny, who sits herself down next to Evelyn. She begins, "Now you as me the year somebody got married who they married or what the bride's mother wore, and nine times out of ten I can tell you "but for the life of me I can't tell you when I got to be so old" It just sort of slipped up on me" (Flagg 3). As Evelyn continues eating candy bars, Ninny continues to ramble on and starts to tell the story of the lives and friendships of the Whistle Stop Caf."

Tags:alabama, midlife, friendship, voice, love

Abstract
This paper outlines a business plan for setting up an internet cafe and describes the industrial trend of the products and services available for the cafe.

From the Paper
"The following is a business plan for an Internet Caf? - ABC Caf?. Unlike ordinary computer business, the genre of this business will belong to the entertainment industry. The products and services include Internet access for browsing, computer games, chatting, office work and beverage services. Instead of merely providing Internet Caf? services, the business will differentiate itself from competitors by providing a caf? atmosphere like those of a hip joint while providing Internet services. Hence, food stuff would be provided on the one side of the caf? while on the other side, computers will be placed in triangular tables to compensate for physical and virtual interaction by customers. "

Tags:market, software, equipment, enterprise, industry, service