Abstract This paper analyses and examines the multitude of issues related to Cadillac's Escalade. It offers an environmental description of Cadillac's Escalade, including its competitors, the company, and consumers. A marketing description of Cadillac's Escalade is provided, including an evaluation of the price, product, promotion, and distribution. The paper presents a critique of Cadillac's Escalade marketing strategy. The paper concludes with recommendations for improving the marketing of the Escalade.
From the Paper "Few automobile makes have enjoyed the success that Cadillac has. Not only has Cadillac been able to remain successful over numerous decades, but also across various generations of consumers and with different types of automobiles. One reason why Cadillac was able to achieve such great success and to maintain its success throughout many decades is its willingness to respond to ever-changing consumer preferences, both in terms of designing automobiles as well as marketing such automobiles. In addition, Cadillac has been able to maintain and cultivate one of the highest levels of consumer loyalty."
Abstract In the history of car manufacturing and sales, Cadillac Automobile Company remains unsurpassed when it comes to identifying a brand that managed to achieve the highest status as America's primary luxury car manufacturer. This paper discusses however, how Cadillac's failure to maintain its brand image power in terms of marketing, advertising and sales persisted because it was not able to capture the changing consumer market, especially the demographic shifts that has been occurring in the 21st century.
From the Paper "The first dilemma that Cadillac failed to remedy is the ineffective advertising campaigns Cadillac used during the '90s, wherein the ads failed to identify a particular audience at which the ad may be addressed (Delano, 1999:125). Because the ad targets no particular sector or segment of the market, cars manufactured during this period failed to achieve a high level of salability, as compared to the Cadillac tradition of quality-made and luxury cars. To further worsen the problem, Cadillac had been accused of violating provisions indicated in the Clean Air Act, and that General Motors-Cadillac "...had some Cadillac engines that were modified in a such way that the engines "defeated" their air pollution control system" (Doyle, 2000:150). Customer complaints alleging that the engines or car parts of Cadillac cars produced during the '90s were defective did not help bring back the strength of Cadillac's brand image power. As new car brands emerged in the market, Cadillac gradually lost its popularity and faded out of the luxury car manufacturing industry as the new millennium set in."
Abstract This paper provides an analysis of "Cadillac Desert", by Marc Reisner. It incorporates ideas of environmental justice, social justice. It explores the purpose of the book, which is to show the historical mismanagement of water in the American West. The author also addresses the issue of the scarcity of water.
From the Paper "John Wesley Powell was an early visionary regarding the ecology of the American West. He believed that cities should not be built in deserts and that the only development that should take place in an area was that which could be ..."
Tags: desertification, water, Olgalala aquifer, dam construction, environmentalists, development
Abstract This paper compares the Chinese market to the U.S. market. The author points out the particular problem of marketing luxury automobiles in the Chinese consumer economy. The paper analyzes the marketing strategy and makes recommendations.
From the Paper "The research explores the integrated marketing communications IMC strategies applied by General Motors GM in the introduction of the Cadillac automobile name plate in the China market. IMC strategies are highly complex and were created primarily from a perspective that focused on conditions in developed economies. While IMC strategies have a role in marketing in China, these strategies are not as relevant to the marketing of luxury automobiles in a market where the mean annual income is less than in the U.S.."
Abstract This paper explains that the first of two parts of the film concentrate on William Mulholland's dream to bring water to a thirsty Los Angeles, while the second part concentrates on the Colorado River, once mighty, now tamed for tap water. The author believes that this film makes the viewer stop and think about where water really comes from and how much we really use every day. The paper relates that the film also shows the small Hopi tribe, who lives on the mesas of northern Arizona and has survived for thousands of years as an agricultural society with no irrigation or water other than rainfall.
From the Paper "In the 1980s' Mono Lake became a battle cry between Northern and Southern California. California's aqueduct tapped into the lake, and drained it nearly 40 feet. This desert lake with its' unusual tufa formations was in danger of disappearing, and local residents and environmentalists waged a vocal campaign against the Los Angeles Department of Water and Power. They won. Los Angeles had to leave Mono Lake alone, and the lake is gradually making a recovery. "Mulholland's Dream" shows the desperate need for water in the American West, but it also shows the political influence of a powerful man and a big city over small town farmers. Mulholland took advantage of Owens Valley residents for the good of Los Angeles. Politically, Mulholland was a nightmare, yet he was a visionary who saw the water needs of Southern California long before most did, and knew how to create a workable, if not politically correct, solution."
This paper compares "Death of a Salesman" by Arthur Miller, "The House on Mango Street" by Sandra Cisneros and "No Matter What" by Mary Saracino and depicts how the characters all find themselves in a social class marginalized from mainstream society.
1,550 words (approx. 6.2 pages), 5 sources, 2001, $ 50.95
Abstract This paper focuses on the characters of these three works and how they epitomize the typical member of society in which they live. The writer analyzes their names as an example of how much this reflects the social class to which they belong and shows how these characters have managed to be marginalized by society despite their best efforts.
From the paper:
Esperanza lives in the impoverished Hispanic community; the only luxury she ever experiences is a ride around the block in a stolen Cadillac. Peanut is part of a working class Catholic family, at a time when Catholics were considered little more than backward cultists, subservient to hundreds of arcane rules and the whims of the pope.
Although no ethnic background is ever specified for him, Willy Loman is a member of a social class that is considered to be most unseemly by mainstream America, the salesman. Worse yet, as the play begins, he is a failed salesman".
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From the Paper Esperanza lives in the impoverished Hispanic community; the only luxury she ever experiences is a ride around the block in a stolen Cadillac. Peanut is part of a working class Catholic family, at a time when Catholics were considered little more than backward cultists, subservient to hundreds of arcane rules and the whims of the pope. Although no ethnic background is ever specified for him, Willy Loman is a member of a social class that is considered to be most unseemly by mainstream America, the salesman. Worse yet, as the play begins, he is a failed salesman.
Abstract This paper is an in-depth look at the history of the automobile. The author discusses the early era, and inventors such as Elwood Haynes and Henry Ford. The paper also discusses the Stanley Steamer, the Duryea Motor Company, and Ransom Olds. The paper includes other inventions related to the horseless carriage, and how cars have changed American society.
From the paper:
"The automobile is said to have been a menace and a blessing, it has been worshiped and reviled, celebrated and scorned. The automobile is an invention that has had tremendous impact on society. The automobile has taken diverse segments of the American population; farmers, small town residents and urban dwellers and given them access to the same opportunities and experiences. Automobiles have given us motels, shopping malls, drive-through, vacations, commuting, and of course, suburbia. The concept of the automobile is one of the most profound and important chapters in the development of American society."
From the Paper "Marc Reisner's book Cadillac Desert tells the story of the American West in terms of the search for water, a search that became even more intense as communities developed with a real need for water for drinking, agriculture, and other purposes. This is a battle that continues to this day, and many political animosities have developed between different parts of the West over the issue of water, where it comes from, and who gets to use it. The author notes that much of the western region is either desert or semi-desert, with vast areas containing no towns and no human inhabitants at all as well as no forests, lakes, or rivers. Certain portions of the West, on the other hand, are highly built up, notably the Southern California region, much of which seems like one large city extending down the coast. Reisner traces the history of human settlement in the West and the human..."
From the Paper "Introduction
This research will examine Marc Reisner's Cadillac Desert: The American West and Its Disappearing Water. The research will set forth the political, historical, and economic context for Reisner's examination of water-related development and usage and then discuss the strategy Reisner uses to develop his ideas about the dire consequences to the West's economic and social infrastructure of continuing to exploit and pollute its nonrenewable water resources in the same way as in the past. The combination of poor water management, overdrawing of ground water from the major western aquifers, and a more general attitude that the resource would always be available has created a crisis whose consequences have not been sufficiently understood either by policy makers or by the American population as a whole."
Summary of work on use & abuse of water resources in the Western U.S. since the Civil War. Irrigation, Reclamation Act, Owens Valley, major projects & leaders.
2,475 words (approx. 9.9 pages), 1 source, 1994, $ 87.95
From the Paper "Cadillac Desert by Marc Reisner: An Analysis
During the last 100 years, water resource development has greatly affected the western United States. The early programs were generally dominated by engineers. The projects were often big, ambitious, and expensive. Such leaders as John Wesley Powell, William Mulholland, and Floyd Dominy often went to great lengths to accomplish their objectives. Throughout the 20th century, their work sustained considerable economic growth. More recently, water resource development advocates have had to reconcile with the environmentalists. The overall result of this interaction has been a shift in priorities. Rather than resource development, future water projects could emphasize the management and efficient utilization of supplies.
Driving across the United States, the landscape gradually.."
From the Paper "GM's Cadillac and the Luxury Market
Introduction
This research provides selected information about General Motor's Cadillac line of automobiles, the luxury automobile market in the United States, and selected additional information related to the automobile industry in this country. This additional information includes automobile leasing, automobile rentals, automobile manufacturer market shares, division market shares within General Motors, Ford Motor Company light vehicle sales, Japanese automobile production in the United States, government regulation of the automobile industry in the United States, and Cadillac Division promotional strategies. "
Abstract This paper explains that one of the earliest evidences of technology benefiting the elderly was the advent of reading glasses. The author relates that improving vision at night is an important safety advancement; therefore, Cadillac has created a night vision program that provides additional information to what the eyes can see. The paper stresses that another possible technology for the future would be robots that can perform basic housework tasks.
Table of Contents
Introduction
Past
Present
Future
Conclusion
From the Paper "Another excellent technological invention from the past was the invention of the wheelchair. The wheelchair allows mobility. In the same way the aging process reduces the ability to see, it often reduces the ability to be mobile. Whether it is arthritis, a broken bone, or other physical problems, causing the inability to get around, a wheelchair can assist. Using a wheelchair allowed those who would otherwise have been bed bound to continue their lives. Past wheelchairs were large and bulky so the elderly who used them still had restrictions about where they could go."
Abstract The paper explains that the Eaton Centre is a private space and is operated by the Cadillac Fairview Corporation. Whereas this space was intended for the retail function, it signifies something unique as a meeting place. The paper relates that kids who run away from home, even though they are from far flung regions of Canada, know that they can meet one another in a very specific location within the Eaton Centre. The paper adds that the fountain is also a gathering place for retired people.
