Abstract
This paper analyzes the cellular telephone industry in terms of factors affecting its growth and pricing, noting that the cellular telephone has gone from a product used only by the wealthy to a product sold to millions of people, a product on which more and more people rely daily, and a product much less expensive than when it was first introduced, to the point today where cellular telephones are given away by many, while money is made from connections to the company providing cellular telephone service.

From the Paper
"The cellular telephone has gone from a product used only by the wealthy to a product sold to millions of people, a product on which more an d ore people rely daily, and a product much less expensive than when it was first introduced, to the point today where cellular telephones are given away by many, while money is made from connections to the company providing cellular telephone service. Once the initial growth phase of the cellular industry was completed, the industry was able to give more attention to its future. In that early period, the industry faced a number of concerns about certain developments and certain questions that would affect future growth and development. Most of these have been given at least preliminary answers, and the system has changed and become more efficient. The product and service is clearly viable, and demand cost has been dropping."

Tags:product, pricing, cellular

Abstract
This paper discusses the business prospects for the product VIVID, an anti-wrinkle cream containing Retinol. The paper explores the marketing edge of this product over existing products in the market, citing both the timing of the product and the lower cost of VIVID. The author describes the marketing techniques and the business plan for the product.

Table of Contents:
Introduction
Marketing
Financial Management
Operations
Conclusion

From the Paper
"As compared to creams which sell for $90 or higher per ounce, it is the guarantee of VIVID that wrinkle lines will vanish when used over a 30 day period. The majority of women see immediate results. VIVID has been receiving a lot of enquiries every week enquiring the causes regarding selling the product for 10% of the price charged by Estee Lauder for a comparable Retinol cream. We provide our answer that we have tested our Retinol against theirs and our cream wins by a large margin. However, we lack the marketing savvy of Estee Lauder which is beneficial to our clients. Majority of the large cosmetic companies give greatly publicized anti-aging wrinkle cream. What they are unsuccessful in disclosing that these products speed up the aging process of the skin and increase the risk of skin cancer. Clinical studies in the US and Europe demonstrate the effects of these skins to be short-term based and cause damage in the short-term and an important factor of aging of skin in the long term. (Retinol Wrinkle Treatment, 2 OZ)"

Tags:business, plan, marketing, product

Abstract
This paper discusses a group of bundled attributes on cards presented to consumers as a survey on a new product. The paper examines the new product, a convertible slipper that can be made into an outdoor shoe, noting the attributes consumers want and how some of the attributes of this new product are too new to be readily understood by the consumer. The paper explores how these problems can be overcome by marketing.

From the Paper
"The eight attribute bundles used for this research cover the following areas for the sneaker design. The cross trainer sole style is presented with two different color schemes and with laves and as a slip-on. The running sole has two color schemes and is either an athletic shoe or lace shoe. The convertible slipper with a sneaker sold is another style. The seventh type is a running sole with two color schemes as a slip-on. The last is a cross trainer sole athletic show with three color schemes. The various shoes are also differentiated by price, ranging from $60 to $110 and up."

Tags:nike, product, survey

Abstract
This paper explains that product placement in films involves the inclusion of brand name merchandise on screen as the result of a deal between marketers and the makers of movies. The author points out that, despite criticism, product placement has grown in importance, and the placement of Taco Bell in "Demolition Man" marks a new shift in the practice by incorporating product placement into the character and plot of the movie. The paper states that Taco Bell's product placement is successful because it reveals to the audience that the corporation has the courage to laugh at itself.

Table of Contents
Introduction
Overview and History
Criticisms of Product Placement
Product Placement in "Demolition Man"
Conclusion

From the Paper
"The practice is so common that it is often spoofed. In the 1992 movie Wayne's World, the underground cable show depicted spoofs product placement with a cheesy scene that shows a Pizza Hut box that cuts away to a Nupril pills backdrop, as the main character, Wayne notes "I will not bow to any corporate sponsor". Josie and the Pussycats (2001) took the parody of product placement to a new level as it featured over 25 product placements in a two-minute trailer."

Tags:brand, merchandise, criticism, character, plot

Abstract
This document looks at the salient beliefs associated with the Microsoft Zune Product range and then discusses the Salient belief model in the relation to the following. The document is in three parts and discusses how consumer attitudes and beliefs affect customer involvement when purchasing an established name brand such as Microsoft's Zune Product. Next the document looks at how to identify the Salient beliefs relating to the Zune product. Last but not least the document outlines the characteristics of the product and the how it affects the core reasons that individuals by the product.

From the Paper
RESEARCH PAPER ON THE MICROSOFT ZUNE PRODUCT ABSTRACT This document looks at the salient beliefs associated with the Microsoft Zune Product range and then discusses the Salient belief model in the relation to the following. The document is in three parts and discusses how consumer attitudes and beliefs affect customer involvement when purchasing an established name brand such as Microsoft's Zune Product. Next the document looks at how to identify the Salient beliefs relating to the Zune product. Last but not least the document outlines the characteristics of the product and the how it affects the core reasons

Tags:salient, belief, microsoft

Abstract
This paper is on the topic of product liability. Product liability refers to the liability of any or all parties along the chain of manufacture of any product for damages caused by that product. Product liability claims can be based on negligence, strict liability, or breach of warranty of fitness depending on the jurisdiction that the claim is based.

Abstract
In this article, the writer discusses that in most cases, when a company manufactures or sells a product, it is assumed that the product is free from any special risks or dangers for the purchaser. The writer also notes that if a company provides a service, it is generally taken for granted that use of the service by customers will not result in any undue injury to the user of that service. However, the writer points out that there exist cases wherein the use of a product or service may entail certain risk of injury that is considered automatically to be the responsibility of the user of that product or service. The writer argues that in today's climate, businesses must be more aware than ever of the potential liabilities of the products they sell and the services they offer. Furthermore, the writer maintains that businesses should do all they can to see to it that their products are not misused, taking whatever legal steps are necessary to see that their products and services are not intentionally used in the commission of criminal acts.

From the Paper
"The doctrine was used to absolve employers of risk on the grounds that their employees had voluntarily undertaken such work and, as they had given their consent, this consent implied a recognition of the potential hazards."
"Workplace accidents can often be attributed to processes used in manufacturing, or to chemicals and other agents employed in factories or other workplaces. In this case, chemicals and machinery would be considered products that are knowingly, and with consent, used by the employees. Again, the first assumption would be that such employees give their consent to use these items. However, it is possible to conceive of a situation in which employees, though consenting to work at a particular job and under certain conditions, are unaware of the real dangers of the equipment or chemicals used in connection with their work."

Tags:customers, service, goods, danger, injury

Abstract
Product liability issues have been raised by consumers who have been injured by various products and often there are clusters of such claims when a particular product or type of product is shown to be defective. This paper shows that recently, the Ford Motor Company has become embroiled in such lawsuits because of the use of defective tires on their automobiles, first from Firestone and then from Goodyear, making both companies liable for the damage caused. The paper explains that product liability law is constantly evolving as new issues are raised and new attempts are made to deter lawsuits and reduce the awards possible for liability.

From the Paper
"Ford faced the evolving standards of product liability, as noted, and for the past thirty years or more, the theme has been to develop and refine theories aimed at imposing liability on product sellers for those damages caused by their defective products. Most states' courts or legislatures have been involved in this evolution by extending a strict liability theory (usually founded in tort) to product liability cases, on the theory that injured plaintiffs should be allowed to prove that "a defectively manufactured, designed, packaged, or labeled product, rather than the seller's negligence or malice, actually and proximately caused the plaintiffs injuries.""

Tags:NHTSA, Bridgestone

Abstract
All new products or product ideas progress through a life cycle, a Product Life Cycle (PLC). This paper explains that a PLC is used by managers as a strategic tool to help them develop a marketing approach for the new product as it goes through changes in the four distinct stages of introduction, growth, maturity, and decline.

From the Paper
"The first stage is Introduction, or the introductory phase, a very difficult stage for organizations (marketing managers). Assuming that the organization found a marketable product, before it can begin to sell it in the market, it has to develop a marketing strategy that will validate the marketability of the new product. To accomplish this, organizations usually experience losses; they spend a lot of money for product promotion and product development. They have to enter the market understanding that customers are not looking for the product. Hence, it is up to them, the marketing managers, to persuade the potential consumers of the product's benefits and advantages over current offerings."

Tags:introduction, growth, maturity, decline

Abstract
This paper explains that the price component of the marketing mix will vary according to the specific phase in the product's life cycle. The author points out that, in the release phase of the product life cycle, the company can generally use two strategies, depending on whether it decides on a high or a low release price. A high release price strategy is also known as a market skimming or a low cost strategy for a quick penetration of the market. The paper relates that the mature phase of the product is characterized by stabilized sales and growth rates, and the company will tend to enter a defensive or even analytical phase.

From the Paper
"The adolescent phase of the product is characterized by "strong (exponential) growth of the sales volume, concurrent with an increase in performance, features and product variants." The product is now situated in the stars corners from the BCG (Boston Consulting Group) matrix, with high sales and a high rate of growth. If this is the case, then the company can choose one of the offensive price strategies, so that it can exploit both the high sales and the potential growth. One of these strategies is the outpacing strategy, which assumes that the competitors can be dominated through both price and quality of the product."

Tags:price, strategy, skimming, sales, analytical