Abstract
The latest promotion is called "buzz marketing," when consumers and even actors are hired by a company or ad agency to endorse a product. The idea is to find the most liked and respected individuals in a community and have them use a product in order to create a buzz around it. Buzz, sometimes called "street marketing," can make a company more desirable. How is this different from any advertisement or commercial? In the majority of cases, the individuals hearing the message do not know that they are being duped. Consumers actually think the person feels this way about the product. So far, the Federal Trade Commission has not put restrictions on buzz marketing. However, this does not mean that it is acceptable or ethical. It still remains a controversial issue.

From the Paper
"The Federal Trade Commission, which regulates the legal use of advertisements, has not yet ruled on buzz marketing. Regardless, some people say that buzz marketing raises serious ethical issues. That is because buzz marketing often uses regular citizens who get products for talking up products. Or, the companies sometimes fall into that stealth area and hire professional actors to pose as typical consumers. Some individuals say they would not be upset to find out someone had tricked them by praising a product in return for a gift or two. Others say that buzz marketing makes the negatives of advertising--motivating people to buy something they do not even need or want -even worse. It will eventually lead to a situation where nothing or no one can ever be believed."

Tags:marketing, promotion, advertising, commercial

Abstract
This paper discusses a new product release by Gillette which is really a product extension of an existing product line: a razor. The product is the Buzz Razor product which is a 5 bladed shaver and the target market is the male shaver between 25 to 45 years of age who is a professional and physically active. The paper explains that this demographic has the disposable income to spend extra on his personal care and lifestyle and is willing to do it. The paper adds that the initial target market is the Seattle, Washington area through the market's 10 local CVS Pharmacy outlets.

From the Paper
"This document discusses a new product release by Gillette which is really a product extension of an existing product line: a razor. The product is the Buzz Razor product which is a 5 bladed shaver. The target market is the male shaver between 25 to 45 years of age who is a professional and physically active. This demographic has the disposable income to spend extra on his personal care and lifestyle and is willing to do it. The initial target market is the Seattle, Washington area through the market's 10 local CVS Pharmacy outlets. Gillette's 5 Blade Razor..."

Tags:marketing, gillette, new razor

Abstract
This paper examines how Emily Dickinson writes of death in the poem "I Heard a Fly Buzz When I Died", choosing her words like a painter would chose his/her colors. It looks at how every word has meaning and how every line signifies a breath and thought of pure philosophy.

From the Paper
""The stillness in the room" represents the awkward instance of death. When death happens the "stillness" is felt by all. We all become aware we are of life when we experience death. "The stillness in the room" is compared with the "stillness in the air". To Dickinson the in death the air become still for the person who can no longer take a breath into their lungs. This stillness becomes death, air no longer exists and life is a memory possessed by those who look on with wonder. The emotion in this poem is great. The second stanza describes the onlookers. This must be the exact time of death, because the group begins to cry and breath "firm". While chests become tight with the onslaught of tears the eyes fix on the death in the room, but she who is dying fix on the small insect in the room. She thinks of all that life has brought and what parts of her are able to be left behind. She has "signed away" the physical world and has entered the final phase of the spiritual."

Tags:air, 465

Abstract
This paper reviews "Life in the Fast Lane, Life in the Ditch," a short address by Buzz Hargrove on the ethics of business, particularly in the auto industry. The writer explains that a review of the text from ethical, complexity theory, and globalization perspectives reveals many things. The paper evaluates Hargrove's point of view and provides the writer's own opinion on the topic as well.

From the Paper
"Chiefly, this valuable governance function illuminates how Hargrove is correct to chastise the Japanese - but wrong to be so inflexible vis-a-vis what should be done to meet the new challenges facing the North American auto industry. In the end, the industry must become more supple and flexible at the same time as it must demand more reciprocity from Japan."

Tags:hargrove, auto, industry

Abstract
The paper argues that the Realism is specifically employed by Emily Dickinson to overcome the Puritan abhorrence of nature. The paper introduces the distinction between Romanticism and Realism and then describes the Puritan upbringing of Emily Dickinson, her reaction to her religion and how this reaction informs her poetry. The paper analyzes two poems "I Felt a Funeral in my Brain" and "I Heard a Fly Buzz when I Died" to illustrate Dickinson's distinctive style and abiding theme.

From the Paper
"Romanticism is sometimes misrepresented as being characterized by spontaneity. As Wordsworth et al outline clearly in the Preface to the Lyrical Ballads, Romanticism strives for the effect of spontaneity through a highly calculated approach (Bloom & Marson 2009, p. 151). In this Preface the authors set out to determine a philosophy of literature, and this emphasis on philosophy makes the spontaneity of Romanticism suspect. Dickinson is easily included in the canon of Romanticism due to the intricate craftsmanship of her poems, which nevertheless aim for a spontaneous effect. Such an effect is also said to be part of Realism. Both Romanticism and Realism strive to depict nature in a "spontaneous" way, where Realism is distinguished by its penchant for the sordid or unsavory aspects of nature. Dickinson's poetry may be better described as Realist because they frequently stray into morbid themes. However, she also uses conventions of Romantic poetry extensively, which explains her poetry being normally classed as Romantic."

Tags:Puritanism, spontaneity, nature, morbidity

Abstract
This paper discusses a new product release by Gillette which is really a product extension of an existing product line: a razor. The paper discusses the product, named Buzz Razor, and its target market, as well as the demographic of the target market and the geographical area in which it will initially be targeted. Finally, the paper discusses the success of Gillette's market penetration.

Table of Contents:
Abstract
Industry Analysis
Target Market-Customer
Product
Control Section
Unit Sales/3 Month Period
Dollar Sales Range/3 Month Period
Market Share
Market Penetration

From the Paper
"The razorblade market has been dominated by multi-bladed products for the past decade since Gillette first introduced its Mach3 product which was, as the name implies, a 3 bladed razor. The Mach3 razor was the first of its kind in which a personal care products company extended the number of blades beyond the traditional 2 bladed format in a market where many companies were still marketing single-bladed razors. The Mach3 product line has since been expanded by several product extensions such as the Mach3Turbo System and a 4 bladed product which Gillette's competitors have all copied (Gillette, 2005). The current product proposal is a revolutionary shaving system to be developed by Gillette known as the Buzz Razor and it is specifically developed and designed for the adult male shaver. While other personal care products companies have come to market with new products related to shaving as well as their own product line extensions of existing razor products, such as battery powered shavers, none has ventured into the 5 blade format for shavers."

Tags:consumer, sales, product, shaving

Abstract
This paper identifies four major marketing methods in terms of what each accomplishes, when they should or should not be used, and how effective each is if used properly. The paper explains how traditional word-of-mouth promotion works. The paper reviews and presents opinions on recent articles concerning buzz marketing and word-of-mouth marketing. The paper discusses whether this type of marketing is ethical, since marketers attempt to conceal their identity and intentions.

From the Paper
"Organizations the world over are just now beginning to understand the idea that they may be able to control the powers of Word-of-Mouth marketing. But buzz is no longer a hit-or-miss proposition used exclusively by fringe marketers. These days, plenty of big players are trying hard to systematize buzz techniques. (Khermouch & Green, 2001) The odds are good that almost every product is more influenced by Word-of-Mouth marketing than any other marketing form including television and radio advertising. Businesses have traditionally worked on the idea of saturating the markets with marketing materials, events, and salespeople but the facts show that how consumers talk about a product or service with each other is really what decides if it is bought or not. Word of mouth is the reality that intervenes between your communication and sales. (Silverman, 1997)"

Tags:promoting, sales, consumers

Abstract
This paper discusses one of the most important and nation altering events to occur in the 1960s, the Apollo astronaut program, specifically, Neil Armstrong and Buzz Aldren's successful walk on the moon on July 20, 1969. It analyzes how space flight stimulated the nation's growth in myriad ways. It looks at the many technological advances came from the Mercury and Apollo programs and beyond, from lightweight metal alloys to smaller and smaller computer guidance systems which eventually turned into desktop computers so extremely prevalent in the world today. It evaluates how if we had not gone to the moon, our lives today might be much different and so would many of our institutions. Space flight stimulated technological growth, national pride and the notion that we can still "reach for the stars."

From the Paper
"First came the Mercury project, where America put men in space. On May 5, 1961, Major Alan Shepard, a Naval academy graduate and test pilot, climbed aboard the Freedom 7 capsule atop a Redstone rocket and became the first American in space. Shepard's flight was sub orbital and lasted only 15 minutes, but it showed America we could still be vital in the space race (which the Russians were winning at the moment), and it kindled spirit and passion in the minds of Americans. The Mercury program ran from 1958 to 1963, and satisfied all its objectives. The Gemini flights between 1965 and 1966 were designed to transition between the Mercury exercises and the Apollo moon missions. The Gemini flights were to teach us how maneuver a spacecraft by maneuvering it in orbit, rendezvousing in space, docking with other vehicles, perfecting methods of entering the atmosphere, and landing at a preselected point on land."

Tags:mercury, apollo, space, flight

Abstract
This paper relates that Buzz Bissinger's "Three Nights in August" describes what life is really like surrounding major league baseball clubs, what it's like in the clubhouse before and after games and what baseball players do when nobody, especially the media, is looking over their shoulders. The author points out that, throughout much of the book, Bissinger's descriptions come from sitting behind La Russa in the dugout. The paper relates both sides of the media story---from the aspect of what media members go through to get access to players and what players do to keep the attention on themselves through the media.

From the Paper
"Bissinger also wrote about several interesting tidbits, like the lives of Rick Ankiel, Albert Pujols and Cal Eldred. He also wrote about how clubhouse attendants unwrap sticks of Juicy Fruit so that the players don't have to unwrap them themselves, or that former pitcher Steve Kline spends an inordinate amount of time walking around in the nude, or that Bill Veek once built a hole in his wooden leg and used it as an ashtray. The best paragraph that Bissinger wrote in the book comes from Tony La Russa, when he is speaking to Kerry Robinson."

Tags:manager, baseball, media, players, situations

Abstract
This paper reviews a short address by Buzz Hargrove entitled, "Life in the Fast Lane, Life in the Ditch." The paper reviews the text from ethical, complexity theory and globalization perspectives. It particularly discusses Hargrove's text with relation to the new challenges facing the North American auto industry and its relationship to the Japanese.

From the Paper
"Having performed the valuable governance function of re-framing the Hargrove article through three different lenses, this writer cleaves to the view that Hargrove is fundamentally right in many ways; after all, globalization and international trade should not (at least in theory) create and perpetuate inequalities. At the same time, Hargrove's belief that the old Auto Trade Pact will resuscitate things is much too sanguine; the auto sector in this part of the world will also need to become more open to the potentialities of new global markets and to new technologies if it hopes to reverse its fall. On the whole, however, Hargrove's article is rational and deserving of attention."

Tags:globalization, market, trade