Organizational Buying Behavior
What a marketing manager needs to know about organizational buying behavior.
Essay # 5809 |
1,440 words (
approx. 5.8 pages ) |
4 sources |
MLA | 2001
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$ 28.95
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Abstract
This paper explains the differences between consumer and organizational buying behavior and the influences on organizational buyers. The writer begins by explaining the concept of organizational buying including how it differs from consumer buying, before proceeding to an analysis of the main influences on organizational buyers and how one would utilize those to attempt to win a contract.
From the Paper
"For the marketing manager of an organization to operate in an effective and efficient fashion, it is imperative that they possess a sound understanding of organizational buying behavior. A thorough understanding of the differences between consumer and organizational buying, and thus the influences on organizational buyers, enables a marketer to correctly identify the best way to market their product or service to the organization they are interested in doing business with."
Tags:behavior, buying, consumer, influences, manager, marketing, organizational
This paper examines the issue of buying music over the Internet for both the consumer and musician.
Essay # 5856 |
1,240 words (
approx. 5 pages ) |
3 sources |
MLA | 2001
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$ 25.95
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Abstract
This paper discusses the issue of buying music over the Internet and the problems with it. It discusses the anti-trust issues that have arisen and how to deal with them. It also examines the issue of who really "owns" the commercial product which is music, whom does this belong to? How can musicians and record labels receive benefits from their works if the music is bought over the Internet from an e-commerce site. It discusses music downloads over the Internet and its problematic issues as well.
From the Paper
"One of the most controversial issues in the music business today is the issue of selling music through the Internet. The ongoing and evolving process of selling and disseminating music through the Internet has provoked a number of economic as well as artistic debates for the music business and for the computer and technology businesses that allow such technology to be accessed. This paper will address some of these concerns with a particular focus on the anti-trust issues that have arisen over the course of this debate. First of all, the issue of disseminating music over the Internet provokes the perplexing question of who really "owns" the commercial product of a pieces of music, anyway. Is the owner the person or persons who simply hear the tune and keep humming it? Is the owner the musician who produces the product? Or are the owners the music companies musicians have signed artistic rights to? Clearly, to survive musicians must be able to charge for the product they produce, and the companies have control over the specifics of how to market that product. But once a song is in the public sphere, do not consumers have a right to "pass on" that music product in ways that they see fit, even if those ways may inhibit the sales of recordings of that music?"
Tags:music, Internet, business, selling, disseminating, buying, technology, sales, recording, public
This paper analyzes the Internet article "Buying A Business: The Safer Alternative" by Lil Sawyer.
Article Review # 98009 |
966 words (
approx. 3.9 pages ) |
1 source |
MLA | 2007
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$ 20.95
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The paper discusses how the author compares opening a business from scratch to buying an existing business and recommends buying an existing business. The paper is of the opinion that this article might scare some people away from starting their own business. The paper also maintains that it does not cover some of the disadvantages of buying a business. The paper concludes that it is a good article to consider, but much more research and expert opinion should be considered when contemplating any business purchase.
From the Paper
"Choosing a small business is one of the most important considerations for the entrepreneur. As the textbook notes, there are many advantages to buying an existing business, from fewer problems than a start-up business, to proven success in the field, and a short start-up time. The author also notes that small business and self-employment are becoming increasingly popular. She says, "Since many experts have predicted that a significant percentage of the workforce will be working in a self-employment capacity in the next decade, business ownership is becoming increasingly more important to many people" (Sawyer, 2007). Thus, choosing, financing, and operating a small business can be one of the most important actions a modern entrepreneur can make."
Tags:self-employment, finance, entrepreneur, decision, small
An analysis of the leasing vs. buying debate regarding business items and cars.
Analytical Essay # 146254 |
962 words (
approx. 3.8 pages ) |
3 sources |
APA | 2010
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$ 20.95
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The paper looks at the considerations involved in the business decision whether to lease or buy new equipment and relates several general rules. However, the paper points out that every item must be considered individually when debating whether to lease or buy an item. The paper also focuses on the issues in leasing versus buying a car.
From the Paper
"In the field of managerial accounting, a 'make-or-buy' decision is defined as the question of whether an organization should make some parts and components in-house or subcontract the manufacture of those parts to an outsider. A similar question involves outsourcing, or purchasing a product, part, component, or service from an outside supplier instead of manufacturing it in-house (Atkinson 2001, et al, Slide 12). The costs of manufacturing in-house, including the opportunity costs of the resources devoted to manufacturing the parts or providing the service, are calculated versus the competitive purchase price of the item, when making the decision to make or buy."
Tags:equipment, cars, assets, costs, rent, tax, depreciation, interest
This paper discusses and compares business and consumer buying behavior.
Comparison Essay # 110055 |
1,494 words (
approx. 6 pages ) |
6 sources |
APA | 2008
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$ 29.95
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Abstract
The paper explains the three noted steps in the business purchase decision process; the need recognition process, the search process and the evaluating options process that then leads to a decision to buy. The paper compares this to the consumer buying process that also involves several stages; the problem recognition, the search for information regarding the purchase, then the actual purchase and finally, the outcome of the purchase. The paper shows how both processes are, in essence, inherently similar.
From the Paper
"The business buying decision can be an extremely important one in the ultimate buying process, and this process involves several steps. It must be remembered that the business market as such is made up of organizations that, in some way or another, may be involved in the manufacture, distribution, or offering support services for the product or the services that have been sold to the customer. It is also important to note that the amount of purchasing that would be undertaken by the business market as a whole would be able to dwarf easily the total amount of spending done by customers, in the customer buying process."
Tags:marketing, purchase, product
A review of the book, "The Buying of the President 2004: Who's Really Bankrolling Bush and His Democratic Challengers and What They Expect in Return", by Charles Lewis.
Book Review # 53286 |
1,427 words (
approx. 5.7 pages ) |
1 source |
MLA | 2004
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$ 28.95
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This paper examines how, in his book, "The Buying of the President 2004: Who's Really Bankrolling Bush and His Democratic Challengers and What They Expect in Return", Charles Lewis investigates the influence of financial interests in the United States political system. It looks at how he carefully argues that financial interests are now the most powerful influence in American politics, replacing the voting public, and how Lewis's careful and painstaking research lends credibility to his argument that political action committees (PACs) play a crucial role in influencing the politics of Republicans and Democrats alike.
From the Paper
"Lewis wrote the book in order to provide the American public with an understanding of how the political system and financial interests are intertwined in today's political landscape. A former journalist, Lewis purports to be non-partisan, and indeed his book contains scathing indictments of both Republican and Democratic political players. Within The Buying of the President 2004, Lewis investigates such major players as John Kerry and incumbent President George Bush, giving both personal histories of the candidates and an overview of their campaign finances. Further, Lewis is unflinching in revealing the extent to which big business has financed President George W. Bush and the Republicans, and notes perhaps surprisingly that News Corp (owners of Fox News Channel) is one of the Democrat's top 50 donors in the last 25 years."
Tags:republicans, democrats, kerry
Review of Internet articles about the pros and cons of renting or buying a home.
Article Review # 52707 |
1,270 words (
approx. 5.1 pages ) |
3 sources |
MLA | 2004
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$ 25.95
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Abstract
This paper reviews several different Internet sites that purport to be non-biased sources of information concerning the pros and cons of renting or buying a home. The paper points out that the advice offered on these sites is often from a source that stands to gain from whatever position that they advocate, thus making the advice biased rather than unbiased. The paper also points out that some of the sites contain advertisements that contradict the advice offered on the site; this minimizes the credibility of the advice.
From the Paper
"Deciding whether to buy a home or to rent one can be a very difficult subject. In everyday life, many people seem to have very strong prejudices about the subject. Especially among the younger generation, it seems that many people find renting to be very advantageous and preferable to buying. However, if one goes on-line to research this topic, it is very difficult to find reliable information which honestly weighs the pros and cons of renting and buying. Many pages claim to give an unbiased view of the situation, or even to favor renting over buying. For example, one page titled "Mortgages: When not to buy a house" (http://www.bankrate.com/brm/ news/mtg/19990805.asp) definitely looks as at first glance as if it supports renting over buying. However, on closer inspection one finds that the article has strong ties to the real estate industry. Another site, She Knows Home and Garden, (http://sheknows.com/about/look/2156.htm) includes an article titled "The benefits of buying a house". At first glance this article seems to be presenting an unbiased informative look at all the reasons why buying is better and feasible for every life situation -- if one reads the fine print this article is actually a summary or reprint from a HUD (Housing and Urban Development) pamphlet supporting home purchase. While it may be possible to find unbiased information on this subject online (for example, one can find sites aimed at "home economics" teachers which present relatively unbiased perspectives [Clow]), these are not presented in such a way that they are readily accessible to the common reader."
Tags:lending, purchasing, prejjudice, links, online, website, mortgage, loans, credit, funds
An overview of the behavior of consumer buying.
Essay # 44267 |
650 words (
approx. 2.6 pages ) |
9 sources |
2002
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$ 13.95
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This paper looks at the methods used by consumers as they behave when buying and what aspects they look at, including advertising used by companies.
A look at the impact of the concept of chain store buying through a literature review.
Term Paper # 40156 |
2,400 words (
approx. 9.6 pages ) |
11 sources |
2002
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$ 44.95
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This paper investigates the importance of chain stores to the future of American retailing. Identifying the importance of the different partners in chain store retailing is important in this investigation as it allows the reader to understand the benefits it provides for its customers. Recent literature is reviewed to understand this efficient and important concept of chain store buying.
A study in the buying behavior and process of a company.
Essay # 8082 |
2,045 words (
approx. 8.2 pages ) |
5 sources |
APA | 2002
$ 38.95
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Abstract
This paper examines the buying behavior of corporate clients and the processes of selling to clients. The paper uses the company PDI as a research example, the methodology used are interviews, company website, company brochure and press releases. The paper describes the factors in selecting a company to provide products and services, including the value proposition, reputation, pricing and the benefits.
From the Paper
"The company that will be discussed in this paper is PDI. PDI has been in operation since 1987 and was originally formed as a division of a medical advertising agency, DF Communications. In early 1990, the founder traded his equity position in DF Communications for full ownership of PDI and created an entrepreneurial company focused on developing innovative solutions for the pharmaceutical industry. Over the years, PDI successfully provided sales and marketing solutions for 19 of the top 20 pharmaceutical manufacturers and implemented many "firsts" that revolutionized the way prescription drugs were sold and marketed. "
Tags:pdi, corporation, medical, advertising, agency, df, communications, pharmaceutical, manufacturers, markets, value, proposition, reputation, pricing, benefits, client, sell, sales, selling