Abstract This paper explains that ABC Company is launching operations with a unique bracelet implanted with a REID tag to be worn by children. If the child goes missing, law enforcement will activate the tag, allowing them to track the child's whereabouts. Next, the author analyzes the marketing situation for this product and develops a promotional strategy aimed first at law enforcement officials. The paper details the audience, message, media and budget for the promotional plan.
Table of Contents:
Executive Summary
Situation Analysis
Program Objectives
Promotional Strategy
Target Audience
Promotional/Advertising Message
Communication Media
Promotional Budget
Conclusion
From the Paper "The strengths of the product are that it is unique - there are no known competitors. It is relatively low-cost and it in tests has proven highly effective. The weaknesses are that it requires law enforcement buy-in and parental buy-in - two distinct groups with unique needs. The bracelet design is strength because it is not only fashionable but unlike microchips such as those implanted into cats, it is not permanent. The use of gold or silver, however, could be controversial as children may become targets for thieves seeking to acquire the bracelets for their metal value."
Abstract This paper discusses the commercialized child and the new consumer culture. The author points out that Juliet B Schor's 2004 book "Born To Buy" criticizes the efforts of predatory marketers to directly target young children.
From the Paper "In Juliet B. Schor's "Born To Buy", the author criticizes the growing tendency of predatory marketers who target grade-school-age children. Schor maintains that kids and teens are now the epicenter of American consumer culture. Schor argues that aggressive marketers have begun to bypass appeals to parents in favor of directly targeting young children including setting up peers to sell products to friends, using public education sponsorship contracts to offer products to children in school, ..."
Abstract This paper argues in favor of not allowing minors to buy CDs, videos and other music that carries a Parental Advisory Warning label. It offers a brief history of music censorship. It explores the issues of warning labels and artistic freedom.
From the Paper "This paper is an argument for parental advisory labels on CDs and music videos offered for sale and for banning the sale of items carrying such warning labels to minors. It examines the history of music censorship and of warning labels in particular. Labels ..."
Abstract This paper presents a detailed examination, written from a legal standpoint, of the treaty on the United Nations Convention on the Rights of Children. The paper concludes the U. S. is willing to intervene in other international problems, such as oil; and therefore, it should make a public statement to protect the world's most precious commodity, children, by supporting the treaty.
Table of Contents
Introduction
What Is It
What It Protects
What about the Legal Standpoint
Why Is Treaty Needed
Why Won't the U.S. Sign?
Reasons for Signing the Treaty
From the Paper "While there are many political reasons that the US may refuse to sign the treaty, one of the chief causes for concern might be the establishment of an International Criminal Court. Many UN delegates support the idea of an International Criminal Court but the United States has been steadfast in its refusal to agree. An international criminal court might begin the slippery slope of descent to the power of individual nations when it comes to many issues including the treaty.If the international criminal court gains favor and power in the future it is feasible that the court could be used to enforce the treaty."
Abstract This paper is on the topic of whether a company should lease or buy an asset. The lease vs. buy decision is deceptively simple and can be over-simplified by people unaware of its true complexity. An example of a lease or buy decision is given, containing at least ten variables.
From the Paper "Traditionally firms have owned fixed assets and reported them on their balance sheets as assets. However there may be certain benefits associated with leasing an asset rather than to buying it. The question of whether to lease or buy is rarely a simple ..."
Tags: Leas or buy, lease or buy or purchase, net present value, discounted future cash flows, lease terms, lease calculation, strategic business decisions
Abstract This paper explains the differences between consumer and organizational buying behaviour and the influences on organizational buyers. The writer begins by explaining the concept of organizational buying including how it differs from consumer buying, before proceeding to an analysis of the main influences on organizational buyers and how one would utilize those to attempt to win a contract.
From the Paper "For the marketing manager of an organisation to operate in an effective and efficient fashion, it is imperative that they possess a sound understanding of organisational buying behaviour. A thorough understanding of the differences between consumer and organisational buying, and thus the influences on organisational buyers, enables a marketer to correctly identify the best way to market their product or service to the organisation they are interested in doing business with."
Abstract The decision to lease equipment as opposed to buying it outright is a complex decision with benefits to both considerations. For companies that have a limited amount of capital or are constrained in their access to capital sources, leasing is the better option. For companies that have no capital issues and that are purchasing equipment that has a long life span, buying the equipment is the best option because the returns on the investment cover a longer period. This paper examines the positives and negatives of buying equipment and leasing equipment and discusses which option is best for different financial situations.
From the Paper "Yet, there are considerations in both cases that might make the obvious choice the second option rather than the first depending on the individual conditions of each business. In very essential terms, leasing equipment and other capital investments preserves a company's capital position and allows the company to upgrade more often or to retool more rapidly and with less cost (Neely)."
Abstract This paper discusses that parental intervention in a child's education is important, irrespective of the parents' qualifications or financial status. The paper states that parental intervention in a child's education promotes growth of students and can be promoted by designing programs. The paper recommends that elementary school authorities should review the requirements of students in consultation with their parents and that parents should feel comfortable to communicate with the teachers. The paper concludes that parental involvement in elementary schools can be achieved only if it is legally mandatory and that governments should institute policies that call for equal participation of parents, teachers and elementary school authorities.
From the Paper "Parental intervention in a child's education is important irrespective of the parent's qualification or financial status. Parental involvement promotes academic, emotional and social growth of students. It is beyond doubt that a child who dedicates more time for homework will perform well at school. A well completed homework enables a student to learn systematically. It will also reflect in the character of the child. Involvement in a child's home work enable parents to keep in pace with the lessons at school and know more about the performance of a child. This will also help them to communicate with their teacher in the case of poor performance or absence on a day. Other than homework, parents can teach children to spend their leisure time in a fruitful manner. They can advice children to engage in reading rather than spend time to watch television. Parental involvement in children's studies gives room for conversation. Parents can indulge in positive conversation by giving advice on good behavior and values which will evolve good character in a child. Parents can instill interest in a child's learning. Involvement of family in a child's learning thus influences the child's character and ability throughout life. The success of parent assisted children will be one step ahead of those who are deprived of it."
Abstract This paper discusses the issue of buying music over the Internet and the problems with it. It discusses the anti-trust issues that have arisen and how to deal with them. It also examines the issue of who really "owns" the commercial product which is music, whom does this belong to? How can musicians and record labels receive benefits from their works if the music is bought over the Internet from an e-commerce site. It discusses music downloads over the Internet and its problematic issues as well.
From the Paper "One of the most controversial issues in the music business today is the issue of selling music through the Internet. The ongoing and evolving process of selling and disseminating music through the Internet has provoked a number of economic as well as artistic debates for the music business and for the computer and technology businesses that allow such technology to be accessed. This paper will address some of these concerns with a particular focus on the anti-trust issues that have arisen over the course of this debate. First of all, the issue of disseminating music over the Internet provokes the perplexing question of who really "owns" the commercial product of a pieces of music, anyway? Is the owner the person or persons who simply hear the tune and keep humming it? Is the owner the musician who produces the product? Or are the owners the music companies musicians have signed artistic rights to? Clearly, to survive musicians must be able to charge for the product they produce, and the companies have control over the specifics of how to market that product. But once a song is in the public sphere, do not consumers have a right to "pass on" that music product in ways that they see fit, even if those ways may inhibit the sales of recordings of that music?"
Abstract This paper examines how authors Adele Faber and Elaine Mazlish wrote their counter-cultural book, "Liberated Parents, Liberated Children: Your Guide to a Happier Family", regarding tips and tactics for parents to use as they raised children before the term "counter-cultural" had become politically correct. It looks at how, in 1974, when the majority of children were being raised under the questionable, permissive advice of Dr. Spock, these authors focused on another aspect of child rearing. It looks at how they were significantly influenced by child psychologist Haim Ginott ,who believed that it was the emotional well-being of the child that would guide his actions.
From the Paper "This differentiation between giving of ourselves to our children, and giving ourselves over to our children is the delicate line which Mazlish and Faber walk throughout their book as they discuss skills for parents to learn to build emotionally balanced and self-secure children. The approach which encourages parents to remain in their authority role in the child's life, as well as equips the parent to connect with the child's feeling is the element of this book which sets it apart from other works. Dr. Spock taught parents to reason with their children rather than correct them. By doing so, the well intentioned doctor instructed parents to abdicate an important role in their children's development, which is the role of authority to which the child is accountable."
Abstract This paper finds evidence that children raised in single-parent families can achieve the same level of well-being as those raised in two-parent families. The author points out that so-called "single-parent families" often have other family members or partners substituting for the missing parent.
From the Paper "When compared to the nuclear family, single parent households are just as capable of raising healthy well-adjusting children. Despite much evidence to the contrary, the effect of living in a single parent household does not necessarily have a ..."
Tags: Single-parent, two-parent, family configuration, well-being, achievement, delinquency
Abstract This paper discusses overprotective parenting and how parents who take their responsibilities too far and are overconcerened for their child's welfare can actually stifle the child's growth. This author takes an in-depth look at the causes and consequences of overprotective parenting, and examines a possible solution for the problem of overprotective parents.
From the Paper "Children are so small and delicate when they are born that parents cannot help but feel protective of their little bundles of joy. Because they brought the child into the world, they feel that they must look out for him or her. This is a natural and healthy response to a new baby.
However, as the child grows, so does their need for independence. This is where the role of a parent gets tricky. Many parents take their guardian roles too far. They have the best intentions, in most cases, as they aim to shield their children from harm. However, they smother their child, preventing them from fulfilling their needs for freedom and growing up."
Abstract An examination of the pros and cons of parental involvement in the elementary school system, looking at how parents can help their children by becoming involved, while supporting the school and the community. The author shows how parental involvement is a controversial issue. Although findings show that parental involvement in the child's educational activities can be a positive and helpful experience, involvement can also be detrimental, and too personal or emotional involvement may actually hinder the educational process.
From the Paper "Parental involvement in the elementary school system is not a new idea. When fewer women worked outside the home, it was more common for mothers to spend time volunteering in their child's classroom, or help them with homework after school. Today, many educators and experts feel that parental involvement, especially in the elementary grades, can be beneficial for the children and the teachers, but too much of a good thing can also be detrimental to the classroom. Studies have also shown that parental involvement today is often based on the income level of the family, as lower income level parents are less likely to volunteer in the classroom, or become as involved in their child's education."
Abstract The paper discusses how to attract more convention business to a city. The economic benefits of conventions and expositions are outlined. The paper addresses the issues of space--hotel facilities, exhibit space. It also looks at monetary issues.
Abstract This paper compares of two articles dealing with the Constitutional Convention process and North-South differences. It looks at the issue of slavery and the three-fifths clause to accommodate the South. It also examines the negotiation process at the conventions and the role of James Madison.
