Abstract
This paper identifies basic marketing principles that apply to both consumers and businesses and organizations. It also notes their differences. It further explains the marketing research needed, including technologies available for gathering information about consumers and business organizations. These principles are shown in a graph which compares and contrasts various elements. Additionally, the paper describes the demographic, ethical and behavioral influences on consumer and business organization buying habits. The paper concludes summarizing the differences and similarities in marketing to consumers and businesses organizations.

From the Paper
"The demographic, ethical and behavioral influences of consumer and business or organizational buying habits are significantly different. As B2C-based marketing is inherently more focused on a larger, more diverse target market where the purchase is often sought via a "trigger" offered whether it is a coupon or a bundle of other products, B2B based buying habits are much more organizational and defined by collaboratively based decision making in companies. This major difference in how decisions are made as part of the purchasing process lead to wide variations in buying habits as well (Lin, 2002). The sales cycles for B2C markets are often much shorter than for B2B sales, as in the latter there is the need for rationalizing the buying decision both within the decision making group but throughout the decision approval process as well..."

Tags:business-to-business, marketing trends, brands, segmentation

Abstract
The paper discusses various avenues of management techniques and the role small businesses in the U.S.A. play. In addition, the paper explains the future role of small businesses in the U.S. is presented and also how they handle certain economic changes.

From the Paper
"Budget for larger companies is contingent upon the spending of smaller companies. About one third of Intel's marketing enterprise budget is geared toward small business spending. Microsoft enlarged its marketing to include small businesses in its Small Business Summit which is used for educating small businesses in avenues of technology, security, finance and accounting. IBM has also created a specific business venture targeting small businesses which is known as Express Advantage. This offers to small businesses different products as well as diverse services and support for SMB customers. Tivoli has produced new software applications specific to small businesses as Maddox states, "(Tivoli) offers new serer and workstation products, Express Advantage includes access to IBM business Partners through a program called Business Partner Ecosystem"."

Tags:economy, virtual, networked, business, practices, management

Abstract
This paper examines the legal, ethical, and regulatory issues facing the owners of commercial websites. More specifically, the paper focuses on both business to business and business to consumer websites and illustrates the differences and similarities that these businesses face with respect to legal, ethical, and regulatory issues.

From the Paper
"Business to Business (B2B) websites allow businesses to market and sell directly to their business customers online. B2B transactions include all applications intended to improve relationships between two or more companies conducting business over the Internet or through private networks. B2B tools facilitate electronic data transmission between business partners of purchase orders, shipment confirmations and invoices to list only a few of the documents routinely exchanged between buyers and sellers. B2B websites can also be used as a marketing..."

Tags:Legal, ethical, regulatory, business to business, business to consumer, websites, multijurisdictional, sales tax, fraud, copyright, trademark, consumers, and user, wholesaler, retailer

Abstract
The paper examines how the primary aspects of planning, financing, and leadership in the human resources model provides casual reasons why small businesses fail. The paper looks at how many studies suggest that the central reason for small business failure resides in the lack of written guidelines that help to manage five or more employees. The paper explains that while oral instructions to employees and other managers may be appropriate under certain circumstances, the lack of organization through a written discourse provides a chaotic and unstable environment contributing to small business failure.

Tags:small, business, factors

Abstract
This paper discusses the economic importance as well as the advantages and disadvantages of establishing and running a home-based business. In addition, the paper explains factors that are affecting the success of such businesses and then focuses on statistics from Australian home based businesses. The paper concludes by providing different possible scenarios of the future of home-based businesses in Australia.

Outline:
Introduction
The Importance of Home-Based Businesses:
Pros & Cons of Running a Home-Based Business:
Factors Affecting the Success of Home Based Businesses:
Australian Statistics:
Future of the Home Based Business Sector in Australia:
Conclusion:

From the Paper
Starting a home-based business provides the highest level of flexibility to an entrepreneur, as he is able to organize every facet of the business thereby creating a business catered to his own specifications. The entrepreneur controls every detail, such as product/service positioning, advertising, marketing, finance, personnel (if any) and production. Most importantly he regulates the amount of time he spends operating it.
One of the biggest obstacles faced by the start-up of a small business is financing. In regards to a home-based business, the start-up cost as well as the operating costs is low, sometimes negligible. This is a major competitive advantage that increases the overall profitability of the business.

Tags:finance, start-up

Abstract
Businesses have to be able to survive, thrive and function above and beyond computer disasters. While many tend to overlook the threat of a total digital breakdown due to computer related disasters such as viruses or malicious hackers, the threat is real and imminent in this day and age. Acknowledging the possibility is the most effective means of addressing the problem and protecting businesses from being crippled by computer based disaster. This paper presents a comprehensive overview of the means by which to address the issue of computer disaster so that a computer disaster will not cripple businesses permanently.

Outline:
Abstract
Introduction
Urgency
The Heightened Threat of Disaster to the Small Business
Overview -The Process by Which You Plan Against a Disruptive Event
Business Continuity Planning/Disaster Recovery
Importance of Communication
Application
Assessment
Step 2 Assessment
Risk Factor Identification
Precaution Implementation
Guidance Resources
The Remote Solution
Conclusion
Sources

From the Paper
" The need to prepare for disaster recovery from a computer perspective cannot be underestimated or overlooked. The urgency is real. A virus or malicious hacker can cripple and destroy a computer system. It is a worst case scenario that we don't want to think about, but by acknowledging its reality and possibility we can fully protect ourselves against its occurrence. Research unequivocally asserts that the end result of disaster can mean chaos and uncertainty for the business owner, employees, and customers. Further, human created disasters are virtually unavoidable. At some point, one will occur such as malicious hacking or unknowingly downloading a powerful virus that can cripple your data and network system."

Tags:technology corporations, recovery planning

Abstract
This paper explains that e-commerce facilitates the emergence of new small businesses as solely e-commerce-based entering the business world as a virtual companies and traders, because the use of the internet reduces the monetary investment needed for real estate, staffing and other associated costs associated with a "brick and mortar" company. The author points out that the internet enables information, services and value to be transferred seamlessly around the globe; thereby, e-commerce enables small and medium-sized firms to participate in international trade and for small and large companies to have equal access to this medium. The paper relates that e-commerce has obvious implications for the internationalization of Australian business, specifically on small businesses and the Australian economy as a whole, which otherwise is isolated physically from the main global centers of commerce.

From the Paper
"This business has embraced the opportunities that e-commerce and the internet has to offer. A small privately owned company, You Name It Labels Pty Ltd have found a niche in the market with their product and have invested in advertising in areas most likely to reach its primary target market. By embarking on an e-business venture this company has a strong internet presence for their product as many small businesses in Australia still shy from this medium - thus presenting less competition. Their website is concise and accessible and has far increased potential for increased trade that mail order, which would be the traditional form this business would have taken."

Tags:virtual, websites, costs, seamless, isolation

Abstract
A recent National Federation of Independent Business (NFIB) small business survey revealed that of approximately 1.6 million small businesses to launch Web sites, most wasted more money than they made. In many cases, the reason for this is that most of the Web sites were little more than electronic brochures gathering dust on the Internet. The paper shows that when the survey was published, more than 65 percent of small-business Web sites did not allow customers to buy on-line, substantially reducing their effectiveness. The paper shows too, that according to researchers and small business experts, small businesses like these would undoubtedly benefit from investing in e-commerce to make their sites fully functional and profitable.

From the Paper
"The Internet and e-commerce present enormous opportunities to small businesses, as they provide access to world markets, achieving the kind of market presence and penetration that has traditionally been exclusively available to larger companies (NSW, Enos). However, there is much more involved in e-commerce than simply creating a Web site.
One of the most important things to consider when investing in e-commerce is client relationships. A good online experience from both a marketing and a sales point of view makes a huge difference in successful e-commerce strategies."

Tags:inventory, client, relationship

Abstract
Information technology has transformed businesses all over the world. Nonetheless, many small business managers have yet to make use of this development. The purpose of this paper is to assess the underlying reasons that have either prohibited or made it difficult for small business managers to open their eyes to the information transformation that has been taking place. It discusses a transformation that has influenced almost all organizations, be it large or small, domestic or global, manufacturing or service.

Outline:
Context of the Problem
Hypothesis
Significance of The Study
Research Design and Methodology
Collection of Data
Data Analysis and Search Tactics
Limitations of the Study
Organization of the study
Results
Section One: Foundations of Small Businesses
Section two: Electronic Commerce
Security
Describing the Goods
The Demographics of the Internet
The Fulfillment of the Purchase
Section Three: Achieving Footfall
Internet Success
Making the Sale
Price
Interactivity
Volume of Information
Section Four: Dynamics of Successes and Failures
Micro-management
Systems Thinking and Information
Conclusion

From the Paper
"Therefore, what continues to haunt the businesses today is "status." As a consequence, when managers suppose that strategy is the most significant action of a company -- the one to which all managers seek -- their attitude is a result of a chronological misfortune instead of any indication of authentic merit. Furthermore, it is an approach that is quite reasonably old-fashioned."

Tags:capitalization, technology, managerial, companies

Abstract
This paper discusses the mild successes Arab-American entrepreneurs have built for themselves. The paper points out that, without continued growth, most businesses fail, and without financial or political strength, most businesses cannot continue to grow. The paper explores the need for Arab-American businessmen to band together in order to improve their business ventures.

From the Paper
"According to the 2000 U.S. Census, nearly 45,000 Arabs live in the six-county area surrounding Chicago (most of them in Cook County). Of these, most are concentrated in the Southwest side of the city, but also in the southwest suburbs such as Bridgeview, Oak Lawn and Burbank. However, community-based experts put the number even higher, at 150,000 (Abowd). Others (e.g. journalist Ray Hanania) post this number even higher, at 250,000. This discrepancy exists primarily because the long form of the census does not count "Arab-American" as a separate ethnic group, and many immigrants are hesitant to claim their ethnic status for fear of such things as deportation. Therefore, it makes sense to go with the larger numbers; and even if it does not quite rise to the highest end of the possible range, a community numbering even one hundred thousand makes the Arab community in the greater Chicago metropolitan area one of the largest in the country. The Arab-American community in Chicago has been growing since 1899, in fact, when the first large wave of Arab immigration hit the United States (Abowd)."

Tags:middle, east, entrepreneurs