Abstract
This paper looks at a problem in a business as an example and shows how business research principles can be used to solve the problem by evaluating three possible outcomes to the problem.

From the Paper
"A problem in the organization that could be addressed using the application of business research principles is the dissatisfaction of customers calling the technical support line. There are numerous complaints of long times spent on hold and then of the ..."

Tags:business, research, problem, analysis

Abstract
This paper considers research to help solve two problems faced by a healthcare business today, the first being customer satisfaction, and the second being coping with the difference between excessive overhead vs. income. The paper addresses these problems through the use of principles of business research to find alternatives and to determine which would be best.

From the Paper
" I am the president of a healthcare corporation, an important business in the American social setting, but also one with many problems as the country tries to decide how best to provide health care in the future. Our primary business problems currently are achieving customer satisfaction and coping with the difference between excessive overhead vs. income. These problems can be addressed through the use of principles of business research to find alternatives and to determine which would be best. Library research can be used to hone the issue of customer satisfaction as it applies to the healthcare setting, and much research has been published on the subject. Customer satisfaction is an important concept for any business, including a business providing healthcare, though what constitutes customer satisfaction may differ from one type of business to another. "

Tags:healthcare, business, research

Abstract
This paper relates that the use of data mining, its adjunct technologies for text mining and the ability to interpret, analyze and create linguistic models from unstructured content is revolutionizing the concept of data mining away from being purely used for structured content in data warehouses to now encompass unstructured content found throughout organizations globally.
The paper then provides insights into various areas of data mining, and the currently high levels of growth analytics use and applications software are experiencing as a result.

Outline:
Executive Summary
Using Data Mining in Business Research
Exploring the principles of Data Mining in Business Research
Predictive Methods in Data Mining

From the Paper
"A second predictive approach is called deviation detection. The purpose of this method is to discover the most significant changes in data from previously measured or median values. An example of the type of use for this predictive approach would be the development of strategies for selling tickets to frequent flyers who booked months in advance versus those that consistently book within a few weeks of their departure. A third approach to using data mining to predict future outcomes is using the classification approach, or technique. This predictive approach of classification uses a collection of records (training set) -- each record contains several attributes, one of them is the class (Ng & Han, 10). The task is to find a model for the class attribute as a function of other attributes, so, after that, previously unknown records can be assigned a very accurate class."

Tags:significant, changes, descriptive, analytics, data, modeling

Abstract
This research proposal discusses how ethics can effect a business. The importance of corporate social responsibility is discussed as well as whether it has any effect on company profits. Specifically discussed are universal ethical principles for businesses and those issues that challenge them. In addition, the educational experience of ethics, open communication and perceived or realized sanctions on reporting concerns are looked at. The paper is based roughly on a question and answer research study conducted on Russian business students in the wake of the US Enron accounting scandal.

Table of Contents:
Introduction
Review of Literature
Theoretical Approach
Chosen Research Design
Research Method
Data collection tools
Sources of Data
Study Sample/ Sampling techniques
Analysis Techniques
Appendix

From the Paper
"A blind survey method has been chosen as the appropriate research design for this work as it offers the sample participants ample anonymity and will likely garner more accurate and honest results. The survey method is often called into question when individuals have vested interests in the results, such as when they are answering questions about current employment within the confines of that setting. Recruiting individuals through a single or even a multiple business sample would likely garner results that were skewed by the individuals' fear of information being given to the employer regarding his or her answers to questions."

Tags:sanctions, reporting, communication, principles

Abstract
The paper explains that the dominance of globalization on the world's stage is forcing family businesses to strategically consider the internationalization process. The paper explores such issues as organizational culture, organizational behavior and managerial theory, corporate governance and the formulation of strategic global alliances. The paper then delivers a set of recommendations on how the family business can weather the distinctions of internationalization. The paper clarifies that the ultimate ambition of this study is to provide a path for survival for the family business, which can only be realized by the business competing in an internationalized context.

Outline:
Abstract
Introduction
Research Rationale
Methodology
Definition of Key Terms
Findings
Organizational Behavior and Managerial Principles
Corporate Governance
International Partnership
Family Business Opportunities
Discussion
Conclusion and Recommendations

From the Paper
"The process of globalization is one which is well underway, with global organizations and domestic forms of legislation giving way to free trade practices. The elimination of prior limitations on global interaction has caused the mass internationalization of companies from all over the world, which have pursued strategic aims in all corners of the globe. The family business, typically smaller and more centralized, is inherently less likely to experience internationalization, but the dominance of globalization on the world's stage if forcing some strategic consideration of this process."

Tags:globalization, organizational, culture, behavior, management, corporate, governance, global, alliances

Abstract
This paper identifies basic marketing principles that apply to both consumers and businesses and organizations. It also notes their differences. It further explains the marketing research needed, including technologies available for gathering information about consumers and business organizations. These principles are shown in a graph which compares and contrasts various elements. Additionally, the paper describes the demographic, ethical and behavioral influences on consumer and business organization buying habits. The paper concludes summarizing the differences and similarities in marketing to consumers and businesses organizations.

From the Paper
"The demographic, ethical and behavioral influences of consumer and business or organizational buying habits are significantly different. As B2C-based marketing is inherently more focused on a larger, more diverse target market where the purchase is often sought via a "trigger" offered whether it is a coupon or a bundle of other products, B2B based buying habits are much more organizational and defined by collaboratively based decision making in companies. This major difference in how decisions are made as part of the purchasing process lead to wide variations in buying habits as well (Lin, 2002). The sales cycles for B2C markets are often much shorter than for B2B sales, as in the latter there is the need for rationalizing the buying decision both within the decision making group but throughout the decision approval process as well..."

Tags:business-to-business, marketing trends, brands, segmentation

Abstract
This paper discusses Wal-Mart's history, innovative business principles, and its use of information technology to gain a competitive advantage. The paper also discusses strategies, such as geographic location, inventory management, operations, hub and spoke distribution network, and analyzes the research and development of Wal-Mart's computer system. Also included are conclusions as to why it is considered one of the world's most innovative companies and how Wal-Mart uses R&D money to make it more successful, as well as one of the world's leading discount retail stores.

From the Paper
"Sam and James Lawrence (Bud) Walton opened the first Wal-Mart store in 1962, in Rogers, Arkansas. Soon after, the chain of Wal-Mart stores spread across America and abroad to become one of the most successful and innovative retail companies in the world. The company offers customers brand name products at low prices and makes a profit that has allowed it to grow and expand at an extraordinary pace over the last forty years. Wal-Mart's success is primarily attributable to the organization's culture, use of information technology, and the philosophies under which they operate. This paper will discuss Wal-Mart's history, innovative business principles, and its use of information technology to gain a competitive advantage. Also included are conclusions as to why it is considered one of the world's most innovative companies."

Tags:mass, merchandising, operations, mclane, company, pharmacy, auto, service, jewelry, divisions, retailer

Abstract
The paper researches and examines precisely what it takes to build an effective technology support team. The paper addresses such issues as personalities and examines how they affect relationships within and without the technical staff.


Outline:
Objective
Fundamental Requirements of Tech-Support Team
Basic Principles Maintained
Solid Team Structure
Making the Right Choice in Team-Members
The Effective It Team
Summary and Conclusion

From the Paper
" It is critically important that all individuals chosen as team-members for the technology support team "are highly motivated, flexible and...possess the initiative to work on their own." Not only should members of the team be able to make a contribution that is positive to the team and its mission but further these individuals should be of the nature that they enjoy on-the-job learning. The ability of these individuals to work within the team environment is critically important as well as is their ability to "communicate effectively with staff and managers at a variety of levels within the client organization."

Tags:problem-solvers, technology, proactive, support, complication

Abstract
This paper defines relationship marketing (RM) as a way of doing business transactions with a customer focus to gain a competitive advantage through differentiation in a crowded market place. The author evaluates RM by using PO Cruises, Malaysia Airlines and the role of Frequent Flyer Programs within airlines as examples. The paper concludes that the success of RM within the tourism industry is an effective strategy and should be part of a firm's long-range planning.

From the Paper
"RM is an efficient, effective and cheaper way to generate repeat business. Despite the fact that "the cost of gaining a new customer is falling through the use of the internet, global players and large market shares" (Middleton 2002: 167) some organizations within the tourism industry still fail to recognize it's potential. Club 18-30 can be put into this category when their Resort Representative selling techniques are assessed. The welcome meeting on any Club 18-30 holiday takes place in a contained area and Reps somewhat pressure holiday makers into purchasing the "trips" on offer (at a mere 150 for 2 weeks) by suggesting that they will not have any fun without them. Many young tourists buy into this, which in turn influences others. With a pressurized environment, pushy selling techniques and a sense of consumer obligation, the company makes a substantial profit and the reps a small commission. This experience overall makes the consumer feel like a transaction rather than a valued customer."

Tags:airlines, flyer, research, cruises, customers

Abstract
This paper discusses a problem in communication between the scientific and engineering departments in a company. The paper demonstrates the way this problem can be resolved using business research principles.

From the Paper
"A problem confronting this business currently, which can be addressed using the application of business research principles, is a breakdown in communication channels between scientists and engineers. Scientists come up with new materials which they would like to see incorporated in products. These are materials, which they have tested, and believe could make the product superior to others on the market. However, engineers have their own ideas and do not like the new products and are reluctant to design new products or parts incorporating the new materials. The two groups ..."

Tags:business research principles, operating definition, constructs