McDonald's Business Plan by Calwriter

An analysis of strategic issues facing the fast food chain, McDonald's.
# 56862 | 1,131 words | 4 sources | MLA | 2004 | US
Published on Mar 16, 2005 in Business (Companies) , Business (Marketing) , Nutrition (Food) , Business (Business Plans)

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This paper discusses a strategic issue faced by fast food giant, McDonald's, which is fighting to maintain its position as a market leader. The paper contends that McDonald's faces rapidly growing competition and an ongoing backlash over food that is harshly criticized as promoting obesity. The paper assesses that the company will need to use a great deal of strategic marketing to pull itself out of this slump and gain international respect as a responsible and positive company.

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"McDonald's" 16 March 2005. Web. 23 August. 2017. <>