Marketing Plan for Pepsico
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This document discusses Pepsico's reliance on both traditional and e-marketing techniques to fuel its growth in international markets with an emphasis on the China market. The document concludes with a strategic plan for taking advantage of several opportunities in China for marketing initiatives such as the Olympics and the World Expo.
Cite this Business Plan:
Marketing Plan for Pepsico (2006, December 01) Retrieved September 18, 2014, from http://www.academon.com/business-plan/marketing-plan-for-pepsico-89158/
"Marketing Plan for Pepsico" 01 December 2006. Web. 18 September. 2014. <http://www.academon.com/business-plan/marketing-plan-for-pepsico-89158/>