Marketing Plan for Pepsico Business Plan by Master Researcher

Marketing Plan for Pepsico
Presents a marketing plan that illustrates the importance of foreign markets to Pepsico's continued expansion and growth.
# 89158 | 1,125 words | 0 sources | 2006 | US
Published on Dec 01, 2006 in Business (Business Plans) , Business (Companies) , Business (Marketing)


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Description:

This document discusses Pepsico's reliance on both traditional and e-marketing techniques to fuel its growth in international markets with an emphasis on the China market. The document concludes with a strategic plan for taking advantage of several opportunities in China for marketing initiatives such as the Olympics and the World Expo.

Cite this Business Plan:

APA Format

Marketing Plan for Pepsico (2006, December 01) Retrieved October 30, 2014, from http://www.academon.com/business-plan/marketing-plan-for-pepsico-89158/

MLA Format

"Marketing Plan for Pepsico" 01 December 2006. Web. 30 October. 2014. <http://www.academon.com/business-plan/marketing-plan-for-pepsico-89158/>

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