Marketing Plan for Pepsico
$29.95 Buy and instantly download this paper now
This document discusses Pepsico's reliance on both traditional and e-marketing techniques to fuel its growth in international markets with an emphasis on the China market. The document concludes with a strategic plan for taking advantage of several opportunities in China for marketing initiatives such as the Olympics and the World Expo.
Cite this Business Plan:
Marketing Plan for Pepsico (2006, December 01) Retrieved January 30, 2015, from http://www.academon.com/business-plan/marketing-plan-for-pepsico-89158/
"Marketing Plan for Pepsico" 01 December 2006. Web. 30 January. 2015. <http://www.academon.com/business-plan/marketing-plan-for-pepsico-89158/>