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The paper looks at Dalya's approach to business, its value chain and the decision to launch the company's products and services online. The paper discusses the elements that will be considered under the business plan for the online operation, specifically, the products and the services, the server, creating and designing the website, logistics operations, satisfying customer needs and marketing.
The Current Business
The Current Business
From the Paper:"Dalya is a small store, employing only three individuals, with the main role of ensuring the sales staff. The administrative operations are entirely handled by Smith and Jackson, who graduated with a degree in economics. Throughout its decade long existence, the company has served thousands of customers and has created a strong reputation. Due to the success registered, Dalya underwent two major change operations. The first was in 2003 when demand for international specialty products increased to more than the small store could handle. Chance made it that the next door space was available. The owners purchased it and as such enlarged their store; they also hired one new staff member to handle sales. The second change came in 2007, when Smith and Jackson enlarged their product palette and also invested in training their staff. The training revolved around getting the sales employees to know more about the products they were retailing. They as such became able to offer advice and specialized assistance to customers. For instance, when a customer came in looking for nori, the pressed algae used to wrap the sushi rolls, the Dalya employee could tell him that sushi is generally served with gari, pickled ginger, or with wasabi, an extra hot green sauce."
Sample of Sources Used:
- Kivlehan, C., 2009, Nine Things to Know Before Selecting the Web Host for Your Business, BPlans, http://articles.bplans.com/running-an-online-business/starting-online-business/nine-things-to-know-before-selecting-the-web-host-for-your-business/165 last accessed on October 5, 2009
- 2003, Now You're Cooking Thai, 5th Edition, Rebo International, ISBN 9789036619585
- 2009, Value Chain Framework (Porter), 12Manage, http://www.12manage.com/methods_porter_value_chain.html last accessed on October 5, 2009
Cite this Business Plan:
Dalya Plc.: Going Online (2012, March 29) Retrieved May 24, 2013, from http://www.academon.com/business-plan/dalya-plc-going-online-150678/
"Dalya Plc.: Going Online" 29 March 2012. Web. 24 May. 2013. <http://www.academon.com/business-plan/dalya-plc-going-online-150678/>