Blue Nile Inc. Business Plan Business Plan by MBA

A business plan for the Blue Nile online jewelry retailer.
# 149876 | 3,146 words | 26 sources | APA | 2011 | US
Published on Jan 08, 2012 in Business (Companies) , Business (Business Plans)

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The paper provides the background of Blue Nile and conducts an environmental scan of the company. The paper highlights how new strategic priorities are needed to remain competitive in this increasingly challenging environment and presents three alternative and complimentary strategies for innovating customer experience, increasing product expansion and improving brand awareness. The paper offers an implementation plan, a review of the forecasted financials and a breakeven analysis as well as a look at the key success factors involved. The paper includes numerous graphs and tables as appendices.

Executive Summary
Company Background
Environmental Scan
Strategic Choice and Evaluation
Implementation Plan
Key Success Factors

From the Paper:

"Blue Nile, Inc was founded in 1999 by Mark Vadon and Ben Elowitz, formerly of, and is located in Seattle, Washington. "Blue Nile is a publicly traded company listed on the NASDAQ under the symbol NILE" (Reuters, 2011, para 1). Blue Nile Inc is a global leader in the online retail jewelry industry. "Blue Nile, Inc. and its subsidiaries operate as an online retailer of diamonds and fine jewelry worldwide" (Yahoo Finance, 2011, para. 1). "It has three wholly owned subsidiaries: Blue Nile LLC, Blue Nile Worldwide, Inc., and Blue Nile Jewellery, Ltd. It derives its revenues through three websites:, and" (NASDAQ, 2011, para. 2).
"Blue Nile's mission is to be the "world's premier specialty retailer of jewelry by offering consumers high quality products at compelling values through an empowering shopping experience" (Blue Nile Inc., 2011, p. 5). Mission statements describe the desired end-state and incorporate the guiding principles and core values of the company. The mission is a big picture statement of what the organization wants to become, an intuitive picture of an end state. "To accomplish this mission, Blue Nile focuses on three fundamental goals: to provide an unparalleled shopping experience for our customers, to foster an environment of excellence among our employees and suppliers, and to create long-term value for our stockholders" (Blue Nile Inc., 2005, p. 3)."

Sample of Sources Used:

  • Blue Nile (2011). Quarterly Results (FORM 10-Q). Retrieved from
  • Blue Nile Inc. (2005, April 22). 2004 Annual Report (FORM 10-K). Retrieved from
  • Blue Nile Inc. (2011, April 15). 2010 Annual Report (FORM 10-K). Retrieved from
  • Chase R B Jacobs F R Aquilano N J 2006 Operations Management for Competitive AdvantageChase, R. B., Jacobs, F. R., & Aquilano, N. J. (2006). Operations Management for Competitive Advantage (11th ed.). Boston, MA: McGraw-Hill/Irwin.
  • ComScore (2011, May 17). State of the U.S. Online Retail Economy in Q1 2011. Retrieved June 12, 2011, from

Cite this Business Plan:

APA Format

Blue Nile Inc. Business Plan (2012, January 08) Retrieved August 18, 2017, from

MLA Format

"Blue Nile Inc. Business Plan" 08 January 2012. Web. 18 August. 2017. <>