Abstract
The paper explains that the decision with respect to Burt's initiative to move into other product lines is that the company should shift its market focus from a narrow market focus strategy to a broader market differentiation strategy.

From the Paper
"The decision with respect to Burt's initiative to move into other product lines is that the company should shift its market focus from a narrow market focus strategy to a broader market differentiation strategy. Burt's can benefit from this subtle but important shift because it would create a new division to sell and market all subsequent product lines while its original line of products would remain with the traditional products division. Research indicates that companies that are intent on moving from narrow market segment to a mass market must first reassure existing..."

Tags:marketing, briefs, burt

Abstract
This paper discusses the "notorious" case of academic fraud by Sir Cyril Lodowic Burt as presented by H. Beloff. The research focuses on the ethical problem presented, the ethical principles breached according to the Australian codes of ethics, the motives and justifications of a commitment of this breach, justification for such actions and solutions for dealing with instances of academic fraud. The paper states that while a brief discourse on the case of Sir Cyril is provided, the primary purpose of the case is to prevent fraud from occurring in the future.

Outline:
Academic Fraud
Cyril Burt
Ethical Issues and Disputes
Code of Ethical Conduct
Proposed Solutions and Actions

From the Paper
"The cardinal principles of the Australian Code of Ethics as dictated by the Australian Ethical Society (2003) suggest the following principles must be applied in psychology and in evaluation of academic fraud: (1) professionals have a duty to act using well-informed conscious decision-making, (2) professionals engaged in academic investigation have a duty to act in the interests of the community they serve, (3) professionals and academics have a duty to accept responsibility for the health, safety and welfare of their community before the welfare of their private or personal interests and (4) professionals have an obligation to act with honesty and in good faith to the community, and apply their skill and knowledge in the interests of the community."

Tags:ethics, psychology, academic, fraud

Abstract
This paper discusses how "Three Little Pigs" is a traditional tale of the 1800's which has been known for its valuable educational anecdote, teaching children morals through interesting stories. Originally written as "The Wolf and the Seven Young Kids" by Brothers Grimm, many different versions have been in production since. This paper looks at the 1933, Walt Disney animated classic cartoon version of "The Three Little Pigs" directed by Burt Gillett which includes positive and significant moral values aimed towards children. The paper compares it to another version of this story by Green Jelly and looks at how this musical rock track is a representation of possible wrongs that can go on with children in today's society. The paper also contends that although the two versions of the "Three Little Pigs" portray different moral characteristics, their content determines their target audiences which in turn will establish a discussion of their pros and cons.

From the Paper
"The Walt Disney production is a classic tale that endures the test of time. It is as fresh and watchable now as it was when first made and much more appealing to children. It positively characterizes the pigs and introduces the role of responsibility as they build an efficient home for security. The message of independence is clear here stating that hard work is always fairly rewarded. However, it is smart to say that a house needs to be well-built from the outset and should be strong enough to withstand any disaster, least of all the "Big Bad Wolf." On the other hand as the pigs group together to fight the wolf presents the importance of bonding and it goes to show that teamwork is known to be the optimum support when it comes to fighting life's battles. By his repeated statements of "then I'll huff and I'll puff and I'll blow your house in" the wolf he has no conscience nor cares in anyway regarding the consequences of his actions. In the end the wolf's falling into the hot boiling water with turpentine illustrates that unruly behavior is unacceptable and leads to a costly punishment. "

Tags:walt, disney, green, jelly, brothers, grimm

Abstract
This paper compares the two film versions of "The Longest Yard" and compares different factors such as cast, technical advances, music and presentation of drugs and alcohol. The paper concludes that although the remake was a financial success, it can be considered a critical bomb.

From the Paper
"Not only is charm missing in the remake, but the cast has been populated by characters (and actors of color) who would never even have gotten close to being part of the "team" in the original film. Chris Rock, for example, really has no purpose except that perhaps his name might bring in a few African-American ticket-buyers. His part could have been eliminated and it wouldn't have made any difference, despite a maudlin death scene. The original had a racial edge to it which this one sort of avoids. You just cannot get angry or even terribly prejudiced against Chris Rock. After all, 1974 was still an era of anti-blacks, despite Affirmative action. In addition, the movie remake has taken the "R" rating and turned it into PG."

Tags:Chris, Rock, Adam, Sandler, Burt, Reynolds

Abstract
This paper reviews the film "Run Silent, Run Deep", produced 13 years after the end of the Second World War and starring some of the premier actors of the time. The author gives the film high praise, calling it an intense human drama of ego and duty. According to the author, the film avoids pandering to Cold War stereotypes, instead examining how in the midst of horrific conflict, the line between the ego and duty can easily become blurred.

From the Paper
"Run Silent, Run Deep brilliantly captures the claustrophobic and tension-ridden atmosphere of a submarine at war. Made in 1958, it's a fast paced and thoroughly engaging wartime drama that stars some of the preeminent actors of the day: Clark Gable and Burt Lancaster. Alongside the two leading men is an excellent ensemble cast that includes Don Rickles and Jack Warden."

Tags:Clark, Gable, Burt, Lancaster, Cold, War, movie, submarine, duty, ego