Abstract It is claimed that the eras of Earl Warren and Warren Burger were marked by a philosophical stance of ?judicial activism,? meaning that both of these chief justices used their judicial powers to correct social, political, and legal ills through judicial action, as opposed to objective constitutional review. This essay asserts that the collected rulings of these two courts did, in fact, improve the overall state of the country in terms of the rights of our citizens to pursue lives as free from oppressive intolerance as possible. It examines six rulings (three from each court, in chronological order), some of which support this assertion, and a couple that do not (for the sake of balance). Both the rulings themselves and some of the effects of these rulings upon American society are described to reach a conclusion about the overall impact of these courts upon America.
From the Paper In 1955, the (new) Warren Court decided unanimously to support the plaintiffs in Brown v. Board of Education [349 U.S. 294]. The decision (at least technically) ended the racial segregation in the public schools that was legal under the Jim Crow laws of the South (and deemed constitutional for decades under Plessy v. Ferguson). The decision rested upon the assumption that "separate but equal" systems are inherently unequal because they deny people of color the opportunity to obtain an education with white people (with whom, the argument continued, the future lawyers and doctors would have to work). The merits of the case were decided relatively quickly, in part because during the course of the deliberations, then-Chief Justice Vinson died, leaving Warren to take over as Chief Justice. He wanted the case decided as quickly as possible given the unrest that was increasing in many parts of the country."
Abstract In this article, the writer reviews the book "Burger's Daughter" by Nadine Gordimer. The writer explores many of the issues in the book, including the arrest of political prisoners. The writer also discusses the anti-apartheid movement supported in South Africa by many people, including white liberals and leftists.
From the Paper "In the novel 'Burger's Daughter', Nadine Gordimer tells the story of a young woman's slowly evolving identity in the turbulent political environment of South Africa before the end of white rule and the apartheid system in that country. Her father's death in prison after being convicted of treason for opposing many of the laws that helped make the apartheid system function, and her mother's death left Rosa Burger alone to explore the intricacies of what it actually means to be Burger's daughter in a nation divided by apartheid ..."
Tags: Book review, apartheid, anti apartheid movement, racism, Sotuh Africa, ANC, Mandella, race laws
Abstract The paper discusses how the restaurant industry is currently comprised of three general segments: fast food, sit-down and the quick-casual format which is the most recent innovation. Burger King (BK) is the world's second largest fast food chain with over 11,000 unique locations in over 65 countries across the globe with more than 7,500 being located in North America. BK was founded in 1954 and is headquartered in Miami, Florida and currently operates over 1,200 company owned locations with the remainder being franchisee owned.
Abstract The paper focuses on two decisions of McDonald's in its competition with Burger King; the change to the burger-making process known as the "Made for You" approach and the introduction of a new menu item that was a copy of Burger King's product. The paper then discusses how the "Made for You" approach was successful while the new burger was a total failure. The paper points out that learning from Burger King's supply chain did not impinge upon McDonald's brand integrity, while shamelessly copying Burger King's product did. The paper therefore learns that a company should stay true to one's brand name and values but can imitate innovations that result in improving the business.
Outline:
Context
Decision-Making
Effectiveness of the Decision-Making Process
Reflect on your own Decision-Making Process
From the Paper "McDonald's is one of the most famous brand names in the world. Children can recognize Ronald McDonald as easily as Santa Claus, at least according to the 2004 anti-McDonald's documentary "Supersize Me." Regardless of whether a consumer approves of its product, its health claims, or influence on the buying (or nagging) power of children, the name of Ronald McDonald is instant recognizable in virtually every country where the restaurant is located, thanks to corporate advertising and promotional power. The name of McDonald's is synonymous with standardization, and if a customer walks into one of its more than 30,000 restaurants in over 119 countries, serving around 50 million people every day, it is assumed that the quality of that burger speaks for the quality of all McDonald's burgers, for better or worse ("McDonald's," Business Case Studies, The Times 100). Thus quality control of all of its restaurants is particularly important for the fast food chain."
Abstract This paper discusses the similarities and differences between the website advertising of In-n-Out Burger and Subway. The paper first points out the similarities between the two sites such as how both sites use intense colors as transfer propaganda technique, which improves the image of a logo, and how both make use of a hyper-link that lets customers contact the parent company on their web pages instead of just taking viewers to the next Web page as a usual hyper-link would do. The paper then notes some of the differences between the strategies of the two sites such as how the website of Subway is more informative than that of In-n-Out Burger because Subway has listed most of the information and services it provides on the home page, which is missing on the website of In-n-Out Burger.
From the Paper "In-n-Out Burger uses yellow arrow logo with sip-and-span red interiors for their eye-catching. The reason that In-n-Out Burger chooses yellow and red as their theme colors is to make customers feel hungry, not as colors of mustard and ketchup. Due to the fact that red stimulates humans' mental activity, the transfer from eyes to brain is accelerated; therefore, it enhances concentration. Otherwise, Subway chooses bright colors in terms of their favorite colors, which are white and yellow."
Tags: subliminal slogans colors propaganda, health information
An analysis of McDonald's restaurants' operating decisions, work force/job design and vertical integration as compared to Burger King regarding business strategies/product process positioning and future competitive implications.
2,925 words (approx. 11.7 pages), 5 sources, 1991, $ 103.95
From the Paper "Business Strategies/Product Process Positioning
McDonald's
McDonald's really started as a family restaurant just after World War II. Like all entrepreneurs, the McDonald Brothers were looking for ways to improve their profit margins and reduce operating expenses. What they came up with was a fast food concept where everything was prepared in advance using standard portions and a no-frills approach to the dining area. In short, they had developed a fast food production line. Figure 1 details the food flow, sandwich preparation, and overall hamburger and cheeseburger production process in a McDonald's restaurant.
McDonald's illustrates the separation of high-contact and low-contact services through the use of a back-room/front-room type of layout. A small buffer of food is kept between the front..."
Abstract This paper analyzes the fast food market and purposes a new fast food chain , "Basic Burger," designed to simplify operations by offering a smaller menu and employ the resulting savings to provide a superior quality product at a competitive price. The discussion includes operations, pricing, employee management, and customer management.
From the Paper "The fast food industry originated in the United States as hamburger joints but has subsequently become a global industry. As the industry has grown so has the menu of a typical ..."
Abstract This paper explains that hacking is unauthorized use or attempt to circumvent or bypass the security mechanisms of an information system or network for the thrill of learning and "looking around" or for the malicious intent of gathering information for gain, data corruption, or access to a system. The author points out that a hacker replaced the home page of the Burger King UK site with a parody of arch rival McDonald's site, stating "Eat our food, we want your money," and suggesting to visitors that they should go to McDonalds instead. The paper relates that it is hard to quantify the financial losses of clean-up and investigation from hacking, but the real costs are soft costs, such lost business opportunities. Graphs and illustrations.
Table of Contents
Introduction
What Is Hacking?
Hacker Motivation
The Costs of Hacking on Business
Burger King
Cert.org
The FBI and SirCam
NetNames and Osama Bin Laden
Adobe and Dmitry Sklyarov
Companies' Hacking-Related Insurance Costs
The Effects of Cyber Criminal Activity
Conclusion
From the Paper "White-Hat hackers is often used to describe those who attempt to break into systems or networks in order to help the owners of the system by making them aware of security flaws, or to perform some other altruistic activity. Many such people are employed by computer security companies. This type of hacker takes pleasure in learning and working with computer systems, and as a result gains a deeper understanding of the subject."
Abstract This paper is a research dissertation on the effects of promotional strategies, including discount vouchers, development, launch and sales of speciality meals (Breakfast Combos, Happy Meals), supported through marketing, public relations, and promotional activities throughout the U.K. The author specifically looks at the effectiveness of these combined strategies on increasing the loyalty and trust that customers have in fast food restaurants profiled in this dissertation. The paper includes a literature review and appendices with charts and tables.
Outline:
Abstract
Introduction
Literature Review
Pricing as a Differentiator
Product Differentiation and Uniqueness
QSRs: The Eye of a Turbulent Food Retailing Storm
Explaining QSR Restaurant's Challenges to Viability
QSR Strategic Challenges
Effectiveness of Entertainment in QSR Locations in the UK
The Role of Price as a Promotional Element in QSRs
Current Pricing Trends in the QSR Segments including McDonald's and Burger King in the UK
How QSRs are Using Price-sensitivity measurement (PSM) in Promotional Strategies
Role of Psychological Pricing in QSRs throughout the UK
Impact of Prices on Brand Equity in QSRs operating in the UK
QSR Societal Trends in the UK
UK QSR Consumption Trends
Research Objectives and Hypotheses
Methodology
Secondary Data Collection Methodology
Primary Data Collection Methodology
Results and Interpretation
Most Memorable Public Relations Strategies by QSR
Impact of Vouchers on Perceived Value of Food
Quantification and Predicting of Trust
Conclusion and Recommendations
References
Appendices
Appendix 1: Variable Name and Label Assignments in SPSS 13 Used For the Analysis
Appendix 2: Frequency Distributions by Variable in the Survey
Appendix 3: Factor Analysis Correlation Matrices to Quantify Trust for McDonald's and Burger King
Appendix 4: Questionnaire
From the Paper "The intention of this research project is to evaluate the effectiveness of discount vouchers, development and marketing of special meals (Happy meals, Breakfast Combos meals and comparable offerings to these) , use of special meal promotions and vouchers, the use of both in-transit and Web-based promotional strategies, participation and contribution to community events, and public relations efforts overall that lead to the development of trust by consumers in McDonald's and Burger King Franchisees operating in the United Kingdom. All of these marketing, public relations and promotional activities lead specifically to the development of a quantification of trust measure for each of these quick service restaurants (QSRs). This term (QSR) will be used throughout this analysis to refer to the specific classification of restaurant that McDonalds' and Burger King are members of. A literature review of the successful strategies of Quick Service Restaurants (QSRs) is provided as the foundation for this project, followed by an analysis of survey data gained from in-mall intercepts of Burger King and McDonald's customers as they were leaving a QSR location. The outcome of the research shows that it is possible, through a synchronized approach to managing the many aspects of the marketing mix, specifically the effectiveness of promotional offers and the use of vouchers to increase the overall attractiveness to repeat customers of purchasing meals from either of the QSRs analyzed in this report. Statistical analysis of the 30 respondent's survey data is also provided using SPSS Version 13 for Windows, and the resulting frequency distributions and cross-tabulations, in addition to further statistical analysis, are provided in this report."
Abstract The following paper is a review of the background of the company: Carl's Jr. Restaurants, its products, its internal marketing and competition. The branding techniques currently being used and a comparative analysis of CKE and the industry "leader" McDonald's are also discussed.
From the Paper "The history of Carl's Jr. restaurants is similar to that of McDonalds ? an enterprising young man realized the potential in providing consistent food "fast" to passersby and drive-up customers. Carl Karcher delivered bakery goods to various locations and, noticing how good business was at a hot dog sidewalk stand in L.A., took out a loan on his car to buy it. He and his wife, Margaret, sold hot dogs, chili, tamales and soda for a nickel. Within four years, they were able to expand their operation to four stands, and then moved to Anaheim, California, where they opened their first full-service restaurant, Carl's Drive In Barbecue, adding hamburgers to the menu. In 1956, Carl opened the first two Carl's Jr. restaurants in Anaheim and nearby Brea ? he chose the name based on the idea that they were "junior" versions of his full-service restaurant, utilizing the fast food concept: customers paid at the time they placed their order and received their food quickly. Within a decade, Carl was operating 24 restaurants, with a fast-growing reputation for quality food and great service. The company incorporated in 1966 as Carl Karcher Enterprises, Inc.?
From the Paper "This paper will discuss one expansion situation of McDonald's, the world's largest international restaurant chain. The time was 1996, and the place was India. McDonald's wanted to go into that nation and serve its millions of potential customers its menu. The one critical problem was that India, basically a Hindu nation, does not eat beef. This paper will begin with a brief discussion of McDonald's history. This will be followed by a brief cultural snapshot of India, and how the McDonald's situation came to a head.
"An Overview of McDonald?s
"McDonald's has more than 15,000 locations in 79 countries and a new McDonald's restaurant opens every 13 hours. 85% of the restaurants are independently owned and operated, with company-run stores making..."
From the Paper " It is common practice in the fast food business to develop tie-ins with movies, television shows, and related products with an appeal to young people and families and to do so by offering toys, games, and other products connecting the fast food store to the popular film, program, or character. However, there is also a danger in doing this because such tie-ins are often made long before the release of a movie and so may fail if the movie is not popular. In other cases, some different issue may arise to throw the campaign in a bad light. In the case of the recent problem facing Burger King with its tie-in to the Pokemon characters, the problem was in the packaging. The tiny images of the Pokemon characters were delivered in plastic eggs which, if played with by very young children, could cover the child's mouth and nose and bring about suffocation. This is a nightmare..."
Abstract the early 1990s, a handful of Hollywood celebrities combined with strong restaurant professionals to form Planet Hollywood, a restaurant that combined casual food (burgers and chili) with props and costumes from Hollywood.
From the Paper "Introduction
In the early 1990s, a handful of Hollywood celebrities combined with strong restaurant professionals to form Planet Hollywood, a restaurant that combined casual food (burgers and chili) with props and costumes from Hollywood. Opening first in New York and then in Southern California, the restaurants are notable for their ability to attract famous actors and actresses to their openings and for surrounding diners with the trappings of the entertainment industry. The effort has proven extraordinarily successful: in less than ten years, the company has entered the international market and is now traded on the New York stock exchange. It has expanded operations to include a sports-themed restaurant chain and has entered into agreements with ITT Sheraton and Disney to expand its markets. Planet Hollywood merchandise ..."
Abstract The field of advertising is probably indispensable in modern society. It helps inform the public of the basic goods and services that are available in the marketplace and serves as a central engine for the economy. Advertising is defined as any form of paid communication which has as its purpose the motivating of a potential customer to purchase a product or service, or it may be designed to influence public opinion, to win political support, to sell an idea or a cause, or to act or think in the manner desired by the client.
From the Paper "The field of advertising is probably indispensable in modern society. It helps inform the public of the basic goods and services that are available in the marketplace and serves as a central engine for the economy. Advertising is defined as any form of paid communication which has as its purpose the motivating of a potential customer to purchase a product or service, or it may be designed to influence public opinion, to win political support, to sell an idea or a cause, or to act or think in the manner desired by the client. The media used to accomplish these may include radio, television, newspapers, magazines, direct mail, billboards, posters, catalogs, and brochures. Advertisers and those who work in the advertising agency are in the business of selling (Pattis 1). Accomplishing this task requires the ability to communicate, which itself often takes..."
Abstract This paper attributes the success of the McDonald's burger chain to its effective supply chain with respect to its company outlay and services. It examines how McDonald's has been able to deploy its chain of command effectively because its infrastructure choice and how the value chain in the different countries is based on the franchise relationship. It looks at the effective resource management and technology developments implemented within the company as well as procurement and how they are all instrumental in the success of the company.
From the Paper "McDonald's Jack Greenberg took charge of the crucial task of turning the company around to meet customer demands. One of the first steps that he proposed had been to change the process of "manufacturing" and logistics. This had been done with the view to increase efficiency of the supply chain in terms of capacity, technology selection and buying policies. This have been able to decrease the constraints within the industry. This system has been effective because it has been able to optimize the need of the company, fulfilling the work time constraints at the various outlets. The change in process of manufacturing required training as well."
