Abstract
The paper examines how Burger King developed an extensive marketing tie-in with the movie "Indiana Jones and the Kingdom of the Crystal Skull" in May 2008.

From the Paper
"Fast food restaurants in America market "kids meals" to busy parents in need of food to keep their children full and happy. Burger King, MacDonald's, Wendy's, and others commonly offer a toy as well as a two or three food items in a kid's meal. Advertising the toy on television offers a way for those same restaurants to market the kids meal directly to the children. It is not uncommon for a child to see a toy advertised on television and then to beg a parent or other adult to take them to the restaurant to get the meal and, by extension, the toy. Burger King stepped into new marketing territory in May 2008 when it..."

Tags:burger, king, marketing

Abstract
A review of the financials of McDonald's and Burger King.

From the Paper
"Under its assets, McDonald's has cash receivables, outstanding inventory and prepaid expenses which are considered assets because they entitle the organization to a benefit in the future, be it prepaid insurance or prepaid advertising. Cash receivables inventory and prepaid expenses are considered current assets because they are most easily convertible into cash. If a customer fails to pay off his account receivable, McDonald's may have to debit their Bad Debt expense account and correspondingly bring down the credit in Accounts receivable..."

Tags:mcdonalds, and, burger, king, financials

Abstract
This paper gives an in-depth examination of potential market expansion for the Classic Burger Company. According to the paper, to achieve this goal the Classic Burger company must analyze the current competitive environment as well as determine if there is a large enough demand to support a new type of restaurant/entertainment company. By leveraging their existing platform they will be able to achieve some product diversification at reduced risk and expense.

From the Paper
"The city of Havasu Arizona has all of the elements that make it a successful tourist destination. A constant stream of tourist, stable population, inviting environment combined with the demographics of young adults provide an ideal target market for exploring additional opportunities to market Classic Burger Restaurants. My proposed concept will be to build upon our dominance in the fast food industry by expanding into the upscale full service restaurant market. We would leverage our currently successful business model of high quality food at reasonable prices into the area of upscale lake based mobile..."

Tags:business, marketing, strategy

Abstract
The paper discusses how the restaurant industry is currently comprised of three general segments: fast food, sit-down and the quick-casual format which is the most recent innovation. Burger King (BK) is the world's second largest fast food chain with over 11,000 unique locations in over 65 countries across the globe with more than 7,500 being located in North America. BK was founded in 1954 and is headquartered in Miami, Florida and currently operates over 1,200 company owned locations with the remainder being franchisee owned.

Tags:strategic, marketing, burgerking

Abstract
This is a brief comparison of the operations and financial performance of Burger King and McDonald's. It points out the strength of McDonald's performance.

From the Paper
"The most obvious difference is size. McDonald's has gross revenue of about ... billion and net income of ... billion, while Burger King has only ... billion in revenue and ... million in profit. McDonald's operates or franchises almost ... restaurants while Burger King has about a third of that. Revenue per unit is far higher at McDonalds and restaurant margins for company owned units are higher than BK. All computations of profit margins are stronger..."

Tags:Margins, Revenue Growth return equity, return capital, debt equity ratio.

Abstract
In this article, the writer reviews the book "Burger's Daughter" by Nadine Gordimer. The writer explores many of the issues in the book, including the arrest of political prisoners. The writer also discusses the anti-apartheid movement supported in South Africa by many people, including white liberals and leftists.

From the Paper
"In the novel 'Burger's Daughter', Nadine Gordimer tells the story of a young woman's slowly evolving identity in the turbulent political environment of South Africa before the end of white rule and the apartheid system in that country. Her father's death in prison after being convicted of treason for opposing many of the laws that helped make the apartheid system function, and her mother's death left Rosa Burger alone to explore the intricacies of what it actually means to be Burger's daughter in a nation divided by apartheid ..."

Tags:Book review, apartheid, anti apartheid movement, racism, Sotuh Africa, ANC, Mandella, race laws

Abstract
It is claimed that the eras of Earl Warren and Warren Burger were marked by a philosophical stance of "judicial activism," meaning that both of these chief justices used their judicial powers to correct social, political, and legal ills through judicial action, as opposed to objective constitutional review. This essay asserts that the collected rulings of these two courts did, in fact, improve the overall state of the country in terms of the rights of our citizens to pursue lives as free from oppressive intolerance as possible. It examines six rulings (three from each court, in chronological order), some of which support this assertion, and a couple that do not (for the sake of balance). Both the rulings themselves and some of the effects of these rulings upon American society are described to reach a conclusion about the overall impact of these courts upon America.

From the Paper
In 1955, the (new) Warren Court decided unanimously to support the plaintiffs in Brown v. Board of Education [349 U.S. 294]. The decision (at least technically) ended the racial segregation in the public schools that was legal under the Jim Crow laws of the South (and deemed constitutional for decades under Plessy v. Ferguson). The decision rested upon the assumption that "separate but equal" systems are inherently unequal because they deny people of color the opportunity to obtain an education with white people (with whom, the argument continued, the future lawyers and doctors would have to work). The merits of the case were decided relatively quickly, in part because during the course of the deliberations, then-Chief Justice Vinson died, leaving Warren to take over as Chief Justice. He wanted the case decided as quickly as possible given the unrest that was increasing in many parts of the country."

Tags:ruling, court, society

From the Paper
"Business Strategies/Product Process Positioning
McDonald's


McDonald's really started as a family restaurant just after World War II. Like all entrepreneurs, the McDonald Brothers were looking for ways to improve their profit margins and reduce operating expenses. What they came up with was a fast food concept where everything was prepared in advance using standard portions and a no-frills approach to the dining area. In short, they had developed a fast food production line. Figure 1 details the food flow, sandwich preparation, and overall hamburger and cheeseburger production process in a McDonald's restaurant.


McDonald's illustrates the separation of high-contact and low-contact services through the use of a back-room/front-room type of layout. A small buffer of food is kept between the front..."

Abstract
This paper analyzes the fast food market and purposes a new fast food chain , "Basic Burger," designed to simplify operations by offering a smaller menu and employ the resulting savings to provide a superior quality product at a competitive price. The discussion includes operations, pricing, employee management, and customer management.

From the Paper
"The fast food industry originated in the United States as hamburger joints but has subsequently become a global industry. As the industry has grown so has the menu of a typical ..."

Tags:management, fast food

operations

service industry

fast food

From the Paper
" It is common practice in the fast food business to develop tie-ins with movies, television shows, and related products with an appeal to young people and families and to do so by offering toys, games, and other products connecting the fast food store to the popular film, program, or character. However, there is also a danger in doing this because such tie-ins are often made long before the release of a movie and so may fail if the movie is not popular. In other cases, some different issue may arise to throw the campaign in a bad light. In the case of the recent problem facing Burger King with its tie-in to the Pokemon characters, the problem was in the packaging. The tiny images of the Pokemon characters were delivered in plastic eggs which, if played with by very young children, could cover the child's mouth and nose and bring about suffocation. This is a nightmare..."