Abstract
Using Best's Market-Based Management, the paper considers the role of demographics in characterizing markets, and also in forecasting long-term market trends. The paper uses the example of MBA students in the first case and of Buick automobiles in the second.

From the Paper
"Demographics are a key aspect to characterize markets, in part, because demographics are often easily quantifiable. Demographics include age, ethnicity, gender, national origin and similar identifiable traits that are fact-based and not open to interpretation. Demographics do not refer to a person's political beliefs or religious beliefs, but instead to education level or income. Demographics can be useful in that people of similar demographics may well make similar purchase decisions if only because their incomes..."

Tags:marketing, demographics, Buick, health care

Abstract
The paper discusses Jake's symbolic '58 Buick in comparison to Mariana's brand new Toyota as an example of class disparity in the story. The paper discusses how Jake is constantly making comments about the fragility of Mariana's car and its new make, but clearly she does not trust him because he is driving a car from the 1950s. The paper relates that although she is nice to him, one gets the feeling that she only wants his vehicle and car insurance details so she can fix her own car and the damages to the tail light.

Tags:law, la, struggle

Abstract
This paper is an in-depth look at the history of the automobile. The author discusses the early era, and inventors such as Elwood Haynes and Henry Ford. The paper also discusses the Stanley Steamer, the Duryea Motor Company, and Ransom Olds. The paper includes other inventions related to the horseless carriage, and how cars have changed American society.

From the paper:

"The automobile is said to have been a menace and a blessing, it has been worshiped and reviled, celebrated and scorned. The automobile is an invention that has had tremendous impact on society. The automobile has taken diverse segments of the American population; farmers, small town residents and urban dwellers and given them access to the same opportunities and experiences. Automobiles have given us motels, shopping malls, drive-through, vacations, commuting, and of course, suburbia. The concept of the automobile is one of the most profound and important chapters in the development of American society."

Tags:auto, automotive, buick, cadillac, car, cars, engine, ford, henry, motor, people