Abstract This article discusses the marketing of the sunscreens/repellents Bug and Sun by Coppertone. The writer compares the marketing of these products in Omaha, Nebraska and in Anaheim, California. In this paper, the writer examines the marketing strategies for each of the markets. In this analysis of the various marketing strategies, the writer includes the impact of climate differences.
From the Paper "When companies decide to market the same product in different locations, they need to take into account the differences in demand in each market. One of the first decisions these companies make is whether the product will have sufficient demand in various markets to make its widespread availability worthwhile. This is commonly done when companies take on international marketing, but may be less rigorous when the product is being marketed in a single country. This research considers the marketing strategies for a ..."
Tags: marketing analysis, bug and sun, anaheim, omaha
Abstract This paper explains that Annie Dillard's essay on "The Giant Water Bug" begins as an example of nonfiction, meditative nature writing and ends with a murder---of the frog. The author points out that,to convey a sense of meandering in her thoughts and her walking path while she watches the frog, Dillard uses long sentences and often repeats words, particularly adjectives. The paper relates that the injection of biological language suggests a sharp change in narrative tone and a reminder of the scientific aspects of nature and natural survival.
From the Paper "Nature's real ugliness injects itself into the homespun narratives about frogs. A lower life form begins to devour a higher life form. The giant water bug that the author had only read about and appreciated in an academic sense rears its ugly head. She knows it "eats insects, tadpoles, fish, and frogs." But suddenly its presence injects drama into the descriptive passage. Now the fear and ominous nature of the passage's description of the frog's skin, its fear, and the occasional use of biological vocabulary becomes all comes together."
Abstract This paper is an analysis of the Fortune 500 company, Sun Microsysytems. Sun Microsystems was founded in 1982 for the purpose of selling low-cost, high-performance desktop computers running the UNIX operating system. It is a factual overview of the development of the company since establishment. It details Sun Microsystem's operating strategy, it's product and service design, Sun's Process Planning, Analysis, and Reengineering, and it's management principles. It is an in-depth of the company's performance and it provides insight to their overwhelming success.
From the Paper "The history of Sun Microsystems? operations strategy can be seen from its first years when Andreas Bechtolsheim, William Joy, Vinod Khosla, and Scott McNealy founded Sun Microsystems, Inc., in 1982 for the purpose of selling low-cost, high-performance desktop computers running the UNIX operating system. These computer workstations found immediate acceptance among engineers, software developers, and scientists who benefited from having dedicated machines, rather than sharing more expensive minicomputers or mainframe computer systems (www.java.sun.com). Unlike its Fortune 500 competitors, Sun Microsystems did not have revenue from other sources to fund development of its computer workstations. This meant that the company needed hundreds of millions of dollars in start-up investments, as well as large purchase agreements, to develop a hardware manufacturing infrastructure and to attract top-flight hardware and software engineers. In 1983 the company signed a multimillion-dollar original equipment manufacturer (OEM) agreement with Computervision Corporation, a designer of computer-aided design and engineering programs. This was the first of many large OEMs for which Sun built computers that sold the workstations under their own labels (Jackson, 1998, p. 119)."
An analysis of the reasons for Sun Yat Sen's alliance with Soviet and Chinese communists, arguing that the alliance was not simply a matter of expediency.
900 words (approx. 3.6 pages), 1 source, 2006, $ 35.95
Abstract Sun Yat Sen's alliance with Soviet and Chinese communists has been attributed by many Western historians to factors such as expediency, but careful study of this period of Chinese history, combined with deeper insights into his character and personality, indicate that his motivations were much more complex. This paper asserts that Sun Yat Sen's activities involving the reorganization of the Kuomintang cannot be explained or understood by attributing them to simple expediency. Rather, the paper argues, that Sun Yat Sen was navigating very deep political and social waters at this time, and set his course in accordance with his belief in China's destiny and his belief in himself as the man who could lead his country to that destiny.
This paper is a critical review of the William Faulkner short story "That Evening Sun" with quotes and pieces from other critical reviews as supporting evidence.
Abstract This paper is an analysis of William Faulkner's "That Evening Sun". It discusses the unwillingness of southern Americans (represented by the Compsons) to help anyone that is different than they are. It also discusses the era of racism in Southern history. It also discusses the similarity between Faulkner's two books: "Faulkner in the University" and "That Evening Sun".
From the Paper "William Faulkner's "That Evening Sun" is a short story published in 1931 in a short story collection by Faulkner called That 13. The story itself is partially about the about many things including: white indifference to black peoples during the "Jim Crowe" era of the south, the terror that one black woman faces alone yet among people, a coming of age for the narrator realizing that the world in which he lives is neglectful, and a multitude of other topics. The plight of almost all the characters in the story revolves around a kind of acceptable bias that black fears are not as worthy of notice or as acceptable as white ones. This short fiction is really a story about the south and its customs and biases in the old school of racism. Though the end is never clearly written in the story, Faulkner is suggesting at the end that there could have been a better end for Nancy if only people had cared enough about a black washerwoman to take her concerns seriously and without regard to skin color or status."
Abstract This paper examines the nature of the sun, the nature of light and how they are connected. The author points out that the connection lies in nuclear fusion, the process in the core of the sun by which incredible amounts of energy are produced during the fusion of hydrogen into helium. The paper relates that this energy exists across the EM spectrum, some of which is visible light.
From the Paper "The process by which the sun produces visible light is truly one of the most awe-inspiring processes in the universe and is directly responsible for all life on this planet. Light itself is a form of electromagnetic radiation that the sun produces through the principle of incandescence - essentially because it's very hot (Introduction to light, 2003). But of course, the production of light is a much more complex process than just because it heats up. The process by which the sun produces light is connected to nuclear fusion and Einstein's famous equation, E=mc2."
Abstract This paper examines Ernest Hemingway's novel, "The Sun also Rises," as an anti-war statement. The reviewer describes the novel as one of the major works that defines the "Lost Generation" of post-World War I. The novel showcases the continued casualties of war and implies that no conflict is worth the loss of humanity. The characters are analyzed in terms of what they represent as a result of the war. The reviewer concludes that the miserable state of the characters' lives in "The Sun Also Rises" shows that Hemingway's intention was to present anti-war material.
From the Paper "The main character of Jake Barnes can be viewed as representative of the Lost Generation. A veteran of war, he has trouble dealing, both psychologically and physically, with what he witnessed and experienced during the war. His impotence reflects not only his physical injury, but also his inability to reconcile his growing feelings of emptiness. He is acutely aware of the moral vacuum that the war has created for his generation, and he is sunk deeply into that world. He has an acute sense of what is happening among the people around him, but he does not spend much time in introspection because of the pain it causes. Though he moves from place to place, he is acutely aware that, "You can't get away from yourself by moving from one place to another." He is trapped between knowing and understanding the problems that the world is facing and that the War has created for his generation, but he is far too close to the problem to do anything about it. His own injury from the War and from the unrequited love he has for Lady Brett keep him deeply mired in the psychological fallout that the First World War has brought on his generation. "
The following paper discusses whether the terrorist attacks of September 11, 2001 could have been avoided if the United States had followed the principles of Sun Tzu in "The Art of War".
Abstract This paper illustrates how the United States has followed and could follow Sun Tzu's principles in "The Art of War" in the days prior to September 11, 2001 and during Operation Enduring Freedom.
From the Paper "Every military leader is, or should be, familiar with Sun Tzu's Art of War. It is the preeminent primer on military tactics, strategies, and principles, and the oldest military treatise in the world. One can apply the principles of the Art of War to Operation Enduring Freedom. This paper will examine how the United States' responses to terrorism since September 11 and through the present day have or have not held to Sun Tzu's principles."
Abstract This paper illustrates the role of social, family and individual influence in the three plays by focusing on how influence changed the lives of the protagonists of Aristophanes? "Lysistrata", Sophocles? "Oedipus Rex" and Hansberry's "A Raisin in the Sun". The paper examines how the influence on an individual or society may have radical effects. The paper comments separately on each play and then describes the common theme and ideas throughout the three plays. The writer looks at the influence of society on the individual and the influence of the individual on society.
From the Paper "Every individual is at some point of his life influenced either by someone or by society. This influence totally changes him for the better or for the worse. The impact totally transforms the individual to such an extent that he is a completely different person. The inspiration is so great and effective that there is a revolutionary change in the individual and he becomes a new individual altogether. However, the change could be for the better or for the worse. The influence could be negative in which case the person will be completely destroyed emotionally or physically and the impact could be so devastating that this destruction could even be self inflicted. On the other hand, a positive influence could make a better individual in character or in strength and enable him to achieve the impossible."
Tags: individual, society, revolutionary, change, impact, aristophranes, lysistrata, sophocles, oedipus, rex, hansberrys, a, raisin, in, the, sun
Abstract The following explains the reasons why children decided to pursue tans especially when they know they are unhealthy. It discusses the extent of the problem, explains how one would persuade a friend to practice healthy skin behaviors, and how to protect oneself from the sun.
Abstract This paper examines the elements of Ernest Hemingway's The Sun Also Rises that place the work within the context of American literary history. It examines the plot from the point of view of the author's personal history and the major elements of the novel itself.
Abstract This paper begins by providing a background on UV radiation. It then explains what the UV index is and why it is an important factor in determining the level of protection against the harmful sun-rays. Active ingredients in sunscreen products are explained and discussed. The paper concludes with a comparison of sunscreen products and a recommendation for the most effective one.
From the Paper "It's important to check the active ingredients in sunscreens because the active ingredients are what tell you if it covers the entire UVA and/or UVB bands (9). The active ingredient doesn't have anything to do with the SPF rating of the sunscreen, the SPF rating is mainly used to tell you how long you can stay in the sun(9), the higher the number, the longer you can stay protected, although it doesn't make you immune to the sun, you still need to re-apply every few hours. The Sun Essentials article mentions that you multiply the number of minutes you can be in the sun before you turn pink by the number of the SPF you get the total minutes you are covered by the sunscreen(9). The SPF (Sun Protection Factor) doesn't tell you what UV bands it covers, you still need to use a product that contains Titanium dioxide, zinc oxide, or avobenzone, which are the only products that cover the entire UVA spectrum and are also the only ones approved for use in the US (9.)"
Abstract This paper examines the religious and spiritual roots of Chinese Taoism found in the military treatise "The Art of War." The paper explains the basic tenets of Taoism and Sun Tzu's connection to the religion. The reviewer also addresses the book's paradox that Taoism is a peaceful religion, yet the work is about war. The reviewer states that traditional Taoist concepts emerge from discussions of battle tactics and troop movements. The paper also discusses Taoist views on duality such as the ying-yang and the art of wu wei. The paper concludes by stating that although Taoism is traditionally viewed as a peaceful religion, it recognizes that life involves conflict, but that the wise man can mediate this conflict and control it so that it is least destructive and most productive.
From the Paper "Basically, Taoism is an ancient Chinese spiritual tradition that can be roughly translated as "the way of life." It provides loose proscriptions for how individuals can live in harmony with their surroundings and with their fellow man. But like any good philosophy, Taoism contains a few key tenets that are common throughout all of the writings on the subject. Chief among these include the idea that one should remain immovable and allow events to flow over and around oneself, that one should try to balance the opposite but complementary forces of the universe (yin and yang), and the art of "wu wei," which can be roughly translated as action through inaction or accomplishing goals through the least effort (Wilson). At its heart, Taoism recognizes that there is conflict inherent in life, that the competition for limited resources will inevitably lead to conflicts, but that this conflict naturally takes the form of a universal balance that human beings can imitate in their own endeavors (Cantrell 13). This realization is the point on which Sun Tzu is able to use Taoist philosophy to describe warfare. In other words, he uses the notion that conflict can be balanced and harmonious in dictating the way in which wars can best be fought."
Tags: The, Art, of, War, Sun, Tzu, military, history, Taoism
Abstract This research paper briefly describes the Glassy-Winged Sharpshooter (GWSS) of California. The paper provides a detailed description of the bug and its native habitat. The paper also describes the ways in which the bug is a danger to various crops, particularly focusing on its unique colours.
From the Paper "Research Paper: The Glassy-Winged Sharpshooter Bug This research paper will briefly describe the Glassy-Winged Sharpshooter (GWSS) of California. By providing a detailed description of the bug and its native habitat, one can realize the danger of this bug to various crops. In essence, the Glassy-Winged Sharpshooter represents a thriving and charismatic insect, yet a danger to the crops that grow in its native Californian and Arizonian habitat. The unique colors and form of the Winged-Glassy Sharpshooter give hints as to why its name has been widely used. Although its formal name is Latin scientific name is Homalodisca coagulata, the glass-winged aspect of the bug's name relates more to the physical look of it shiny wings. The University of California describes the insect in detail: A large insect almost 1/2 inch (12 mm) long the glassy-winged sharpshooter is dark brown to black with a lighter underside. "
This paper analyzes how the historic views and opinions of Italian philosopher Niccolo Machiavelli and Chinese author Sun Tsu are both relevant and necessary in today's business world.
Abstract The writer of this paper details how the necessity of strategy has made Sun Tsu and Machiavelli extremely popular subjects in business classes around the country. This paper examines the principles and strategic views of both Sun Tsu and Machiavelli while discussing their relevance in today's business world. This paper explores the various reasons both Machiavelli and Sun Tsu have been criticized for their ruthlessness. The writer delves into the issue of ethics and morality as a tactical strategy as detailed in Machiavelli's "The Prince" which is often read as a purely strategic text. The writer contends and explains why business is war and that the tactics of warfare and diplomacy make good business. This paper details the five governing factors that must be taken into account in both warfare and business as dictated in Sun Tsu's "The Art of War." This paper analyzes how the Coca Cola Corporation successfully applied Sun Tsu's "Stratagem of Sowing Discord" in a campaign to outsell Pepsi Corp.
From the Paper "This stress on morality as well as tactical strategy may seem antithetical to Machiavelli's advice to The Prince, which is often read as a purely strategic text. But both leaders counsel not higher aims, but what is tactically practical, and having a rallying cause is necessary to inspire the troops, ad well as to know one's enemy. Both leaders also give advice as to how to win over different nations, and stress the need to stay in power, as well as to purely acquire power. And Machiavelli notes, it "cannot be called talent to slay fellow-citizens, to deceive friends, to be without faith, without mercy, without religion; such methods may gain empire," in the short run, "but not glory," and long-lasting security for the ruler."
