Abstract
The writer explains that the no-frills budget airlines have contributed positively to the tourist industry because of their affordable prices. The paper brings examples of this from Europe and Asia. The paper explains that prices have been driven lower because there is much competition between the various budget airlines. In conclusion, the writer explains why the budget airlines can charge cheaper prices than regular airlines.

From the Paper
"The increase in service that has been brought about by budget airlines has also contributed to the plethora of new routes that have been created. These have resulted in more connectivity between places that had been previously cut-off from air travel. That has further given rise to greater numbers of passengers traveling from various locations and has contributed to tourism. In the past most people had easy access to hotels, restaurants and other tourist attractions that were located nearer to large airports and these were usually very expensive. With budget airlines that fly to cheaper secondary airports it has become more feasible for travelers to find cheaper accommodation and other tourist destinations. For example, Ryanair, the Irish budget carrier, saves costs by flying to inconvenient secondary airports. "At Frankfurt, for instance, it uses Hahn, 38 miles from the city centre and with no rail connection, although Mr. Jean, Ryanair's sales and marketing director says business travelers fly this service nonetheless, to save themselves up to ?400 per ticket." (Cohen, p. 20)"

Tags:ryanair, no-frills, easyjet, thailand, europe

Abstract
This paper discusses the low budget airline, Delta Airlines and analyzes the airline industry that Delta competes in. It then looks at the strategic capability of Delta Airlines, specifically their introduction of a redesigned schedule for the forthcoming summer of 2008 accommodating the rising levels of customer demand at the JFK airport while taking steps to lower airport congestion and delays. The paper concludes with recommendations and justifications for a strategy that the airline should pursue.

Table of Contents:
Analysis Of The Airline Industry That Delta Competes In
Analysis Of The Strategic Capability Of Delta Airlines
Stakeholder Expectations That Is Critical To The Performance Of Delta
Strategic Choices That Is Critical To The Strategic Positioning Of Delta
Recommendation And Justifying A Strategy That The Airline Should Pursue

From the Paper
"It is important to learn from good companies that customer loyalty is still alive and customers do keep returning to companies that value them and serve them better. There has been a transformation in the manner in which companies carry out customer loyalty. First of all increased use of the Internet has metamorphosed how customers expect relationship-building to function. Delta must gear towards a system that understands that no more marketing and sales information has to be just shoved towards the customer. The times have changed when a company must understand that it should also permit customer to pull the marketing information they desire in terms of their need and finalize the purchase process on their terms. (Griffin, 31)"

Tags:airport, shareholders, loyalty

Abstract
This paper discusses the effects of the personnel cost-cutting measures employed by major airlines in the United States and their relationship to aircraft safety. The research focuses on four factors - employee layoffs, increase on employee workload, cutting employee benefits and cutting employee training. The paper presents a survey on aviation pilots at American Airlines (AA).

Table of Contents:
Abstract
Introduction
Background of the Problem
Statement of the Problem
Limitations
Delimitations
Definition of Terms
Acronyms
II Review of Related Literature Hypothesis
Introduction
Employee Benefits Cost Reduction and Wages Cutback
Employee Lay Offs
Increase in Employee Workload
Employee Training
Commercial Aircraft Safety
III Research Methodology
Introduction
Research Design
Research Model
Survey Population
Sources of Data
The Data Gathering Instrument
Pilot Study
Instrument Pretest
Distribution Method
Instrument Reliability
Instrument Validity
IV Results
Introduction
Demographics
Pilot's Awareness of Company Decision and Policies
Pilot's Awareness about AA's Cost Cutting Measures
Pilot's Perspective on the Effects of Cost Cutting
Measures of AA to Commercial Aircraft Safety
V Discussion
Introduction
Pilot's Awareness of company Decision and Policies
Pilot's Awareness about AA's Cost Cutting Measures
Pilot's Perspective on the Effects of Cost Cutting
Measures of AA to Commercial Aircraft Safety
Summary
VI Conclusion
VII Recommendations
Appendices

From the Paper
"Since, 1998 the Government Accountability Office (2004) (GAO) of the United States had reported that majority of the leading airline industries have a difficulty of acquiring revenue and profit increase because of the growth of Low Cost Airlines (LCA) The proliferation of Low Cost Airlines has caused a strict competition in terms of domestic market share due to the relatively low prices that were offered and the relatively low cost cutting measures of LCA. Hence, it is reported by GAO (2004) that the operation costs of LCA have even increased to $1 Billion or 10% of its total operation costs. In effect of this, the research inferred that such an effect had a significant impact in terms of how passengers in general compare and view LCA to Big Airlines."

Tags:Boeing, budget, pilot

Abstract
This paper takes a brief look at what characterizes American Airlines and the tactics they will have to employ if they hope to survive their current economic situation. This paper also takes a look at the reluctance of Americans to fly as a result of 9/11 and other terror attacks.

From the Paper
"The airline industry is characterized by very complex pricing dynamics, depending on travel distance, type of traveler, and domestic and international flights, to name a few of the many factors that determine the degree of price elasticity or inelasticity (Air travel demand elasticities: Concepts, issues and measurement). For long-haul international business travel, demand is not sensitive to fare changes because there are few close substitutes. On the other hand, long-haul domestic business travelers have much higher elasticities than international business travelers. Telecommunications has become more acceptable as a substitute in domestic markets due to common culture, laws, contracts, etc. Likewise, international leisure travelers have greater elasticity than do international business travelers. These consumers are more likely to either postpone their trips in response to higher fares or seek locations that are not as expensive. "

Tags:aeroplane, aircraft, fuel, budget, flight, destination, pricing

Abstract
In the international airline industry, the notion that "bigger is better" has led to industry-wide consolidation via mergers and acquisitions as national barriers to market expansion are diminished. At the same time, there are growing concerns being expressed by consumers and regulatory agencies alike that consolidation of airlines on a global scale may not necessarily be in the best interest of these groups. The airlines may be opening the door to some kind of re-regulation both in the United States and in Europe. This paper examines these matters in the context of an international industry environment that faced difficult times in 1999, when a rise in fuel prices and growing market competition drastically effected the budgets of both domestic and international carriers. An overview of the industry is followed by a discussion of hub systems and their effects, code sharing agreements and strategic alliances, internet ticket sales and related matters.

From the Paper
"In the United States, David Leonhardt (1998) has reported that the government is being pressured by interest groups representing smaller airlines to deregulate route control policies and to open up competition to smaller carriers that are now not able to compete in certain major markets. Five separate airline bills are still pending in the US Congress and the airline industry lobby groups are competing for the votes of key elected officials. As Leonhardt (1998) states, these special interest groups are lobbying elected officials and attempting to influence civil servants at the Department of Transportation who will participate in providing Congress with the information upon which deregulation decisions will be made."

Tags:British, Airways, IATA, airport

Abstract
This paper discusses the airline sector, an industry sector which mirrors the increased emphasis on both employees as well as customers that is one of the biggest changes in conducting business today. The writer explains that air miles emerged as a promotion strategy aimed to attract more customers. However, they have evolved to the point of significantly influencing the airline industry and customer satisfaction at unforeseen levels, and their role has grown as they lead to increased customer demands and increased competition between airline companies. The writer concludes that sky miles now represent a selection criterion when choosing an airline company, and consequently force companies to continually develop, and thereby improve, the overall image of the airline industry.

Outline:
Abstract
Emergence of Airline Sky Miles
Marketing Mix
Product
Place
Price
Promotion
Effects upon the Airline Industry
Increased Customer Satisfaction
Increased Competition Among Airline Companies
Conclusions

From the Paper
"Sky miles are travel services offered by airline companies as a reward for previous purchase of the company's products or services. They are generally earned through payments with credit cards and they can be used for flights, car rentals, hotel rooms' rentals or for shopping from airport stores or other partners' stores. Air miles are easy to use, have numerous applications and can even be sold, donated or transferred. The costs of purchasing sky miles are generally reduced, but these vary with each issuer. The costs include the amount of dollars clients have to pay in order to earn a mile and the annual fees demanded by some issuers."

Tags:travel, revenue, advertising, budget, Delta, distribution, validity, trransportation

Abstract
The paper explains that the European Airline Budget Sector is expected to continue to grow over the next five years. The paper maintains that Ryanair is well positioned to take advantage of this growth, but the company's low-cost business strategy is coming under attack. The paper discusses how differentiation of service and investment in its people are critical to the long-term success of the company.

From the Paper
"The European Airline Budget Sector is expected to continue to grow over the next five years. Ryanair is well positioned to take advantage of this growth. However, the company's low-cost business strategy is coming under attack. Differentiation of service and investment in its people are critical to the long-term success of the company. Macroeconomic factors, such as fuel prices, the advantage of a recession which makes customers price-conscious and the regulatory environment are all shifting in unfavorable directions for Ryanair."

Tags:Ryanair, case, study, airline, industry, in, Europe

Abstract
US Airways is a global air carrier based in Arlington, Virginia. The company began as a small local airmail carrier in 1939, and expanded to a global airline through acquisitions and development. This paper discusses US Airways as an organization, including its structure, IT infrastructure, and budgeting cycle.

From the Paper
"The company also maintains an internal Help Desk, and maintains their own IT security development and monitoring. The IT department is based in the Arlington, Virginia headquarters. Within the IT infrastructure, there are code sharing agreements with other airlines that allow passengers to use mutual airport clubs, and participate in simplified ticketing and baggage procedures. The agreements are coordinated through software used by the specific airlines, as well as in other areas of operations."

Tags:subsidary, employee, pilot, budgeting, cycle

Abstract
Singapore Airlines plans to start up a new business venture, a2, in the Australian domestic aviation market. a2 will introduce Sydney-Melbourne flights in the coming year and link up all major Australian cities by 2006. This paper discusses that the overall marketing goal for a2 is to position itself as the preferred corporate travel airline. The writer provides a thorough marketing plan for the new company including future projections, budgets, costs, competition market and expected profits.

Executive Summary
1 Introduction
2 Goal Setting
3 Situation Analysis
3.1 Market overview
3.2 Opportunities and threats
3.3 Strengths and weaknesses
3.4 Issues
4 Strategy Formulation
4.1 Marketing objectives
4.2 Marketing strategies
5 Action Plan
6 Financial Projections
6.1 Assumptions for the first year
6.2 Three-year projections
7 Resource Allocation and Monitoring
7.1 Budget
7.2 Measurement and review
8 References

From the Paper
"a2's mission is to benefit Australian consumers and businesses by creating a more competitive environment in the current domestic duopoly aviation market. It aims to succeed by making the best out of its competitive advantages through
? strong financial backing from the parent company;
? highly qualified staff; and
? a continuing commitment in research and development.

a2's objective lies in the "product development" quadrant of Ansoff's matrix (Kotler, 2002). That is, it is offering new flight services to existing markets, as charted below."

Tags:airline, budget, industry, marketing, mcom, plan, timetable

Abstract
This paper provides an overview of various marketing strategies, and gives examples from Cingular, Kodak and JetStar Airlines that demonstrate both successful and unsuccessful real-life marketing strategies. The writer explores key elements of marketing strategy such as marketing campaigns, marketing materials, and effective use of trademarks to market new products. Implementation strategy includes following the steps outlined in the marketing campaign, from market research to product launch, and to sales. The writer discusses the importance of maintaining control over advertising and other marketing initiatives. The paper concludes with a summary of the issues related to any company's overall marketing strategy.

Outline:
Introduction
Marketing Strategies: Planning
Example: U.S. Cingular
Marketing Strategies: Implementation
Example: Kodak
Marketing Strategies: Control
Example: JetStar Airlines
Conclusion

From the Paper
"In the planning phase, the companies must perform market research to determine which channels to enter, and follow what the research results reveal about the particular industry and consumers. Market research is key; it provides critical information and direction, identifies market needs and wants, product features, pricing, decision makers, distribution channels, motivation to buy. Timing of the product launch is also critical, and all elements of the process must be coordinated. Production must be on the same time schedule as the promotion, and the product must be ready when it is announced. Many products need to be timed to critical points in the business cycle."

Tags:launch, industry, budget, outsourcing, logo, brand, competitor, commercial, promotion, guarantee