Abstract
The paper looks at the brochure "Working Together to Reduce Underage Drinking - A Strategy to Keep Massachusetts Kids Alcohol-Free" that presents the problem of youth alcoholism as a public health, economic and safety issue, which requires the collaborative effort of individuals, communities and leaders in order to solve. The paper evaluates the graphic presentation of the brochure, as well as its content, language, message and target audience. The paper concludes by pointing out that an open invitation for feedback from readers could have been included in the pamphlet.

From the Paper
"Various sectors of society can impact underage alcohol problems by taking proven strategies, participating in support activities, and implementing relevant policies. Individuals, including carers and parents, can help by talking to their children about the ills of drinking, not serving alcohol to anyone below 21, and supporting community strategies on reducing underage alcohol drinking. At the community level, organized groups and leaders can see to it that ordinances exist to limit alcohol access and availability and ban alcohol sale during school, family, and other social events. Schools can help by establishing and enforcing a comprehensive policy on campus drinking."

Tags:alcoholism, addiction, dependency, adolescents, youth, language, contents

Abstract
The paper presents a memorandum to the Health Commissioner of NYC: "First I would like to express my appreciation for all the organization, strategic thinking and planning that has gone into TCNY. The passport, brochure, policy paper and annual reports are filled with pertinent information for the target population and those who serve them. The hard work that has gone into this project has not been overlooked. With that said I would like to move beyond creation, strategy and implementation of TCNY and discuss how to get the word out to the people who will benefit most from the program's initiatives."

From the Paper
"First I would like to express my appreciation for all the organization, strategic thinking and planning that has gone into TCNY. The passport, brochure, policy paper and annual reports are filled with pertinent information for the target population and those who serve them."

Tags:heath, commissioner, memo

Abstract
This paper examines the changes in organizational models in recent years, emphasizing the important roles of both the customer and the employee in determining a company's success. Enterprise Rent-A-Car and its training and development program are used as an example for this new corporate model. First, the paper lists various techniques for training their human resources. This is followed by an explanation of why this training is necessary, showing how Enterprise approached this program and measuring if they achieved their goals. Next, the specific steps of the implementation plan are detailed and information is given that is specific to the rental car industry. The paper summarizes its conclusions by stating that the relationship between employees and profits is so close, it is only natural for employers to invest in the professional formation of their staff members.

Outline:
Introduction
Employee Training and Development Techniques
Training and Development Objectives
The Brochure
The Implementation Plan
Conclusions

From the Paper
"The ADDIE Instructional Development Model is a derivation of the Instructional System Design. Its aim also revolves around the improvement of performances and it is a cyclic model, with five stages: analysis of job and performances to identify training needs; design of the learning objectives in terms of knowledge and performance; development of the techniques requested for the employees to reach the objectives set in the previous stage; implementation of the training solutions; and finally, and evaluation of the outcomes."

Tags:performance improvement, customer service, revenues, profits

Abstract
This paper creates a conference for the University of Bright People, titled "Museums and Heritage" to be held for three days. In a visually attractive format, the author demonstrates the choice of a perfect venue, event and social programs, conference budget and revenue generation, promotional and marketing and post conference evaluation. The paper includes a full example of the proposed conference agenda, organization and brochure.

Table of Contents:
Foreword
The University Of Bright People, A Conference Buyer
The Characteristic of a Conference Buyer
Factors Influencing the Selection of a Suitable Conference Venue
The Choice of the Venue
Selection of Three Venues in Paris
Which is the Best Choice of Venue?
The Event and Social Planning Main Objectives
The Event's Vision and Objective
Standards of Quality
Added Values
Essentials Programs Elements
Theme of the Event
The Timing of Program
The Conference Program
Identification of the Conference Budget And Revenue Generation
Promotional and Marketing Planning Event Management
Post Conference Evaluation
Conclusion
Appendix: Event And Social Planning
Appendix: Conference Promotional Planning

From the Paper
"The easy or rapid access to the venue is necessary for the satisfaction of the delegates and buyers and all transports have to be nearby: parking, buses, train, taxis stations.
"The availability had to accommodate the entire requirement and take care of some risk factors such as the weather (if outside), the target audience, resources availability (if others events take place. The availability can include all the condition of contract and permissions related to the venue and its location : close timing, charges, fees."

Tags:venue, social, paris, stakeholders, objective, conservation

Abstract
The paper looks in detail at ways information consultancy companies can provide better solutions for their clients. It highlights the requirements for a successful business as well as showing the pitfalls many firms encounter. The paper analyzes the importance of evaluating the user's requirements, planning the project properly as well as hiring capable and experienced personnel to manage the projects.

Introduction
The Problem
Historical Perspective
Why Projects Fail
Securing User Requirements
Containment of Cost
Getting Quality Work
Communication
Planning
Resistance to Change
The "Should Be" Condition
The Sales Perspective
Contractually Speaking
Managing the Project
Conclusion
References
Attachment I: Sample Brochure

From the Paper
"The information systems consulting industry has fallen on hard times. People inside of this industry say that it is because of the economy and the meltdown of the dot-com companies. The reality is that these same people brought much of this problem on themselves through their own self-defeating behavior, and refusal to practice some business basics.
Instead of simply building web-sites and solving the immediate problems identified by their clients, they instead built "end-to-end solutions" that were intended to save the client from getting crushed in the new global economy (King, 2001, p. 64). They created an atmosphere of fear and in many cases oversold their capabilities. When it came time to deliver, their output very often fell short of client expectations."

Tags:business, economy, sales, software, development

Abstract
This paper examines the buying behavior of corporate clients and the processes of selling to clients. The paper uses the company PDI as a research example, the methodology used are interviews, company website, company brochure and press releases. The paper describes the factors in selecting a company to provide products and services, including the value proposition, reputation, pricing and the benefits.

From the Paper
"The company that will be discussed in this paper is PDI. PDI has been in operation since 1987 and was originally formed as a division of a medical advertising agency, DF Communications. In early 1990, the founder traded his equity position in DF Communications for full ownership of PDI and created an entrepreneurial company focused on developing innovative solutions for the pharmaceutical industry. Over the years, PDI successfully provided sales and marketing solutions for 19 of the top 20 pharmaceutical manufacturers and implemented many "firsts" that revolutionized the way prescription drugs were sold and marketed. "

Tags:pdi, corporation, medical, advertising, agency, df, communications, pharmaceutical, manufacturers, markets, value, proposition, reputation, pricing, benefits, client, sell, sales, selling

Abstract
Recommends a getting-back-to-basics approach for the industry based on how it finds, sells & executes its business. Describes redesigning the way services companies sell and manage. Problems of the big 5 consulting firms. Historical background of the industry. Approaches to information technology projects. Why projects fail. Table of Contents. Sample brochure.

From the Paper
"The information systems consulting industry has fallen on hard times. People inside of this industry say that it is because of the economy and the meltdown of the dot-com companies. The reality is that these same people brought much of this problem on themselves through their own self-defeating behavior, and refusal to practice some business basics.
Instead of simply building web-sites and solving the immediate problems identified by their clients, they instead built "end-to-end solutions" that were intended to save the client from getting..."

Abstract
This paper examines the various methods of communication used by law firms in Australia - modern and classic. These include corporate persona, e-mail, websites, sponsorship, intranet, brochures and seminars.

From the Paper
"Arguably one of the most important assets of any institution is their ability to communicate with their designated market. Law firms in Western Australia are no different. For a firm to succeed they must establish appropriate mechanisms through which they can communicate, both internally and externally. Traditionally the preferred methods of communication where; written correspondence, telephonic conversations, and to a certain extent facsimile . Today, as one venture's into the technological era new mediums are being presented, permitting a more effective level of communication, with respect to time, cost and ease of use. These new methods of communication that allow a more effective transfer of information come in the form of the internet, namely web pages and electronic mail (e-mail). On top of the abovementioned revolutionary communication devices law firms are increasingly communication to the general public in less conventional ways, this includes the deliberate and complex construction of "corporate persona", an increased involvement in sponsorship and via the provision of free seminars for employees and clients. Law firms in Western Australia are at a unique time period where they must confront, understand and embrace more effective and less traditional means of communication. The transition is currently underway and one can now identify that the most effective means of communication while having their flaws, come in the form of e-mail, web pages, corporate persona, seminars and sponsorship."

Tags:corporate, image, mail, persona, sponsorship, technology, website, email

Abstract
An examination of 20 sites of automobile manufacturers seeking to understand how car manufacturers use marketing strategies to attract customers. The investigation also reveals the best and worst Internet sites that the industry has to offer. The websites of various manufacturers and dealers allow the consumer to see the makes and models available and the retail price of the car. This leads to a well-informed consumer that will not be taken advantage of when they arrive at the dealership. The marketing strategies that the automobile industry uses include price comparisons, online quotes, online financing, brochures, customization, pictures and video of the exterior and interior of the vehicle. All of these strategies create a confident and well-informed consumer.

From the Paper
"Honda manufactures automobiles under the brand name Honda and Acura. Hondacars.com provides consumers with a very simple black and white home page and allows viewers to locate a dealer, view models, and a page for owners that provides information about vehicle maintenance and parts and services. The site provides 360 view of new vehicles through the use of photos and videos. This allows the consumer to view the interior and exterior of the vehicle with a few clicks of the mouse. The site also allows the consumer to customize a vehicle and view the MSRP. The Honda site is well designed and provides the consumer with relevant information. The simple design of the site provides for easy navigation and easy access to information that matters."

Tags:internet, car, marketing, website, dealer, online, consumer, brand

Abstract
A recent National Federation of Independent Business (NFIB) small business survey revealed that of approximately 1.6 million small businesses to launch Web sites, most wasted more money than they made. In many cases, the reason for this is that most of the Web sites were little more than electronic brochures gathering dust on the Internet. The paper shows that when the survey was published, more than 65 percent of small-business Web sites did not allow customers to buy on-line, substantially reducing their effectiveness. The paper shows too, that according to researchers and small business experts, small businesses like these would undoubtedly benefit from investing in e-commerce to make their sites fully functional and profitable.

From the Paper
"The Internet and e-commerce present enormous opportunities to small businesses, as they provide access to world markets, achieving the kind of market presence and penetration that has traditionally been exclusively available to larger companies (NSW, Enos). However, there is much more involved in e-commerce than simply creating a Web site.
One of the most important things to consider when investing in e-commerce is client relationships. A good online experience from both a marketing and a sales point of view makes a huge difference in successful e-commerce strategies."

Tags:inventory, client, relationship