Abstract "White Brilliance" is a whitening agent that uses molds and a whitening solution to get rid of stains on consumers' teeth. This paper is written as a marketing proposal to help the company boost its market share and financial position. The paper begins by looking at the company's current marketing situation and current customer market. It then looks at factors affecting the company such as the economic climate and environmental factors. The paper performs a SWOT test on the company to examine its strengths, weaknesses, opportunities and threats. Finally, the paper proposes a new marketing position for "White Brilliance".
Paper Outline:
Executive Summary
Current Marketing Situation
Competition
Environmental Factors
Demographic Forces
Social and Cultural Forces
Economic Conditions
State of Technology
Special Interest Groups
Other Environmental Considerations
SWOT
Strengths and Weaknesses
Opportunities and Threats
Marketing Objectives
Marketing Strategy and Action Programs
Market Segmentation and Recommended Target Markets
Market Segmentation
Recommended Target Markets
Positioning
Marketing Mix
Product Strategy
Pricing Strategy
Place (Distribution) Strategy
Promotion Strategy
Conclusion
References
Appendix
From the Paper "Segmentation of the White Brilliance whitening agent cannot be based on usage since all consumers use the product in the same way and with the same results (whitening their teeth). This is different from other consumer goods such as personal computers or adhesive tape where the various uses for the product can form a basis for segmentation. Although consumers receive the same benefit from the product regardless of where they are located, geographic segmentation should be used to the extent that urban consumers are targeted over rural ones since urban consumers are likely to have greater social interaction (even on a casual basis) and thus may have greater concern about their physical appearance."
Abstract This paper describes the work of 16th century Italian artist and architect Filippo Brunelleschi and how the innovation and brilliance of his work prepared the Florentine art community for Leonardo da Vinci's reception. The paper focuses specifically on the design and construction of the Cathedral of Santa Maria del Fiore and how this structure emphasizes most explicitly Brunelleschi's collaboration between science, technology and art. The paper further discusses Brunelleschi's spirit of rivalry and competition that was characteristic of his career and his reputation and the lasting impact these qualities had on the Florentine art community.
From the Paper "The inscription on his simple, marble tomb slab reads, "here lies the body of the great ingenious man Filippo Brunelleschi of Florence." Though laid under the south aisle of the Cathedral of Santa Maria del Fiore, the epitaph makes no explicit reference to Brunelleschi's role as its architect. Perhaps the Florentines thought that such information belonged elsewhere, or that it would be obvious to the millions of tourists who stream into the cathedral each year. More likely, the Florentines recognized Brunelleschi as a man who transcended simple vocational categorization, a man who could not be pinned down by a title like "architect" or even "artist," because his work was so manifold."
Abstract In English literature, Samuel Taylor Coleridge and Samuel Johnson are two important writers known for their brilliance in composing poetry. The two poets have differing styles because of the influence and events that occurred during the time a literary work was being done, and these differences in themes and literary style are discussed in this paper. The specific literary works that serve as a comparison for both writers are "The Vanity of Human Wishes" (Johnson) and "The Eolian Harp" (Coleridge).
From the Paper "Lastly, the theme used in Vanity is about dangers that greed can bring to people and is delivered in a melancholic tone. Eolian is the opposite of Vanity; the former discusses nature and the poet's sensibility to the joys that nature or any inanimate objects bring to an individual. The poem shows appreciation for nature and is delivered in a "happy" tone. Another factor that may be considered to the different tones of both poems is the mood the poets are in when they wrote the literary work. Johnson was in a state of "periodic depression" when Vanity was composed; Coleridge was in a "joyous" mood when he wrote Eolian because he was about to get married at that time. Hence, these varying moods contribute to the tone of the poems they had composed."
Tags: Juvenal, 18th, century, conversation, partner, satire
Abstract "Germinal" is a realistically depicted tale of coal miners in 19th Century France, written by Emile Zola. The paper compares this novel with the film which was based on the story, directed by French director Claude Berri. The paper shows that ,despite the high standard of the film, it fails to leave the same impression of magnitude as the novel, due to the brilliance of Zola's work.
From the Paper "He has definitely presented the facts in their true essence, however the moviegoers do not get to see the background lending support to those facts. For example, instead of introducing us to the Hennebeaus who are self-made class of the French wealthy, Berri simply lets us see various contrasts through effective and powerful depiction of coal-miners and cruel ruling class limited to the Gregoires. The contrasts highlight the plight of coal-miners in 19th century effectively but can lead to confusion. This is because there are numerous characters and plots and subplots, which though can be explained, clearly through the novel, cannot be captured just as effectively in a film spanning 2 hours and 40 minutes."
Abstract Overview of product (tooth whitening agent), and its current marketing situation. Recommended strategies to achieve product success. Customer market and targeting consumers. Competition. Environmental factors. Demographic, social & cultural forces. Technology & innovative marketing techniques Infomercials, World Wide Web). Special interest groups. SWOT analysis. Marketing objectives & action programs. Appendix (1 survey).
From the Paper "Executive Summary
White Brilliance is a whitening agent that uses molds and a whitening solution to get rid of stains on consumers' teeth. Currently, the product is marketed through print advertising and Comtrad on the World Wide Web at a price of approximately $80 plus shipping and handling.
This is a market which appeals to the vanity of users and which competes with whitening procedures which can be done in a dentist's office as well as whitening toothpastes and products which are identical to White Brilliance. The company is in a good position financially to boost its market share by investing in additional promotional activities, including an infomercial, but the company also needs to change its marketing mix somewhat if it is to be successful.
The product name..."
Abstract Hitchcock employs many of the thematic and cinematic elements of earlier film genres; in particular that of German Expressionism. This essay will argue that Hitchcock uses the Expressionist device of the doppelganger or double to delve into the darker areas of the human mind. The brilliance of Hitchcock's employment of this in "Shadow of a Doubt", it will be argued, lies in Hitchcock's realization that the monstrous is intimately linked and may in fact be produced by, normality.
Abstract Not more than fifty years after the painting was completed, and while Leonardo was still alive, the painting began to fade. The decay began with peeling paint. Leonardo had chosen not to work in the traditional medium of fresco, that is, painting directly on the freshly plastered wall. Leonardo da Vinci's painting is a masterpiece of iconic religious art. The painting is a study in geometric symmetry. Jesus' gesture is symbolic on several levels.
Abstract This paper describes the Medieval world that William Manchester reveals in his book, then describes the shattering that this world underwent after the year 1500 due to the brilliance and daring of great individuals such as Savonarola, Copernicus, Da Vinci, Machiavelli, Erasmus, More, and Luther.
Abstract Discusses the current marketing situation and customer market, competing products, demographic forces, social and cultural forces, economic conditions, the state of technology, special interest groups, and SWOT analysis.
From the Paper "White Brilliance is a whitening agent that uses molds and a whitening solution to get rid of stains on consumers' teeth. Currently, the product is marketed through print advertising and Comtrad on the World Wide Web at a price of ..."
Abstract This paper examines how Chretien's "The Story of the Grail" introduced the audience of the Middle Ages to the spiritual realm of the grail quest, a theme which has dominated Arthurian legend and inspired its readers ever since. In particular, it looks at how in the same way, the "Grail Castle" episode adds an extended spiritual dimension to the romance, and may be likened to the rising "sun", the "grail" that eclipses the brilliance of the "stars and the moon" in Chretien's elusive Grail Kingdom..
From the Paper "The characters and adventures of Gawain and Perceval are differentiated through the dimension of the Grail Castle. The romance follows Perceval's ascending passage from ignorance in the Waste Forest, to knowledge through experience, a prerequisite for achievement in the Arthurian Kingdom. Gawain, however, is neither ascending nor descending, but represents the greatness of secular Knighthood in the Arthurian world. Perceval's greatest achievement in the romance is debatably his embrace of Gawain, symbolising his ascent to Gawain's level of Knighthood."
Abstract This paper explains that Biff Loman's dream of escaping the American frontier is just as much a lie and a false American Dream as his father's dream of easy material success and societal approbation through sales. The author points out the brilliance of the scene where Biff comes upon his father with his father's mistress, indicating the materialism of the American Dream even translates into their feelings and fantasies about women. The paper relates that the role of Biff's cousin, Bernard, in contrast to Willy and Biff, is seen as the embodiment of the American Dream because he works hard and makes something of his profession and his life, not needing to 'sell' his success.
From the Paper "Willy Loman fantasizes that he lives in an America where material success it easy and where anyone can succeed if one is liked. However, in the memorable phrase of another salesman, Loman is liked but not well liked, within corporate America-and that, it is implied, makes all the difference. However, whether one is liked or well liked, it is certain that pure emotion, to Loman's surprise, cannot be translated into long-standing American capital. One must work hard as well, and Willy Loman works hard mainly at being liked in an easy fashion, and encouraging his sons to be admired for sports rather than the gymnastics of the mind and the efforts that yield real financial reward."
Abstract This paper relates that, to be diagnosed as a juvenile delinquent, a youth must show an established pattern of behavior, which demonstrates continuous disregard for society's standards, rules or the rights of others. It explains that based on this definition, Will Hunting is a juvenile delinquent. The author points out that the agencies responsible for watching children in need apparently were not able to help Will Hunting, who was raised in an abusive home, physically beaten and psychologically abused but apparently no one ever noticed and intervened. The paper relates that the movie demonstrates that the situation around teens in trouble with the law may be far more complex than it appears; may be struggling to find their way on their own because their families have failed to provide the guidance they needed.
From the Paper "The movie "Good Will Hunting", written by Ben Affleck and Matt Damon, tells the story of an older teen named Will Hunting, a troubled young man with a troubled past. Will Hunting works as a janitor at the prestigious Massachusetts Institute of Technology, where he reveals mathematical brilliance. One of the professors puts a complex physics problem on a blackboard outside his classroom, and invites his students to attempt to solve it. One night while Will is cleaning the hall, he stops at the board, considers it a moment, and rapidly solves it without signing his name. Eventually the professor realizes that it is the young janitor who solved the problem none of his students could tackle. At about the same time, Will gets in trouble with the law, a position he has been in before."
Abstract The post World War II period has seen the world work increasingly towards respecting the territorial sovereignty of nations. Although, admittedly, geopolitical tensions, culture and religion continue to be divisive issues in pockets, the arena of international relations has shifted its focus from geographical balance of power concepts to global economic power. It is in the light of this background that Mahathir Mohammed's ambitions to establish Malaysia as a strong political and economic middle order in the world begins to assume significance. Indeed, as this paper demonstrates, it can be argued that Malaysia's foreign policy under Mahathir was one of strategic brilliance since it succeeded in building Malaysia as a political and economic force in South East Asia that could not be taken lightly. More important, if the core concern of any foreign policy is to safeguard the national interest, it can be said that Malaysia's foreign policy under the Mahathir administration succeeded in achieving this admirably, by emphasizing on the substantive, economic results of relations, while simultaneously protecting Malaysia's identity as an independent nation.
From the Paper "Mahathir harnessed the Islam element in his foreign policy to meet several objectives. One, it helped his administration co-opt the rhetoric of its Islamic opponents. Two, by re-prioritizing Malaysia's links with Muslim countries, Malaysia was able to not only establish a distinct national identity for itself, it was able to assert its desire and will to the West that it would seek its own growth path. This is in stark contrast with other developing nations who grew much too reliant on Western foreign aid and were, therefore, influenced by Western interests. Three, the assertion of Malaysia's religious identity complemented Mahathir's vision of a south-south co-operation against the dominance of the North, namely, the United States and Europe. Four, although trade figures do not reflect that Malaysia achieved its goal of increased trade and economic integration with the Middle East and other Muslim countries, it did benefit significantly from its relationships with Islamic countries in terms of aid, and as sources for external loans for its development projects."
Abstract This paper discusses Joe Clark's book "Laying Down the Law" as being one of the most thought provoking works on the needs of the secondary education system ever written. The writer of this paper focuses on the appointment of Joe Clark as Principal of Eastside High School in N.J. and his unique courage, brilliance, leadership, administrative skills and pure devotion to the process of educating of our youth which put Clark in a category all his own. This paper discusses the media attention given to Clark by exposing his plan in the creation of "magnet" schools which resulted in changing secondary education across America.
From the Paper "Joe Clark too is well qualified to not only do the job he did, but become the leader he became in the reform of Secondary Education during the just past decade. He was raised in the ghetto of Newark, New Jersey and boot-strapped himself and his family out of the terrible grip of poverty his life was entangled in. He did so by hard work, education and most importantly of all "applying the knowledge I've gained." This he did boldly, almost reverentially, and his innovative Conservatism became contagious."
Tags: education, joe, clark, biography, youth, magnet, school
Abstract The "Big Mac" and French fries, Egg McMuffin, and other McDonald's products are the most popular fast food items to be found anywhere. But the founder of this world-wide chain did not achieve overnight success. This paper describes Ray Kroc's humble beginnings as an ice-cream machinery salesman through his vision to franchise as many McDonald's restaurants as possible. The paper looks at the effective salesmanship of Kroc and how his brilliance made him into one of the richest men in America.
From the Paper "Kroc did not permit his franchisees to open as many stores within the territory as they may have wanted. New stores would have to be approved by the McDonald's Corporation. By holding on to territorial rights, McDonald's really held out a carrot to the franchisees. If they upheld standards of service and food quality, then permission would be given. It was up to the individual franchisees to maintain quality, so that, no matter where in the country someone ordered a McDonald's hamburger, it would have the same quality."
