Abstract
"White Brilliance" is a whitening agent that uses molds and a whitening solution to get rid of stains on consumers' teeth. This paper is written as a marketing proposal to help the company boost its market share and financial position. The paper begins by looking at the company's current marketing situation and current customer market. It then looks at factors affecting the company such as the economic climate and environmental factors. The paper performs a SWOT test on the company to examine its strengths, weaknesses, opportunities and threats. Finally, the paper proposes a new marketing position for "White Brilliance".

Paper Outline:
Executive Summary
Current Marketing Situation
Competition
Environmental Factors
Demographic Forces
Social and Cultural Forces
Economic Conditions
State of Technology
Special Interest Groups
Other Environmental Considerations
SWOT
Strengths and Weaknesses
Opportunities and Threats
Marketing Objectives
Marketing Strategy and Action Programs
Market Segmentation and Recommended Target Markets
Market Segmentation
Recommended Target Markets
Positioning
Marketing Mix
Product Strategy
Pricing Strategy
Place (Distribution) Strategy
Promotion Strategy
Conclusion
References
Appendix

From the Paper
"Segmentation of the White Brilliance whitening agent cannot be based on usage since all consumers use the product in the same way and with the same results (whitening their teeth). This is different from other consumer goods such as personal computers or adhesive tape where the various uses for the product can form a basis for segmentation. Although consumers receive the same benefit from the product regardless of where they are located, geographic segmentation should be used to the extent that urban consumers are targeted over rural ones since urban consumers are likely to have greater social interaction (even on a casual basis) and thus may have greater concern about their physical appearance."

Tags:Smile, White, consumer, toothpaste, Comtrad

Abstract
The paper outlines how Michael Pollan, in his book "The Omnivore's Dilemma: A Natural History of Four Meals" explores the inaccuracies, misrepresentations and challenges that our food industry places on the ethic of living on the earth and sharing it with others. The paper examines the pathos, logos and ethos in this work and points out how Pollan's rhetoric never becomes preachy, because he offers his ethical affronts to the food industry and consumer in an amusing and insightful way. The paper offers numerous examples to demonstrate that his work is a masterpiece of modern rhetoric.

From the Paper
"The work itself when analyzed for both the what and how is staggering as it brings to the reader countless examples of food issues that have a great deal to do with the ethos of both the author and all consumers, as we continue to seek both willfully and without knowledge cheaper and more convenient foods and live on them to our own detriment. What is intrinsically interesting about the work is that with all the ethics Pollan's rhetoric never really become preachy, because he offers his ethical affronts to the food industry and consumer in an amusing and insightful way."

Tags:food, nutrition, consumer, farming, livestock, petroleum

Abstract
Overview of product (tooth whitening agent), and its current marketing situation. Recommended strategies to achieve product success. Customer market and targeting consumers. Competition. Environmental factors. Demographic, social & cultural forces. Technology & innovative marketing techniques Infomercials, World Wide Web). Special interest groups. SWOT analysis. Marketing objectives & action programs. Appendix (1 survey).

From the Paper
"Executive Summary
White Brilliance is a whitening agent that uses molds and a whitening solution to get rid of stains on consumers' teeth. Currently, the product is marketed through print advertising and Comtrad on the World Wide Web at a price of approximately $80 plus shipping and handling.
This is a market which appeals to the vanity of users and which competes with whitening procedures which can be done in a dentist's office as well as whitening toothpastes and products which are identical to White Brilliance. The company is in a good position financially to boost its market share by investing in additional promotional activities, including an infomercial, but the company also needs to change its marketing mix somewhat if it is to be successful.
The product name..."

Abstract
Discusses the current marketing situation and customer market, competing products, demographic forces, social and cultural forces, economic conditions, the state of technology, special interest groups, and SWOT analysis.

From the Paper
"White Brilliance is a whitening agent that uses molds and a whitening solution to get rid of stains on consumers' teeth. Currently, the product is marketed through print advertising and Comtrad on the World Wide Web at a price of ..."

Abstract
This paper describes the work of 16th century Italian artist and architect Filippo Brunelleschi and how the innovation and brilliance of his work prepared the Florentine art community for Leonardo da Vinci's reception. The paper focuses specifically on the design and construction of the Cathedral of Santa Maria del Fiore and how this structure emphasizes most explicitly Brunelleschi's collaboration between science, technology and art. The paper further discusses Brunelleschi's spirit of rivalry and competition that was characteristic of his career and his reputation and the lasting impact these qualities had on the Florentine art community.

From the Paper
"The inscription on his simple, marble tomb slab reads, "here lies the body of the great ingenious man Filippo Brunelleschi of Florence." Though laid under the south aisle of the Cathedral of Santa Maria del Fiore, the epitaph makes no explicit reference to Brunelleschi's role as its architect. Perhaps the Florentines thought that such information belonged elsewhere, or that it would be obvious to the millions of tourists who stream into the cathedral each year. More likely, the Florentines recognized Brunelleschi as a man who transcended simple vocational categorization, a man who could not be pinned down by a title like "architect" or even "artist," because his work was so manifold."

Tags:florence, visionary, natural, world, application, knowledge, cupola, dome, scaffolding

Abstract
Not more than fifty years after the painting was completed, and while Leonardo was still alive, the painting began to fade. The decay began with peeling paint. Leonardo had chosen not to work in the traditional medium of fresco, that is, painting directly on the freshly plastered wall. Leonardo da Vinci's painting is a masterpiece of iconic religious art. The painting is a study in geometric symmetry. Jesus' gesture is symbolic on several levels.

Tags:da, vincis, supper

Abstract
This paper reviews Buffett's life and times through books and articles that have been written about this richest man in the world. The paper focuses on an article by Marc Gunther of Fortune magazine that details why Buffett is probably moving ahead of his competitors again, this time because he is investing in electric cars. The paper discusses how Warren Buffett's strategy for accumulating wealth is based in large part on his unique blend of common sense and fiscal vision. The paper further posits that the fact that he is donating billions to worthy causes that desperately need financial support says a lot more about Buffett than any bottom line in any company he has owned or invested in.

Outline:
Buffett's Wealth Strategy
Views on the Buffett Impact
Buffett's Philanthropy
Assessment of Buffett

From the Paper
"Those involved in the world of business and finance know the name "Warren Buffett" very well of course, but even ordinary citizens whose business acumen amounts to balancing a checkbook haven't been able to avoid hearing and seeing his name. That is because Buffett is part of a small community of fabulously wealthy individuals whose decisions and deals have a profound affect on markets and the movement of money. And Buffett has become an icon in part because he has transcended mere wealth and moved into the realm of social issues and philanthropy. He is in a way an iconoclastic figure, a billionaire living in the $31,500 home in Omaha that he bought in 1958, who wears "off the rack" suits and is considered "perhaps the most widely admired member of the financial community" (www.nytimes.com)."

Tags:investment, wealth, assets, stocks, Berkshire, Hathaway

Abstract
The paper explains the story of Cupid and Psyche and then focuses on the Baron Francois Gerard's painting, "Cupid and Psyche", looking at
the two central characters, the lighting, the precise line technique used and the creation of skin tone for the two central figures. The paper believes that this work is a masterpiece of the Neo-Classical era because of its ability to create realism and to focus on the main figures within the narrative.

From the Paper
"The Baron Francois Gerard's painting, Cupid and Psyche is a model example of the brilliance of neo-classical art. The strength of this picture comes from both its bold pronouncement of shape and color as well as the sharp clarity of its physical characters. Gerard himself grew up in a dynamic period of artistic development where the backlash to baroque and Rococo artistry led to the neo-classical movement. Contrasting to the styles preceding it, this period's primary artists were disgusted with the amorphous and unclear visual creations of the Baroque period and demanded a return to the classical purity and form of the Roman and Greek era. Gerard's Cupid and Psyche is exactly such a painting, it crisply defines the outlines and forms of the two central characters without enshrouding them with mysticism or ambiguity."

Tags:realism, lighting, line, technique, skin, tone, portraits

Abstract
"Germinal" is a realistically depicted tale of coal miners in 19th Century France, written by Emile Zola. The paper compares this novel with the film which was based on the story, directed by French director Claude Berri. The paper shows that ,despite the high standard of the film, it fails to leave the same impression of magnitude as the novel, due to the brilliance of Zola's work.

From the Paper
"He has definitely presented the facts in their true essence, however the moviegoers do not get to see the background lending support to those facts. For example, instead of introducing us to the Hennebeaus who are self-made class of the French wealthy, Berri simply lets us see various contrasts through effective and powerful depiction of coal-miners and cruel ruling class limited to the Gregoires. The contrasts highlight the plight of coal-miners in 19th century effectively but can lead to confusion. This is because there are numerous characters and plots and subplots, which though can be explained, clearly through the novel, cannot be captured just as effectively in a film spanning 2 hours and 40 minutes."

Tags:Hennebeaus, Gregoires

Abstract
In English literature, Samuel Taylor Coleridge and Samuel Johnson are two important writers known for their brilliance in composing poetry. The two poets have differing styles because of the influence and events that occurred during the time a literary work was being done, and these differences in themes and literary style are discussed in this paper. The specific literary works that serve as a comparison for both writers are "The Vanity of Human Wishes" (Johnson) and "The Eolian Harp" (Coleridge).

From the Paper
"Lastly, the theme used in Vanity is about dangers that greed can bring to people and is delivered in a melancholic tone. Eolian is the opposite of Vanity; the former discusses nature and the poet's sensibility to the joys that nature or any inanimate objects bring to an individual. The poem shows appreciation for nature and is delivered in a "happy" tone. Another factor that may be considered to the different tones of both poems is the mood the poets are in when they wrote the literary work. Johnson was in a state of "periodic depression" when Vanity was composed; Coleridge was in a "joyous" mood when he wrote Eolian because he was about to get married at that time. Hence, these varying moods contribute to the tone of the poems they had composed."

Tags:Juvenal, 18th, century, conversation, partner, satire