Abstract The paper outlines the New Belgium Brewing Company's history of sustainability and discusses how the company became a leader in the development of sustainable technology in brewing. The paper discusses how New Belgium shows how a company can develop a sustainable organization. The paper then explains the different organizational roles that can impact sustainability practices for an entire company.
Outline:
Introduction
Overview of Sustainability in Brewing New Belgium's History of Sustainability
How New Belgium Promotes Sustainability
From the Paper "In 2007, Jennifer Orgolini was hired to be the Chief Environmental Officer at New Belgium Brewing Company in Fort Collins, Colorado, marking the first time a microbrewery had created such a position. Sustainability has been at the core of New Belgium's operating model since its inception in 1991. In an article on sustainability at Terrain.org, David Wann states "This company...is also helping establish the operating principles of sustainable manufacturing." Just as importantly, sustainability has been worked into New Belgium's business model - and it's worked. The company has grown to be one of the largest breweries in the United States. They made 400,000 barrels of beer in 2005 and sold it to eleven states."
Abstract The paper discusses how the global brewing industry has taken a significant hit over the last twenty years as a result of new specialty micro-brews becoming exceedingly popular. The paper analyzes this industry utilizing Porter's five forces model to determine the present state of the market and to provide a view of the potential growth of the future. The paper looks at recognized industry leaders InBev, Anheuser-Busch, SAB-Miller and Heineken.
Outline:
Introduction
Threat of New Entrants
Suppliers
Buyers
Substitute Products
Rivalry
From the Paper "The global beer market is a numbers game with relatively high cost production, ease of only small market players to enter the market. In the domestic beer market the threat of small companies entering the game is greater as the investment in production is intense for large scale producers such as the four leaders mentioned above. For this reason the four leaders have been very active in seeking to partner with and acquire small international markets, (Ali, 2004, p.40) ("International Brewing Giants Prepare," 2006, p. 9) with a great deal of the activity taking place in the African countries, as well as Australia."
Abstract This paper discusses the poem "I Taste a Liquor Never Brewed", by Emily Dickinson, comparing the effect of the beauty of nature to the effect of alcohol. The paper portrays the impressive use of imagery to represent drinking, nature, and purity, and the even more remarkable use of imagery to convey eternity and time sequence. The paper provides a stanza by stanza examination of the poem, further illustrating Dickinson's masterful application of imagery throughout the poem.
From the Paper "Emily Dickinson's poem, ?I taste a liquor never brewed,? compares the effect of the beauty of nature to the effect of alcohol. While the poem's use of imagery to represent drinking, nature, and purity is impressive, even more remarkable is the use of imagery to convey eternity and time sequence. From the poem's very beginning, ?The liquor never brewed,? until the last line, ?Leaning against the sun!? Dickinson uses imagery to relate the eternity of her persona's love for nature. But more cleverly, she also creates a subtle time continuum for events that she mentions throughout the poem. It is common for poets to use imagery to call upon the reader's senses, most commonly sight. However, Dickinson crosses new boundaries by adding imagery to communicate a time dimension that is evident in the transition from one stanza to another. Additionally, Dickinson is unique in her use of imagery to express humor. This is evident in the selection of the metaphor she has chosen as well as lines she uses to develop her metaphor and thee sequencing of stanzas."
Tags: alcohol, drinking, nature, purity, eternity, time, drunkenness, virtuousness
Abstract This paper describes the history of Coors' internal diversification,mergers and acquisitions. The author relates in detail two strategies. The paper highlights what is needed to make the strategies work.
From the Paper "... the Company was formed in pending approval by the Securities and Exchange Commission by a merger of the Moslon, Inc. of Canada and the US-headquartered Adolph Coors Company. This is a multi-business corporation that has a history of internal diversification and mergers and acquisitions. For example during the ...s, the era of Prohibition, the Coors company manufactured malted candies. Today, the Company owns multiple popular beer and malted-liquor labels such as Zima, Carling, Java ,Keystone and Killian's beverage labels and ..."
Abstract The paper examines the Molson Coors Brewing Company, a major competitor in the alcoholic beverage industry and primarily within the beer industry. The paper analyzes the company's leadership style, market value and human resource policies. The paper then provides a competitor analysis and concludes with a three-part recommendation that is designed to not only reassert Molson's major presence on the global market but allow it to differentiate itself in each specific market.
From the Paper "Molson Coors Brewing Company (Molson) is a major competitor in the alcoholic beverage industry and primarily within the beer industry. Molson sells and markets malt beverage products under the Molson and Coors brands and is headquartered in Golden, Colorado of the United States ("Molson-Coors SWOT"). The company is extremely successful and well managed having posted revenues for 2005 in excess of $5b and revenue per share of $1.70 derived from a product line-up that includes Coors Light, Molson Canadian, Molson Dry, Carling, Grolsch, Coors, and Keystone, among others ("Molson-Coors 2005"). Given the recent merger activity between the former Molson Brewing and Adolph-Coors Company, this kind of performance indicates a well managed company."
Abstract This paper discusses that Baum documents over a century of brewing at the Coors Brewing Company. The author reports that the book identifies and anachronistic business model that fails to recognize the current relevance of marketing. The paper states that the book traces the company's attempts to adopt modern marketing principles and the manner in which this clashed with the owners' personal agendas.
From the Paper "Miller Brewing Company has had three notable events in its history. In 1970 it was bought, by Philip Morris Company, it developed a "light" beer in 1974 and in 1988, Leonard Goldstein became its CEO and President. These three events have combined to make Miller Brewing Company the number two beer producer in the United States. Many believe that it was not until Philip Morris bought Miller that really sophisticated marketing programs for beer came into being; and that nothing has been the same since.
When Philip Morris bought Miller Brewing it was ranked seventh in the industry. But it did not take long for its parent company to unleash a high-powered marketing campaign. Miller Vice President Easton noted, "Even our most heated competitors would agree that we were responsible for the marketing revolution ... "
Abstract This paper explains that effective advertising campaigns are essential to a company's financial success; a good ad campaign can be a key to a company's success. The author points out that Nike uses a slick mass market advertising strategy; whereas, the microbrewery targets its consumers and potential buyers through trade magazines. The paper relates that the advertising campaign of Internet-based Amazon.com is like Nike's in its broad, ambitious scope, but lacks all the artistry of either Nike or Stone Brewing. Amazon.com places small ads on a multitude of websites, enticing web surfers to view items related to whatever it is they are searching for on the Internet.
From the Paper "Smaller companies, such as those listed in "Inc." magazine, work with a smaller budget and therefore generally produce less dramatic television commercial spots. Moreover, smaller companies cannot afford the prime time Olympics spots like Nike can. Even so, a host of smaller companies do produce effective, engaging advertisements that target a specific consumer group and leave definite brand imprints. One example is a microbrewery based out of San Marcos, California. Listed in the Inc 500 list, Stone Brewing delivers an effective, artistically brilliant and humorous advertising campaign that manages to bypass television or radio. Instead, Stone Brewing focuses its attention on trade magazines and specialty publications and relies more on clever marketing than on slick ads."
Abstract Many companies are expanding globally and investing in foreign companies. Some companies choose to expand, while others acquire existing foreign businesses. South Africa Brewery recently purchased the Miller Brewing Company. The paper describes this purchase, along with the economic picture of the country chosen. It also assesses important reasons for foreign direct investment (FDI) in the U.S. and provides a forecast of the long-term results of this FDI.
From the Paper "Philip Morris Inc. agreed to sell its Miller Brewing Company to South African Breweries PLC for $5.6 billion, creating the world's second-largest brewer. The sale price included $3.6 billion in stock and $2 billion of Miller Brewing debt. New York-based Philip Morris will hold 36 percent of SABMiller PLC, the company formed by the merger. SABMiller will continue to be based in London. Philip Morris has agreed not to sell any shares of SABMiller until June 30, 2005, or purchase any further shares until Dec. 31, 2004. The merger establishes SABMiller as the No. 2 brewery, behind St. Louis-based Anheuser-Busch (A-B), the world's largest brewer. Prior to the merger, Miller was the second-largest brewer in the United States with a 20 percent market share and the sixth largest worldwide. A-B has about a 45 percent market share in the United States, according to recent figures."
Abstract This paper reviews Kakuzo Okakura's 'Book of Tea'. According to the paper, 'Book of Tea' provides a potent and stimulating introduction to Japanese culture. The paper then takes a look at the idea of Teaism, a cult founded on the adoration of the beautiful among the sordid facts of everyday existence. The paper explains that by focusing on the possibilities of perfecting something small, like brewing and serving a perfect cup of tea, with all the correct ceremony, a sense of harmony and control is attained, even in light of the imperfections of a confusing world.
From the Paper "Okakura's own prose, with its attitude of whimsy rather than worshipfulness: "What a tempest in a tea cup...Perhaps I betray my own ignorance of the Tea Cult by being so outspoken," is in keeping with the principles of Teaism that he outlines. He makes delightful use of the religious nature of tea, poking fun at Westerners who dislike tea, who call drinking tea a filthy custom as heretics. This lack of reverence towards tea is a key, ironic part of Japanese religiosity, he implies. By not taking things too seriously, the true ethos of tea is manifest. Tea is served with deliberation, but ultimately the pourer knows that it does not matter very much in the grand scheme of things."
Tags: culture, religion, brewing, tea, ethos, Tea, Cult, Japanese
Abstract This paper discusses SAB Miller's business practices. It looks at supply and demand for their products and their target market. The paper then discusses the major inputs of SAB Miller and the major factors affecting productivity. It also describes the long run cost function for SAB Miller. Finally, the paper looks at the competitiveness of the brewing industry and SAB Miller's interaction with other brewers.
From the Paper "SABMiller is the second largest brewer (by volume) in the world. SABMiller's products are differentiated from other products in the market through taste, look, cost, and advertising. SABMiller's different brands of beer all have their own unique flavor so as to differentiate between their product and a substitute product such as a beer produced by Anheuser-Busch. The bottle labels of SABMiller's products also differ so as to have a unique volume of products within the market. SABMiller's prices are different as certain beers are cheaper. Finally, SABMiller's products are differentiated through the way SABMiller chooses to advertise certain products. While less costly beers such as Milwaukee's Best and Steel Reserve may not be advertised because of their low price, beers such as Miller Genuine Draft and Miller Lite are advertised so as to keep up in the market with their competition mainly Coors and Budweiser. Other SABMiller products such as Pilsner Urquell and Amstel may only be advertised in specialty magazines for SABMiller wants to give the impression that those types of beers are of high class."
Abstract This paper looks at the life of William Gosset, who worked as a chemist in the Guinness brewery in Dublin in 1899 ,and who also carried out crucial experiments on statistics. It explores how the conditions of brewing gave Gosset an insight to work as a statistician and how he took his data from the different examples of brewing to experiment, which was the best combination of factors. In particular, it examines how these experiments led to the invention of the t-test to calculate and manage small samples for quality control in brewing and how, under the name "Student", Gosset developed the form of the t distribution by a combination of mathematical and empirical work with random numbers on the basis of the early application of the Monte Carlo method.
From the Paper "In 1903, Gosset, came up with methods that could calculate standard errors. In 1904 he wrote on the brewing of beer. After reading this new report written by William Gosset, Karl Pearson consulted Gosset and also they met Pearson in July of 1905. They discussed the developments and reports for a long time. Pearson, helped Gosset understand the theory of standard errors in less than two hours. Gosset after understanding the procedure went back to the brewery and practiced those methods to develop something new for the next year. The meeting was successful because Pearson motivated Gosset to take up the study of the law of error."
Abstract This paper takes a look at how Starbucks' management motivate their employees, and their customers to purchase their products. According to the paper, Starbucks is making an enormous amount of money by brewing and selling coffee in 9,000 stores in 39 countries, and by building new stores all over the world in which to brew and sell more coffee than any other company.
From the Paper "One of Schultz's high points - which resulted from Starbucks' notably visionary organizational behavior, i.e., their decision to provide full healthcare benefits (bearing 75% of the cost) to part-time and full-time employees - was his invitation to meet with U.S. President Bill Clinton, in the Oval Office, in 1994. He had been invited as part of a group of CEOs the president had invited to a luncheon on health care, but he was given a 15-minute private meeting with the president, to talk about companies' healthcare benefits to employees."
Abstract This paper analyzes ethnics case studies about Nike, Columbia/HCA Healthcare Corporation, Texas Instruments, Starbucks and New Belgium Brewing Company from O. C. Ferrell et. al.'s book "Business Ethics: Ethical Decision Making and Cases". The paper presents the general background for each company, the potential ethical difficulty and to what degree there is an ethical problem at this corporation. If there is such a problem, the paper recommends a solution.
Table of Contents:
Nike
The Healthcare Company: Learning from Past Mistakes?
Texas Instruments Creates a Model Ethics and Compliance Program
Starbucks' Mission: Responsibility and Growth
New Belgium Brewing: Ethical and Environmental Responsibility
From the Paper "Andrew Young, a former UN ambassador, was hired by Nike to visit and report conditions in its third-world countries. The report stated that (1) there were no infringements of health and labor codes of conduct and (2) the pay in Nike-controlled factories was substantially higher than the required minimum wage. In 1998 Marc Kasky, a self-styled corporate critic, responded to the conflict between Nike's claims and the content of the report by Earnest and Young filing a lawsuit against Nike "
Tags: lawsuit, employees, compliance, environment, system
Abstract This term paper focuses on Chaim Potok's work My Name is Asher Lev. The protagonist of the novel, Asher Lev, is a young orthodox Jewish boy who has dreams of becoming an artist. A major conflict brews, as two extremes collide ? the religious "old" world and the secular "new" world. This paper argues that "Asher Lev" shows how the two worlds can only coexist in fiction, but not in their truest states.
From the Paper "In ?Asher Lev,? Potok presents the major argument between traditional Jewish beliefs and secular thought ? more specifically, the debate over one's role as an individual versus one's role as a member of the community. The protagonist, Asher Lev, a young aspiring artist caught between the two very different worlds of art and Judaism, struggles to show others the possibility of a coexistence between the two. Potok writes "Asher Lev" as a kunstlerroman, "the development of the artist from childhood until his artistic maturity" (Birk 1). Through depicting the reactions of Asher's family and community to his art both before and after his final paintings, Brooklyn Crucifixion I and II, he suggests that one cannot fully immerse oneself in the secular world while still remaining a part of a traditional Jewish society."
Tags: asher, chaim, chosen, criticism, hasid, hasidic, hasidism, jewish, judiasm, lev, literary, name, potok, religion, torah
