Abstract
This paper explains that from a tourist's perspective the Harpoon Brewery is an interesting alternative to the normal vacation concepts that flood the market when most people consider vacations. It highlights that with locations in Windsor, Vermont and Boston, Massachusetts, the Harpoon Brewery has been making its mark on tourism and the general public since 1987. The author explains that this is evident because of Harpoon approach to its product as well as the special events that it holds throughout the year in both locations that are not only significant for those interested in the brewing industry but for the communities surrounding these breweries as well.

From the Paper
"From a tourist's perspective the Harpoon Brewery is an interesting alternative to the normal vacation concepts that flood the market when most people consider vacations. Yet, with locations in Windsor, Vermont and Boston, Massachusetts, the Harpoon Brewery has been making its mark on tourism and the general public since 1987. This is evident because of Harpoon's approach to its product, as well as the special events that it holds throughout the year in both locations that are not only significant for those interested in the brewing industry, but for the communities surrounding these breweries as well. The brewery had played a significant role in the growth of the tourism industry in Boston, with community support that is continually rising, as is the interest in the tourism approach that the brewery is taking toward society and industry overall. A Tourist's Perspective One societal group that would find a brewery tour significant are ..."

Tags:harpoon, brewery, tourism

Abstract
This paper analyzes a case study of Breckenridge Brewery, which is a regional brewery that also controls a number of brewpubs where beer is brewed for sale in the restaurant, noting that this is a company that has the competitive advantage of being known and successful in the marketplace. The brewpub concept has been tested and found effective in the places where Breckenridge has tried it, and while expanding the concept across the country may be seen as an opportunity, it could also become a threat if the concept does not translate well to different sites.

From the Paper
"The external environment for the company is that of the U.S. economy. That economy traces an up and down curve over time, and in the 1980s and into the 1990s, the curve moved down, then improved greatly in the 1990s before slumping around 2000. Since that time, growth has been slow but steady, with an improved economy and better employment picture for the country as a whole. The rise and fall of the general economy affects many businesses, reducing the money the consumer can spend during bad times and especially affecting a small specialty regional brewer like Breckenridge, while in good times, consumers will spend more and buy slightly more expensive products as they experiment with products like beer. At the present time, the direction of the economy is positive."

Tags:brewery, regional, brewpubs

Abstract
This paper examines Redhook Ale Brewery, noting how the company had experienced a decline in business after a period of growth, leaving the company operating at about 50 percent of capacity and with a need for a new strategy to increase business and continue growth. It looks at how part of the decline may be a function of the industry as a whole in a period of economic uncertainty and part may be tied to the specific industry niche in which this company operates.

From the Paper
"The problem facing Redhook Ale Brewery at the end of the last century was a decline in business after a period of growth, leaving the company operating at about 50 percent of capacity and with a need for a new strategy to increase business and continue growth. Part of the decline may be a function of the industry as a whole in a period of economic uncertainty, and part may be tied to the specific industry niche in which this company operates. The company extends back to its founding in 1981. The company mission is to provide a premium specialty beer for the craft beer market, with craft beer being a more flavorful and fuller-bodied premium beet based on old world brewing methods and using high-quality materials. "

Tags:case, study, brewery

Abstract
This paper examines the market for beer in China and discusses options and alternatives for form-based companies interested in expanding into China. It explores various marketing options as well as manufacturing options including manufacturing premium beers rather than economy priced beers in China for local consumption. This paper contains a SWOT analysis of a Chinese brewing company and explores strategic alternatives for it.

From the Paper
"According to an essay published online on the BeverageDaily.com website, in early ... the Anheuser-Busch Company purchased China's Harbin Brewery Group. This article notes that initially, foreign beer manufacturers went to China and established their own breweries or took over small local producers in order to manufacture their own product. However, Chinese nationals remained loyal to their local favorite beer brands. As a consequence, the decision by Anheuser-Busch to purchase Harbin Brewery Group (Harbin) is seen as sound because Harbin is expected to continue..."

Tags:Harbin, Anheuser-Busch, brewery, beer, consumption, market share, market size, premium, economy, competition, free-market, profit margin, strategies, strengths, weaknesses, opportunities, strengths

Abstract
This paper examines the operations and underlying strategies of South African Breweries Ltd (SABMiller or SAB), the second largest brewery in the world, born and bred in South Africa. The paper points out that SAB focuses on building first choice brands, on nurturing partnerships with distributors, customers and the communities in which they operate and on being a responsible employer and global citizen. SAB's results demonstrate that the momentum of recent years is continuing across their businesses delivering growth and volumes ahead of expectations; therefore, the paper recommends investing in the company. The paper is written in the style of an annual report and includes color photos.

Table of Contents:
Executive Summary
Factors Contributing to Annual Results:
Outlook for SABMiller
Factors contributing to Future Results
Corporate Governance
The King Report on Governance for S.A
Main Strategic Initiatives
Financial Analysis-March 2006
The Beverage Industry-Competition
Awards and Acheivements
Conclusion
Appendices

From the Paper
"These compliances are monitored closely by both individual and institutional investors. Individual investors are those who buy relatively small quantities of shares so as to earn a return on idle funds, build a source of retirement income or provide financial security. Institutional investors are investment professionals that are paid to manage other people's money. They hold and trade large quantities of securities for individuals, businesses and governments. These may include banks, insurance companies and pension funds."

Tags:economy expectations, institutional investors, global footprint, compliances

Abstract
This paper presents a brief portfolio of SAB Miller investments, takes a look at the company's globalization efforts, provides current financial information on the company, and looks at some financial indicators concerning SAB Miller's industry competitors.

From the Paper
"SAB Miller is by far the largest brewery in South Africa and one of the largest brewers in the world. Its presence is felt within 4 continents, with leading market shares in many of the countries it operates in. It is one of the largest bottlers of Coca-Cola outside the USA. AS of 1999, SAB Miller has been listed on the London Stock Exchange, a testimony of its economic strength.

Tags:abolition, apartheid, alrode, prospecton, newlands, global, beer, market, birra, peroni

Abstract
This paper examines the levels of consumption in different areas and the sales domestic and foreign beer. The author points out competition, advertising, trade issues, and other matters related to the industry and how it operates. The paper features Sleeman Breweries, its history and products including recent product launches.

From the Paper
"According to statistics developed by the Brewer's Association of Canada, beer consumption in Canada has fallen every year since 1975. However, brewing and the marketing of beer represents 1.2 percent of Canada=s GDP, which in dollar terms of $11.5 billion. More than one in every hundred Canadians depends on brewing for their livelihood, whether directly or indirectly ("Are Canadians Big Beer Drinkers?" paras. 4-6). However, a survey taken in 2004 showed that alcohol consumption in Canada was on the rise as total volume sales of alcoholic drinks increased 4.3 percent in 2003 and 7.1 percent in current value terms. This trend was accompanied by the fact that consumers were turning to more expensive, premium products across the board, and the aging of the population was sis shift as older consumers sought more sophisticated premium wine and spirits."

Tags:beer, industry, canada

Abstract
This paper develops an international business plan for a Chinese brewery to expand into Vietnam. The paper considers company information and performance in the domestic market, product information, international business strategy, market analysis, financial and market projection.

From the Paper
"This international business plan describes an international expansion strategy for Yunnan Honghe Guangming Co. Ltd, a multi-product company that is located in Yunnan Province, People's Republic of China, herein after referred to as PRC or China. The international business plan is presented in the following major sections: Company information, Product information, Company Performance in Domestic Market, Situation and opportunity, International market analysis, International market selection, International business strategy and Market."

Tags:International business plan, China, Vietnam, brewery, ASEAN, Vietnam

Abstract
In this article, the writer first looks at the beginnings of the Heineken brewery. The writer discusses how Heineken developed over the generations, looks into the different Heneken products, and studies the company's sales operations and marketing strategies. The writer maintains that by avoiding becoming involved with only one advertising agency, Heineken has managed to go above and beyond by making its products appealing on both the international and local levels without alienating its regional and local brew supporters. The writer concludes that by continuing in this trend, Heineken can capitalize on its brand recognition by inundating the market and point of sale operations with low-cost, high mass appeal marketing strategies.

Outline:
Sales and Operation
Products
Strategy
Goals
Recent Marketing Moves
Article Summary
International Marketing Implications

From the Paper
" By the early 1900s, expansion into America and Asia had begun, with the exception of prohibition in the states during World War I. In the mid 1900s, Heineken moved into Africa and distinguished itself as an international brewing leader by acquiring local breweries and catering to local tastes. The motto mid-century became, "Build and Brew", a theme that seems to hold true even today. In 1968, Heineken acquired the Amstel Brewery, with Amstel Light becoming on of the most highly imported light beers in North America. In the late 1970s, Heineken started to really fine tune its acquisitions and products to meet local markets. Examples include knowledge of regional and ethnic preferences, such as English preferring dark ales. By the late 1980s, Heineken was selling in over 170 countries, and had become the second largest brewer in the world. In the new millennium, Heineken has shifted its focus to both global and local appeal. Today, Heineken has 170 brands marketed globally and over 115 breweries in 65 countries worldwide."

Tags:beer, ale, brands, market

Abstract
Many companies are expanding globally and investing in foreign companies. Some companies choose to expand, while others acquire existing foreign businesses. South Africa Brewery recently purchased the Miller Brewing Company. The paper describes this purchase, along with the economic picture of the country chosen. It also assesses important reasons for foreign direct investment (FDI) in the U.S. and provides a forecast of the long-term results of this FDI.

From the Paper
"Philip Morris Inc. agreed to sell its Miller Brewing Company to South African Breweries PLC for $5.6 billion, creating the world's second-largest brewer. The sale price included $3.6 billion in stock and $2 billion of Miller Brewing debt. New York-based Philip Morris will hold 36 percent of SABMiller PLC, the company formed by the merger. SABMiller will continue to be based in London. Philip Morris has agreed not to sell any shares of SABMiller until June 30, 2005, or purchase any further shares until Dec. 31, 2004. The merger establishes SABMiller as the No. 2 brewery, behind St. Louis-based Anheuser-Busch (A-B), the world's largest brewer. Prior to the merger, Miller was the second-largest brewer in the United States with a 20 percent market share and the sixth largest worldwide. A-B has about a 45 percent market share in the United States, according to recent figures."

Tags:business, global, merger, morris, phillip, sabmiller