Abstract
This paper looks at British Petroleum and its transition from an oil company to a diversified world-wide corporation with dozens of smaller business acquired by acquisitions and mergers. The paper also describes BP as a leader in solar energy production.

From the Paper
"In the late ...'s and through the ..'s British Petroleum pursued a number of acquisitions which helped build and diversify the company. In ... British Petroleum acquired Britoil and the remaining shares of Standard Oil of Ohio which it did not already own. In BP and Petroleum de Venezuela SA PDVSA began marketing Orimulsion, a bitumen-based fuel. Then in ... British Petroleum merged with Amoco Corporation, formerly Standard Oil of Indiana to form BP Amoco, a move widely viewed as a takeover of Amoco by BP but..."

Tags:BP, acquisitions, management, oil, solar energy

Abstract
This paper relates that BP plc, the world's largest producer and marketer of petroleum products, is also the largest gasoline retailer in the United States with a 15 percent market share. The paper discusses how BP plans a global rollout of a new marketing strategy that will incorporate certain elements of the company under the new brand identity - BP Connect - with the objective of expanding and diversifying its retail offerings so that, in five years, half of its retail sales will be from non-fuel items (e.g., convenience store products, baked goods, fresh fruit and produce).

From the Paper
"This case concerns BP Connect; a major revision of the BP brand and its associated retail offerings. BP plc, the world's largest producer and marketer of petroleum products, is also the largest gasoline retailer in the United States with a 15 percent market share. In the past decade, it has made major inroads into the U.S. market, purchasing Amoco, ARCO, and Burmah Castrol. BP plans a global rollout of a new marketing strategy that will incorporate certain elements of the company under the new brand identity - BP Connect - with the objective of expanding and diversifying..."

Tags:case, study, marketing

Abstract
The paper examines the profile of British Petroleum (BP) and its corporate governance, accounting policies and financial strength and weakness. The paper then assesses the market outlook for BP and concludes with several recommendations for the company. The paper includes color graphs and charts and appends financial statements to the paper.

Outline:
Executive Summary
Introduction
BP Company Profile
Corporate Governance
Overview of Accounting Policies
Financial Strength and Weakness
Market Outlook
Conclusion

From the Paper
"BP plc (headquartered in London) is a vertically integrated oil and gas "Super Major" along with Exxon Mobil, Chevron, Royal Dutch Shell and Total. The company is present in over 100 countries. BP's business is structured in three segments - Exploration & Production, Refining & Marketing and Gas, Power & Renewables. BP has a market capitalisation of nearly $250 billion. BP had about 96 thousand employees at the end of year 2005 and has over 1.2 million shareholders around the world. BP is the largest company in the UK, the third largest in Europe and in the top ten worldwide."

Tags:corporate, governance, accounting, market, outlook, stocks, debt, to, equity, ratio, profit, capital

Abstract
This paper is a study of the BP oil spill that occurred on April 20, 2010, as a result of an explosion and fire aboard a drilling rig on the coast of Louisiana. The rig eventually sank, killing 11 workers and puncturing an oil gusher The paper also offers facts surrounding the BP oil spill, which include: the inability of BP in fixing the leak and the prediction that there are thousands of miles of incorrigible wetlands and beaches at risk, fisheries damaged for years, fragile species cleared from the region, and some Southern industries that will be left economically crippled for years. Additionally, this paper explains the current and future effects of the fractured well. The paper explains how severely detrimental to the southeastern states the well is and that the well is currently pouring an estimated 210,000 gallons of oil a day into the gulf waters and could continue flowing for years.

From the Paper
"The oil spill does not only affect Southeastern states, but the whole country. The economic ripple effect among businesses has become a problem. Because fishermen are not going out and fishing, because of the ban, restaurants, buyers, and sellers of fish and other seafood are getting less food. The industries that sell outside of the Southern area either raise their prices or they do not have enough to sell, which hurts buyers in the Northern region. This ripple effect is causing job losses across the country. Country-wide, prices are raising and there is a shortage of supply. Through the harsh economic effects the BP oil spill has caused the country, especially Southern states, the worst is yet to come. Millions of more dollars in damages and supplies are estimated to come in the future. However, if the predicted weather improves, conditions could also benefit the states. If the wind pushes in the opposite direction, it will push the oil spillage away from the Southeastern states and the worst could be avoided. Although, the problem would not be solved, it would just be pushed away for the time being. It would not fix the leakage that is still spilling oil into our ocean. If there was an effort to amend the problem when it first happened, we would not have experienced such detrimental economic and environmental turmoil."

Tags:fishermen, fishing, seafood, industries, region

Abstract
Introduction to BP
BP's Virtual Private Network (VPN) and its Intranet.
BP's eBusiness strategy
E-Procurement
E-Desk
E-HR (Human Resources)
B2B Operations (Business to Business)
B2C Operations (Business to Customer)
Final Comments and Conclusion

From the Paper
"BP always understood that market efficiency and success required articulate technology and the corresponding use of e-commerce. In July 1999, Sir John Browne CEO embarked on the mission of the digital transformation of BP. He was quoted as saying, " We needed to respond to the new opportunities presented by digital business and perhaps even more importantly, tackle the challenges presented by the new players in the marketplace.""

Tags:ebusiness, intranet, networks, private, virtual

Abstract
This paper discusses how due to technological changes, energy companies are beginning to see the benefit of investing in more efficient alternative energy opportunities. In particular, it looks at how BP solar is one such company and is currently a leader in the alternative energy field. It explores BP Solar and the contributions that it is making to assuring that the energy needs of the future are met.

Outline:
Company History and Overview
Greening of the Brand
Technological Perspectives

From the Paper
"BP is been a leader in the petroleum industry since 1908 (BP. "BP facts and figures").Its headquarters in London placed it in a strategic position to broker Persian Oil throughout the world. In 1954 it changed its name to the British Petroleum Company (BP. "BP facts and figures"). Throughout its nearly century long existence BP has seen many changes in energy needs, distribution, and procurement methods. This has placed BP in a position to anticipate future energy needs and to see trends before they happen. This advantage allows them to stay ahead of the competition in providing the world's energy needs."

Tags:oil, industry, energy, environment

Abstract
This paper explains that studying the price fluctuations of BP's shares in relation to the London Stock Exchange alone leads to lopsided conclusions.

From the Paper
"On the most superficial and obvious of levels, one may define the London Stock Exchange that corporate entity which lists publicly traded companies and evaluates the share princes for each. On a more fundamental level, the London Stock Exchange further functions as an indicator of both the state of the national economy and the state of the international financial market. To comprehend this, one must imagine the London Stock Exchange as a part of a larger whole. Therefore, while the London Stock Exchange offers an indication of the performance of the British stock market and the various economic sectors which comprise it, the fact is that each of these sectors has an international scope. This is perfectly true in relation to the petroleum industry. Should one desire to evaluate the performance of this industry, as a whole, within the British context, the London Stock Exchange will furnish all the necessary information, including the performance of individual firms. However, were one aiming towards a more precise understanding of fluctuations and rises in British Petroleum's (BP) market for shares, one needs to overview the international financial market or global economy, analyzing the performance of the petroleum sector in key markets."

Tags:market, stock, share, petroleum

Abstract
This case study examines the global company British Petroleum. It begins with the background of the company and its strengths and weaknesses. It describes the major problems facing BP today, especially those resulting from recent oil spills. The paper then offers suggestions for dealing with those problems and evaluates the alternatives. It concludes with recommendations for strategic planning.

Outline:
Executive Summary
Overview: The Environment
SWOT Analysis
Stakeholders' Analysis
Major Problem/ Problem Statement
Significant Aspects of the Problem
Evaluation of Alternatives/Recommendation/ Implementation
Recommendation
Implementation Strategy

From the Paper
"'BP' (British Petroleum) petrol first went on sale in Britain in the 1920's. Since then, the BP brand has grown to become recognized worldwide. BP produces gasoline, transport fuels, chemicals and alternative sources of energy such as wind, solar and biofuels.

"BP's strength comes from its size and assets. They are a global company with 30 years of solar experience. BP has historically led the way in responsible environmental practices and consistently pledges to reduce emissions. Their "Beyond Petroleum" marketing has led consumers to believe BP is a champion for the environment and has landed BP increased consumers and many endorsements. Also, Arco brand, which was acquired by BP in 2000, has a strong loyalty and customer following. Even with these strengths, BP has many weaknesses. Oil is a limited resource. It is also dangerous, casing safety concerns. BP had their most major spill in the US's Gulf Coast, an oil spill Northern Alaska slope, spills in Prudhoe Bay oil field resulting in criminal charges and had a refinery explosion in Texas which killed 15 people. BP does have opportunities though, with technology, exploration, oil discovery, tax breaks and their new investment in Iraq. BP faces threats from regulatory agencies, competition and the political unrest that threatens BP's pipelines."

Tags:global warming, alternative energy, environment

Abstract
The paper discusses how scandals at formerly reputable corporations such as Enron have sullied the corporate image for the public and major shareholders. The paper explains that one of the greatest weapons that corporations have developed to deal with these new circumstances is the corporate code of ethics, or code of conduct. The paper explores the existing code of conduct currently being used at British Petroleum (BP). The paper demonstrates how this provides an interesting glimpse into the effects and difficulties of implementing codes of ethics in the corporate setting.

From the Paper
"At its most basic, a code of ethics is a "management tool for establishing and articulating the corporate values, responsibilities, obligations, and ethical ambitions of an organization and the way it functions." Simply put, a code of ethics amounts to a written record of a corporation's policies. Sometimes this can amount to a few sentences that describe the loose corporate values employees should keep in mind when faced with an ethical dilemma like integrity or honesty. In more extreme cases--usually limited to larger corporations--detailed descriptions will be provided for the appropriate ethical response to moral quandaries employees might face in the workplace."

Tags:integrity, honesty, values, employees

Abstract
The paper addresses key questions of strategy between Sony and BPS. The paper discusses how BPS entered the market first with high priced, high quality projectors, and Sony followed offering quality projects at a lower price point. The paper then relates that in the fall of 1989, Sony shocked the industry by introducing a high quality projector at a low price point, thus undercutting BPS.

From the Paper
"By 1989, BPS and Sony were the leaders in the projector market. Differences between BPS and Sony strategy include: (1) market entry point, (2) product quality, and (3) price. BPS came first to the projector market with the introduction of video projectors for airlines in 1981 and Data and Graphic projectors in 1983 and 1987, respectively (Moriarty and McQuade 4). Sony entered shortly thereafter, as they launched a competitive video projector to the market in 1987 with the Sony 1020 (Moriarty and McQuade 9). BPS distinguished themselves from Sony by producing projectors that outperformed Sony on key metrics of scan rate,..."

Tags:niche, marketing, strategy