Abstract This paper applies three P's of marketing to a one-person boutique woman's clothing store: Product, price and place. The paper describes the changes in product as the owner aged and market conditions changed. The author reports on the owner's comments that when she was starting out, there were typical things to consider--store size, traffic patterns and neighboring shops.
From the Paper "Proper pricing, while not as much of a challenge as product, does pose problems. Of course, she's obligated to have the traditional end-of-season markdowns, but because her store is so small, she has to price her products to move quickly. "This isn't the kind of store that a person can come in and browse for hours. A person wanders in, sees everything I've got to sell in a matter of minutes. When that same person comes in next week, I've got to have a new inventory, or next week that same person won't bother to stop by." Each morning she has to take stock of her inventory and prices. Then when she steps out for lunch, she might see similar items at other stores at lower or higher prices and she's back to evaluating her own prices to be able to compete with mass retailers."
Abstract This paper takes an in-depth look at one of Colorado's most interesting cities, Manitou Springs. The author discusses the history of the city, early explorers and denizens, and the ancient rock formations which makes Manitou Springs a tremendous tourist attraction. The paper looks at such Manitou sights as Pike Peaks, Garden of the Gods, and the Dawson formation.
From the Paper:
"Besides being home to a number of top-notch, countrywide renowned historic restaurants, as well as many desired locality eateries, Manitou Springs has a broad range of first class lodgings: an historic hotel, many exclusive Victorian bed& breakfasts, traditional motels, warm boutique motels quality motor inns, cabins by Fountain Creek, and secluded wooded campgrounds. What makes Manitou Springs the most absolute Colorado experience is the lure of the surrounding of the city. You can reach to the top of the Pike Peaks through the Manitou and Pikes railway station which has the elevation of 14,110. The Cave of the winds, will lead to the vivid pits of Colorado but very soon you will be back in time by the majestic view of Miromont Castle and the Cliff Dwellings Museum. "
Abstract This paper provides an overview of Saks Fifth Avenue, a department store chain that specializes in offering upscale merchandise to higher income individuals, while at the same time, being able take advantage of economy-of-scale dynamics to offer high-end merchandise at better prices then smaller boutique type stores.
Outline
Introduction
Saks Fifth Avenue
Overview of Management
Facilities
Operating Hours
Outline of the History of the Company
Future Plans for the Company
Daily Operations
Customer Relations
Merchandising
Competition
Personal Reactions and Comments
References
From the Paper "Both the Saks Department Store Group and Saks Fifth Avenue stores, the company focuses on its commitment to a merchandising strategy that emphasizes branded products, (i.e. Bali, Hart Schaffner, etc.), coupled with a sophisticated style and feel of its merchandise presentation. The company's emphasis on high level customer service helps fuels the merchandising focus. Finally Saks Inc. believes that their emphasis on presenting branded products in the best possible setting coupled with a focus on providing outstanding customer service makes them a preferred distribution channel for premier brand-name products."
Abstract In this essay, the writer discusses how the airline industry has changed following its privatization after 1978. The writer contends that the Deregulation Act has revolutionized the industry for the better. The writer discusses the success of "boutique" airlines. The writer also examines the effect of the deregulation on the consumer.
From the Paper "Can designer uniforms, satellite TV, the disappearance of first-class signature potato chips and the promise of more legroom, counter-balance America's air travelers' displeasure with congested airports, airline safety standards and many flight's delayed tag seen on departure boards. No. However low fare prices can and have been the reason for much of the success America's airline industry has seen since when the government gave up determining the fares domestic airlines could charge and the routes they could serve, today boutique airlines such as Jet Blue ... "
Abstract This paper explains that at the center of Nordstrom's success is its ability to create a culture, which focuses on enhancing the lifetime value of the customer by delivering exceptional service and an attitude of doing whatever it takes to turn a shopper into a loyal customer for life. The author points out that Nordstrom's culture is very unique because it has embraced the concept of differentiating itself on service first and foremost and relying on the quality of high-branded products to define their own value. The paper stresses that Nordstrom should ensure all customers across their many channels, which Nordstrom sells through, including the Web, their stores, discount stores and boutiques, an identical high-quality retailing experience. The paper includes a financial performance chart.
Table of Contents:
Introduction
Literature
Analysis of the Firm
Recommendations
Summary
From the Paper "The momentum of Nordstrom however is significant, and when taken into account, their opportunities look very strong. The lifting of the textile quota which would give Nordstrom freedom to acquire and import apparel from China and India at reduced prices would immediately impact their ROA and other measures of financial performance. There is also the addition of new categories and product line extensions. Over the last two years Nordstrom's has been testing new categories, most notably home related products. Nordstrom also needs to stay focused on the growing denim market globally."
Abstract This paper presents the factors affecting consumers' intent to repurchase the Vancouver area's travel and hospitality offerings. The paper describes the history and growth of the tourism and hospitality industry of the City of Vancouver and why it has been so successful. It then describes the amenities and services available and discusses what it needs in order to continue growing in the future.
Table of Contents:
Introduction
Part I.
The Background To Tourism
Part II.
Amenities And Services
Methods
Introduction To Methodology
Research Question
Objectives
Definition Of Terms
Survey Instruments
Survey Population
Results
Discussion
Conclusion
From the Paper "Success in the hospitality industry increasingly demands an understanding of many other aspects of popular culture and trends. The term "lifestyle hotel" that has now been adopted by a certain kind of brand name accommodation says it all. Meant as a take off on the "boutique hotel" it carries even further the idea that hospitality is about how people live, and what they want out of life. The personal touches of the lifestyle and boutique hotels, lodges, resorts, and other accommodations speak to the almost hyper-individuality of today's traveler - whether businessperson or tourist. This hyper-individualism is a feature of much of contemporary culture. The hospitality industry must permit itself to be directed by the same powerful forces that have shaped - and dramatically transformed - modern society. The old communal world that existed prior to the social and cultural revolutions of the 1960s has produced a new ethos, one that seemingly shares little with the community-based standards of an earlier day."
Abstract This paper gives an extensive presentation of the Nordstrom's department store chain. First, the writer describes the history and background of the stores. This is followed by an analysis of Nordstrom's marketing strategy and its target market. Also described is the Nordstrom approach to merchandising, which involves dividing the store into departments to give the shopper the feeling of being in a smaller boutique. The author further develops Nordstrom's marketing and merchandising techniques by highlighting their Website. The paper concludes with the author's own suggestions for Nordstrom's to increase their sales and market share.
Outline:
History/Background
Market Strategy
Target Market
Lifestyle Departments
Organization on Web Site Vs. Brick and Mortar
Alternatives
Sources
From the Paper "Nordstrom continued to grow and soon became the largest independent shoe chain in the United States. Entering the late 1960's, the company was looking to expand its retail chain by adding apparel. The Nordstrom sons bought a Seattle based clothing store, Best Apparel, and later merged the store with one of its shoe stores in Portland. The sons added children's wear and men's wear to the mix in 1966, finally making Nordstrom a one-stop store for the whole family. When the company went public in 1971, it formally changed its name to Nordstrom, Inc. Soon after, Nordstrom opened stores in California and eventually made a move to the east coast with the first store in McLean Virginia at Tyson's Corner Center."
