Abstract
This paper discusses the future prospects of Borders Book Store. It particularly discusses the need increase its use of technology, as Borders is, by definition, as company that sells low-tech products - books. The paper analyzes a proposal for including WiFi technology in Borders cafes and discusses the pros and cons of this addition. It concludes that test-marketing may be necessary to test the viability of using WiFi technology.

Table of Contents:
Borders Book Store
What is WiFi? Why WiFi? --Pros
WiFi--Cons
Test-marketing

From the Paper
"The downside to including a WiFi network within Borders cafes is that customers may be more apt to do work or talk to their virtual friends on the Internet, than peruse Borders afterwards and buy books and magazines. The time spent on the Internet is time that will NOT be spent looking at Borders items for sale. Although the cafe is an important part of Borders business, if customers are coming just to access the WiFi network, Borders cafes will not necessarily have an additional attraction, as opposed to a local Starbucks or restaurant that also offers WiFi and perhaps a larger selection of food and beverage items. Also, customers who wish to do work or socialize upon their laptops usually come in alone, rather than in more lucrative couples from the cafe's point of view. When using the Internet, these solitary patrons stay longer, perhaps, then if they were just looking at magazine within the store, also minimizing the amount of places for customers to sit down and eat, and reducing the total amount of patrons able to eat at the cafe."

Tags:network, ambiance, competition

Abstract
This paper explains that, as the second largest retailing book store in the U.S., Borders has large financial resources to implement its strategies. The author states that Borders' strategic plan is to redirect business revenue from stock holders and dividends and back into the business. The paper relates that, with the added cash flow, marketing efforts will be increased and directed at women and baby bombers in an effort to attract these larger demographics. The author anticipates an increased market share and double digit growth over a 24 month period. The paper compares Borders with its major competitor Barnes and Nobles, which is the largest book retailer in the U.S., suggesting that Borders carries more titles from smaller publishers or self-published books in small quantity. The paper includes detailed accounting tables and an annotated bibliography.

Table of Contents:
Executive Summary
Business Description
Ownership and Management
Key Initiatives and Objectives
Marketing Opportunities
Competitive Advantages
Marketing Strategy
Summary of Financial Projections
Confidentiality
Recognition of Risk
Business Overview
Business History
Vision and Mission Statement
Objectives
Ownership
Location and Facilities
Products and Services
Description of Products and Services
Key Features of the Products and Services
Production of Products and Services
Future Products and Services
Comparative Advantages in Production
Industry Overview
Market Research
Size of the Industry
Key Product Segments
Key Market Segments
Purchase Process and Buying Criteria
Description of Industry Participants
Key Industry Trends
Industry Outlook
Marketing Strategy
Target Markets
Description of Key Competitors
Analysis of Competitive Position
Pricing Strategy
Promotion Strategy
Distribution Strategy
Management and Staffing
Organizational Structure
Management Team
Staffing
Labor Market Issues
Regulatory Issues
Intellectual Property Protection
Regulatory Issues
Risks
Market Risks
Other Risks
Implementation Plan
Implementation Activities and Dates
Financial Plan
Beginning Balance Sheet
Discussion of Projected Net Income
Discussion of Monthly Cash Flow Statement
Discussion of Projected Annual Cash Flow
Discussion of Pro-Forma Balance Sheet
Discussion of Business Ratios
Pro Forma Income Statement
Cash Flow Statement, Year 1
Three Year Projected Annual Cash Flow
Balance Sheet
Business Ratios
Note 1: Revenue Assumptions
Note 2: Assumptions Regarding the Collection of Sales Revenue
Note 3: Cost of Sales Assumptions
Note 4: Sales and Marketing Assumptions
Note 5: Property and Utilities Assumptions
Note 6: Operations Assumptions
Note 7: Banking and Other Assumptions
Note 8: Wages and Other Assumptions
Note 9: Other Sources of Funding
Note 10: Other Uses of Funding

From the Paper
"In order to boost sales and attract new customers. Borders would use different types of promotional tools to achieve that. We would focus our advertisement on newspaper and magazines that related to retirement and health. The reason is because these channels allows us to reach our target market -- baby boomer. In addition to the advertisement, we also include discount coupons, and special deals when they visit our stores on certain day. Advertisement would also be used when there's new stores open. For our Borders Rewards Club, we hold regular events and book signing. The purpose is to get more attention from the public and get more people come to our stores."

Tags:waldenbooks, barnes and nobles, movies men

Abstract
This paper explores the impact of globalization on international borders, with an emphasis on the positive aspects of globalization.

Abstract
This paper develops the argument that Canada's current immigration laws do not work and closing its borders to migrants would not evoke a positive response for the national interest of Canada. The writer argues that the international image of Canada in the global village of civilized and humanitarian nations depends upon its accessibility to foreigners.

From the Paper
"Does it follow then that Canada must admit anyone or everyone who calls at our doorsteps for entrance irrespective of our own national interest priorities. Again, the enlightened approach to the issue would be to admit those that are deemed to be able to serve our national interest, as the current Canadian federal immigration regulation would have implied. Or to grant entrance to victims of political oppression in their homeland by brutal authoritarian regimes or permit foreign migrants to stay here on human rights and compassionate grounds, such is the strategic orientation of our federal refugee programme."

Tags:illegal, immigrants, law, national, workers

Abstract
In this article, the writer notes that the United States was borne on the backs of immigrants who came to this country seeking a better life. However, the writer discusses that as the United States has continued to grow, the issue of immigration has become a controversial one. Immigration in and of itself can be a divisive issue, however, most of the hostility regarding this issue is directed towards those who attempt to enter the United States illegally, and the lax attitude our Government has taken toward matter.

Tags:immigration, problem, solution

Abstract
This is a research paper on maritime boundaries and oceanic borders established throughout the world. The paper discusses the the debates and discussions that surround the borders. Some subjects the paper addresses are fishing borders, coastline borders with international waters and recreational use areas. The end of the essay looks at security issues that maritime boundaries create in order to allow safe coastlines for individual countries.

Outline:
Introduction
Resources
Security
Conclusion/International Negotiations

From the Paper
"One of the most hotly contested issues with regard to maritime border delineation is the development of offshore resources, other than living resources which have already been discussed. Offshore drilling for oil and natural gas as well as alternative energy source production, offshore mineral acquisition and even someday contests over the water itself and a resource will likely continue to be an integral part of the issues of maritime borders.
"The oil and natural gas industries are the loudest voices in this process but as alternative energy development continues and begins to recognize the manner in which offshore development can impact energy needs of the world they will also likely become advocates for maritime border delineation, as allocating and then placing movable and static resources for the purpose of obtaining energy is costly and needs to be done with forethought and reason. In addition another advocate for the creation of reasonable marine border delineation, in the future may be advocates for the utilization of the water itself, as desalination technology increases in sophistication and use and as more and more population growth and urbanization creates the need for more fresh water these advocates will likely seek greater control and knowledge of the use of the sea. Many would assume that most of these industries and technology stakeholders would seek deregulation, so they may obtain resources from wherever they might wish to, and yet the reality that most have been painfully led to is an internationally litigious society where cost of legal clarity becomes greater than it would be if they had, had specific and clear regulations of maritime borders and use rights from the very beginning. "Even though the economic potential of seabed minerals attracted the interest of mineral and ocean technology firms, the huge investment required for commercial development could not be raised unless investors could secure both exclusive access to a deposit and international recognition of their titles to the minerals they recovered." Those investors even with peaked interest were and still are clearly reluctant to explore and excavate for resources if they will ultimately be told that such minerals do not belong to them, as a result of the region from which they came, or build semi-permanent offshore exploration and collection facilities if they risk being told later that they must move them as a result of where they are."

Tags:maritime borders, boundaries, ocean, governance

Abstract
The paper discusses how globalization is widely assumed to be a threat to the continued sovereignty and autonomy of the nation-state, with its traditional, clearly demarcated borders. The paper explains that many scholars believe that international economic forces - referred to by Barber as "McWorld" - are a form of economic globalization that could lead to the end of the nation-state as a meaningful economic unit. The paper notes that this in turn could also mean the end of the nation-state as a meaningful political unit.

From the Paper
"Globalization is widely assumed to be a threat to the continued sovereignty and autonomy of the nation-state, with its traditional, clearly demarcated borders. Many scholars believe that international economic forces - referred to by Barber as "McWorld" - are a form of economic globalization that could lead to the end of the nation-state as a meaningful economic unit. This in turn could also mean the end of the nation-state as a meaningful political unit. Is the nation-state in the process of being replaced by something new, such as a globalized capitalism in which nation-states' borders are so irrelevant as to become..."

Tags:globalism, mcworld, borders

Abstract
This paper reports on an interview with a marketing manager involved in e-marketing for Borders Books and Music.

Abstract
Hilary French's "Vanishing Borders" represents an attempt to depict the contemporary debate over globalization from an environmental perspective.

Abstract
In this article, the writer notes that, following the horror of the catastrophe and carnage of September 11, 2001, if there was ever any doubt that America's priorities needed to be changed, that doubt was now removed. The writer relates that America's leaders would begin to examine the nation's vulnerabilities, among the most glaring of which was the porousness of its borders - the vast influx of Mexican nationals across America's southwestern frontier. The writer notes that the flood of Mexicans across the United States border, though the result primarily of economic factors, has powerful implications for America's security. The writer points out that a serious analysis of the aims of America's national security strategy might look at whether illegal aliens truly present the terrorism problem that has been attributed to them. The writer concludes that while there may be real and significant reason to contain or eliminate illegal immigration from Mexico, and to seal the Southwestern border of the United States, government action does not seem to bear out the sense of urgency inherent in its rhetoric.

From the Paper
"The Immigration and Naturalization Service was already putting operation plans that would treat alien groups as potential subversives, arrogating to itself extraordinary, seemingly extra-legal powers in the name of guarding against potential national security threats. The fear of alien incursion to which these contingencies react is based on a still larger problem, of which Mexico and other developing nations appear to partake. It is a similar to the problems that pervade much of the Muslim world, as well, and give rise to the feelings of hopelessness, despair, and frustration, that turn so many into terrorists."
"Globalization has led to a worldwide race for control of resources, both human and natural. The populations of developing nations, like Mexico, feel themselves more exploited than ever by the multinational corporations operating out of technologically-advanced nations like the United States."

Tags:immigration, alien, Mexico