Abstract
This paper commences by looking into the literature about the conceptions and misconceptions relating to advertising to the now older but still large Baby Boomer generation. Next, the author focuses this literature review on the cell phone service providers themselves. The paper then investigates the writings about the relationship of Baby Boomers to TV commercials and advertising tactics and strategies, which can be effective with this generation.

Table of Contents:
Introduction
Conceptions and Misconceptions Relating to Boomers
Appealing to more than One Group of Consumers
Value Exists in Valuing Boomer Business
Missed Connections
Advertising's Potential
Cell Phone Service Providers
A Nationwide 2003 Study by AARP
Another Generation's Cell Phone Preferences
Comparison of Four Cell Phone Service Providers
TV Commercials
Boomers' Knowledge
The "Mainstreaming" Effect
Underlying Messages Matter Boomers' Frontal Lobes Targeted
Effective Advertising Tactics and Strategies
Contemporary Environmental Connections Productive Roles to Serve
Adequate Marketing Theory Needed
Conclusion
Appendix: Table Compares Service Providers

From the Paper
"To enhance and effectively utilize success of advertisements, particularly in TV advertisements, and better connect with Boomers, the largest and wealthiest group in America; in their quests for more certain fiscal futures, businesses must ensure their advertisements relate in ways that foster trust and honesty. Too frequently, like the proverbial "double-edged sword", the ads net some interest, yet simultaneously, at times actually alienate Boomers. For businesses to survive, they must be able to market to this group without offending them."

Tags:message profitable, essential component, buying power, intergenerational interconnections

Abstract
Each year approximately three million baby boomers turn 40. This is a time of introspection and re-evaluation of who the baby boomer is. This is the time of mid-life crisis and the American Dream. Most baby boomers went to college, got a successful job, married, had 2.5 children, and bought a house in the suburbs. Now they look at life and ask, "Is this all there is to life?" Many of these baby boomers are divorced, have quit their jobs, given up their home in the suburbs and find themselves in a mid-life crisis. It is the American Dream and the mid-life crisis that this paper will focus on. What is the mid-life crisis? Why has the American Dream failed for many? Why are the baby boomers finding themselves feeling unfulfilled in life? What does research show about mid-life crisis? Can mid-life crisis be considered an actual diagnosis for people suffering from mental anguish? What steps can the middle-age individual take to prevent the mid-crisis? How does this affect my worldview about those experiencing mid-life crisis? How does it relate to current news items on television? What are the ramifications of this research show in regards to mid-life crisis? As a counselor how will this research affect the way I might treat someone going through the mid-life crisis? How does this affect my viewpoint of my family, and perhaps my viewpoints of my family? Can I recognize how family members have suffered mid-life crisis and the effects of this in their life?

Abstract
This paper first relates, that, with an emphasis on individuality in all aspects of social relations, the baby boomers have made the process of death a highly individual rite of passage. Next, the author points out that the popularity of cremation, a way of "giving back" to the earth, reflects this generation's concern with the environment. The paper suggests that the baby boomers are more concerned with personal contributions to a world than with following tradition; therefore, the modern funeral attempts to place the individual within this context to lay claim to a piece of eternity.

From the Paper
"Modern death rites can frequently be seen as attempts on the part of those unfamiliar with death to cope with sudden and painful loss. Studies have shown that death, or thoughts of death, occupy a greater place in the minds of many at the turn of the new millennium. A study of college students in the 1990s - most the children of baby boomers - asked the same question as those asked in a 1935 study. The results were astounding - a society obsessed with death and dying. In particular, participants in the recent study were consumed with thoughts of the process of death, and by images of violent death and death from disease."

Tags:reflection, rite of passage, personal orations, cremation achievements

Abstract
The paper seeks to achieve a comprehensive understanding of baby boomers, with their possible effects on the health care system. The writer claims that this understanding can assist with the planning of future directions for care of the baby boomers as well as the rest of the American population. The paper provides a summary of historical information and does not yield empirical findings.

From the Paper
"State and federal funding currently account for 50% of health care costs. Some believe that Congress will provide health care for the entire population by 2004. Baby boomers want more than this essential care and search for alternatives that would provide optimal care (Binzberg & Minogiannis, 2000). The dissatisfactions and expectations of the baby boomers have been reflected by the changes in the healthcare system thus far. They are the largest buying population and are demanding more information and options. How this quality of health care will be provided, remains the current and future challenge."

Tags:medical, health, system, generation, population

Abstract
The paper looks at the report of the Economic Policy Institute and the Congressional Budget Office report and shows how different government bodies disagree on the effects that the baby boomer generation's retirement will have upon the Social Security Trust Fund. The paper points out that the increase in those depending on Social Security will certainly have an impact the Social Security System, in whatever way this may be. The paper includes graphs and a table.

Outline:
Objective
Introduction
Proposals for Reform
Report of the Economic Policy Institute
Congressional Budget Office Report
Summary and Conclusion

From the Paper
"Social Security is "a contributory social insurance program providing benefits to millions of Americans." (Ithaca College Gerontology Institute, 2007) Those who work contribute part of their earnings to the system and thereby gain entitlement to benefits for themselves and their family members when they retire become disabled, or when they die. Because of the large group of baby boomers who will be retirement age, projections for 2016 state that "annual benefits paid to retirees will exceed payroll tax revenues. Based on those intermediate assumptions, from 2016 to 2024, interest generated from the Trust Funds would be needed to meet current Social Security obligations.""

Tags:retirement, benefits, taxes, revenues

Abstract
This paper discusses issues regarding advertising to the Baby Boomer generation. The essay argues that Baby Boomers potentially constitute the most profitable consumer group for advertisers but that the generation has become desensitized to modern advertising. It argues that companies and advertisers often miss the mark when advertising to Baby Boomers. Further, the paper asks the question how can advertisers conceive more captivating, credible connections to improve success with the Baby Boomer generation? The essay proposes a research study involving heavy literary analysis to address this question.

Outline:
Organization of the Study
Chapter 1: Introduction
Chapter 2: Review of the Literature
Chapter 3: Challenges for Advertisers to Successfully Target Baby Boomers
Chapter 4: Critical Components in Contemporary Advertisements
Chapter 5: Advertising Tactics and Strategies to Best Connect with Boomers
Chapter 6: Summary and Conclusions

From the Paper
"Baby Boomers constitute the fastest-growing, as well as the wealthiest consumer group not only in the U.S., but in the world, Stroud contends in his 2007 book, The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies. Advertisers, however, have not yet taped into this particular market. "

Tags:advertising tactics, age demographic, social context

Abstract
This paper proposes a research study which would attempt to identify how businesses may better appeal to Baby Boomers in advertisements on TV and through other media. The author presents a detailed study providing explanations for why the Boomers would benefit from better advertising customization, suggestions as to how advertisers could make their products more appealing to this population, and what challenges advertisers must overcome.

Outline:
Context of the Problem
Statement of the Problem
Research Question and Sub-Questions
Significance of the Study
Research Design and Methodology
Organization of the Study
Introduction
Review of the Literature
Challenges for Advertisers to Successfully Target Baby Boomers
Critical Components in Contemporary Advertisements
Advertising Tactics and Strategies to Best Connect with Boomers
Summary and Conclusions

From the Paper
" The 2001 Consumer Expenditure Survey revealed that older consumers, which includes Boomers in the U.S., constitute: "the primary purchasers of transportation, health care, housing, goods, pensions, and personal insurance" (Harris and Edelman, 2006, p. 169). Stroud (2007) notes that despite the facts that would suggest the opposite would prove more profitable, advertisers allocate 80% of their advertising budgets toward younger groups, particularly 18- to 34-year-olds, while they only allot 5% (worldwide) of their ad budgets for targeting older consumers. The myriad of misconnections with Boomers via advertising, in turn, constitutes a problem for U.S. businesses.
"Waldman (2008) a staff writer for TelevisionWeek, describes "the baby boomer demographic - those born between 1946 and 1964-that makes up what has come to be known as the TV generation" (para. 1). He reports that Steve French, a managing partner of the Natural Marketing Institute (NMI), stresses the spending power that Boomers possess and are expected to continue to have in the future merits marketing attentions. Boomers' buying power reportedly amounts to more than $2 trillion annually. French points out, however, that Boomers buying patterns will change and notes that luxury, albeit, sensible in a sense, will serve as a potent future market for Boomers."

Tags:advertisers, advertisements, generations, consumers, tv

Abstract
This paper explains that the Baby Boomer generation creates a medical problem, especially in the Medicare system, because of its size, potential of living so long, altered traditional family structures and a large segment, almost 20 percent, at the low end of the income scale; in addition, the generation after them is small. The author points out that seniors have no alternative but Medicare, which should be restructured to more closely resemble the rest of the nation's health care system especially PPOs (Preferred Provider Organizations). The paper recommends that, if institutions focused on decreasing the cost of each medical procedure and ceasing to carry out senseless, wasteful procedures; funds would be available for senior care plus wellness education and preventive care.

Table of Contents
Introduction
Baby Boom Health Care Issues
Who are the Baby Boomers?
Dependency ratio
Baby Boomer Expectancy
The Political Realities
Health Gestapo for Retiring Baby Boomers
Medical Services Delivery Problems
Recommendations

From the Paper
"There are several diametrically opposed factors involved in the future of health care for Baby Boomers, not least of which is the fact that the senior-oriented health care delivery systems were "geared for a time when people died early." In addition, Baby Boomers constituted the largest generation ever, to be subsidized-as have all generations been-by the ones behind them; the ones behind them are very small. They are expected to live longer than previous generations, partially because of the advances in medicine; however, there are already signs that the problem with the advances in medicine lies in the ability to find enough qualified people to run the machinery of medicine, the CAT scanners and whatever other advances appear. These two dichotomies would be problematical enough without the other troublesome possibility on the horizon, that of having to decided upon a practical and ethical way to deliver health care when there are not enough personnel to go around, nor enough funds to pay for equal treatment options for everyone."

Tags:medicare, ppo, politics, bush, waste

Abstract
This paper is a research proposal for a project that will attempt to determine the relative importance of the aging of the baby boomer generation. The paper explains the three main issues concerning the aging baby boomer population that the project will address. These issues to be studied are the perceived cost of lost labor by the actual retirement of the baby boomers, what steps people entering the labor force today are taking to address this, the perceived national financial projections for overall benefit procurement for baby boomers according to their children, and perceived projected costs to individual families for care and assistance of those people retiring, today and over the next twenty to thirty years.

From the Paper
"The generation in America known as the baby boomers, born after WWII between roughly the years 1946 and 1964, is a significant part of the population today. Those individuals are aging, just as we all are and will within the next twenty plus years become a population of people in need of those services associated with aging. "In 2011, the oldest boomers will turn 65, retirement age. And for at least 20 years after that, we'll hear more than we want to hear abut their Medicare coverage and retirement finances. " (Williamson) Services that mainly consist of medical care and retirement benefits are costly and the generation of workers who are in their working prime today and who will be in the foreseeable future is a significantly smaller proportionate demographic than the baby boomers."

Tags:generation, u.s., elderly, medical, retirement, disability, demographic, nation, nursing, home, care

Abstract
The paper examines how the rapidly aging baby boomer population will impact consumption and government spending on retirement benefits in the US, most notably social security and Medicare. The paper recommends policies that are most likely to maximize the gross domestic product (GDP). The paper also suggests the promotion of consumerism, higher taxes and less benefits for the wealthy, who do not need the Social Security/Medicare safety net, and raising the retirement age by just one year.

Outline:
Introduction
The GDP-Related Challenges of Baby Boomers and Retirement
Possible Solutions
Conclusion

From the Paper
"Changing demographics are straining Social Security resources. At the end of World War II, there were 44 workers paying Social Security taxes for every retiree collecting from the program (The first baby boomer collects Social Security, 2007). Now, the ratio is just three workers for every one reitiree and retirees will soon outnumber workers. According to the Council of Economic Advisors chartered with providing objective economic analysis and advice on the development and implementation domestic and international economic policies, Social Security will begin to incur annual operating losses in 2018, when its outlays first exceed its tax revenues (CEA memo on Social Security). To cover the shortfall and to "stay open," Social Security will use up its Trust Fund (or draw down its bank account) from 2018 to 2042."

Tags:social, security, Medicare, consumerism, taxes, retirement, age