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This paper reviews and analyzes Malcolm Gladwell's popular book "Tipping Point" which is about the nature of trends in all of their forms, from political ideas to rumors to manners of dress and social habit. According to the review, Gladwell identifies and explains several key personalities that are involved, whether consciously or not, in the creation and perpetuation of trends. The paper further highlights several of these personalities and describes them in detail. In particular, the review discusses the role of translator extensively and his role in bringing an innovator's idea to the world. The paper concludes with a caveat to readers to be aware of the ideas being presented to us.
From the Paper:"This function is that of the translator, which performs something of an intermediary step between the Innovator--the originator of the idea, product, or trend--and the rest of the world. Interestingly, Gladwell does not assign this role to a specific personality, but rather sees it as a function performed during the primary function of the other personalities--the Salesman, Connector, and Maven--that is necessary for the successful completion of their functions. Gladwell describes the role of the translator, in whatever shape they take, quite succinctly: "the take ideas and information from a highly specialized world and translate them into a language the rest of us can understand (Gladwell 200). Mavens must make their knowledge understandable for it to be useful; Salesman must be able to make cerebral and abstruse concepts resonate emotionally with their buyers, and the Connector translates between different people all the time as the essence of their function."
Sample of Sources Used:
- Gladwell, Malcolm. Tipping Point. New York: Back Bay Books, 2002.
Cite this Book Review:
"Tipping Point" - An Analysis (2012, April 01) Retrieved May 18, 2013, from http://www.academon.com/book-review/tipping-point-an-analysis-150733/
""Tipping Point" - An Analysis" 01 April 2012. Web. 18 May. 2013. <http://www.academon.com/book-review/tipping-point-an-analysis-150733/>