Abstract This paper examines in detail the failure of the Internet start-up, Boo.com. Several aspects of Boo.com's demise are analyzed, including the overall downfall in the dot.com community at the time of Boo.com's demise, and the company's business plan and approach. The author argues that the management of Boo.com failed to see their business from the customer's point of view. In the end, Boo.com teaches us many lessons about how not to start up a small business.
Outline:
Background
What Went Wrong
The Importance of Branding
Recommendations for the New Start Up
Achieving Balance
From the Paper "From 1999 to 2001 the Internet developed into a pile of wreckage consisting of dot-com failures. Most of the carnage failed for the same reasons conventional businesses fail. They failed because of poorly conceived business models (Pandya and Dholakia, 2002). The largest number of these failures were and the Business to Customer (B2C) portions of the market. Many of the failed business models did not fail to attract visitors to their site, but rather failed because of the inability to convert visitors to paying customers (Agarwal, Arjona and Lemmer, 2001). Most failures occurred because businesses did not adhere to basic marketing principles, just like any other business that is bound for failure. "
Abstract Thispaper presents an in-depth discussion on "The Boo Aint No Making It" by James MacLeod. It takes the reader through the mind of the author and his belief that racisms and social structure count more towards a person's ability to succeed or fail in life than any other factor. He does this by detailing two groups of teens, one white one black and their attitudes and ideas as high school students. Then he goes back eight years later and sees how they turned out.
Abstract This case study discusses the failure of Boo.com, its business model, competitors, alliances, technologies and recommendations.
Introduction
Business Model
Technologies
Competitors
Acquisitions and Alliances
Advertising
SWOT Analysis
5 Force Analysis
Recommendations
Summary
Bibliography
From the Paper "Boo were probably one of the most publicised victims of the Dot.com crash. Boo's concept was to sell top fashion clothing over the Internet at retail price with the aim of creating a global brand. Boo launched in November 1999 and on May 17 2000 Boo had gone out of business. In six short months, Boo had spent $US135 million dollars. Boo has since been purchased by fashionmall.com Inc. in New York, which bought the boo.com domain name, trademarks and other assets. Boo.com has since reopened under the fashionmall.com banner. This case study will examine some of the key factors in Boo's failures."
From the Paper "This study will examine the characters in Harper Lee's novel To Kill A Mockingbird in order to define the nature of courage. Atticus Finch, a clearly heroic figure in the novel, who lives according to high principle, offers a definition of courage as "when you know you're licked before you begin but you begin anyway and you see it through no matter what" (112). This definition seems to have more to do with stubbornness or determination rather than courage. Atticus' definition would seem to hold that a career criminal is courageous, for such a criminal knows that he will be caught and punished sooner or later. Was Hitler courageous when he set out to conquer the world and establish a one-thousand-year German reign, when he must have known on some level that it was impossible, yet he began? Simple stubbornness, determination, sticktoitiveness, or plain..."
Abstract Produced in 1962, "To Kill a Mockingbird" emerged on the big screen years before the climax of the civil rights movements, marches and before Dr. King's assassination. The United States, especially the South, still saw segregation in full force. The paper shows how Harper Lee's novel was a stunning statement in print and it awakened in its readers awareness not only of racism but of the persecution of any type of outcast. The paper analyzes the film against the backdrop of America's racism towards African-Americans and examines how the issues put forth in the novel are still relevant in American society today.
From the Paper "To Kill a Mockingbird may contain dated dialogue, but the screenplay adaptation of Harper Lee's novel ages well. Forty years after the film was produced, its messages still need to be heard. Blacks still struggle against racial injustice and receive the blunt end of the stick in modern politics just as they did in the 1960s. Although conditions have immensely improved and segregation is but a scar on America's social history, racism and injustice is alive and well. Rodney King is a simple reminder that all men are not treated equal. Death row is still predominantly black. People, whatever their race, who are perceived as strange, different, odd, or other, are still persecuted in 2002. Even though it is rare nowadays for a white lawyer to receive death threats just for defending a black man, it is still a sin to kill a mockingbird."
Reviews "European Business Journal", article "E-Customer Loyalty: Applying the Traditional Rules of Business for Online Success" by Frederick F. Reichheld, Robert G. Markey, Jr. and Christopher Hopton.
Abstract This paper introduces, discusses, and analyzes an article on e-customer loyalty. It looks at the article's view of creating and maintaining a loyal customer base, its discussion of the impact of the internet on business, and the reasons provided for the failures of many on-line businesses. The paper consists of a one-page synopsis and two-page critique of the article.
From the Paper "This article goes into detail about what many consumers have known for a long time. The most successful merchants, both online and off, are those who recognize the importance of developing a good relationship with their customers, thereby creating customer loyalty and greater profits for their company. The paper argues that many online merchants do not recognize that many brick-and-mortar business rules still apply to their businesses online. "They often forget that the fundamental rules of successful business still apply" (Reichheld et al 173). The article goes on to discuss two particular companies foray into e-commerce, and their experience with building a profitable company online. It continues with information on how to build customer loyalty, and identify your customer. It also provides ideas on how to build trust, get to know your customer, and empower your organization to develop great customer relationships."
Tags: succesful, merchants, online, customers, e-commerce, internet, boo.com, service
Abstract Harper Lee, in "To Kill a Mockingbird", clearly understood the importance of the journey for the end of the story seems almost incidental. We understand that Scout will see a change in the people around her, we understand that there may be tragedy awaiting her. But, we cannot truly care if what happens between the beginning and the end of the story is not compelling and allows us to understand one of the most engaging and endearing literary characters in American fiction. It is the purpose of this paper to demonstrate that both Scout and Boo Radley are more important to themselves, each other and to the reader during the story than at the end.
Abstract This paper explains that, on "Disney Songs the Satchmo Way", Louis Armstrong re-interprets the music of very familiar songs associated with Disney by adding a jazz flair to each song resulting in a more enjoyable sound than in their original format. The author points out that the new style actually makes the songs a much mellower flavor, which flows along nicely instead of being choppy in places as in the original Disney style. The paper analyzes the songs "Chim Chim Cher-ee", "Bibbidi-Bobbidi-Boo", "The Ballad of Davy Crockett" and "When You Wish upon a Star", all of which definitely have that New Orleans flavor with trumpets, trombones and various brass instruments playing Disney tunes.
From the Paper "Another aspect that struck me was my attitude towards the kind of songs being performed. I had always thought of these tunes as children's songs, just funny, cartoon type lyrics and music. The way, in which these tunes were performed by Louis Armstrong, I could actually see some of them making it onto the charts. Even though they are suppose to be fun songs, the new format somehow gave them a little more seriousness. "
Abstract In this paper, a mock interview of the main characters in the novel "To Kill A Mockingbird" give fictional answers as to how they would react after meeting. Both Scout and Boo Radley give their opinions on how they now understand each other after the unifying climax of the Harper Lee's novel. It attempts to show how, in this manner, the literary aspects of the novel can be reenacted through this unique interview perspective.
From the Paper "The main reason why had hidden from Scout and Jem was the fact that I had gotten into trouble with law some years earlier, and was imprisoned in the house by my father. However, my father and I did not get along. We constantly fought and he abused me on many levels. When it was too much to handle anymore, we had gotten into a fight. I was desperate, and didn't know what to do. When father lunged at me, I grabbed a pair of scissors and stabbed him. Although the stabbing was accidental, I had still killed my father and was considered criminally insane by many of the townspeople. Fortunately, my grandfather had legally intervened on my behalf, suggesting that I had acted in self-defense; and that my father had been aggressive toward me."
Abstract In this paper, the writer explores the character and life experiences of Scout, the narrator of "To Kill a Mockingbird". The paper describes how Scout lived with her brother and father who was an attorney in the Deep South. The paper illustrates the positive impact of her childhood experiences on her personality development and adult life.
Outline:
Introduction
History
How Her Childhood had a Positive Impact
Optimism Lost and Found
Conclusion
From the Paper "Throughout history, authors of literature have used their words to convey emotions, ideas and beliefs. Now and again a work is so well written and so powerful that it becomes a classic. This is the case with Harper Lee's story, To Kill a Mockingbird. On the surface the story is about a little girl growing up in the Deep South and her experiences during that time period, but when one takes a second look it is easy to discover the book is also about morality, maturity, and society as a whole. The events of Scout's life as a child have a positive impact on her character and personality development and who she ultimately becomes as an adult. Her character is unique in that she is raised by a single father who takes a very hands off child driven approach to child rearing which allows her to experience life on her own terms as long as she is sage."
Abstract This paper analyzes the critical elements of racism that arise as they pertain to Robert Mulligan's film "To Kill a Mockingbird". It looks at how in many scenes within the film, Mulligan effectively captures the spirit of Atticus Finch (Gregory Peck) and his desire to defend a black man from being wrongfully charged with raping a white woman. The paper also discusses how, by acknowledging the problems of racism in the South in the 1930s, Mulligan provides cultural and community based examples of racism that are realistic and poignant.
From the Paper "The major issue in Mulligan's civil rights era film To Kill a Mockingbird is how racism is prevalent between families within the town. The Radley's are the racist faction that seeks to have the black boy hung for supposedly raping a white girl, and it is the Finch's that help to bring about justice to seek a legal means to try the case. Mulligan brings this conflict into focus, which is a major reason why the film depicts racism effectively as a cultural issue that divided communities in the 1930s. In Mulligan's characterization of the families, Nathan (Richard Hale) is very similar to Boo's dad, as he is racist and does not care for outsiders to interfere with the events that occur inside the Radley home."
