Abstract
This paper examines the new media phenomenon of blogs, which is a log or journal recording an individual's thoughts and opinions that is published on the Internet through hosting sites, and the blogosphere, which is the totality of blogs linked to each through hypertext, as a disseminator of information and as a new medium for social organization. The author concludes that the future of the blogosphere will likely be as a complementary information medium to traditional hierarchical media models given that it better harnesses the ideas of a collective than can institutionalized public broadcast media. The paper projects that, when blog hosting companies are purchased by larger media corporations, their bloggers will likely find greater restrictions placed upon their speech, similar to the blogosphere in the People's Republic of China.

Table of Contents:
Introduction
Blogs and the Blogosphere: A Brief Description
Theorizing Blogs and the Blogosphere
The Blogosphere and Corporate Power
Conclusion: The Future of the Blogosphere

From the Paper
"As we have seen, a theoretical and historical analysis of new media technologies, such as the blogosphere, suggests that these revolutionary new media can only be fully understood within the broader frame of their social and political context. Applying this theoretical insight to the medium of the blogosphere reveals complex dynamic tensions within the blogosphere between populist expression and corporate power. These tensions reflect both the importance of this new medium from the perspective of major transnational corporations, as well as their interest in co-opting or assimilating its populist power to meet corporate agendas."

Tags:cyberculture, libel, hosting, revolutionary, unequal

Abstract
The writer of this paper examines and analyzes a well known blog search engine that creates indexes of blogs and then generates a series of search results for the Internet surfer. Following an overview of the search engine, the paper examines its business model and crisis management techniques before drawing conclusions and summarizing.

Outline
Technorati.com Overview
Technorati.com Business Model
Crisis Management at Technorati.com
Summary
References

From the Paper
"Using a series of automated bots or search agents that scour the Internet for new blogs, new entries to existing blogs, and comments on blogs, videos, and the inclusion of keywords searches, Technorati.com has rapidly scaled to be able to capture over 1.2 million blog posts per day, indexing over 200 million blogs daily Bates, 2007). The initial aim of Technorati.com was to replicate the Google AdWords strategy of selling advertising on their site, pricing being dependent on the position of the ad and its frequency of running on the page during a given time period. This initial aim to create an AdWords-like strategy was abandoned in 2008 in favor of creating an advertising network model Anderson, 2008). The objectives of the company have also transitioned away from a pure-play advertising based business model to concentrate more on an advertising network, in addition to creating an advertising Self-Serve business which is structured very much like Google AdWords. In conjunction with this strategy, the more enterprise-wide advertising selling strategy on the Technorati.com Network signals that the company is attempting to emulate the other side of Google's highly profitable advertising business model. The Google Ad Network in fact generates the majority of traffic for the search engine provider. Technorati.com has had the objective of replicating this aspect of who they view as their primary competitor for the last eighteen months. As a result of the increased focus on creating and growing an Ad Network, Technorati.com now has partnerships with 78 companies that they share advertising placement and revenue with."

Tags:blogsphere, social, networking, management, sites, google, adwords, advertising

Abstract
This paper reviews how "blogs", or online journals like Xanga and Livejournal, relate to community and globalization. It also discusses the many uses of such online communities and the way in which "blogging" surpasses the boundaries of physical community, such as space/time and visual representation.

From the Paper
"The increasing popularity of blogs is undeniable; it is estimated that roughly 10 million will exist by the end of 2004, the majority of which -- 90% -- are personal sites that belong to teenagers and young adults between the ages of 13 and 29 (Nussbaum par. 3). This popularity is due, in large part, to the sense of community that blogs provide. For personal users, blogs become a kind of unlocked diary or journal, a means of expression that makes what would otherwise be private a public matter. They provide a unique opportunity for extroverted introspection, allowing the writer both self-examination and the display of that examination. As Emily Nussbaum, contributor to the New York Times points out, "if teen bloggers give something up by sloughing off a self-protective layer, they get something back too -- a new kind of intimacy, a sense that they are known and listened to" (par. 5)."

Tags:globalization, livejournal, online, space, time, weblogs, xanga

Abstract
Over the past few years we have witnessed an explosion in the number of social networking sites in all shapes and forms as well as an even greater spread in the use of blogs as a means of information dissemination and communication. This paper examines the development of the social networking and blog culture and discusses the responsibility that networking site owners and blog publishers have both to themselves and the larger world of internet users. The author examines the case for free speech and freedom of expression that social networking and blogging is built around as opposed to the need for social responsibility and the preservation of picture and privacy. The work has one drawing and extensive links to internet sites.

From the Paper
"Now that the technological era is booming, and far from reaching its pinnacle any time in the near future, the computer and items pertaining to the industry reign supreme. This 'regime of the networks' will last because their uses are vastly increasing to a seemingly infinite number. Moreover, whether information is hoarded, transferred, or rubbed out, it can all be done through such networks. Among the various types, social networks are best suited for examining the responsibilities of users and providers. Although there is a substantially tactile presence when being 'social' in its truest form, social networks allow the physical manipulations of data, info, or even programs in the vast 'cyber space' to make a presence of intangible character, something nevertheless palpable in mindset. This is important to comprehend because based on this assumption, regulations, prohibitions, and responsibilities are developed to help maintain an ethical and legal area. These responsibilities and regulations help in preventing the constant cleansing and upkeep by the provider of such areas based on nonsensical, irresponsible acts on both ends. However, these responsibilities should be balanced, where both sides' obligations are abecedarian enough to actually make an effect."

Tags:blog, social networking, internet blogger responsibility facebook

Abstract
This paper discusses the role of left-leaning political blogs in the 2006 election, with special focus on Connecticut. Additionally, the paper traces the rise and significance of the American left blogosphere. It also argues that the mainstream media overestimate the importance of Joe Lieberman's re-election against blog-supported candidate Ned Lamont, missing the broader significance of the Democratic wins.

From the Paper
"The congressional elections of are the first United States election to take place since the political blogosphere emerged as an influential voice in American politics, both in its own self-perception and in the estimation of the US mainstream media. The following discussion will consider the role of political blogs in the election and the mainstream media's response with particular emphasis on the Connecticut senate race between Joe Lieberman and Ned Lamont. The written political blog has established itself as the characteristic political expression of..."

Tags:blogs, Liberman, blogosphere, media, politics

Abstract
In this article, the writer maintains that social networking is bringing a greater level of purity to business models, specifically the claims made as to subscriber rates and the market statistics of Web 2.0. The writer discusses that Technorati forms effective organization within the social networking and blog fields to take advantage of the first movers in the blogsphere environment. The writer points out that this company employs a mix of models to generate revenue, giving more emphasis to online advertisement in recognition of the fact that companies are now aware of the significant contribution of Web 2.0 applications to marketing strategies. The writer concludes that in this context, reputations are won or lost with the click of a mouse, and CEOs must act accordingly where social networking is concerned by creating effective communication strategies based on Web 2.0 applications. This paper contains figures, including a graph.

Outline:
Introduction
Technorati Business Model
Partners and Community
Web 2.0
Actions to Improve Company Image Using Web 2.0
Conclusion

From the Paper
"Technorati combines different approaches to maximize revenue and utilization of its resources For example, Technorati generates some of its revenue from the RSS watch feed, in which Web users pay a nominal fee to receive updates when blogs that they are following are added to. Technorati also gains revenue from advertising that is driven by the blogs. Advertisers can be directed to potential customers by aligning their products with the tags that describe blog posts. In this way, advertisers can target their ads more effectively.
"Technorati sells ads on its Web site, but in order to succeed it will need to make greater efforts to improve the economic attractiveness of its site versus other sites on the Web."

Tags:search, feedback, blogger, comment, post

Abstract
This paper analyzes methods for receiving news, particularly blogging. It discusses the legitimacy of blogging as a form of journaling and reporting. It then compares blogging to alternate methods fro receiving news, such as late-night television and tabloid television shows.

From the Paper
"Blogging and Alternative Methods of Receiving News Blogging is a relatively new method for both giving and receiving news. Blogging is essentially journaling; however, through its popularity as a form of communication, it has gained legitimacy as a form of reporting. This legitimacy that has been gained is similar to that of other alternate news sources, such as late-night television and tabloid television shows. This paper will examine blogging and other alternate methods for receiving news. It will be used to discuss the influence of blogging and alternate news methods on the public and on more traditional new reporting, as well as the ethics of these alternate methods of reporting the news. Blogging Blogging is a method of journaling online. According to Deborah Ng, blogs are "personal Internet journals [that] have taken the Internet by storm" (par. 1)."

Tags:blogging, blog, tabloid

Abstract
This paper is a collection of blogs that show the evolution of a young teacher over time. The paper covers such important topics as how the client views performance standards, what an effective mathematics class should look like, the autonomy which should be bequeathed to an instructor while instructing youngsters, the manner in which technology can be employed, and how the client now approaches the task of teaching youngsters about mathematics.

From the Paper
"In my estimation, performance standards can be effectively used in a classroom. Naturally, every student is different and, for that reason, standardized testing may not always be the best answer - though, ultimately, it appears the only way to ascertain if students are reaching the levels they must. In any event, individualized instruction can definitely be used to assess the progress of each student on matters pertaining to mathematical proficiency if a few "wrinkles" are thrown in."

Tags:blog, reflective, final

Abstract
This paper argues that the advent of bogging facilitates the participation of millions of people in the public sphere rather than just a select few professional journalists. The author points out that, today, bloggers have the same opportunity as these select few people, such as journalists, to have a voice in the public sphere and an opportunity to influence the public's views and perceptions, due to the fact that their message can reach many people through the internet. The paper stresses that blogging enriches democracy.

From the Paper
"Democracy literally means governance by the people. Yet apart from voting every few years, most people have little opportunity to influence public policy. Traditionally, a select few people who have a voice in the public sphere, such as journalists, have had at least some opportunity to influence the public's views and perceptions, due to the fact that their message and point of view can reach many people. This exclusivity has changed with the advent of blogging, and this will surely enrich democracy, facilitating as it does the participation of millions of people in the public sphere, rather than just a select few."

Tags:blog, public, democracy