Abstract This paper examines the impact that the air war over Britain, that began in the late summer of 1940, had on the British national identity. The paper presents a history of the Blitz and shows how it was countered by British aircraft and how it actually boosted the morale of the English population.
From the Paper "Remarkably, Philip Ziegler states that a network of psychiatric clinics developed to deal with the neuroses caused by bombing were closed when they had only had 23 patients after ten weeks of the Blitz. In similar fashion, the number of patients admitted to London hospitals with neurotic illnesses declined during the Blitz, as did suicides."
Abstract This paper examines how in Patrick Hamilton's "The Slaves of Solitude" the narrator articulates the period of the Blitz as one of perpetual invasion. It looks at how it makes Hamilton's protagonist feel as though her private space is invaded and controlled by the war effort. Roach cannot own things, because her objects are shared, rationed, or destroyed; for the same reasons, she cannot reclaim spaces--after she is bombed out of London, she is forced to rent rooms at places like the Rosamund Tea Rooms and the luxurious Claridge's. It also looks at how Hamilton's novel is about intrusive acts and personal invasions, whether by other characters or by the war itself; the consequence of such acts is one's sense of physical and psychological displacement, which stems from "the material end of things."
From the Paper "Through Roach, Hamilton articulates the difficulties of achieving a level of intimacy with objects (such as combs, mirrors, and various "gadgets" [241]) in rented spaces during the Second World War. The author underscores the complex way in which Londoners--like Miss Roach, who have been "bombed out of London" (29) and who have consequently lost many of their material possessions--desire to reclaim their displaced objects and, through these objects, their private lives. Yet Roach's quest for ownership also encompasses a more abstract possessive desire that necessarily entails the disembodiment of characters like the Lieutenant; she objectifies individuals as part of her desire to "claim" (Slaves of Solitude 27) them. Moreover, her point of view dominates so much of the novel that one feels her voice in tension with that of the narrator. These features of the text illuminate Roach's intense desire to own and to possess numerous things. "
Examines causes and effects, research and development, testing, impact on the health care system, generics and brand names, profit and managed care. Uses charts.
2,925 words (approx. 11.7 pages), 16 sources, 1999, $ 103.95
Abstract There are a number of factors which seem to be driving drug spending to record-high levels. Of late there has been revolution in pharmaceutical research, a billion-dollar marketing blitz, and Americans voracious appetite for Viagra, Claritin and a host of other pricey pills.
Retail pharmacies will rack up an estimated $102.5 billion in sales of prescription drugs by year end, up 85% in just half a decade.
From the Paper "Rising Pharmaceutical Spending: Causes and Consequences
Introduction: Assessing the Marketplace
There are a number of factors which seem to be driving drug spending to record-high levels. Of late there has been revolution in pharmaceutical research, a billion-dollar marketing blitz, and Americans voracious appetite for Viagra, Claritin and a host of other pricey pills.
Retail pharmacies will rack up an estimated $102.5 billion in sales of prescription drugs by year end, up 85% in just half a decade. Drug sales in the U.S. are rising 16.6% this year, more than four times the increase in health-care spending overall. And at a time when prices of other manufactured goods have declined by 1%, some generic drug makers have raised the price ..."
Abstract The paper shows how mystery novels have a habit of portraying murder as a discrete affair for the middle class and nowhere is this more apparent than in English mystery novels, as novel writers in England, being a literate caste, usually manage to present the world through tweed-colored spectacles. The paper discusses how English author, Peter Lovesey exemplifies this, as his characters always seem to evoke images of tea-sipping old women sharing a well-loved table at their favorite local haunt and recounting stories of life during the blitz. This is a far cry from the real world of murder, which is often one of drunken and drug-crazed rage, teenage street rivalries, or quiet, festering sexual perversion. This paper contrasts the differences between one of Lovesey's most recent works, "The Vault", and one of his readers? favorites "On the Edge".
From the Paper "In On the Edge, Lovesey pays careful attention to developing the way in which the two main characters play into the national consciousness of the time, which can almost be described as a sense of angst. This is played out in the sense of divergence one feels when following the lives of Rose and Antonia. Lovesey was a child in London during the war, when one of his most poignant memories was that of his house being hit by a V-1 rocket. Lovesey's heroines spent the war plotting the courses of Royal Air Force attacks on Germany, and part of the post-war angst they felt had to do with returning to traditional female roles. By comparison, The Vault is set in the sleepy seaside city of Bath that provides the context for his other Diamond novels."
Abstract This paper examines why the British came to refer to the Second World War as the "People's War". It looks at how, for the very first time during a war, civilians were involved on a scale hitherto unknown. It shows how the relentless bombing of British cities by the Luftwaffe ensured that thousands of people experienced the devastating effects of war at firsthand, as entire families lost all their worldly goods, parents lost their children to German bombs and many children were orphaned. It illustrates how men and women from every generation, as well as children took an active role in helping the war effort in active roles such as volunteer services, the Home Guard and the special female sections of the services that were set up, such as the ATS (Auxiliary Territorial Service), the "WRENs" (Women's Royal Naval Service) and the "WAAF" (Women's Auxiliary Air force).
From the Paper "Some actions towards the war effort were of course imposed on people by the government. Rationing is one example of this, as is the commissioning of pots and pans and iron railings to go towards the building of fighter planes. Also compulsory was the evacuation programme of city children to quieter and more rural areas, deemed safer than the industrial areas of their homes. Families in the countryside suddenly found themselves invaded by a small army of dirty, rude, bedwetting children, who were intensely homesick being away from home for the first time at such a young age, and entirely ignorant of country life. Many of them had never even seen grass before."
Abstract This paper examines how the image of Michael Jordan as an African-American was used to sell Nike apparel and how a particular lifestyle was used to promote Nike products. The author points out that will 'rebelliousness' may have been at the heart of Jordan advertising blitz, at least in the early years of the campaign; however, what Nike was really after was a consumer base that would indiscriminately purchase Nike items. The paper concludes that the relationship of Michael Jordan with Nike was one of the most successful partnerships in the history of sports marketing.
From the Paper "This paper explores the relationship between Michael Jordan and Nike. Along the way, this paper looks at how the image of Michael Jordan as an African-American was used to sell Nike apparel and also at how a particular lifestyle was used to promote Nike products. Additionally, this paper focuses briefly on some of the racial dynamics at play in the classic Nike ads featuring Jordan as well as upon how Nike used the concept of 'rebellion' to sell the Jordan line - even if consumer rebellion was hardly what they had in mind. In conclusion, this paper should reinforce yet again how the metaphors found in any commercial reveal deeper truths about a society's yearnings and attitudes. The relationship of Michael Jordan with Nike was one of the most successful partnerships in the history of sports marketing."
Abstract This paper provides the strategic framework for the public relations campaign for Laptop India and its
personal assistant product (PA). The PA is an innovative laptop product that is intended to undercut the expanding laptop market in terms of functionality price and portability. The PA will be launched according to a tactical public relations plan that is based on sponsorship, an open house, a press conference, direct mail, collateral and an intensive internet media blitz. The public relations campaign's objectives are two fold: 1) to introduce the company and its values to the Indian market where good relations are a must because that is where it is both designed and manufactured and 2) to introduce both the company and the product to Laptop India's home market which is North America. The total budget for the initial public relations campaign is $73,000.
Abstract This paper attempts to determine the most fundamental and long-lasting changes World War II forced on the British workforce. It looks at how the most critical occupational changes resulting from the war go hand in hand with the stimulation of new industries and technologies, the changing social status of women, the new concept of efficiency in production, and the integration of social classes.
Outline:
Introduction
Women
Technology
Working Practices
Social Environment at Work
Arts
Conclusion
From the Paper "Apart from the direct military experience, a number of events are said to have influenced the values and attitudes in society. Events such as the intense aerial bombing known as the blitz, the evacuation, and rationing have all contributed to the transformation of British society. People, who would have never socially mixed, came together and talked, and the country was brought together in terms of sharing. Generally, the experience of war hastened the disintegration of boundaries within social classes, and impacted directly on people's behaviour at work. The dramatic increase in the production of goods would have never been achievable without cooperation and complete commitment. "
