Abstract
This paper examines the impact that the air war over Britain, that began in the late summer of 1940, had on the British national identity. The paper presents a history of the Blitz and shows how it was countered by British aircraft and how it actually boosted the morale of the English population.

From the Paper
"Remarkably, Philip Ziegler states that a network of psychiatric clinics developed to deal with the neuroses caused by bombing were closed when they had only had 23 patients after ten weeks of the Blitz. In similar fashion, the number of patients admitted to London hospitals with neurotic illnesses declined during the Blitz, as did suicides."

Tags:Dover, Churchill, Wehrmacht, Goering, military, RAF

Abstract
The paper is a three-page response to three questions seeking to gain answers into the LCBO's newest promotional campaign to "push" whiskey to a younger audience. The paper looks at the media tools used in the campaign, the effectiveness of the campaign, and why the Liquor Control Board of Ontario is pursuing such a promotional objective when it is a province-wide monopoly.

From the Paper
"What types of mass media have the LCBO used for this new campaign? Explain what you may have seen or heard and why you believe the media to be effective. Answer: The LCBO appears to use more than one form of mass media in conducting this soon-to-be-ended media blitz. For one thing, it uses the internet - with its internet promotional display featuring prominently on the corporate homepage (Liquor Control Board of Ontario, Microsite). There is also an audio component to the feature insofar as music (apparently...)"

Tags:lcbo, marketing, blitz

Abstract
This paper examines how in Patrick Hamilton's "The Slaves of Solitude" the narrator articulates the period of the Blitz as one of perpetual invasion. It looks at how it makes Hamilton's protagonist feel as though her private space is invaded and controlled by the war effort. Roach cannot own things, because her objects are shared, rationed, or destroyed; for the same reasons, she cannot reclaim spaces--after she is bombed out of London, she is forced to rent rooms at places like the Rosamund Tea Rooms and the luxurious Claridge's. It also looks at how Hamilton's novel is about intrusive acts and personal invasions, whether by other characters or by the war itself; the consequence of such acts is one's sense of physical and psychological displacement, which stems from "the material end of things."

From the Paper
"Through Roach, Hamilton articulates the difficulties of achieving a level of intimacy with objects (such as combs, mirrors, and various "gadgets" [241]) in rented spaces during the Second World War. The author underscores the complex way in which Londoners--like Miss Roach, who have been "bombed out of London" (29) and who have consequently lost many of their material possessions--desire to reclaim their displaced objects and, through these objects, their private lives. Yet Roach's quest for ownership also encompasses a more abstract possessive desire that necessarily entails the disembodiment of characters like the Lieutenant; she objectifies individuals as part of her desire to "claim" (Slaves of Solitude 27) them. Moreover, her point of view dominates so much of the novel that one feels her voice in tension with that of the narrator. These features of the text illuminate Roach's intense desire to own and to possess numerous things. "

Tags:Roach, blitz, war

Abstract
The paper discusses how the animal-rights group People for the Ethical Treatment of Animals (PETA) directed an intense campaign for change against Kentucky Fried Chicken (KFC) and the cruel methods its suppliers used to process chickens. The paper describes how PETA first tried discussion with KFC to amend the problems, but resorted to a full-out blitz against the company when PETA felt KFC failed to respond to their demands.

From the Paper
"The issue of animal rights is an old one that evokes strong feelings from many sides. The ideas at stake pit environmentalists and animal lovers against businesses that use animals to produce products, such as fast food, clothing, or even the product of entertainment. One of the best known animal rights groups is People for the Ethical Treatment of Animals (PETA). In the PETA/KFC campaign study, Gerard Seijts and Michael Sider offer informative background about PETA and KFC, and then show how PETA used a variety of strategies to try to force policy changes at KFC that would provide more ethical treatment for the animals that provide the raw..."

Tags:peta, kfc, campaign

Abstract
The paper relates that every year, managers at Bausch and Lomb evaluate the advertising media alternatives available to them as they develop their advertising program for contact lenses. The paper looks at the advantages and disadvantages of each alternative and offers some recommendations as to what media would best serve the interests of Bausch & Lomb. Ultimately, the paper posits that it looks as though Bausch & Lomb's advertising blitz for its latest contact lens should circumnavigate newspapers, emphasize television, and employ an aggressive internet strategy. The paper argues that the internet, in fact, is the one really key medium because of its low cost and because so many Americans now buy their goods online.

From the Paper
"Every year, managers at Bausch and Lomb evaluate the advertising media alternatives available to them as they develop their advertising program for contact lenses. Over the course of the next several pages, this essay will look at what advantages and disadvantages of each alternative they should consider. Beyond that, this paper will offer some recommendations as to what media would best serve the interests of Bausch & Lomb. Ultimately, it looks as though Bausch & Lomb's advertising blitz for its latest contact lens should circumnavigate newspapers, emphasize television, and employ an aggressive internet strategy. The internet, in..."

Tags:bausch, lomb, alternatives

Abstract
The paper reveals that in the United Kingdom, handguns as an entire class of firearm have been banned for all citizens, although shooting for sportsmanship is still allowed. The paper goes on to consider the political obstacles the President must overcome to create more stringent gun legislation and suggests a two-pronged media approach. The paper asserts that first, he must show that he does support firearms used for legitimate sporting purposes, which does not include handguns or assault rifles, and second, he must dramatically demonstrate the human toll extracted from access to handguns. The paper posits that after a public relations campaign, hearings, and constant efforts to thwart the media blitz of well-funded opponents, Obama might be able to pass strict, U.K-style legislation.

From the Paper
"When President Barak Obama was a state senator in Illinois, and also during his years as a senator in the U.S. Congress, he supported mainstream efforts to limit access to firearms, such as "better enforcement of existing gun laws, tighter background checks on gun buyers and a permanent assault-weapons ban" (McCormick 2009). Despite Obama's advocacy of relatively moderate gun control policies that would enable more stringent control of illegal gun trafficking yet still allow unfettered access to handguns (provided the citizen pass a background check for mental illness and a criminal record), gun sales and sales of ammunition soared when the President was elected in 2008. In the United Kingdom, in contrast, handguns as an entire class of firearm have been banned for all citizens, although shooting for sportsmanship is still allowed. "The ban on ownership of handguns was introduced in 1997 as a result of the Dunblane massacre, when Thomas Hamilton opened fire at a primary school leaving 16 children and their teacher dead" (Handgun, 2001, BBC).
"To adopt a national policy regarding firearms similar to that of the British, Obama might first be tempted to use the U.S. Constitution and the existing laws of the land as justification for his policy. Of course, despite restrictions upon First Amendment free speech rights, advocates of guns claim that the language of the Second Amendment gives unfettered access to the use of firearms."

Tags:handguns, assault, rifles, sportsmanship, public, relations, massacres

Abstract
The paper shows how mystery novels have a habit of portraying murder as a discrete affair for the middle class and nowhere is this more apparent than in English mystery novels, as novel writers in England, being a literate caste, usually manage to present the world through tweed-colored spectacles. The paper discusses how English author, Peter Lovesey exemplifies this, as his characters always seem to evoke images of tea-sipping old women sharing a well-loved table at their favorite local haunt and recounting stories of life during the blitz. This is a far cry from the real world of murder, which is often one of drunken and drug-crazed rage, teenage street rivalries, or quiet, festering sexual perversion. This paper contrasts the differences between one of Lovesey's most recent works, "The Vault", and one of his readers' favorites "On the Edge".

From the Paper
"In On the Edge, Lovesey pays careful attention to developing the way in which the two main characters play into the national consciousness of the time, which can almost be described as a sense of angst. This is played out in the sense of divergence one feels when following the lives of Rose and Antonia. Lovesey was a child in London during the war, when one of his most poignant memories was that of his house being hit by a V-1 rocket. Lovesey's heroines spent the war plotting the courses of Royal Air Force attacks on Germany, and part of the post-war angst they felt had to do with returning to traditional female roles. By comparison, The Vault is set in the sleepy seaside city of Bath that provides the context for his other Diamond novels."

Tags:Victorian, Rose, Antonia, RAF

Abstract
There are a number of factors which seem to be driving drug spending to record-high levels. Of late there has been revolution in pharmaceutical research, a billion-dollar marketing blitz, and Americans voracious appetite for Viagra, Claritin and a host of other pricey pills.
Retail pharmacies will rack up an estimated $102.5 billion in sales of prescription drugs by year end, up 85% in just half a decade.

From the Paper
"Rising Pharmaceutical Spending: Causes and Consequences

Introduction: Assessing the Marketplace
There are a number of factors which seem to be driving drug spending to record-high levels. Of late there has been revolution in pharmaceutical research, a billion-dollar marketing blitz, and Americans voracious appetite for Viagra, Claritin and a host of other pricey pills.
Retail pharmacies will rack up an estimated $102.5 billion in sales of prescription drugs by year end, up 85% in just half a decade. Drug sales in the U.S. are rising 16.6% this year, more than four times the increase in health-care spending overall. And at a time when prices of other manufactured goods have declined by 1%, some generic drug makers have raised the price ..."

Abstract
This paper examines how the image of Michael Jordan as an African-American was used to sell Nike apparel and how a particular lifestyle was used to promote Nike products. The author points out that will 'rebelliousness' may have been at the heart of Jordan advertising blitz, at least in the early years of the campaign; however, what Nike was really after was a consumer base that would indiscriminately purchase Nike items. The paper concludes that the relationship of Michael Jordan with Nike was one of the most successful partnerships in the history of sports marketing.

From the Paper
"This paper explores the relationship between Michael Jordan and Nike. Along the way, this paper looks at how the image of Michael Jordan as an African-American was used to sell Nike apparel and also at how a particular lifestyle was used to promote Nike products. Additionally, this paper focuses briefly on some of the racial dynamics at play in the classic Nike ads featuring Jordan as well as upon how Nike used the concept of `rebellion' to sell the Jordan line - even if consumer rebellion was hardly what they had in mind. In conclusion, this paper should reinforce yet again how the metaphors found in any commercial reveal deeper truths about a society's yearnings and attitudes. The relationship of Michael Jordan with Nike was one of the most successful partnerships in the history of sports marketing."

Tags:jordan, nike, advertising

Abstract
This paper provides the strategic framework for the public relations campaign for Laptop India and its
personal assistant product (PA). The PA is an innovative laptop product that is intended to undercut the expanding laptop market in terms of functionality price and portability. The PA will be launched according to a tactical public relations plan that is based on sponsorship, an open house, a press conference, direct mail, collateral and an intensive internet media blitz. The public relations campaign's objectives are two fold: 1) to introduce the company and its values to the Indian market where good relations are a must because that is where it is both designed and manufactured and 2) to introduce both the company and the product to Laptop India's home market which is North America. The total budget for the initial public relations campaign is $73,000.

Tags:laptop, india, personal