Abstract
The paper asserts that while the Blackberry was originally hailed as a revolutionary invention that would allow the user to access the internet, check e-mail and engage in various other online activities, there is often a big difference between what a particular business technology can do, and what the device is actually used for. Therefore, this writer aims to determine whether the Blackberry is used to its full potential by the majority of its users; do the many features of the Blackberry truly increase the user's productivity in the workplace?

From the Paper
"The Research Hypothesis Statement: While the Blackberry was originally hailed as a revolutionary invention that would allow the user to access the internet, check e-mail and engage in various other online activities, there is often a big difference..."

Tags:blackberry, technology, communications

Abstract
The paper explains that the Blackberry Curve is a series of wireless PDA devices allowing for sending and receiving e-mail and serving as a notebook for the user. The paper relates that the Blackberry was first introduced in 1999 as a two-way pager and developed into a full-service personal digital assistant and a telephone. The paper discusse show the product was introduced by a Canadian company called Research in Motion (RIM) and its achieved success because it offered the advantage of a PDA with e-mail capabilities, putting it ahead of most other PDA devices of the time.

From the Paper
"The Blackberry Curve is a series of wireless PDA devices allowing for sending and receiving e-mail and serving as a notebook for the user. The Blackberry was first introduced in 1999 as a two-way pager and developed into a full-service personal digital assistant and a telephone. The product was introduced by a Canadian company called Research in Motion (RIM). The product achieved success because it offered the advantage of a PDA with e-mail capabilities, putting it ahead of most other PDA devices of the time. The device has a keyboard that allows for writing and sending e-mail. The Blackberry Curve is a recent version that comes with Wi-Fi capabilities and a push-to-talk feature."

Tags:blackberry, curve, reviews

Abstract
The paper discusses how mobile technology has become ubiquitous as cell phones, GPS devices, iPods, and laptops (just to name a few examples); the term "mobile technology" has become trite; what technology isn't mobile? The paper relates that the issue now is not if mobile technology has affected the lives of Americans, but how. The paper believes
that its impact in work has been dramatic and quick, since this market consists of early adapters; 67% of all workers use mobile devices (IBM Unveils, 2008). Indeed, the paper notes that this market has seen the rise of some of the most iconic forms of mobile technology, including the BlackBerry.

Tags:blackberry, mobile, technology

Abstract
This paper begins with a general profile and the history of Blackberry since 1984. It continues to discuss the company's progress. The author continues to offer the details and economic effects of the patent suit against Blackberry. In the conclusion, the successes and future of expectations of Blackberry are mentioned with statistics to quantify points made.

Table of Contents:
Profile
Progress
Blackberry: Legal Suit
Consequences: Economic Front
Expectations
Bibliography

From the Paper
"The bitter exchange is regarding the patents of workaround, both arguing its ownership and copyrights. Consequently RIM filed application for new patent of its workaround designs. RIM received "a confidential and privileged legal opinion confirming that RIM's software workaround designs do not infringe any of the NTP patent claims remaining in the litigation," (RIM: Press release). According RIM the legal opinion was forwarded by "leading expert"(RIM: Press release) in patent law and workarounds from largest and leading law firms."

Tags:company, legal, suit, economy

Abstract
The paper relates that as Gallagher (2009) notes, the Blackberry Storm is key to the development of RIM's market position this fiscal year. The paper asserts that as such, it is increasingly important to create a marketing message that puts Storm at the centre of RIM's promotional scheme, to ensure that the RIM can maintain profit margins (Bloomberg, 2009). The paper explains that the major theme for RIM's integrated marketing communications is that the Blackberry Storm provides healthcare professionals to unparalleled access to client and medical information, and the secondary message is that the Storm connects health care team members and information together, no matter where they are located.

From the Paper
"As Gallagher (2009) notes, the Blackberry Storm is key to the development of RIM's market position this fiscal year. As such, it is increasingly important to create a marketing message that puts Storm at the centre of RIM's promotional scheme, to ensure that the RIM can maintain profit margins (Bloomberg, 2009). The major theme for RIM's integrated marketing communications is that the Blackberry Storm provides healthcare professionals to unparalleled access to client and medical information. The secondary message is that the Storm connects health care team members and information together, no matter where they are located...."

Tags:marketing, promotion, mix

Abstract
This paper discuses Research in Motion's (RIM) personal digital assistants (PDAs), the Blackberry, which is able to communicate with e-mail, Internet and corporate IT networks. This flagship product became a premier status symbols among executives especially in the public and analyst relations. The paper concludes that, by moving away from purely focusing on the technical attributes to the benefits of freedom and work/life balance, RIM successfully transformed itself from being an addict's tool to being a means by which executives gain control over their time. The author then recommends that RIM should examine its existing customer base for positive messaging and should create a self-monitoring program to ensure that its branding stays consistent with its product-by-product messaging.

Table of Contents:
Executive Summary
Background and Introduction
Main Conclusions
Recommendations
Critiquing RIM's Branding Strategy
First Brand Attribute: Brand Excels at Delivering the Benefits Customers Truly Desire
Second Brand Attribute: The Brand Stays Relevant
Third Brand Attribute: The Pricing Strategies is Based on Consumers' Perceptions of Value
Fourth Brand Attribute: The Brand is Properly Positioned
Fifth Brand Attribute: The Brand is Consistent.
Sixth Brand Attribute: The Brand Makes Use of and Coordinates a Full Repertoire of Marketing Activities to Build Equity
Seventh Brand Attribute: Understanding what the Brand Means to Consumers
Eighth Brand Attribute: The Brand is Given Proper Support, and that Support is Sustained over the Long Run
Ninth Brand Attribute: The Company Monitors Sources of Brand Equity
Future Trends
Limitations, Conclusions and Recommendations

From the Paper
"Globalization, teleworking, and a highly mobile workforce all are social factors that contribute to RIM's increasing relevance as a brand. The relevancy of the brand when presented from a purely technological standpoint was mediocre however; when executives would be given one it was considered both an honor and a curse. Today however RIM, with its revised approach to speaking to upwardly mobile, high achieving professionals, has been able to increase its relevancy while fighting off the Crackberry reputation it had gained previously."

Tags:addictions control, customer base, messaging consistent

Abstract
The paper relates that despite the recent economic downturn, the demand for smartphones continues to grow, not only in consumer markets but for business applications. The paper explains that the challenge for Research in Motion, Blackberry's parent company, is to stay ahead of their peers. But, the paper looks at how Gallagher (2009) notes that despite the fact that their shares have been under a cloud over the past two months "on worries that the slowing economy and an ambitious launch of new devices, including RIM's first touch-screen product, would push down profit margins for the company over the long term", the company has posted a 26% increase in fourth-quarter earnings.

From the Paper
"Despite the recent economic downturn, the demand for smartphones continues to grow, not only in consumer markets but for business applications. The challenge for Research in Motion, Blackberry's parent company, is to stay..."

Tags:business, technology, analysis

Abstract
This paper begins with a comparative synthesis of three theorists who discuss humanity's changing definition of the home in the face of evolving communications technologies. The paper explains that with the onslaught of globalization, distance is no longer an impediment to communication and therefore business. With this in mind, the paper discusses the blackberry as a device intended to improve the life of the user by offering him or her more leisure time, when in reality it simply erodes the boundary between work and home and consequently allows the user to simply do more work rather than engage in leisure activities.

From the Paper
"In his chapter entitled "Home-based Work and Leisure Spaces," Jon Dart argues that the amount of paid work performed within the boundaries of the home environment implies that an increasing number of individuals employed within the home will discover themselves in distinctive position relative..."

Tags:communications, leisure, home

Abstract
This paper presents an analysis of the case of "Research In Motion's" having to face new, strong competition from a Motorola product that is less expensive and more "consumer-friendly"- the "Blackberry".

From the Paper
"Research In Motion developed a wireless communication device the Inter active Pager which included not only two-way communications and Internet and intranet connectivity and the thumb-operated keyboard ...'

Tags:wwireless communication, Motorola, Nokia, Ericcson, consumer markets, price difference

Abstract
In this article, the writer examines TV ads in the mobile phone industry. The advertisements discussed are for Apple iPhone ("Read"), Verizon BlackBerry Storm, and Nokia N96 (featuring Bruce Lee playing ping pong). The writer provides a brief description of each TV ad. The writer concludes that out of the three ads, Apple's iPhone ad is the most effective, followed by BlackBerry Storm, and lastly, Nokia N96.

From the Paper
"From these ads, both Apple iPhone and BlackBerry Storm demonstrated a clear positioning of their product and in-depth knowledge of the lifestyle of their target markets. From the iPhone ad, Apple is targeting the young to middle-aged working class group, as shown in the applications featured in the ad: restaurant review blog suggests that the user is Internet savvy, as what most young working class individuals are known for, and the MRI images and e-book reading provides a profile of the middle-aged working class segment, who are increasingly becoming concerned with their health and seeks some quiet time alone (as indicated in the e-book reading). BlackBerry Storm has a narrower target group, possibly the working class individuals in their late 20s to mid-40s. The homey look of the office and dialogues from the VO further reinforced this profile of the product's target group, since the VO is clearly not Internet-savvy and not highly knowledgeable about mobile phones, as suggested by the line, "what the fuss is all about." This shows that while the individual knows the BlackBerry, he has not tried this kind of product yet (i.e., BlackBerry smart phone). The Nokia N96 lacks clear positioning, because it targets Chinese consumers in general, using the movie star icon Bruce Lee as its "key" to increasing the product's relevance to them. This is understandable, though, since Nokia is 'testing the water' on how to target a market that is complex and not yet well-defined, at least from the point of view of North American and European companies."

Tags:product, viewers, target, screen