Abstract This paper begins with a general profile and the history of Blackberry since 1984. It continues to discuss the company's progress. The author continues to offer the details and economic effects of the patent suit against Blackberry. In the conclusion, the successes and future of expectations of Blackberry are mentioned with statistics to quantify points made.
Table of Contents:
Profile
Progress
Blackberry: Legal Suit
Consequences: Economic Front
Expectations
Bibliography
From the Paper "The bitter exchange is regarding the patents of workaround, both arguing its ownership and copyrights. Consequently RIM filed application for new patent of its workaround designs. RIM received "a confidential and privileged legal opinion confirming that RIM's software workaround designs do not infringe any of the NTP patent claims remaining in the litigation," (RIM: Press release). According RIM the legal opinion was forwarded by "leading expert"(RIM: Press release) in patent law and workarounds from largest and leading law firms."
Abstract In this article, the writer discusses that analyzing Research in Motions' brand using the ten points as defined by Kevin Keller illustrates how the PDA, cellular phone, software and services company has continually enhanced and clarified their messaging to stay relevant to their target audiences and customers. The writer notes that Blackberry faced a significant public relations challenge due to well-known cases of addiction to e-mailing; text messaging and cell phone use the device has been attributed with creating. The writer discusses that called the "crackberry" by critics, RIMs' challenge is to continually keep the brand seen as valuable and useful for the busiest of working professionals. Blackberry's initial branding efforts began relying on the technological aspects of the pagers, cell phones and Internet-ready devices and encouraged widespread adoption by creating a mystique of the Blackberry being a time management tool. The writer concludes that RIM has re-invented itself from a branding standpoint and is in the process of re-inventing its brand to be a device for keeping work and life in balance in addition to exerting more control over ones' life.
Outline:
Abstract
Analyzing Research in Motions' Brand
Brand Excels at Delivering the Benefits Customers Truly Desire
The Brand Stays Relevant
The Pricing Strategies is Based on Consumers' Perceptions of Value
The Brand is Properly Positioned
The Brand is Consistent
The Brand Makes Use of and Coordinates a Full Repertoire of Marketing Activities to Build Equity
The Brand's Managers Understand what the Brand Means to Consumers The Brand is Given Proper Support, and that Support is Sustained Over the Long Run
The Company Monitors Sources of Brand Equity
Summary and Recommendations
References
From the Paper "In analyzing the RIM brand according to the ten attributes as defined by Keller (2000) the transition the company made away from being purely technologically driven to re-defining their identity based on the young, upwardly mobile C-level executives, company founders, and industry leaders to recapture the mystique that tuned to disdain was a complex branding strategy to implement. The need for creating an entirely new strategy for showing how the Blackberry didn't always have to lead to exceptional career performance but could also be relied on for a work/life balance for its users is also now an objective. Breaking the Crackberry reputation by showing highly successful customers and providing insights into their interesting, passionately-lived lives that also have work/life balance have created an entirely new set of values for the RIM brand as a result. Each attribute of the branding scorecard is now assessed given the transition RIM made from basing their brand purely on technology to one embracing the unique aspects of their customer base."
Tags:Blackberry, time, management, tool, cell, phones
Abstract This paper provides, in memo form, a comparison between two PDA (personal digital assistant) models: the Palm Tungsten C and the Blackberry 7230. It recommends the purchase of the Blackberry 7230 for realty sales.
Tags: personal digital assistants, Blackberry, Palm
Abstract This paper discusses the rites of passage between childhood and maturity, using the short story by Leslie Norris "Blackberries" as an example.
Abstract This paper presents an analysis of the case of "Research In Motion's" having to face new, strong competition from a Motorola product that is less expensive and more "consumer-friendly"- the "Blackberry".
From the Paper "Research In Motion developed a wireless communication device the Inter active Pager which included not only two-way communications and Internet and intranet connectivity and the thumb-operated keyboard ...'
Abstract Research in Motion (RIM), with its industry leading flagship product, the Blackberry, has captured the hearts and minds of not only corporate and enterprise customers but, increasingly, of the average consumer as well. RIM's primary line of business (LOB) is designing, manufacturing, and marketing mobile communication solutions that revolve primarily on push technology to deliver email to mobile devices. However, RIM's services also include phone support, SMS (short messaging service), and internet based text messaging services. RIM was originally founded in 1984 and is currently headquartered in Waterloo, Ontario in Canada where it oversees operations across North America, Europe and the Asia-Pacific Rim. This paper discusses the history, operations, products and founding of Research in Motion.
From the Paper Research in Motion (RIM), with its industry leading flagship product, the Blackberry, has captured the hearts and minds of not only corporate and enterprise customers but, increasingly, of the average consumer as well. RIM's primary line of business (LOB) is designing, manufacturing, and marketing mobile communication solutions that revolve primarily on "push" technology to deliver email to mobile devices.
Abstract This paper explains that Motorola was the first telecommunications manufacturer to design, manufacture and market a fully mobile wireless phone, which has allowed Motorola to maintain its presence in the wireless market in spite of increased competition and cost. The author points out that Motorola consistently has been expanding the functionality of its handsets because cell phones are being asked to transmit data beyond their original intension. The paper also stresses that, while Motorola has been extremely successful, it increasingly should be wary of the contemporary business environment in which technology cycles are becoming much shorter. The author underscores that this shorter development cycle allows smaller, more agile companies, such as RIM's Blackberry device, to come to market with disruptive technologies.
From the Paper "The wireless industry has been experiencing phenomenal success and market acceptance for the past several years. Smith states that the top five U.S. carriers had a combined 150.9 million subscribers with over 24 million net new subscribers and Motorola has been adept at entering into handset contracts with all of these wireless carriers (Smith 12). The largest previous record for new subscriber additions was in 2000 with 21 million net new subscribers (Smith 12). Wireless technology is gaining extremely broad exposure in the market for several reasons; not the least of which is reception quality improvements as carrier infrastructure improves and handset technologies continue to become better integrated with carrier networks. With the emergence of data access (web, music, text messaging) and cost-benefit advantages, many more people are opting to utilize their wireless plan as well as their mobile handsets as the sole telephonic access for a household: "...it al
From the Paper " This study will examine several poems by Sylvia Plath in order to discover what those poems show about the subjects Plath depicts through the poem's images.
As Ellmann and O'Clair write, Plath is a member of that "tradition in our culture [which believes] that the writing of poetry is a dangerous vocation, that great wits are, in fact, to madness near allied, and that poets sometimes court emotional disaster, discovering within themselves areas of pain, confusion, and heartbreak which they transform into works of art, occasions for their readers for fear, trembling, and compassion" (1416).
These are the subjects of Plath's poems - madness (or an emotional awareness and intensity similar to madness), suicide, death, and pain. Indeed, her image-ridden poetry tries to transform these emotions and subjects into works of art."
Abstract This paper analyzes the Nextel Communications company from an investment perspective. In order to do this, the paper looks at a number of relevant factors. The history of the company is detailed, its products and services are described, and the cell-phone industry, Nextel Services, is discussed. In addition, Nextel's business strategy, structure and ownership, major competitors and competitive advantage, market share and market strategies, stock performance, and several other economic indicators are thoroughly reviewed and discussed. The paper concludes with an evaluation of Nextel and an investment recommendation. Graphs and charts are included with this paper.
Background
Business Organization
Competition
Ethics and Social Responsibility
Marketing
Operations
Technology and R&D
Financial Performance
Stock Performance
SWOT analysis
Summary Evaluation
From the Paper "Nextel was initially formed under the name Fleet Call in April 1997. The company was rather small at the time of its existence and expansion efforts were underway. After six year of being virtually unknown, the company renamed to Nextel Communications, Inc. in the year 1993. The forthcoming years would bring the promise of growth of mergers with four other companies to captivate fifty leadings markets in the United States which promised Nextel a solid recognition in the cellular services market."
Abstract This paper compares and critiques the autobiographies of Maya Angelou, Margaret Mead, and Thu Huong Duong. The paper discusses the coming-of-age theme in each book and offers a positive review of Angelou's "I Know Why the Caged Bird Sings" and Mead's "Blackberry Winter: My Earlier Years", while suggesting that Doung's "Paradise of the Blind" does not satisfy the criteria for a successful autobiography. The paper contends that Mead's and Angelou's autobiographies expose the facts of the authors? lives to the reader, and thereby enlighten the reader, while Duong's autobiography does not achieve this objective.
From the Paper "There are so many "coming of age" books in the English language, it is almost meaningless to refer as "coming of age" books to any work of fiction about growing up or to autobiographies that begin at birth and chronicle a life until at least, for argument's sake, the sixteenth year. One could include in the roster of English language coming of age books such transcendentalist works as Alcott's Little Women, The Five Little Peppers and How They Grew, all the Nancy Drew mysteries, and other non-literary literature, as well as such mannered works as Pride and Prejudice (where coming of age happens beneath laced corsets topped with lacy petticoats topped with flowery language?in short, far removed from the earthiness of the modern entries in the genre.)"
Abstract This paper outlines a business plan for a honey wine company. The paper describes what the structure of the business would be, the legal assistance required for such a business, the need for financial advisors, human resource and insurance requirements, marketing and budgeting concerns, as well as the projected income and plan of action for such a venture.
From the Paper "While wine is still a popular choice for adult beverages, it has not had much "news" in years. When White Zinfandel was introduced about twenty years ago, arguably the uncomplicated "pink" and semi-sweet wine attracted more people who had not been wine aficionados before. There is another wine product, however, that is relatively simple for a microbrewing operation, as well as lending itself to a retail operation: Mead."
Abstract Over the last several years communications technology has evolved dramatically. To wit, things such as the Internet, iPods, Blackberries and high definition television are all items that were either non-existent or unavailable to the general public less a decade ago. The paper examines the rapid evolution of communication technology by looking at one particular aspect of it; specifically, time will be devoted to exploring the current state of Internet television, as two of today's most widespread communication media gradually merge into one.
Abstract The paper explores the technologies and strategies that cheaters use. The paper relates that a large percentage of students don't have any social or moral qualms with using technology to cheat. The paper then suggests how to minimize or eradicate the opportunities for students to cheat.
Outline:
Introduction
Technology in Today's Classroom
Ethos of Cheating Amongst Students
Preventative Measures Against Using Technology to Cheat
Conclusion
From the Paper "Since the dawn of academia there has always been an opportunity to cheat. Cheating has come a long way over the years from writing on your arms and hiding miniature scrolls of paper inside of ink pens to using I-pods, cell phones and Bluetooth capable devices to listen to answers. Cheating hasn't changed but the opportunities to do so have. With the increased acceptability of using technology inside our classrooms the chances of using technology to cheat has become more covert."
Abstract This paper defines corporate social responsibility (CSR) as the fundamental duty that corporations have to act responsibly and ethically and in a manner that does not harm the environment. The paper continues that CSR also requires corporations to ensure all individuals directly or indirectly affected by its transactions are treated with respect and to conform to the letter and the spirit of the law. The author indicates that the priority measurement is the public and private records regarding the corporation's past behavior in the marketplace, such as employee abuses, environmental damage and legal difficulties, using a frequency metric over a period of time to establish a baseline for future measures of CSR behavior. The paper concludes that RIM does not do enough in its CSR related activities and should adopt programs to assist Canada's large immigrant population with integration into the broader social fabric of the Canadian population.
Table of Contents:
Corporate Social Responsibility
Representative Corporation
Population Characteristics
Target Company's CSR Profile
From the Paper "RIM maintains its CSR profile in several ways. The first example of how RIM adheres to a CSR imperative is that it has a publicly published and viewable code of ethics which requires that all its employees conform not only to all legal and regulatory mandates but that they also behave ethically appropriate as well. The code of ethics for the company originates directly from the office of the co-CEO, Jim Balsillie. Another example of RIM's compliance with CSR mandates is its basic factors that it requires its outsourcing partners to meet in order to maintain their manufacturing contracts with RIM." These contractor standards such as providing
Abstract In this article, the writer discusses the use and application of wireless devices in the modern corporation in the context of a single corporation: Planet Earth Corporation. The writer notes that the rapid adoption of wireless technologies and associated devices such as cell phones, Blackberries and other handheld computing devices, have assured the corporate world of greater efficiencies. The writer discusses that research indicates that companies which employ such wireless solutions actually benefit in greater ways than simple individual employee productivity. The writer points out that Planet Earth Corporation is exploring the potential uses and abuses of wireless technologies in the workplace with a view to improve professional image as well as workplace productivity metrics.
Outline:
Abstract
Overview
Wireless & Customer Relationships
Misuse of Wireless in the Workplace
Banning Wireless
From the Paper "Equipping customer service representatives or sales agents with wireless technology can greatly enhance customer service and deepen the relationship with the consumer on the part of the business enterprise. Business researchers have begun to validate the previously informal recognition that wireless equipped sales representatives were more effective in closing sales calls because they have instant access to a customers sales records, sales history, type of product or service, and even future needs based on past inventories. Sales representatives who lack this instant access to such information and data cannot respond to customer inquiries and, in most cases, need to reschedule yet another meeting or, at the least, must follow up still again in order to close the sale or complete the transaction. This process is greatly streamlined when the sales representatives have access to the corporate database and servers remotely or can simply make a call and have the data or information forwarded immediately via email."
