Abstract
This paper discusses the impact that magazine articles have on an individual's self image. It focuses on an article that Alwyn Cosgrove wrote for the magazine, "Men's Health," entitled "Your Best Body in One Hour." The paper discusses the strategy and target audience of the article, as well as the information it contains and the way that the information is spread in the article.

From the Paper
"The targeted public is rather clear: sport fans and especially those interested in fitness and working out. Indeed, the catchy title attracts the attention of most readers because it focuses exactly on the theme of the entire magazine: making the best out of your time in terms of exercising. However, there are a few aspects that can be pointed out. In the first place, the article presents, more or less, an attempt to attract those willing to follow a certain fitness routine. The entire piece however is presented from the perspective of a virtual coach that maintains the contact between the reader and the exact message he wants to transmit. In this sense, the respondent feels a sense of personalization of the message, especially taking into account the colloquial tone of the article. Therefore, the reader feels a first class athlete, possibly a body builder. This is a useful technique for attracting both the attention on the respective subject, and on the overall content of the magazine."

Tags:fitness, image, audience

Abstract
This paper documents a young persons search for the "best car around". It provides a look at advertising and marketing ploys, salesmen talk and other "useful" information that may cloud a person's judgement. The author decides that the best way to test a car is to drive it.

From the paper:

"What is the best sports car for the 2002 model year? This question, which this paper attempts to answer, is not as simple as it might seem to be at first because ?the best? can be very ambiguous. This is why every single car ad that you ever see on television or that you ever see in a magazine can claim that it is in fact the best without the manufacturers? being accused of false advertising, since every car is probably the best for someone. For example, if you have a family with eight children in it, the best car for you will be a really big van that every can fit in at the same time. If you use a wheelchair to get around, then the best car for you is one that a disabled person can use."

Tags:market, environment, product, sales, advertising, classic, company, dealership, model, search, findings

Abstract
This paper examines the business model of Best Snacks Inc. The paper discusses how the company is at a crossroads, seeking to implement change that is appropriate for its traditional model or branch out and take risks on a promising product that does not necessarily fit in the traditional models it has upheld. The paper discusses the possible changes that the company can make. The paper contain tables.

Table of Contents:
Problem Definition: Best Snacks Inc.
Conclusion

From the Paper
"While the old guard, i.e. long standing managerial position holders like the director of the Grocery Division Martin Hernandez would like to see the new health food product line fall into line with traditional product standards or be eliminated. The new guard, Project Lead of the relatively small health food line, Robert Van Dam (a subordinate to Hernandez) feels that the innovative and creative health food line requires alternative standards that match the product line. These changes, asked for by Van Dam include relinquishment of branding and packaging standards that meet the health food market and alternative sales avenue development that answers the need for a great deal more direct sales to smaller markets, like health food stores not traditionally serviced by the large wholesale distributors for grocery stores that have been the traditional sales avenue for the rest of the grocery line."

Tags:food, product, management, innovation

Abstract
The face of the American corporation has changed forever. There are more women and minorities in leadership roles in large corporations and small businesses than ever before, and the trend cannot but continue. This paper examines the serious and deleterious discrimination that minorities and women still face in corporate environments and how these problems are defined by a certain schizophrenic attitude towards their roles. On one hand, companies are pushing to hire more minorities and women in management positions to fit their corporate cultures into a more diversified image, and on the other hand, minorities and women continue to face glass ceilings on advancement, hiring and compensation.

From the Paper
"The first step in attracting quality minorities and women into a company's management tiers is a quality recruiting program. The program's focus should be not just on affirmative action quota numbers but on the quality and the enthusiasm and involvement of the managers sought. Julie Bennett paints the picture of the choices a quality minority management candidate has:

"When David Matthews, 37, decided not to follow his employer to another part of the country, he became a highly marketable job candidate. He's an Ivy League-educated African-American with solid experience in a Fortune 500 company. By late last year he was weighing three job offers. Unlike mainstream executives who compare offers on the basis of salary and work environment, Mr. Matthews had another factor to consider: which of the three companies had the most serious commitment to diversity."

Tags:black, female, job, labor, work, opportunity, company, hire, discrimination, racism, prejudice

Abstract
This paper takes a look at learning theories such as constructivism, brain-based learning, attribution theory, emotional intelligence, multiple intelligences and also the concept of learned helplessness which places a barrier on learning. The paper defines and explains each of the mentioned learning theory and also discusses the importance for teachers to consider each of the methods and how it can best fit into their education pattern to motivate students.

From the Paper
"Several theories are suggested for the best way to help students learn in a classroom setting, such as constructivism, brain-based learning, attribution theory, emotional intelligence and multiple intelligences. There is also the concept of "learned helplessness" that places a barrier on learning. It is important for teachers to consider each one of these methods and how if fits into their own educational gestalt. The students need to be motivated to gain as much knowledge as possible, yet the teacher has to feel comfortable about that style of learning to attain the maximum results."

Tags:education, achievement, motivation, development

Abstract
This paper discusses and analyzes research on possible correlation between firefighters' physical fitness and the risk of dying of cardiac arrest while battling a blaze. The paper cites studies stating that as fire-fighting proves to be a physically, mentally, and emotionally challenging job that demands a fire-fighter be at his or her best in every way possible, and that approximately 40% or 449 of the 1,144 on-duty deaths during the study period were reported to be due to heart disease. The paper points out that some researchers contend that number of fire departments do not do all that needs to be done to improve health, and consequently help prevent and decrease cardiac arrests. Dr. Linda Rosenstock, dean of the UCLA School of Public Health, contends that a number of fire departments do not do all that needs to be done to improve health, and consequently help prevent and/or decrease cardiac arrests. The same researchers conclude, the paper continues, that firefighters must be required to undergo annual physicals and fitness tests, as well as ensure participate in fitness programs, which would help reduce the risk factors of heart disease risk factors, including obesity and high blood pressure. This paper includes illustrative charts and tables.

Outline:
Introduction
Critical Cardiac Concerns
Considerations
Physical Agility Test Requirements
Conclusion

From the Paper
" Some people consider the greatest threat to fire fighters would evolve from inhaling smoke inhalation or being severely burned, Robert Siegel, host of National Public Radio (NPR) program, noted. A report in 2007, however, reveals that factors relating to extinguishing fires places fire-fighters at a greater risk of experiencing a fatal heart attack. In fact, fire-fighters of dying from cardiac arrest double the risk policemen experience in the line of duty, and triple the risks for paramedics in their work. Richard Knox, also of NPR, reports that results from a Harvard School of Public Health study, which examined reported each on-duty death among American fire-fighters between 1994 and 2004 (not those associated with 911), reported in the New England Journal of Medicine, reveal: "Heart attack is by far the biggest on-duty killer among the nation's 1.1 million fire[-]fighters. It accounts for 45 percent of their deaths on the job." Cardiac deaths which occur during actual fire-fighting total as much as a 136 times more than that take place when fire-fighters perform non-emergency duties."

Tags:heart, disease, fireman, paramedic, rescue, cardiopulmonary

Abstract
This paper explains that Heracles, which means glory of Hera, is best known as the strongest of all mortals and considered as a super hero and the deciding factor in allowing the Olympian gods to win their battle with the giants. The author points out that Heracles was the last mortal son of Zeus and the only man born of mortal woman to become a god upon his death. The paper relates that Heracles was renowned for making the world safe for man by destroying many dangerous monsters; his self-sacrifice obtained the ascent to the Olympian realms, welcomed by the gods.

Table of Contents
The Twelve Labors of Heracles for King Eurystheus
The Traditional Order of the Twelve Labors
Kill the Lion of Nemea
Kill the Nine Headed Hydra
Capture the Erymanthian Boar
Capture the Cerynian Hind
Clean the Augean Stables in One Day
Kill the carnivorous birds of Stymphalis
Capture the Wild Bull of Crete
Steal the Mares of Diomedes
Obtain the Girdle of Hippolyte
Obtain the Cattle of Geryon
Steal the Golden Apples of the Hesperides
Capture Cerberus
Heracles Good and Evil Character
Heracles Marriage Life, Sex Life and Death
Heracles Male Lovers

From the Paper
"Heracles first task that he must performed for King Eurythus is to put to death the mighty Lion of Nemea. Heracles used his bow and arrow to kill the Lion of Nemea. Apparently the arrows just bounced off the lion's coat. Heracles had no choice but to fight the monster with his bare hands. The fight was so violent. Heracles had his little finger bitten off but this only made him angrier and stronger. He grasped the lion tightly around the neck and squeezed. The lion choked to death. After the lion death Heracles skinned the lion and wears the skin for protection."

Tags:eurystheus, mortal, strongest, monsters, self-sacrifice

Abstract
The paper examines in detail Plato's primary argument in "The Republic" that politics is a process best guided by a government of philosophers. The paper looks at Plato's beliefs on the qualities befitting a proper ruler and the nature of the public. The paper considers the value of Plato's work to modern discussions on government and concludes that even today, civic order and public representation are best served by one who has a sound philosophical grounding.

From the Paper
"Therefore, we see that the deference which is shown toward philosophers is not done simply out of optimism with respect to human nature. In fact, much of Plato's argument works to establish a directly contrasting point concerning man's inevitability, when left unchecked, toward frailty and misdeed. This is to say that his idealism concerning a properly selected government is allowed by a more cynical regard for the base propensities of the public. As the Plato indicates of the civilized settlements of his time, "not one of them is worthy of the philosophic nature, and hence that nature is warped and estranged." (Plato, Book VI) Through Socrates, Plato laments that there does not exist a state in which the appropriate values for suitable governance are fostered in the selection of leadership, instead suggesting that man is himself to base a creature in the collective to endorse and allow the kind of leadership that is driven by philosophical investigation."

Tags:government, leadership, public, ethics, intellect, justice

Abstract
The trouble with filmmakers using history as a genre to appeal to the mass audience is that most times the view of history is skewed to fit the status quo perception of the event. Fortunately filmmakers like Spike Lee, Gary Ross and William Wyler have brought it upon themselves to attempt to make movies that tell a history in the correct framework of historical context. This paper examines the three films: "The Best Years of Our Lives", "Seabiscuit" and "Malcolm X" to show how these filmmakers worked to bring the stories of historical events to light and used different film techniques to accomplish this feat.

From the Paper
"Because for much of his racing career the horse was considered undersized and therefore the underdog, this movie is considered a feel good film for today's audience. The movie takes place during a time of the American economy at its worst, during and after the Depression. The movie effectively paints the picture of how bad things were for people by using a grey color scheme and grey urban settings. The only time the viewer sees color such as reds and browns are in the context of the rich or the businessman's home."

Tags:World, War, II, Captain, Derry, docudrama, Martin, Luther, King

Abstract
This paper discusses the efficient market theory, the Modigliani-Miller (MM) cost of capital argument (and its relevance to dividend policy) and the clientele effect. Dividend policy and the clientele effect should properly be seen as specific topics within the broader realm of modern finance theory. The reason for this, quite simply, is that these concepts are best understood when placed within a more complete and general theoretical framework - and modern finance has provided just such a framework: the efficient market theory. This theory provides a comprehensive and unifying explanation of the workings of the market and by virtue of its stature, it affects virtually all aspects and interpretations of finance today. With this in mind, the departure point for this paper is an explanation of the theory of efficient markets. Then, having provided this "foundation," the two concepts of dividends and clientele effect are thoroughly analyzed and their validity more accurately judged. Only by placing these concepts within a larger theoretical framework can the reader appreciate all the implications which arise.

From the Paper
"However, the authors of this theory acknowledge that this only applies in a perfect world, and here is where academic theory like the efficient market needs to be modified to reflect the real world. In reality there are a number of imperfections which could affect dividend policy and they can be roughly divided into three categories (Campbell and Gray). The first set can be grouped and labeled as those factors arguing against high divident payout. These include personal taxes (where "dividends are taxed, but capital gains are deferred"), transaction costs (which result from reinvesting the cash), as well as the particular firm's financing costs."

Tags:Eugene, Fama, share, stockholders